All posts by Vinay Bhagat

Vinay Bhagat, founder and CEO of TrustRadius, is an entrepreneur passionate about tackling big problems. Vinay conceived TrustRadius after experiencing challenges when buying enterprise solutions at his last company. In 1999, Vinay founded Convio, the leading Software as a Services platform for nonprofits. In April 2010, Convio became a public company, and was acquired in May 2012 for $325 million. Prior to Convio, Vinay was at Trilogy Software and Bain & Company. He holds an MBA from Harvard Business School where he graduated as a Baker Scholar, an MS Engineering Economic Systems from Stanford University, and a MA Engineering Information Sciences from Cambridge University with First Class Honors. When he’s not working, Vinay loves spending time with his family, playing squash and racing cars.
Getting A Pulse On Intelligent Lead Management: Interview With Nick Hedges, CEO & President Of Velocify

Getting a Pulse on Intelligent Lead Management: Interview with Nick Hedges, CEO & President of Velocify

The sales software category is red hot right now as companies try to apply best practices and technology to improve prospecting effectiveness and efficiency. The category has attracted a lot of investment capital and competition is intensifying.  I caught up with Nick Hedges, President and CEO of Velocify® at the Dreamforce conference to learn more about their offerings and approach to the market. Velocify is a provider of cloud-based sales software, designed for high-velocity sales environments. It has two core products – Velocify Pulse for companies using Salesforce.com and LeadManager for those that do not use Salesforce.  Its primary focus…

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TrustRadius At Dreamforce 2015: Interview With Fred Shilmover, Founder And CEO Of InsightSquared

TrustRadius at Dreamforce 2015: Interview with Fred Shilmover, founder and CEO of InsightSquared

InsightSquared is a sales performance analytics solution that includes sales forecasts, KPI tracking, and multi-data source reports. The solution helps businesses immediately identify weaknesses in their sales process, diagnose the root cause of the issue, and take action to correct course. It’s a top rated BI solution in the small business segment on TrustRadius. What’s new at InsightSquared? We’ve grown a lot this year and had a great year last year. We feel like we’ve really found product market fit, so we’re leaning into growth. We moved to a new 45k square foot office in Boston - that’s triple our old space. Our team…

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Totango CEO Guy Nirpaz Shares His Vision For Customer Success

Totango CEO Guy Nirpaz shares his vision for customer success

  We sat down with the CEO of Totango, Guy Nirpaz, to learn more about their platform and the importance and future of Customer Success. What’s the Founding story of Totango? GN: Our name, Totango, is derived from the saying, “it takes two to tango,” referring to you and your customers.  Our story began when we started thinking about the amazing phenomenon of Cloud and SaaS, and how digital distribution has led to a model where your relationship with customers is often more remote and it is easy for them to leave. We became very intrigued with helping companies retain and…

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Cool Start-up Interview: Jon Miller, Co-Founder & CEO, Engagio

Cool Start-up Interview: Jon Miller, Co-Founder & CEO, Engagio

What led you to start Engagio? I’ve been fortunate enough to only work at two companies in the last 17 years. During my tenure, both companies went from small to big, and I realized that I love the small stage. I knew at some point that I was going to leave Marketo to start a new company. I wanted to stay in the marketing tech space but did not want to compete with Marketo, and spent a lot of time trying to figure out the best opportunity. A friend of mine, Maria Pergolino, the VP of Marketing at Apttus, suggested…

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Interview With Mike Volpe, CMO At HubSpot

Interview with Mike Volpe, CMO at HubSpot

TrustRadius checked in with CMO Mike Volpe for an update on developments at HubSpot, and to get his take on the Marketing Automation landscape. What's new at HubSpot? We went public back in October. That’s been awesome. We’ve been growing more than 50% a year, year over year. In the fall we launched our CRM as well as our Sidekick for Sales product. [Sidekick is a set of integrated email tools, which allows users to view contact profiles from their inboxes and track email opens and clicks, with email scheduling capabilities coming soon}. In May, we announced eleven integrations with all…

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Sprinklr Bolsters Customer Care Value Proposition With Acquisition Of Get Satisfaction

Sprinklr bolsters customer care value proposition with acquisition of Get Satisfaction

On April 8, 2015 enterprise social media management software vendor Sprinklr announced the acquisition of Get Satisfaction, a customer community software platform. Terms for the deal were not disclosed. This is Sprinklr’s fifth acquisition since January 2014. I caught up with Jeremy Epstein, VP of Marketing at Sprinklr, and Rahul Sachdev, formerly CEO of Get Satisfaction, who now serves as Sprinklr’s VP of First Party Experience, to talk about their motivations for the deal and integration plans. Get Satisfaction’s origins were as a freemium online community solution. It was rapidly adopted mostly by SMBs. The company started to focus on the enterprise market…

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Why Did HubSpot Build A CRM? An Interview With Mike Volpe, CMO

Why did HubSpot build a CRM? An interview with Mike Volpe, CMO

Just over a month ago, HubSpot, widely known for its comprehensive online marketing suite and as the torch bearer for inbound marketing, took many including myself, by surprise in announcing their own CRM solution at their user conference. HubSpot’s stated market focus is companies from 10 to 2,000 employees, however we estimate that 75% of their customers are SMBs with <50 employees (using the 158 reviews on TrustRadius as a guide). In recent years, HubSpot has been increasingly focused on attracting and retaining larger clients through adding more powerful marketing features. For example, in 2011, they acquired Performable, an email…

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Interview With Chandar Pattabhiram, VP Product & Corporate Marketing, Marketo

Interview with Chandar Pattabhiram, VP Product & Corporate Marketing, Marketo

What’s new at Marketo? We had a great 2014. We grew revenues by 56% and we now have 3,724 customers. We’ve also done a great job with customer satisfaction, with a 109% retention rate (as measured by dollars).  When we generate more revenue from our customer base, that means that they are generating more revenue as a result of using Marketo, so that’s a very good thing. We also launched a major thought leadership agenda – the Era of Engagement Marketing. The focus is on mastery of digital marketing and helping marketers shift from mass marketing to engagement marketing, or…

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Top 10 Fastest Growing A/B Testing Software Products Q4 2014

Top 10 Fastest Growing A/B Testing Software Products Q4 2014

A/B Testing is a rapidly growing software category. Our August 2014 Conversion Rate Optimization Survey indicated that 48 percent of companies plan to spend more on A/B testing tools in 2015. Page views on TrustRadius for A/B Testing software products – a measure for how many people are running evaluations – grew 15 percent from Q3 to Q4. While page views are not an absolute representation of category growth, they are a good proxy. The most evaluated AB Testing software product on TrustRadius in both Q4 by a wide margin was Optimizely with more than 4,000 unique page views in Q4 2014, followed by Monetate and Qubit.…

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Top 10 Fastest Growing Marketing Automation Products – Q4 2014

Top 10 Fastest Growing Marketing Automation Products – Q4 2014

In Q4 2014, Hubspot retained its position as the most evaluated marketing automation product on TrustRadius by some margin. Marketo remained in the number two slot. Act-On climbed from number three to number two overtaking Pardot. Infusionsoft climbed to number five, overtaking both Oracle's Eloqua and Salesforce Marketing Cloud Email (formerly known as ExactTarget). We chose to include Salesforce Marketing Cloud Email (ExactTarget) in this analysis as while traditionally an email marketing platform, Salesforce has been adding more marketing automation features, and the product increasingly competes with solutions like Marketo.   Some of these products serve different market segments. For example, IBM Unica and Teradata Marketing Studio are exclusively focused on very large enterprises, and Infusionsoft exclusively focused on small businesses. This…

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Top 10 Fastest Growing Social Media Management Software Platforms – Q4 2014

Top 10 Fastest Growing Social Media Management Software Platforms – Q4 2014

Unique page views for Social Media Management Software products on TrustRadius – a measure for how many people are running product purchase evaluations - grew at a healthy 13 percent from Q3 to Q4. This growth rate was down from the Q2-Q3 growth rate of 30 percent. While page views are not an absolute representation of category growth, they are a good proxy. Social Media Management is a fragmented category with close to 140 vendors listed on TrustRadius. However, a few vendors are starting to break from the pack. In Q4, Hootsuite Enterprise retained its position as the most evaluated SMMS product on TrustRadius. Sprinklr moved…

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Sprinklr Acquisition Intensifies

Sprinklr Acquisition Intensifies

12/30/2014 Executive interview series by Vinay Bhagat, CEO TrustRadius Battle Intensifies with $250m Raised in Last 12 Months On April 29th, Social Media Management software company Sprinklr announced $40m in financing from Iconiq Capital, a firm which manages assets for some high profile technology executives, bringing their total funds raised to $77.5 million. In the last 12 months, three social media software companies targeting the enterprise have raised close to $250 million. Spredfast raised $32.5m on January 3rd. Hootsuite raised $165m in August 2013. These figures exclude the internal investments made by large software companies like Adobe, Salesforce and Oracle in their acquired social media management solutions.…

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How Social Is Oracle After 3 Acquisitions?

How Social Is Oracle After 3 Acquisitions?

Executive Interview Series By Vinay Bhagat, CEO TrustRadius In 2012 Oracle made a huge bet on Social Media Management Software making three acquisitions in rapid succession. In May they acquired Vitrue, a Social Marketing solution for $300 million; in June, social intelligence platform Collective Intellect; and in July social media development platform, Involver. We wanted to understand how those acquisitions have turned out, and how Oracle was approaching social. As part of our Social Media Management vendor executive interview series, I interviewed Meg Bear, Group Vice President of Social Cloud at Oracle. This article follows interviews with executives at Sprinklr, Spredfast, and Hootsuite about the battle for the…

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Top 10 Fastest Growing Digital Analytics Software Platforms In 2014

Top 10 Fastest Growing Digital Analytics Software Platforms in 2014

Digital Analytics is a quickly evolving software category. The presence of free or low-cost solutions and important trends like mobile adoption have led to very interesting market dynamics. On TrustRadius, unique page views for Digital Analytics Software products – a measure for how many people are running evaluations – grew 11 percent from Q2 to Q3. While page views are not an absolute representation of category growth, they are a good proxy. While this is a healthy growth rate, it lags other marketing technology categories like AB testing (30 percent), Social Media Management (27 percent), and Marketing Automation (25 percent). The most evaluated Digital…

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Top 10 Fastest Growing A/B Testing Software Products For Q3

Top 10 Fastest Growing A/B Testing Software Products for Q3

  A/B Testing is an emerging but rapidly growing software category. Our August 2014 Conversion Rate Optimization Survey, indicated that 48 percent of companies plan to spend more on A/B testing tools this coming year. It has also attracted a fair amount of investment capital. Optimizely has raised $88 million including a $57 million round this May. Monetate has raised $46 million, and Maxymiser has raised $15m. A/B Testing software is also a rapidly growing category on TrustRadius. Page views for A/B Testing software products – a measure for how many people are running evaluations – grew 30 percent from Q2 to Q3. While page views are…

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Top 10 Fastest Growing Marketing Automation Platforms – Q3 2014

Top 10 Fastest Growing Marketing Automation Platforms – Q3 2014

Marketing automation remains a hot category with multiple rapidly growing vendors. Google searches for the term "marketing automation" have increased 50% over last year. From Q2 to Q3, TrustRadius experienced a 25% increase in unique page views for marketing automation products – a measure for how many people are running product evaluations on our site. This figure factors some improvement in our search rankings, so it’s not a precise representation of category growth, however, it indicates strong category growth. In Q3, the most evaluated marketing automation products on TrustRadius were Hubspot and Marketo, followed by Pardot (from Salesforce), Act-On, Eloqua (from Oracle) and ExactTarget (from Salesforce). We include ExactTarget as a…

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Top 10 Fastest Growing BI Software Products In 2014

Top 10 Fastest Growing BI Software Products in 2014

An estimated $14 billion is spent on business intelligence (BI) software each year. Last year, the market grew more than 8 percent, with certain segments like Cloud BI growing much faster. ­It is also attracting a lot of investment capital. BI software companies Domo, Thoughtspot, Birst, GoodData, Looker and Tidemark raised over $200 million in investment capital in 2014 alone. Business Intelligence software is also an extremely popular category on TrustRadius. Unique page views for BI software products – a measure for how many people are running evaluations – grew 16 percent from Q2 to Q3. While page views are not an absolute representation…

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Top 10 Fastest Growing Social Media Management Software Platforms In Q3 2014

Top 10 Fastest Growing Social Media Management Software Platforms in Q3 2014

Social Media Management remains a fast growing software category. Page views on TrustRadius for Social Media Management Software products – a measure for how many people are running evaluations – grew 27 percent from Q2 to Q3. While page views are not an absolute representation of category growth, they are a good proxy. While Social Media Management remains a fragmented category, with more 137 vendors listed on TrustRadius, and many companies using multiple social media management products, a few vendors are starting to break from the pack. The most evaluated social media management software product on TrustRadius during Q3 was Hootsuite Enterprise, followed…

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Are You Spending Too Much On Marketing Automation Software?

Are You Spending Too Much on Marketing Automation Software?

Marketing automation is a hot category. Google searches for "Marketing Automation" have increased by about 50% in the last year, and the evaluation frequency of Marketing Automation software products on TrustRadius increased 25% from Q2-Q3. But just how much are companies spending on marketing automation software and to what degree are its features being put to work? TrustRadius recently completed a survey of Marketing Automation users across small businesses, mid-sized companies and large enterprises to answer these two questions. Key Findings Annual software expenditure aligns with company size. For example, 65% of small businesses spend less than $12,000 per year. 86% of very…

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