B2B Connection

Information and resources for technology buyers

Announcing the 2020 TrustRadius Most Loved Awards! by Sam Huisache Awards
5 Myths About Buyer Intent Data by Rachel Frnka

Searching for software in a relatively new category is not the same as buying software in a cemented one. For example,…

A recent survey of business professionals conducted by TrustRadius revealed the most annoying workplace jargon of the decade–in the tech sphere…

As we enter the holiday season, it’s worth pausing to consider what we’re thankful for in our professional lives. If you’re…

This week, TrustRadius published The 2020 B2B Buying Disconnect Report. It provides an outlook for buying and selling business software and hardware…

Jargon is part of doing business anywhere–but it’s most rampant in the mid-market Research shows no matter where you work, you…

Women and men suffer equal exposure to business jargon According to a recent survey of business professionals, for 95% of women…

We hold these truths to be self-evident, that not all software products are created equal. That’s why, in honor of Independence…

Tech is still a male-dominated world. Recently, we published the 163 Voices: Women in Tech Speak Up report to shed light…

If you’re tasked with finding new software for your organization, or you’re curious about how the product you currently use compares…

Today—on International Women’s Day—we are launching 163 Voices: Women in Tech Speak Up. It is a report that tells the individual…