This article was first published on Social Media Today
According to our latest Enterprise Social Media Management report, Customer Care, Social Intelligence and Marketing are the three primary social media software use cases for companies with more than 500 employees.
The research is based on the analysis of 400+ in-depth reviews across 23 social media management products and thousands of insights from real software users reviews on our site.
Below is an infographic that summarizes which enterprise social media platform each use case. The report also lists the tool functionalities that are required for each use case and feature in-depth case studies of Comcast, British Telecommunications and Groupon.
You can download a free copy of the report here: https://www.trustradius.com/social-media-management