B2B Connection

Information and resources for technology buyers

Announcing the 2021 Best of Awards in 142 Categories by John Ferguson Awards
7 Marketing Automation Fails (and How to Avoid Frustration) by Brooklin Nash Marketing

The best programmers, back-end developers, and content managers still come across bugs that need to be recorded. No matter the reason…

Cloud Infrastructure and As-a-Service Solutions With each year, cloud solutions dominate B2B technology industries more and more. On-premises infrastructure and software…

Persuasive and informative advertising share the same goal — to persuade audiences to embrace certain attitudes and behaviors. This can be…

Computer-Aided Design (CAD) software can be expensive for a small business, but it’s also essential for product design and technical illustrations.…

If you’ve been in marketing for a while, you know funnels inside and out. Funnels are the mechanisms that convert leads…

A cohesive marketing strategy requires an understanding of the different types of promotion available to your organization. Understanding the difference between…

Graphic design software creates multiple forms of visual content. This type of software can be used to make infographics, logos, digital…

Password management software creates the bridge between security and convenience needed in a modern technology environment. The flurry of sign-on information…

No matter your organization’s size or industry, getting paid is probably one of the most important components. Invoicing software creates transparency…

Generation Z is currently entering the workforce for the first time. This hasn’t stopped some older Gen Zers from participating in…

It’s safe to say that 2020 was a terrible year for most people. While there are more serious lessons to learn…

The tech industry prides itself on offering cutting-edge solutions to the world’s problems. But the language we use tends toward an…

There are many different levels of shopping cart software, offering varying degrees of complexity. You may need a simple page for…

Inbound and Outbound marketing offer different approaches to achieving the same goals of generating leads, driving sales, and improving customer relations.…

People switch jobs for different reasons. Some of them are looking for better work opportunities, better salaries, shorter commute or even…

Success doesn’t end with simply coming up with a product that solves a problem and then getting a customer or client…

70% of organizations have experienced project failure at some point over the past year, according to research from KPMG. One likely…

An email service is a tool that has long since stopped needing to be paid for. For many users, free email…

In 2015 – 2016, HR cloud technology vendors have continued to receive massive, increasing amounts of funding from venture capital investors—so…

The ever-growing list of software you use and security demands translate to a daunting number of passwords to remember. Single sign-on…