B2B Connection

Information and resources for technology buyers

Announcing the 2021 Best of Awards in 142 Categories by John Ferguson Awards
7 Marketing Automation Fails (and How to Avoid Frustration) by Brooklin Nash Marketing

Having a website today means managing programs, data, and databases: you can’t even think of them all at once.  You…

Web Accessibility has become an important agent for equality on the internet. How else would you expect those with visual…

You need to market where the people are, so…where are they? Today everyone is on social media to communicate, collaborate,…

Pricing is a key consideration for most software buyers. If you’re looking to improve business decisions with marketing intelligence, pricing…

The progress of the modern world increases the power and necessity of the internet with each passing day. Businesses use…

Pricing is a key consideration for most software buyers. If you’re looking to improve business decisions with marketing intelligence, pricing…

Ukraine is a nation of strong and resilient people. We wish all Ukrainians safety and strength during this extremely difficult time. We stand with them and their country.

When you create a website as an individual, startup, or small business web accessibility isn’t always at the top of…

Web accessibility is a concept that can revolutionize your company’s connection with consumers in unfathomable ways. Web accessibility standards can…

Digital viruses are extraordinarily expensive. The most costly virus in history cost an inflation-adjusted $52 billion. Every year, businesses spend…

Backing up data as a part of your organization’s insurance policy or industry regulations entails more than just making a…

As technology has rooted its way into our day-to-day existence, education has been changed. Long gone are the times of…

The home landline may be on its way out, but analog telephones are still alive and well in the business…

Companies of all sizes use marketing intelligence to help them make the best business and investment decisions. Marketing Intelligence Tools…

As with all other aspects of work, Covid-19 changed the HR industry drastically. Major shifts in remote work and the Great Resignation forced HR professionals to spend more time recruiting, onboarding, and offboarding.

It’s an inevitable part of operating a business: eventually, you’ll have to start posting on social media. Maintaining a social…

Today, if you search for firewalls, you will see a combination of hardware and software firewalls marketed to small and…

Security breaches are up 67% over the last 5 years, according to Accenture. The rise in breaches indicates a growing…

If you want to try out some free animation software before splurging on paid plans, you’re in luck. Free animation…

In a world dominated by Microsoft, Oracle, and Amazon, it’s easy to overlook the bounty of free database management tools.…