What users are saying about

6sense

7 Ratings
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Score 8.4 out of 101

Oath Ad Platforms (formerly Brightroll)

5 Ratings
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Score 7.7 out of 101

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Likelihood to Recommend

6sense

6sense is well suited in areas such as creating a campaign for our site. For example, "grill season". It makes it easy to create a campaign to advertise all our grills, best selling [grills] and create certain price updates/categories. It is not as useful on the product campaign, coupon and sales level, but still more useful than platforms we have used in the past.
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Oath Ad Platforms (formerly Brightroll)

A good place for Brightroll is for clients that are seeking efficient pricing. Their access to the exchanges is key to getting the most reach for big brands. I wish Brightroll had asked more questions about my campaign and my targeting and helped me understand why certain metrics were how they were and how to improve in the future. I would have wished that my contact there had given me mid-campaign check ins, instead of once when the initial offer was signed and once when the campaign was over.
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Feature Rating Comparison

Ad Network Integration

6sense
Oath Ad Platforms (formerly Brightroll)
8.0
Data Transfer
6sense
Oath Ad Platforms (formerly Brightroll)
7.0
DSP integration
6sense
Oath Ad Platforms (formerly Brightroll)
9.0

Ad Campaigns

6sense
Oath Ad Platforms (formerly Brightroll)
5.4
Ad campaign creation
6sense
Oath Ad Platforms (formerly Brightroll)
5.0
Ad deployment
6sense
Oath Ad Platforms (formerly Brightroll)
6.0
Display advertising
6sense
Oath Ad Platforms (formerly Brightroll)
6.0
Ad display and retargeting segmentation
6sense
Oath Ad Platforms (formerly Brightroll)
5.0
Sequence targeting
6sense
Oath Ad Platforms (formerly Brightroll)
5.0

Ad Reporting & Analytics

6sense
Oath Ad Platforms (formerly Brightroll)
7.0
Ad dashboards
6sense
Oath Ad Platforms (formerly Brightroll)
8.0
Ad performance reports
6sense
Oath Ad Platforms (formerly Brightroll)
10.0
Ad conversion tracking
6sense
Oath Ad Platforms (formerly Brightroll)
6.0
Ad attribution reporting
6sense
Oath Ad Platforms (formerly Brightroll)
7.0
Cross-channel ad management
6sense
Oath Ad Platforms (formerly Brightroll)
5.0
Ad forecasting and optimization
6sense
Oath Ad Platforms (formerly Brightroll)
6.0

Pros

  • Stores and organizes information by product, department, etc., to make it easier for our website to function.
  • Help us track the buyer journey, making it a more enjoyable buying process for them on our website.
  • Help us drive revenue against competitors such as Amazon and Wal-Mart.
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  • Customer Service - easy to reach staff
  • Efficient and Competitive Pricing
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Cons

  • Some of the terms used are a learning process for our team, but the site is easy to navigate.
  • Although the site is easier to navigate, it has a lot of facets that take time to learn where elements are saved.
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  • Site List Transparency - we weren't too thrilled that our site list was only partial
  • Performance was less than desired - our client wanted to see better click through rates and video completion rates
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Alternatives Considered

Oracle is not user-friendly. It is outdated and confusing, also makes it hard to enter in and out of certain tabs/areas within the platform. 6sense is more in-depth and has more functional abilities compared to Salesforce.
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Any good media person would have a mix on their plan and Brightroll was the "reach" portion. Unfortunately, despite the efficient pricing, the overall performance of the campaign was less than desired. Too cheap, perhaps?
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Return on Investment

  • It is easier to monitor our ROI on certain campaigns, departments, subclasses, within our sites.
  • We have less issues with launching campaigns correctly and the site crashing on us while processing and developing these campaigns.
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  • Better understanding of the video space
  • Better understanding of programmatic media
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Pricing Details

6sense

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Oath Ad Platforms (formerly Brightroll)

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details