What users are saying about

7Sheep

24 Ratings

7Sheep

24 Ratings
Score 8 out of 101

Oracle Responsys

49 Ratings
Score 7.8 out of 101

Add comparison

Likelihood to Recommend

7Sheep

I think 7Sheep is especially important for organizations who need flexibility in translating and adapting their communications for an international target group. Being able to send out mailings and set forms up in multiple languages is very useful and in some cases necessary. Also, 7Sheep is great if you want to track how people are responding to your mailings. For example, do they open the mailings? If so, what do they click?

Oracle Responsys

Dynamic content is well suited and easy to use. The ability to import data and then filter off it for audience filters and content within the email is extremely robust and fairly easy to use. The program functionality is also robust and you can create very detailed email programs for things like on boarding, engagement, retention, etc. It is not well suited for things like sending automatically emails off of RSS feeds from the blog because it takes a lot of developing in XML code.

Feature Rating Comparison

Email & Online Marketing

7Sheep
7.3
Oracle Responsys
WYSIWYG email editor
7Sheep
8.3
Oracle Responsys
Dynamic content
7Sheep
6.9
Oracle Responsys
Ability to test dynamic content
7Sheep
5.9
Oracle Responsys
Landing pages
7Sheep
6.6
Oracle Responsys
A/B testing
7Sheep
6.3
Oracle Responsys
Mobile optimization
7Sheep
7.8
Oracle Responsys
Email deliverability
7Sheep
8.4
Oracle Responsys
List management
7Sheep
7.9
Oracle Responsys
Triggered drip sequences
7Sheep
7.6
Oracle Responsys

Lead Management

7Sheep
7.4
Oracle Responsys
Lead nurturing
7Sheep
8.0
Oracle Responsys
Lead scoring and grading
7Sheep
6.6
Oracle Responsys
Data quality management
7Sheep
7.8
Oracle Responsys
Automated sales alerts and tasks
7Sheep
7.1
Oracle Responsys

Campaign Management

7Sheep
8.6
Oracle Responsys
Calendaring
7Sheep
9.1
Oracle Responsys
Event/webinar marketing
7Sheep
8.0
Oracle Responsys

Social Media Marketing

7Sheep
8.3
Oracle Responsys
Social sharing and campaigns
7Sheep
8.3
Oracle Responsys
Social profile integration
7Sheep
8.3
Oracle Responsys

Reporting & Analytics

7Sheep
6.8
Oracle Responsys
Dashboards
7Sheep
6.4
Oracle Responsys
Standard reports
7Sheep
6.4
Oracle Responsys
Custom reports
7Sheep
7.6
Oracle Responsys

Platform & Infrastructure

7Sheep
7.6
Oracle Responsys
API
7Sheep
8.5
Oracle Responsys
Role-based workflow & approvals
7Sheep
6.8
Oracle Responsys
Customizability
7Sheep
7.8
Oracle Responsys
Integration with Salesforce.com
7Sheep
7.3
Oracle Responsys

Pros

  • When preparing an event, 7Sheep takes care of pretty much everything you need to select, inform, and register participants, as well as prepare materials for the events, such as name badges and signature lists.
  • We also use 7Sheep for reporting on communications activities.
  • 7Sheep allows you to build simple or complex forms and questionnaires which we use both for events and independent surveys.
  • The drag and drop HTML editor makes things look good without a lot of extra effort.
  • Dynamic content works very well and you can add many layers to get specific.
  • Get analytics to see which campaigns or emails are performing best and why, including revenue tracking for conversions.
  • Ability to create detailed email programs filtering off actions or engagement of what your customers are doing to help guide them throughout their journey.

Cons

  • The terminology used is not always obvious to people who are not marketing automation experts, but it's essentially a personal learning curve - and 7Sheep does take user suggestions onboard and works to improve these things all the time.
  • Design flexibility already outclasses some of the other systems I have used, but even more flexibility/adaptability would obviously make my marcomms job even easier.
  • At the beginning, the wiki was a little too technical for me, when I just wanted answers to a "how do I make it do this" question.
  • The tool is not intuitive and really requires a dedicated expert with strong HTML/CSS and SQL skills to get the most out of it.
  • Any additional custom work done by the Oracle Responsys team is almost always prohibitively expensive.
  • Most marketers like to get into the data and dig through it to uncover opportunities. This is very difficult in Responsys as the tool is overly technical and disjointed. Again, you will need a dedicated expert resource to run the tool or even reporting.

Likelihood to Renew

7Sheep8.2
Based on 3 answers
Because it's affordable and really useful to me as a freelancer - I don't see that changing anytime soon!
Oracle Responsys9.0
Based on 2 answers
We believe Responsys offers the largest feature set in the industry. While it took some time for us to ramp up and feel confident using all the features in the beginning, we're now in a good position to take full advantage. Our investment is paying off in terms of regular, targeted interaction with our customers and prospects, driving traffic to our site and generating additional revenue

Usability

7Sheep7.0
Based on 2 answers
It is easy to use and if I do have a problem or question I receive an answer almost immediately.
Oracle Responsys8.2
Based on 1 answer
The system is robust but usable. Just like with any new system, there will be a learning curve.

Support

7Sheep8.2
Based on 3 answers
I seem to always talk to the same person and they've been very helpful and given support where needed.
Oracle Responsys4.0
Based on 1 answer
Too often the support team is unable to answer my question or I have to explain the issue over and over.

Alternatives Considered

A normal email client does not support automation.
I have used Exact Target in a previous job. I find Oracle Responsys to be a superior tool for B2C and that is only amplified when you start doing omni-channel marketing or pair Oracle Responsys with other applications within the Oracle Marketing Cloud

Return on Investment

  • Spending less time on sending newsletters.
  • Optimised engagement with partners and the press.
  • Getting a full picture of all our donor and contact information.
  • Needed to train our team on using an additional software.
  • Needed to invest time for the integration of the 3 systems.
  • Oracle Responsys has allowed us to deliver more personalized messages, which in turn has increased engagement, conversion, and overall ROI.

Pricing Details

7Sheep

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
7Sheep Editions & Modules
7Sheep
Edition
Entrepreneur
$591
Small Team
$2492
Business
$3893
Enterprise
4
1. Single User
2. Per month, up to 5 Users
3. Per month, up to 10 users
4. Above 10 users
Additional Pricing Details

Oracle Responsys

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
16,250.00*
1.  per account
Oracle Responsys Editions & Modules
Oracle Responsys
Additional Pricing Details
Oracle Responsys pricing covers marketing messages sent across Email, SMS, MMS, Push, Social, Display, and Web.