What users are saying about
45 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow'>Customer Verified: Read more.</a>
Top Rated
314 Ratings
45 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 8.3 out of 101

Optimizely

<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow'>Customer Verified: Read more.</a>
Top Rated
314 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 8.2 out of 101

Likelihood to Recommend

AB Tasty

AB Tasty is well suited to all websites that are looking for an optimization of their UX/UI. Whether you are an e-merchant or a media, this Saas solution will allow you to quickly find solutions to break blocking points of your conversion funnel.
At Eurosport, we also use this solution to customize the experience of our users according to their behaviors and interests. These actions coupled with optimization of the customer path, allows us to gain in performance.
Valentin Viguier profile photo

Optimizely

Optimizely is a great A/B testing tool for any size business. The Optimizely platform democratizes A/B testing through a simple interface, excellent training tools, easy implementation and low dependence on IT resources. Utilizing Optimizely I've been able to run robust experimentation programs with a variety of resources (acting as a 1-person team with limited access to IT resources as well as managing a team with high access to resources). Additionally, Optimizely is well-priced and positioned to be affordable for a variety of business sizes.
Emily Emmer profile photo

Feature Rating Comparison

Testing and Experimentation

AB Tasty
Optimizely
7.6
a/b experiment testing
AB Tasty
Optimizely
8.4
Split URL testing
AB Tasty
Optimizely
7.9
Multivariate testing
AB Tasty
Optimizely
8.4
Mutli-page/funnel testing
AB Tasty
Optimizely
7.7
Cross-browser testing
AB Tasty
Optimizely
7.9
Mobile app testing
AB Tasty
Optimizely
7.5
Test significance
AB Tasty
Optimizely
7.4
Visual / WYSIWYG editor
AB Tasty
Optimizely
7.3
Advanced code editor
AB Tasty
Optimizely
7.0
Page surveys
AB Tasty
Optimizely
7.0
Visitor recordings
AB Tasty
Optimizely
7.5
Preview mode
AB Tasty
Optimizely
7.4
Test duration calculator
AB Tasty
Optimizely
6.7
Experiment scheduler
AB Tasty
Optimizely
8.3
Experiment workflow and approval
AB Tasty
Optimizely
7.2
Dynamic experiment activation
AB Tasty
Optimizely
7.9
Client-side tests
AB Tasty
Optimizely
7.5
Server-side tests
AB Tasty
Optimizely
7.1
Mutually exclusive tests
AB Tasty
Optimizely
7.8

Audience Segmentation & Targeting

AB Tasty
Optimizely
8.1
Standard visitor segmentation
AB Tasty
Optimizely
8.2
Behavioral visitor segmentation
AB Tasty
Optimizely
8.0
Traffic allocation control
AB Tasty
Optimizely
8.5
Website personalization
AB Tasty
Optimizely
7.6

Results and Analysis

AB Tasty
Optimizely
7.8
Heatmap tool
AB Tasty
Optimizely
8.2
Click analytics
AB Tasty
Optimizely
8.1
Scroll maps
AB Tasty
Optimizely
7.7
Form fill analysis
AB Tasty
Optimizely
8.2
Conversion tracking
AB Tasty
Optimizely
8.0
Goal tracking
AB Tasty
Optimizely
8.1
Test reporting
AB Tasty
Optimizely
7.9
Results segmentation
AB Tasty
Optimizely
7.3
CSV export
AB Tasty
Optimizely
6.4
Experiments results dashboard
AB Tasty
Optimizely
7.8

Pros

AB Tasty

  • Ab tasty helped us to very easily create promotional pop-ups to highlight our gift with purchase operations. It allows us to be very prompt in launching a gift and promoting it.
  • We had some refresh to do on our portrait version on tablet, and AB tasty helped us to target the tablet in portrait, and to display a message suggesting to pivot the tablet to have better navigation. It helped us to avoid having to do development to display this message.
  • We had really different point of view regarding up-selling banners. AB tasty helped us to create an AB test allowing us to compare conversion rate and average basket with respect to the up-selling banner was displayed or not, and helped us make a decision thanks to concrete results.
Panthéa Nasseri profile photo

Optimizely

  • Easy to use platform with an easy to use WYSIWYG editor for non-technical people.
  • Specific personalisation suite to enable effective use of 1:1 personalisation on landing pages.
  • Accurate statistcal modelling to ensure confidence in results.
Ashley Smith profile photo

Cons

AB Tasty

  • It has somewhat of a steep learning curve, probably due to how robust it is. Takes a while to learn everything.
  • Creating reporting and targeting was probably the most difficult part for me.
No photo available

Optimizely

  • Assistance with on-boarding the tool as opossed to using a partner.
  • Dedicated training on the tool for internal business users both on the development and consultancy side.
  • Impression usage should be applied to running AB tests only - Development teams need to take some time to implement a winning variation and so using impressions to temporarily run a winning experience is not ideal.
Ashley Smith profile photo

Likelihood to Renew

AB Tasty

AB Tasty 7.7
Based on 8 answers
I guess I will not change my headlines every day
Clément Nivolle profile photo

Optimizely

Optimizely 9.0
Based on 43 answers
So far we have been able to uncover key elements of website traffic, design, and development that can increase usability. From the testing we've currently done, we could not be more happier with the results we've achieved and we're excited about continuing to optimize our website to achieve far greater results in the future.
Aaron Metzger profile photo

Usability

AB Tasty

No score
No answers yet
No answers on this topic

Optimizely

Optimizely 7.7
Based on 34 answers
The UI is very intuitive which makes the whole process so much easier and enjoyable. That makes it usable by most teams within your business - tech, product, data, UX, UI, etc.
Emanuell Dan Minciu profile photo

Reliability and Availability

AB Tasty

No score
No answers yet
No answers on this topic

Optimizely

Optimizely 9.0
Based on 5 answers
Optimizely is usually up 100% of the time. When there is downtime, it is usually very brief.
Douglas Wright profile photo

Performance

AB Tasty

No score
No answers yet
No answers on this topic

Optimizely

Optimizely 6.0
Based on 5 answers
Javascript-heavy design means page loads can be slow.
Albert Wavering profile photo

Support

AB Tasty

AB Tasty 8.2
Based on 1 answer
People are avalaible and they know very well their product which helps to resolve quick issues. Also the benchmark they have helps us to improve our own business.
Fabrice Moncaut profile photo

Optimizely

Optimizely 5.3
Based on 13 answers
Questions are generally answered promptly and accurately.
Albert Wavering profile photo

Implementation

AB Tasty

No score
No answers yet
No answers on this topic

Optimizely

Optimizely 8.0
Based on 11 answers
It was super straight forward.I am a big fan.
Jane Morgan profile photo

Alternatives Considered

AB Tasty

We selected AB Tasty over other leading A/B Testing platforms due to its huge list of features, dedicated account support and competitive licensing model.
Craig Lawrence profile photo

Optimizely

Maxymiser - The statistical significance engine used by Optimizely helps to reduce the detection of false positives. These were noticed on many occasions within the maxymiser tool. Adobe Target - The ease of use is non-comparable between Optimizely and Adobe Target. The UI of Adobe Target is not as intuitive as Optimizely making it more difficult for non-technical users.Monetate - Reporting. Optimizely allow for an easy-to-see comparison of variation performance when there is more than 1 variation. Monetate only allows for the comparison of 2 variations at any one time meaning you reguarly have to flick between comparisons to get an understanding of performance.
Ashley Smith profile photo

Scalability

AB Tasty

No score
No answers yet
No answers on this topic

Optimizely

Optimizely 7.2
Based on 27 answers
We have built various tests. Single and multiple variation tests, client and server side, etc. We did not find any scaling issues while building any of these.
Emanuell Dan Minciu profile photo

Return on Investment

AB Tasty

  • It has helped us gain higher conversion rates on certain pages
  • It has helped us use data to make decisions and reach goals
  • It has given a clearer picture as to how pages and websites are being used
No photo available

Optimizely

  • Increase in conversion rate and an immediate ROI
  • Ease of implementation ensuring only positive site changes are sent through to development
  • Allowing wider business users to get involved with CRO and generate and share ideas
Ashley Smith profile photo

Pricing Details

AB Tasty

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Additional Pricing Details

Optimizely

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Add comparison