What users are saying about
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Top Rated
73 Ratings
Top Rated
389 Ratings

AB Tasty

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Top Rated
73 Ratings
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Score 8 out of 100
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Score 8.4 out of 100

Highlights

Optimizely and AB Tasty are both A/B testing tools designed to help businesses to test the performance of different versions of web content. Both A/B testing tools are used by businesses of all sizes, though Optimizely is more popular with larger enterprises while A/B Tasty is used more often by smaller to mid-sized businesses.

Features

Optimizely and AB Tasty both include essential A/B testing features such as split testing and test scheduling, but they also each have standout features that set them apart from each other.

Optimizely includes funnel analysis features that allow businesses to see the steps users go through to reach a certain page or complete a certain event. This feature is useful when determining where users are dropping off in processes like registration. Optimizely also includes easy to use visual editor features that allow users to quickly create multiple versions of pages using HTML, CSS, and JavaScript.

AB Tasty includes built-in heatmaps that allow businesses to see what parts of pages users interact with most often and what areas aren’t being used. Heatmaps help businesses see what features are getting the most attention and if any important features are not being noticed by users. Additionally, AB Tasty includes surveys businesses can use to directly ask users questions about the page they are using. AB Tasty also includes a widget library developers can use to make simple changes to a page without writing code.

Limitations

Though Optimizely and AB Tasty both offer robust feature sets, they also have a few limitations that are important to consider.

Optimizely doesn’t have built-in Heatmaps, so it can be difficult to see what elements of a page users are interacting with most often. Optimizely does include an integration with Hotjar, but for businesses looking for a complete package, heatmaps aren’t available. Additionally, Optimizely doesn’t include surveys, so it can be more difficult to receive direct feedback from users compared to AB Tasty.

AB Tasty doesn’t include features for funnel analysis. As a result, when testing processes such as user registration, or product purchases it can be tricky to see where users drop off without additional analytics tools. AB Tasty’s visual editor is also not as robust as Optimizely’s which is a more complete development tool.

Pricing

Both AB Tasty and Optimizely do not list complete pricing information, though quotes are available from their sales team. Optimizely includes three pricing tiers for businesses, including a cheaper “essentials” package, and a more feature-complete “enterprise” package. AB Tasty is priced depending on the business in question.

Likelihood to Recommend

AB Tasty

A/B Tasty tool allows us do easy testing without burdening our limited developer resources all the time. Reports are simple enough to interpret. Support has been excellent and proactive, also the onboarding was successful. It is also an advantage that we have the possibility to drive all our traffic to the test versions rather than being limited to specific user amount per month. We can recommend A/B Tasty for testing purposes, as the platform keeps it’s promises, doesn’t require too much technical knowledge and the support is excellent.
Laura Karhu | TrustRadius Reviewer

Optimizely

Optimizely is a great A/B testing tool for any size business. The Optimizely platform democratizes A/B testing through a simple interface, excellent training tools, easy implementation and low dependence on IT resources. Utilizing Optimizely I've been able to run robust experimentation programs with a variety of resources (acting as a 1-person team with limited access to IT resources as well as managing a team with high access to resources). Additionally, Optimizely is well-priced and positioned to be affordable for a variety of business sizes.
Emily Emmer | TrustRadius Reviewer

Feature Rating Comparison

Testing and Experimentation

AB Tasty
7.9
Optimizely
7.0
a/b experiment testing
AB Tasty
8.3
Optimizely
8.0
Split URL testing
AB Tasty
8.0
Optimizely
7.7
Multivariate testing
AB Tasty
8.0
Optimizely
7.6
Multi-page/funnel testing
AB Tasty
7.3
Optimizely
7.3
Mobile app testing
AB Tasty
7.3
Optimizely
6.3
Visual / WYSIWYG editor
AB Tasty
7.6
Optimizely
7.1
Advanced code editor
AB Tasty
8.2
Optimizely
6.5
Page surveys
AB Tasty
7.3
Optimizely
6.3
Preview mode
AB Tasty
8.0
Optimizely
6.7
Experiment scheduler
AB Tasty
8.2
Optimizely
7.8
Client-side tests
AB Tasty
8.9
Optimizely
7.4
Mutually exclusive tests
AB Tasty
8.2
Optimizely
6.3
Cross-browser testing
AB Tasty
Optimizely
7.1
Test significance
AB Tasty
Optimizely
6.9
Visitor recordings
AB Tasty
Optimizely
7.2
Test duration calculator
AB Tasty
Optimizely
6.2
Experiment workflow and approval
AB Tasty
Optimizely
6.9
Dynamic experiment activation
AB Tasty
Optimizely
7.4
Server-side tests
AB Tasty
Optimizely
6.7

Audience Segmentation & Targeting

AB Tasty
8.4
Optimizely
7.4
Standard visitor segmentation
AB Tasty
8.2
Optimizely
7.6
Behavioral visitor segmentation
AB Tasty
8.3
Optimizely
7.2
Traffic allocation control
AB Tasty
8.6
Optimizely
8.0
Website personalization
AB Tasty
8.3
Optimizely
6.7

Results and Analysis

AB Tasty
7.4
Optimizely
7.1
Heatmap tool
AB Tasty
5.8
Optimizely
6.6
Click analytics
AB Tasty
7.6
Optimizely
7.3
Scroll maps
AB Tasty
7.3
Optimizely
7.1
Conversion tracking
AB Tasty
7.8
Optimizely
7.5
Goal tracking
AB Tasty
7.5
Optimizely
7.5
Test reporting
AB Tasty
7.9
Optimizely
7.6
Results segmentation
AB Tasty
7.2
Optimizely
7.1
Experiments results dashboard
AB Tasty
7.7
Optimizely
7.1
Form fill analysis
AB Tasty
Optimizely
6.5
CSV export
AB Tasty
Optimizely
6.5

Pros

AB Tasty

  • Customer-focused. Over the past year, AB Tasty has worked with us to overcome many obstacles (e.g. tracking hurdles, ITP issues, etc.). The team always finds a solution in a timely manner to ensure we're able to execute on experiments.
  • Reliability. One of the biggest hurdles earlier this year were the ITP regulations set out by Apple. Over 40% of our ad traffic was Safari users. AB Tasty was using 3rd party cookies but quickly migrated over to a local session storage solution that circumvented the issue.
Matt Mattson | TrustRadius Reviewer

Optimizely

  • Optimizely makes it extremely easy to setup almost any type of split or multi-variate testing experiment. It has a variety of test triggers types & many ways to segment incoming visitors.
  • I believe Optimizely's results dashboard is one of the best among split testing software. It allowed my team to get insights into the running of tests, like time to significance and a view of metric changes over time.
  • Optimizely is very easy to use for non-engineers. It has a powerful visual interface that allows marketers and advertisers to setup complex variations without 1 line of code.
  • In terms of documentation and implementation, I believe Optimizely is ahead of its competitors in terms of its focus on reliability and speed.
Alec Dibble | TrustRadius Reviewer

Cons

AB Tasty

  • Sometimes the platform is a little glitchy and requires a refresh.
  • Would be great to be able to see the experiments and projects on a timeline with their status and main result to have an immediate view of ongoing and completed projects.
  • Email notification for when an experiment reaches a certain confidence level.
Anonymous | TrustRadius Reviewer

Optimizely

  • Assistance with on-boarding the tool as opossed to using a partner.
  • Dedicated training on the tool for internal business users both on the development and consultancy side.
  • Impression usage should be applied to running AB tests only - Development teams need to take some time to implement a winning variation and so using impressions to temporarily run a winning experience is not ideal.
Ashley Smith | TrustRadius Reviewer

Likelihood to Renew

AB Tasty

AB Tasty 7.7
Based on 8 answers
AB Tasty's tool as well as the support team completely met my goals on A/B Testing. Editing a test is really easy and AB Tasty made the marketing team free to launch nearly any test. Reporting is also easy to set up and give us the information needed to keep improving transformation on landing pages and forms
Anonymous | TrustRadius Reviewer

Optimizely

Optimizely 9.0
Based on 42 answers
Because it's an incredible and essential tool for my line of work as a conversion optimization specialist. Really couldn't do my job nearly as effectively without it. It's paid for itself many times over and I feel like I'm only beginning to unlock the tools potential.
Jeremy Bradford | TrustRadius Reviewer

Usability

AB Tasty

No score
No answers yet
No answers on this topic

Optimizely

Optimizely 7.3
Based on 56 answers
I've heard great feedback from the Marketing and Development team who use the tool. I am not particularly great with code but find it easy to set up tests on my own and feel confident putting them live using the preview tool.
Fay Dawson | TrustRadius Reviewer

Reliability and Availability

AB Tasty

No score
No answers yet
No answers on this topic

Optimizely

Optimizely 9.0
Based on 6 answers
Web interface is nearly always available. Javascript snippet (which actually runs the test) is distributed on a CDN for near-constant availability.
Albert Wavering | TrustRadius Reviewer

Performance

AB Tasty

No score
No answers yet
No answers on this topic

Optimizely

Optimizely 6.0
Based on 6 answers
We have had some issues with screen flicker when loading experiment content. We had to dial back some of the creative changes to load smaller files.
Shawn Daley | TrustRadius Reviewer

Support Rating

AB Tasty

AB Tasty 7.6
Based on 3 answers
Support is good, but it would be better if it was quicker or if AB Tasty provided a quicker SLA. At times, you require stuff urgently but AB Tasty support isn't as quick as I personally like it to be.
Halima Satheya | TrustRadius Reviewer

Optimizely

Optimizely 9.1
Based on 15 answers
They always are quick to respond, and are so friendly and helpful. They always answer the phone right away. And [they are] always willing to not only help you with your problem, but if you need ideas they have suggestions as well.
Sean Cleveland | TrustRadius Reviewer

Implementation Rating

AB Tasty

No score
No answers yet
No answers on this topic

Optimizely

Optimizely 8.0
Based on 12 answers
Ensure that your Optimizely JS script is loaded in the header of the page. The reason for this is that the DOM loads the page, and if you are changing elements on the page in your variation, Optimizely needs to know this before the page loads so that it can make those changes for your variation.
Douglas Wright | TrustRadius Reviewer

Alternatives Considered

AB Tasty

We selected AB Tasty mostly because we got a sense that their dev and customer service teams were going to go above and beyond to help us out. We were right! The cost was also a factor as they came in a small bit lower, but cost wasn't the only factor.
Jeff Copetas | TrustRadius Reviewer

Optimizely

I think that Optimizely is more user-friendly than Adobe and Monetate, for example - Adobe is really suited for people with deep pockets and a distinct technical acumen that may not be suitable for a small business. Montetate is not user-friendly - even for seasoned marketers. Apptemize is a pretty great product but they killed their free product. Like Optimzely, they seem to be shooting for enterprise-level clients.
Sylvia Flores | TrustRadius Reviewer

Scalability

AB Tasty

No score
No answers yet
No answers on this topic

Optimizely

Optimizely 7.0
Based on 49 answers
Optimizely offers excellent testing features and incredible technical support and training resources enabling non-technical teams most benefited by experimentation to truly own this function. Optimizely is easy to implement and use, has simple integration with other technologies making it a staple in our marketing technology stack. Finally, Optimizely continues to innovate around its core technology to add new features and capabilities to improve the overall experimentation process (such as acquiring Experimentation Engine in 2018). In a dynamic and ever-changing marketing technology landscape expect to continue using Optimizely in my marketing technology stack for many years to come.
Emily Emmer | TrustRadius Reviewer

Return on Investment

AB Tasty

  • Since we use AB tasty our conversion rates have significantly increased on the Watch pages.
  • We can report positive comments about the evolutions of our interfaces, from our expert users. And so improved customer satisfaction.
  • The solution allows us to validate or invalidate without taking major risk while gaining in reactivity, our proposals relook pages.
  • Commitment rates are much higher, multiplied by 2 or 3, when we implement customizations that are relevant. These customizations are very relevant insofar as we are governed by the seasonality of events as a media site.
Valentin Viguier | TrustRadius Reviewer

Optimizely

  • Before using Optimizely, we were shooting in the dark with our design decisions. We'd make a change, then have to wait to see our user numbers drop over the course of a couple weeks, then roll back the changes. Our front end team would get frustrated with the wasted time, and try again. With Optimizely, our decisions are data-driven, morale doesn't take a hit, and we are always moving forward with our site.
Benjamin Himley | TrustRadius Reviewer

Screenshots

Pricing Details

AB Tasty

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Optimizely

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

AB Tasty
8.9
Optimizely
8.8

Likelihood to Renew

AB Tasty
7.7
Optimizely
9.0

Usability

AB Tasty
Optimizely
7.3

Reliability and Availability

AB Tasty
Optimizely
9.0

Performance

AB Tasty
Optimizely
6.0

Support Rating

AB Tasty
7.6
Optimizely
9.1

Online Training

AB Tasty
Optimizely
3.0

Implementation Rating

AB Tasty
Optimizely
8.0

Scalability

AB Tasty
Optimizely
7.0

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