What users are saying about

AB Tasty

Top Rated
44 Ratings

Optimizely

Top Rated
240 Ratings

AB Tasty

Top Rated
44 Ratings
Score 8.4 out of 101

Optimizely

Top Rated
240 Ratings
Score 7.7 out of 101

Add comparison

Likelihood to Recommend

AB Tasty

I can only mention where AB Tasty has been useful as I haven't had negative experiences on the tests we have carried out. A useful scenario for us is that we use AB Tasty to test changes on pages in a test environment instead of having to test on live
No photo available

Optimizely

Optimizely is a great tool to get you up and running with A/B testing quickly without sacrificing quality. The WYSIWYG editor mode is passable for someone without html and javascript knowledge, but to get the most out of the tool you'll definitely want to have a developer that is fluent in javascript. As of a few months ago Optimizely now offers server side (or full stack) testing in addition to their client side testing. This is an additional feature you have to pay for, but if you have the need and teams to support server side testing it allows you to test a lot of different things you won't get out of client side testing.
Grant Wilkins profile photo

Pros

  • Tests are very easy to set up with the platform, or using the widget.
  • AB Tasty's team are very open to propositions of evolutions for the tool.
  • Reading and analyzing the results of the tests is quite simple and intuitive.
  • The results are also easy to share with the people in the company who might find them useful.
No photo available
  • Test setup is easy and doesn't take a lot of company resources.
  • The impact on page speed is incredibly small.
  • The results dashboard gives great insights to how your test is performing and you can track multiple goals.
Brynn Arego profile photo

Cons

  • Maybe some editor functionalities could be directly accessible from the homepage, like the amount of traffic you give to a test.
  • The functionality that allows you to point the whole traffic through a variation while keeping the measure of results is not that easy to set up compared to the editor tool. It could be even more intuitive by copying the set up of the initial test.
  • Reports loading can sometimes be quite long when we have a lot of traffic (that point has been improved but is not yet perfect).
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  • I'd like to see more tools comparable to Visual Website Optimizer (VWO). Like user recordings and in page analytics.
  • If you have a dynamic area of information and edit it you pose a risk to making the page templates dynamic data static across the site. Pricing is a great example of this.
Brynn Arego profile photo

Likelihood to Renew

AB Tasty7.7
Based on 8 answers
We are very satisfied with the tool and the service that comes with it. Not renewing our use of AB Tasty is unlikely.
Sébastien Manaches profile photo
Optimizely6.0
Based on 41 answers
I'm starting to lean more towards VWO because of the added value and pricing.
Brynn Arego profile photo

Usability

No score
No answers yet
No answers on this topic
Optimizely7.7
Based on 8 answers
It is easy to use and quickly learn. Setup is simple with the snippet and tracking is easy to interpret.
Brynn Arego profile photo

Reliability and Availability

No score
No answers yet
No answers on this topic
Optimizely9.0
Based on 5 answers
Optimizely is usually up 100% of the time. When there is downtime, it is usually very brief.
Douglas Wright profile photo

Performance

No score
No answers yet
No answers on this topic
Optimizely6.0
Based on 5 answers
We have had some issues with screen flicker when loading experiment content. We had to dial back some of the creative changes to load smaller files.
Shawn Daley profile photo

Support

AB Tasty8.2
Based on 1 answer
People are avalaible and they know very well their product wich help to resolve quick issues. Also the benchmark they have help us to improve our own business
Fabrice Moncaut profile photo
Optimizely5.4
Based on 13 answers
I have yet to have a problem our support engineer couldn't help with, and he has always been responsive in doing so.
Ryan Garner profile photo

Implementation

No score
No answers yet
No answers on this topic
Optimizely8.0
Based on 11 answers
Optimizely offers configuration options for different website setups - be sure to use a snippet that is consistent with your website design. For example, the Optimizely snippet can include full or trimmed copies of the jQuery Javascript library (which it needs to function), but this doesn't need to be enabled if you already have jQuery on your website.
Albert Wavering profile photo

Alternatives Considered

We selected AB Tasty over other leading A/B Testing platforms due to its huge list of features, dedicated account support and competitive licensing model.
Craig Lawrence profile photo
Mainly it was the cost. We have a seasonal business, and they were willing to work with us to meet our needs.We've had others reach out to us to switch them, but Optimizely just stands out above them all in our eyes.
Sean Cleveland profile photo

Return on Investment

  • I used it for research purposes it was a very high positive impact (easy to use, implement)
David Reymond profile photo
  • We have found new ways of displaying different aspects of pages, and have thusly increased our conversion and revenue. Some areas have higher areas of improvement. But you know quite soon if something is helping your business or not.
Sean Cleveland profile photo

Pricing Details

AB Tasty

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Additional Pricing Details

Optimizely

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details