What users are saying about
Top Rated
375 Ratings
2 Ratings
Top Rated
375 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 7.4 out of 100
2 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 9 out of 100

Likelihood to Recommend

Act-On

Act-On is well suited for your business if you have a lot of contacts and are averse to the pay by the contact model of competing marketing automation software. Act-On charges by emails sent, not by how many contacts are in the database, so it makes it a great place to store everything, even if you aren't engaging with some of those contacts
Kyle Moloo | TrustRadius Reviewer

Kixie

For me, the best kind of services are the ones that you forget about because they work so well in the background. This is what Kixie does so well once it's installed; it's unobtrusive, simple, and does what it is supposed to do in the background. My sales staff no longer has to worry about tracking and logging their outbound or inbound calls because Kixie is installed on their phones and computers.
Adam Montgomery | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Act-On
7.7
Kixie
WYSIWYG email editor
Act-On
7.4
Kixie
Dynamic content
Act-On
7.0
Kixie
Ability to test dynamic content
Act-On
7.1
Kixie
Landing pages
Act-On
7.6
Kixie
A/B testing
Act-On
7.3
Kixie
Mobile optimization
Act-On
8.2
Kixie
Email deliverability reporting
Act-On
8.1
Kixie
List management
Act-On
8.5
Kixie
Triggered drip sequences
Act-On
8.2
Kixie

Lead Management

Act-On
7.8
Kixie
Lead nurturing
Act-On
8.3
Kixie
Lead scoring and grading
Act-On
8.1
Kixie
Data quality management
Act-On
7.1
Kixie
Automated sales alerts and tasks
Act-On
7.5
Kixie

Campaign Management

Act-On
7.5
Kixie
Calendaring
Act-On
6.8
Kixie
Event/webinar marketing
Act-On
8.2
Kixie

Social Media Marketing

Act-On
6.1
Kixie
Social sharing and campaigns
Act-On
6.4
Kixie
Social profile integration
Act-On
5.9
Kixie

Reporting & Analytics

Act-On
7.0
Kixie
Dashboards
Act-On
7.2
Kixie
Standard reports
Act-On
7.5
Kixie
Custom reports
Act-On
6.3
Kixie

Platform & Infrastructure

Act-On
7.9
Kixie
API
Act-On
6.9
Kixie
Role-based workflow & approvals
Act-On
7.6
Kixie
Customizability
Act-On
7.1
Kixie
Integration with Salesforce.com
Act-On
8.3
Kixie
Integration with Microsoft Dynamics CRM
Act-On
8.4
Kixie
Integration with SugarCRM
Act-On
8.8
Kixie

Cloud PBX

Act-On
Kixie
7.8
Hosted PBX
Act-On
Kixie
8.0
Multi-level Interactive Voice Response (IVR)
Act-On
Kixie
7.0
User templates
Act-On
Kixie
7.0
Call reports
Act-On
Kixie
9.0
Directory of employee names
Act-On
Kixie
8.0

Call Management

Act-On
Kixie
8.2
Answering rules
Act-On
Kixie
7.0
Call recording
Act-On
Kixie
9.0
Call park
Act-On
Kixie
8.0
Call screening
Act-On
Kixie
8.0
Message alerts
Act-On
Kixie
9.0

VoIP system collaboration

Act-On
Kixie
6.0
Video conferencing
Act-On
Kixie
6.0
Audio conferencing
Act-On
Kixie
6.0

Mobile apps

Act-On
Kixie
8.0
Mobile app for iOS
Act-On
Kixie
8.0
Mobile app for Android
Act-On
Kixie
8.0

Pros

Act-On

  • Act-On's customer service is exceptional, they are quick and thorough when you are needing help. For example, we could not figure out how to automate a birthday date for our birthday campaign and the representative was able to walk through the process with myself and another team member. This is a strength of Act-On because many other companies do not have customer services that will speak with you, they direct you to blogs or informational sessions.
  • The landing pages that Act-On has created for use on the web is exceptional. The formatting is very user-friendly and the templates are great to navigate. The landing pages allow you to make the page fit whatever campaign or reason you are in need of. This is a strength of Act-On because the landing pages resolve the issue of having to create actual web pages.
  • The spam feature of Act-On's emails is a great add on. This feature allows you to test how the spam alerts are triggered in your email and how you can fix it. This has helped many emails be developed in a way so that they reach many more people than they would have without this feature. many other programs do not have this feature.
Danielle Armour | TrustRadius Reviewer

Kixie

  • Kixie integrates seamlessly with our CRM (Zoho), meaning it updates call notes directly on the customer's CRM profile.
  • The one-click dialing feature directly through our CRM is a great feature. It's so simple; just search for a name, one-click, and you are on the phone.
  • The local presence feature is a nice touch for cold calls. It provides a local area code when cold calling to increase the likelihood of an answer to the call.
Adam Montgomery | TrustRadius Reviewer

Cons

Act-On

  • Landing Page Design. The drag and drop builder is OK. But it feels very limited for someone who has a good knowledge of HTML, CSS, Javascript, etc. Inevitably, there will be something that you simply can't do in Act-On that you could do in a standard web design environment.
  • No Server Side Scripts. There isn't any way to retrieve data in your lists and add it to a landing page. Basically, you can't use any data stored in an Act-On list and add it to a landing page.
  • It's limited. There is simply some data you can't pull from Act-On and into a 3rd Party Reporting app.
Dave Moll | TrustRadius Reviewer

Kixie

  • There is a big price difference between Kixie's limited minutes and unlimited minutes calling plans. I was expecting a price increase for unlimited minutes, but I didn't expect it to be that large of an increase (almost double the price).
  • The minutes for the limited calling plan is set at 300 minutes a month. For my organization that makes a lot of calls, this is a very low amount, which forces us to upgrade to the unlimited calling plan.
  • It's easy to get started with Kixie by signing up for their free trial. However, the pricing that was advertised during the free trial period turned out to be quite different for my organization when it was actually time to purchase the service after the trial period was over.
Adam Montgomery | TrustRadius Reviewer

Likelihood to Renew

Act-On

Act-On 8.9
Based on 112 answers
It's my single biggest asset in my current role. With limited resources, its enabled Anachron to punch well above our weight marketing wise and although we're still at the beginning of our journey I know the system can scale with us
Damian Leslie | TrustRadius Reviewer

Kixie

No score
No answers yet
No answers on this topic

Usability

Act-On

Act-On 9.1
Based on 32 answers
It's good, but not quite brilliant. Some parts of the interface are still a bit outdated. The product has been evolving very fast, though, and I believe in a few months it will be up there with the best of them, interface wise as well.
Diogo Cabral | TrustRadius Reviewer

Kixie

No score
No answers yet
No answers on this topic

Reliability and Availability

Act-On

Act-On 9.1
Based on 28 answers
This product has never been down when I needed it
Ian Nate | TrustRadius Reviewer

Kixie

No score
No answers yet
No answers on this topic

Performance

Act-On

Act-On 8.2
Based on 26 answers
It takes a few minutes to sync with Salesforce (SFDC) but other than that its pretty fast and I have not noticed a large lag at any point thus far.
Vinny Poliseno | TrustRadius Reviewer

Kixie

No score
No answers yet
No answers on this topic

Support Rating

Act-On

Act-On 7.3
Based on 78 answers
Since we start using Act-on for ourselves and our clients, we have been supported very well. Often we need to integrate with legacy systems and we find the support team on our side during the whole endeavor. Always asking if they can help us further, always willing to do a better job. The support of Act-On is one of the main differentiators
Harold Klaassen | TrustRadius Reviewer

Kixie

No score
No answers yet
No answers on this topic

In-Person Training

Act-On

Act-On 8.7
Based on 4 answers
My Account Manager has led me through countless amounts of training on the product as a whole and through some of my integrations.
Vinny Poliseno | TrustRadius Reviewer

Kixie

No score
No answers yet
No answers on this topic

Online Training

Act-On

Act-On 9.3
Based on 16 answers
Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.
Carrie Scheetz | TrustRadius Reviewer

Kixie

No score
No answers yet
No answers on this topic

Implementation Rating

Act-On

Act-On 8.6
Based on 44 answers
What impressed me most is that Act-On showed full committment in making our implementation successful, even when it required additional support from their team. This gave me a lot of warm and fuzzy feelings. Most other software software vendors are not anywhere close to being this responsive and effective
Prabal Roy | TrustRadius Reviewer

Kixie

No score
No answers yet
No answers on this topic

Alternatives Considered

Act-On

HubSpot's pricing tiers are much cheaper in some cases, and they provide some of the tools that are included with Act-On Software's premium tiers. I believe Act-On has more versatility in tracking conversion and other rates out-of-the-box compared HubSpot, which is why we chose Act-On for our production metrics and have continued using their products.
Fedor Paretsky | TrustRadius Reviewer

Kixie

Kixie integrated much better with our CRM (Zoho) than CrazyCall. In addition, Kixie had increased reporting features that CrazyCall did not offer--CrazyCall's reporting was limited and not detailed enough for our purposes. Lastly, at the time, CrazyCall did not have the inbound call services that Kixie offered. In fact, CrazyCall did not have any inbound services when we were using the software.
Adam Montgomery | TrustRadius Reviewer

Return on Investment

Act-On

  • Increased employee efficiency for sure, I am able to churn out so many more emails than if I did it manually.
  • Better customer service - we honor opt-outs and unsubscribes automatically, ensuring that our prospects do not receive any more emails than they want.
  • ROI - the ability to schedule emails and plan ahead helps us stay on top of our marketing calendar and produce more marketing messages, leading to more sales. Well worth the investment.
Paloma Nazar | TrustRadius Reviewer

Kixie

  • Kixie has made our sales team more productive by freeing up their time for more calls and customer engagement.
  • My sales team has also become more organized by using Kixie. We are able to be more systematic and strategic with when we are calling and the frequency of our calls. This has improved our success ratio in getting leads into our pipeline.
  • The reporting features on Kixie has allowed my organization to better identify members of my sales staff that are having call success and reward them for their efforts.
Adam Montgomery | TrustRadius Reviewer

Screenshots

Pricing Details

Act-On

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required

Act-On Editions & Modules

Edition
Professional$9001
Enterprise$2,0002
  1. per month (starts at 2,500 active contacts)
  2. per month ( starts at 2,500 active contacts)
Additional Pricing Details
The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.

Kixie

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?

Kixie Editions & Modules

Additional Pricing Details

Rating Summary

Add comparison