What users are saying about
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361 Ratings
22 Ratings

Act-On

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361 Ratings
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Score 7.5 out of 101
22 Ratings
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Score 7.8 out of 101

Likelihood to Recommend

Act-On

Act-On is great for companies who have multiple people managing marketing and sales programs. Each person will get their own log in and access to certain (or all) areas of the software. Alerts can be created when prospects reach certain stages of programs which means marketers don't need to constantly monitor lead scores or anything like that. Also, designers can log in and create landing pages, copywriters can login in and upload content and managers can login and build programs. There's no stepping on each other's work either. Team management is very good. Act-On is also great if you have multiple customer profiles. Act-On allows you to create programs designed to capture many leads across your customer profile. Act-On would be overkill for the small B2C client. A small business that uses email to manage newsletters and product announcements will find Act-On to be much, much more than they need. Act-On can certainly do these things but so can MailChimp at a much lower price point. There would be many features in Act-On that this client simply would never use. If your company uses a custom CRM, Act-On won't be the best fit. I imagine you would need to hire a developer (or commit an in-house developer) to a large project of integrating your CRM with Act-On. Otherwise, you'll be importing and exporting list data on a regular basis.
Dave Moll profile photo

Lead Forensics

It is a costly solution but well worth the money because of the details and information. We used others in the past but switched because it links with WIX. Sometimes I feel as if it is not capturing all our web traffic simply because it doesn't even track when our business is using it. It is good for some leads but I think there can be more it is missing.
Karissa Gregor profile photo

Feature Rating Comparison

Email & Online Marketing

Act-On
7.7
Lead Forensics
WYSIWYG email editor
Act-On
7.5
Lead Forensics
Dynamic content
Act-On
7.2
Lead Forensics
Ability to test dynamic content
Act-On
7.2
Lead Forensics
Landing pages
Act-On
7.4
Lead Forensics
A/B testing
Act-On
7.2
Lead Forensics
Mobile optimization
Act-On
7.9
Lead Forensics
Email deliverability
Act-On
7.9
Lead Forensics
List management
Act-On
8.2
Lead Forensics
Triggered drip sequences
Act-On
8.4
Lead Forensics

Lead Management

Act-On
7.7
Lead Forensics
Lead nurturing
Act-On
8.1
Lead Forensics
Lead scoring and grading
Act-On
8.0
Lead Forensics
Data quality management
Act-On
7.0
Lead Forensics
Automated sales alerts and tasks
Act-On
7.6
Lead Forensics

Campaign Management

Act-On
7.5
Lead Forensics
Calendaring
Act-On
6.8
Lead Forensics
Event/webinar marketing
Act-On
8.3
Lead Forensics

Social Media Marketing

Act-On
6.6
Lead Forensics
Social sharing and campaigns
Act-On
6.7
Lead Forensics
Social profile integration
Act-On
6.4
Lead Forensics

Reporting & Analytics

Act-On
6.7
Lead Forensics
Dashboards
Act-On
6.8
Lead Forensics
Standard reports
Act-On
7.0
Lead Forensics
Custom reports
Act-On
6.2
Lead Forensics

Platform & Infrastructure

Act-On
7.7
Lead Forensics
API
Act-On
7.1
Lead Forensics
Role-based workflow & approvals
Act-On
7.5
Lead Forensics
Customizability
Act-On
7.0
Lead Forensics
Integration with Salesforce.com
Act-On
8.2
Lead Forensics
Integration with Microsoft Dynamics CRM
Act-On
7.8
Lead Forensics
Integration with SugarCRM
Act-On
8.6
Lead Forensics

Pros

Act-On

  • List Management. Act-On has some powerful segmentation tools that complement the automated programs very well. Act-On lets you really slice and dice your lists however you see fit. Connected to Salesforce, Act-On becomes super-charged.
  • Automated Programs. You can then take your targeted segments and create robust automated programs that can be tailored into specific tracks for your targeted audience.
  • Webinar Programs. If you use GotoWebinar or WebEx, managing the webinar is a breeze. Act-On will handle the invitations, registrations, reminders and post-event follow-up for you. It works really well.
Dave Moll profile photo

Lead Forensics

  • The information is detailed & you get a lot of it
  • Tagging of people on the site, makes it easy to search and report
  • Pages viewed- this helps you see where they spend the most time and gives you a reason to follow up
Karissa Gregor profile photo

Cons

Act-On

  • Landing Page Design. The drag and drop builder is OK. But it feels very limited for someone who has a good knowledge of HTML, CSS, Javascript, etc. Inevitably, there will be something that you simply can't do in Act-On that you could do in a standard web design environment.
  • No Server Side Scripts. There isn't any way to retrieve data in your lists and add it to a landing page. Basically, you can't use any data stored in an Act-On list and add it to a landing page.
  • It's limited. There is simply some data you can't pull from Act-On and into a 3rd Party Reporting app.
Dave Moll profile photo

Lead Forensics

  • Tracking, it doesn't track every visitor and sometimes our numbers don't match our visitor count
  • The real time notifications, I wish on the interface you can see if they are currently on the site in live time
  • Accuracy, sometimes I think the business may be different then what it says. You can let them know but the time I did they said it was right
Karissa Gregor profile photo

Likelihood to Renew

Act-On

Act-On 8.9
Based on 112 answers
Great product, easy to use, promising roadmap and amazing customer success team.
Mark Terry profile photo

Lead Forensics

No score
No answers yet
No answers on this topic

Usability

Act-On

Act-On 7.2
Based on 31 answers
It's good, but not quite brilliant. Some parts of the interface are still a bit outdated. The product has been evolving very fast, though, and I believe in a few months it will be up there with the best of them, interface wise as well.
Diogo Cabral profile photo

Lead Forensics

No score
No answers yet
No answers on this topic

Reliability and Availability

Act-On

Act-On 9.1
Based on 14 answers
This product has never been down when I needed it
Ian Nate profile photo

Lead Forensics

No score
No answers yet
No answers on this topic

Performance

Act-On

Act-On 8.2
Based on 13 answers
Act-On just keeps improving.
Angie J Anderson profile photo

Lead Forensics

No score
No answers yet
No answers on this topic

Support

Act-On

Act-On 8.8
Based on 38 answers
I had a question about tracking our emails in CRM. I sent a few and then noticed they were not in the history. We have to keep everything centralized in that system and I was scared I wouldn't be able to leverage Act-On the way I wanted to. I sent in a support ticket, received the first response within 20 minutes, and had my answer within the hour!
Melodie Pierson profile photo

Lead Forensics

No score
No answers yet
No answers on this topic

In-Person Training

Act-On

Act-On 8.7
Based on 4 answers
My Account Manager has led me through countless amounts of training on the product as a whole and through some of my integrations.
Vinny Poliseno profile photo

Lead Forensics

No score
No answers yet
No answers on this topic

Online Training

Act-On

Act-On 9.3
Based on 16 answers
Katherine Pomfret profile photo

Lead Forensics

No score
No answers yet
No answers on this topic

Implementation

Act-On

Act-On 8.6
Based on 22 answers
Make sure you have specific goals and define success, that can greatly speed things up.
Diogo Cabral profile photo

Lead Forensics

No score
No answers yet
No answers on this topic

Alternatives Considered

Act-On

As a company, it's much more organized, much more in contact with customers, and much more willing and able to pick up their feedback and incorporate it into the product. Pricing wise, it's also much more balanced, with a fairer price mode. It's also more agnostic, in terms of CRM and other integrations. The partner program is also clearer, and IMHO better.
Diogo Cabral profile photo

Lead Forensics

We used to use Visual Visitor. This would give us an email every time someone visited our website. This would give all the information like Lead Forensics does but in a smaller quantity. It used to not integrate with WIX but now it does. We selected Lead Forensics because we saw our site activity was high & wanted to see who was on the site and because of WIX
Karissa Gregor profile photo

Return on Investment

Act-On

  • Greater lead generation
  • Increased employee efficiency
  • More relevant sales calls
  • Reduced marketing costs
Brandon Taylor profile photo

Lead Forensics

  • We were able to see if email marketing is connecting people to our site
  • We are able to communicate with customers for their exact needs
  • We can see what partners are checking us out and where they are looking
Karissa Gregor profile photo

Pricing Details

Act-On

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required

Act-On Editions & Modules

Act-On
Edition
Professional
$9001
Enterprise
$2,0002
1. per month (starts at 2,500 active contacts)
2. per month ( starts at 2,500 active contacts)
Additional Pricing Details
The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.

Lead Forensics

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Lead Forensics Editions & Modules

Lead Forensics
Additional Pricing Details

Add comparison