What users are saying about
342 Ratings
19 Ratings
342 Ratings
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Score 7 out of 101
19 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 7.6 out of 101

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Likelihood to Recommend

Act-On

If you have an existing CRM system, like Microsoft 365, you can integrate campaign automation with Act-On, and then it is worth most of the time it takes to get less-experienced employees on-boarded. In other cases that require more minimal use, the on-boarding may be too lengthy. In that case, it may be better-suited to choose a different SaaS that tracks campaign, ROI, lead scoring, etc.
Fedor Paretsky profile photo

Lead Forensics

Lead Forensics is great if you've got a robust website that is highly integrated into the rest of your marketing. It was helpful for our company, and I can see a use for our clients. However, a larger budget is critical, because I think it would best work in combination with other marketing efforts.
Annie Koelker profile photo

Feature Rating Comparison

Email & Online Marketing

Act-On
7.3
Lead Forensics
WYSIWYG email editor
Act-On
7.9
Lead Forensics
Dynamic content
Act-On
7.1
Lead Forensics
Ability to test dynamic content
Act-On
6.7
Lead Forensics
Landing pages
Act-On
7.0
Lead Forensics
A/B testing
Act-On
6.9
Lead Forensics
Mobile optimization
Act-On
6.8
Lead Forensics
Email deliverability
Act-On
7.8
Lead Forensics
List management
Act-On
6.4
Lead Forensics
Triggered drip sequences
Act-On
9.2
Lead Forensics

Lead Management

Act-On
7.3
Lead Forensics
Lead nurturing
Act-On
7.0
Lead Forensics
Lead scoring and grading
Act-On
7.4
Lead Forensics
Data quality management
Act-On
7.9
Lead Forensics
Automated sales alerts and tasks
Act-On
6.7
Lead Forensics

Campaign Management

Act-On
7.6
Lead Forensics
Calendaring
Act-On
6.8
Lead Forensics
Event/webinar marketing
Act-On
8.5
Lead Forensics

Social Media Marketing

Act-On
7.9
Lead Forensics
Social sharing and campaigns
Act-On
7.9
Lead Forensics
Social profile integration
Act-On
7.9
Lead Forensics

Reporting & Analytics

Act-On
5.7
Lead Forensics
Dashboards
Act-On
5.5
Lead Forensics
Standard reports
Act-On
6.0
Lead Forensics
Custom reports
Act-On
5.7
Lead Forensics

Platform & Infrastructure

Act-On
7.3
Lead Forensics
API
Act-On
9.2
Lead Forensics
Role-based workflow & approvals
Act-On
6.8
Lead Forensics
Customizability
Act-On
6.7
Lead Forensics
Integration with Salesforce.com
Act-On
8.0
Lead Forensics
Integration with Microsoft Dynamics CRM
Act-On
6.1
Lead Forensics
Integration with SugarCRM
Act-On
7.0
Lead Forensics

Pros

  • It's been really easy to get started with Act-On! There are great step-by-step guides inside the platform on what you need to do in order to start using the system, and if any of the steps are unclear you can simply go to Act-On University to get a more detailed description.
  • So far I've been in contact with my CSM (customer success manager), technical support, the area manager and the creative team and everyone has provided competent and friendly service.
  • It's really simple to re-use assets such as forms, emails and landing pages. It saves our team a bunch of time since you almost never need to start over from scratch. To edit the assets is really simple through drag and drop functionality with great flexibility.
Johanna Adolfsson profile photo
  • It was incredible to see who is visiting your website and what they're looking at!
  • Lead Forensics did a great job almost "training" us on the best way to use the information and how to be tactful when reaching out to leads.
  • The interface was very user-friendly and provided an easy way to take the leads and delegate them to the sales team.
Annie Koelker profile photo

Cons

  • Program automation: the only feature I miss from Eloqua, which I used in a previous role, is the drag and drop canvas for building out a drip campaign. Act-On's functionality works perfectly, but the fact it's all listed in one vertical line makes it slightly more difficult to visualize the flow. Having said that, the tools are all there, it could just do with some extra visualization when it comes to making complex programs.
  • Website prospector. This is one of the features I use very heavily and although the new version recently launched is a big improvement, there's still room for more info. It's by no means bad, but I'd like to see some extra info in here.
  • Forms: Id like to see a more visual formbuilder, in line with the landing page improvements recently made. The form works great but are quite plain visually. This could be improved and remove the need for extra tools in WordPress/other programs.
Damian Leslie profile photo
  • Collect more account information like revenue and SIC code for targeting purposes
  • Integration with Eloqua
  • More advanced reporting on Web analytics
No photo available

Likelihood to Renew

Act-On8.9
Based on 112 answers
We have been using Act-On for a number of years, and after reviewing other companies earlier this year, we are certain that we want to stay active users of Act-On for the foreseeable future.
Paloma Nazar profile photo
No score
No answers yet
No answers on this topic

Usability

Act-On7.2
Based on 31 answers
It's good, but not quite brilliant. Some parts of the interface are still a bit outdated. The product has been evolving very fast, though, and I believe in a few months it will be up there with the best of them, interface wise as well.
Diogo Cabral profile photo
No score
No answers yet
No answers on this topic

Reliability and Availability

Act-On9.1
Based on 14 answers
This product has never been down when I needed it
Ian Nate profile photo
No score
No answers yet
No answers on this topic

Performance

Act-On8.2
Based on 13 answers
Act-On just keeps improving.
Angie J Anderson profile photo
No score
No answers yet
No answers on this topic

Support

Act-On8.8
Based on 38 answers
Everyone on their team is friendly, helpful, and knowledgeable. Whenever I have a question I know it will be answered in a timely fashion. They understand my questions and are able to find solutions to what I need.
Elizabeth Lepisto profile photo
No score
No answers yet
No answers on this topic

In-Person Training

Act-On8.7
Based on 4 answers
My Account Manager has led me through countless amounts of training on the product as a whole and through some of my integrations.
Vinny Poliseno profile photo
No score
No answers yet
No answers on this topic

Online Training

Act-On9.3
Based on 16 answers
Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.
Carrie Scheetz profile photo
No score
No answers yet
No answers on this topic

Implementation

Act-On8.6
Based on 22 answers
Trust your success counselor. All 3 had have been spectacular.
Charles Harte profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

As a company, it's much more organized, much more in contact with customers, and much more willing and able to pick up their feedback and incorporate it into the product. Pricing wise, it's also much more balanced, with a fairer price mode. It's also more agnostic, in terms of CRM and other integrations. The partner program is also clearer, and IMHO better.
Diogo Cabral profile photo
Lead Forensics gives you much more detail. You can actually see the company names of people visiting your website. However, the obvious downside is that it costs money. For us, we use Google Analytics on an on-going basis, and Lead Forensics was a nice tool to have for a short amount of time.
Annie Koelker profile photo

Return on Investment

  • As stated in a previous section, one positive impact we have seen so far is the fact that we are more productive and efficient. We are no longer chasing after prospects that are not really interested in purchasing our product.
  • Our marketing team is able to produce nice reports to present at our team meetings every week.
  • The customer support has been so amazing. I needed help with something and had my answer within an hour! I was very impressed by the level of service Act-On provides to their customers.
Melodie Pierson profile photo
  • We have not seen any ROI yet in the past month
  • Opened our eyes to new accounts we didn't even know about that were interested in our services
  • New channel for lead generation campaigns
No photo available

Pricing Details

Act-On

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
Act-On Editions & Modules
Act-On
Edition
Professional
$9001
Enterprise
$2,0002
1. per month (starts at 2,500 active contacts)
2. per month ( starts at 2,500 active contacts)
Additional Pricing Details
The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.

Lead Forensics

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Lead Forensics Editions & Modules
Lead Forensics
Additional Pricing Details