What users are saying about

Act-On

328 Ratings

Lead Forensics

19 Ratings

Act-On

328 Ratings
Score 7 out of 101

Lead Forensics

19 Ratings
Score 7.5 out of 101

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Likelihood to Recommend

Act-On

I think Act-On would work equally well for small to large companies. If you are less confident or experienced in automation and funneling, Act-On genuinely invests in the expertise to guide and support you so you can be continually learning and developing your skills and application for the platform. You never feel you are in the deep end
Sue Maldonado profile photo

Lead Forensics

Much of the information duplicates stuff you can get for free from Google. The real magic here is getting the company names. Now it's not going to give you a specific person or a specific department, it's still up to you to do some old-fashioned sales through LinkedIn and the such to make a connection.
Doug Mancosky profile photo

Feature Rating Comparison

Email & Online Marketing

Act-On
7.5
Lead Forensics
WYSIWYG email editor
Act-On
7.3
Lead Forensics
Dynamic content
Act-On
6.9
Lead Forensics
Ability to test dynamic content
Act-On
6.6
Lead Forensics
Landing pages
Act-On
7.8
Lead Forensics
A/B testing
Act-On
8.0
Lead Forensics
Mobile optimization
Act-On
7.7
Lead Forensics
Email deliverability
Act-On
8.8
Lead Forensics
List management
Act-On
5.9
Lead Forensics
Triggered drip sequences
Act-On
8.3
Lead Forensics

Lead Management

Act-On
6.7
Lead Forensics
Lead nurturing
Act-On
6.3
Lead Forensics
Lead scoring and grading
Act-On
6.9
Lead Forensics
Data quality management
Act-On
7.1
Lead Forensics
Automated sales alerts and tasks
Act-On
6.4
Lead Forensics

Campaign Management

Act-On
7.5
Lead Forensics
Calendaring
Act-On
6.8
Lead Forensics
Event/webinar marketing
Act-On
8.3
Lead Forensics

Social Media Marketing

Act-On
6.7
Lead Forensics
Social sharing and campaigns
Act-On
6.4
Lead Forensics
Social profile integration
Act-On
7.0
Lead Forensics

Reporting & Analytics

Act-On
5.3
Lead Forensics
Dashboards
Act-On
4.7
Lead Forensics
Standard reports
Act-On
5.7
Lead Forensics
Custom reports
Act-On
5.6
Lead Forensics

Platform & Infrastructure

Act-On
6.4
Lead Forensics
API
Act-On
8.0
Lead Forensics
Role-based workflow & approvals
Act-On
6.4
Lead Forensics
Customizability
Act-On
5.1
Lead Forensics
Integration with Salesforce.com
Act-On
8.0
Lead Forensics
Integration with Microsoft Dynamics CRM
Act-On
4.1
Lead Forensics
Integration with SugarCRM
Act-On
7.1
Lead Forensics

Pros

  • It's been really easy to get started with Act-On! There are great step-by-step guides inside the platform on what you need to do in order to start using the system, and if any of the steps are unclear you can simply go to Act-On University to get a more detailed description.
  • So far I've been in contact with my CSM (customer success manager), technical support, the area manager and the creative team and everyone has provided competent and friendly service.
  • It's really simple to re-use assets such as forms, emails and landing pages. It saves our team a bunch of time since you almost never need to start over from scratch. To edit the assets is really simple through drag and drop functionality with great flexibility.
Johanna Adolfsson profile photo
  • Good website
  • Great e-mail alerts so you don't always have to remember to log in to the website
  • Good customer service
Doug Mancosky profile photo

Cons

  • Program automation: the only feature I miss from Eloqua, which I used in a previous role, is the drag and drop canvas for building out a drip campaign. Act-On's functionality works perfectly, but the fact it's all listed in one vertical line makes it slightly more difficult to visualize the flow. Having said that, the tools are all there, it could just do with some extra visualization when it comes to making complex programs.
  • Website prospector. This is one of the features I use very heavily and although the new version recently launched is a big improvement, there's still room for more info. It's by no means bad, but I'd like to see some extra info in here.
  • Forms: Id like to see a more visual formbuilder, in line with the landing page improvements recently made. The form works great but are quite plain visually. This could be improved and remove the need for extra tools in WordPress/other programs.
Damian Leslie profile photo
  • I wish the process could be a little more automated somehow. Right now it is more manual, at least in our process, to aggregate the accounts and segment accordingly.
  • It seems more geared towards sales, rather than marketing. We are struggling a little to use this at scale, but it could be where we are in maturity of using the product.
Devin Ellis profile photo

Likelihood to Renew

Act-On8.9
Based on 112 answers
We have been using Act-On for a number of years, and after reviewing other companies earlier this year, we are certain that we want to stay active users of Act-On for the foreseeable future.
Paloma Nazar profile photo
No score
No answers yet
No answers on this topic

Usability

Act-On7.2
Based on 31 answers
Everything is set up to be used very easily and and it is very intuitive. The menus are set up well and it's easy to find the areas that I need. Emails and landing pages are very easy to create, and they can be created quickly to help save time on campaigns and projects.
Elizabeth Lepisto profile photo
No score
No answers yet
No answers on this topic

Reliability and Availability

Act-On9.1
Based on 14 answers
This product has never been down when I needed it
Ian Nate profile photo
No score
No answers yet
No answers on this topic

Performance

Act-On8.2
Based on 13 answers
Act-On just keeps improving.
Angie J Anderson profile photo
No score
No answers yet
No answers on this topic

Support

Act-On8.8
Based on 38 answers
They are great, and have helped us succeed every single time. It's that simple.
Diogo Cabral profile photo
No score
No answers yet
No answers on this topic

In-Person Training

Act-On8.7
Based on 4 answers
My Account Manager has led me through countless amounts of training on the product as a whole and through some of my integrations.
Vinny Poliseno profile photo
No score
No answers yet
No answers on this topic

Online Training

Act-On9.3
Based on 16 answers
Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.
Carrie Scheetz profile photo
No score
No answers yet
No answers on this topic

Implementation

Act-On8.6
Based on 22 answers
I had a dedicated integration/setup person who was excellent. And they brought on specialized people as needed to help with certain things (DKIM setup, lead scoring setup, etc).
David Wank, DMD profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

These systems are all great and very robust, but they count each email sent against the monthly count, which is not always ideal for a company that sends high volume, and high frequency marketing campaigns each month. That is probably the greatest selling point of Act-On, that I can keep a base of customers under a certain limit, and send to them unlimited
Paloma Nazar profile photo
I was not in charge of vetting vendors, I started using the software after it was already purchased
Devin Ellis profile photo

Return on Investment

  • Increased employee efficiency for sure, I am able to churn out so many more emails than if I did it manually.
  • Better customer service - we honor opt-outs and unsubscribes automatically, ensuring that our prospects do not receive any more emails than they want.
  • ROI - the ability to schedule emails and plan ahead helps us stay on top of our marketing calendar and produce more marketing messages, leading to more sales. Well worth the investment.
Paloma Nazar profile photo
  • We have not seen any ROI yet in the past month
  • Opened our eyes to new accounts we didn't even know about that were interested in our services
  • New channel for lead generation campaigns
No photo available

Pricing Details

Act-On

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
Act-On Editions & Modules
Act-On
Edition
Professional
$9001
Enterprise
$2,0002
1. per month (starts at 2,500 active contacts)
2. per month ( starts at 2,500 active contacts)
Additional Pricing Details
The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.

Lead Forensics

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Lead Forensics Editions & Modules
Lead Forensics
Additional Pricing Details