What users are saying about

Act-On

328 Ratings

SugarCRM

170 Ratings

Act-On

328 Ratings
Score 7 out of 101

SugarCRM

170 Ratings
Score 7 out of 101

Add comparison

Likelihood to Recommend

Act-On

I think Act-On would work equally well for small to large companies. If you are less confident or experienced in automation and funneling, Act-On genuinely invests in the expertise to guide and support you so you can be continually learning and developing your skills and application for the platform. You never feel you are in the deep end
Sue Maldonado profile photo

SugarCRM

SugarCRM is so flexible than can be adapted to handle multiple Industries and customized processes, for developers, the configuration is very intuitive and for end users the overall experience is positive since end users can customize their own dashboards or request changes to the way workflows and notification are handled throughout the system. Several business processes can be implemented for Sales, HR, Facilities etc.
No photo available

Feature Rating Comparison

Email & Online Marketing

Act-On
7.5
SugarCRM
WYSIWYG email editor
Act-On
7.3
SugarCRM
Dynamic content
Act-On
6.9
SugarCRM
Ability to test dynamic content
Act-On
6.6
SugarCRM
Landing pages
Act-On
7.8
SugarCRM
A/B testing
Act-On
8.0
SugarCRM
Mobile optimization
Act-On
7.7
SugarCRM
Email deliverability
Act-On
8.8
SugarCRM
List management
Act-On
5.9
SugarCRM
Triggered drip sequences
Act-On
8.3
SugarCRM

Lead Management

Act-On
6.7
SugarCRM
Lead nurturing
Act-On
6.3
SugarCRM
Lead scoring and grading
Act-On
6.9
SugarCRM
Data quality management
Act-On
7.1
SugarCRM
Automated sales alerts and tasks
Act-On
6.4
SugarCRM

Campaign Management

Act-On
7.5
SugarCRM
Calendaring
Act-On
6.8
SugarCRM
Event/webinar marketing
Act-On
8.3
SugarCRM

Social Media Marketing

Act-On
6.7
SugarCRM
Social sharing and campaigns
Act-On
6.4
SugarCRM
Social profile integration
Act-On
7.0
SugarCRM

Reporting & Analytics

Act-On
5.3
SugarCRM
Dashboards
Act-On
4.7
SugarCRM
Standard reports
Act-On
5.7
SugarCRM
Custom reports
Act-On
5.6
SugarCRM

Platform & Infrastructure

Act-On
6.4
SugarCRM
API
Act-On
8.0
SugarCRM
Role-based workflow & approvals
Act-On
6.4
SugarCRM
Customizability
Act-On
5.1
SugarCRM
Integration with Salesforce.com
Act-On
8.0
SugarCRM
Integration with Microsoft Dynamics CRM
Act-On
4.1
SugarCRM
Integration with SugarCRM
Act-On
7.1
SugarCRM

Sales Force Automation

Act-On
SugarCRM
9.0
Customer data management / contact management
Act-On
SugarCRM
9.2
Workflow management
Act-On
SugarCRM
9.3
Territory management
Act-On
SugarCRM
7.9
Opportunity management
Act-On
SugarCRM
9.9
Integration with email client (e.g., Outlook or Gmail)
Act-On
SugarCRM
6.9
Contract management
Act-On
SugarCRM
9.4
Quote & order management
Act-On
SugarCRM
9.9
Interaction tracking
Act-On
SugarCRM
8.6
Channel / partner relationship management
Act-On
SugarCRM
9.6

Customer Service & Support

Act-On
SugarCRM
8.9
Case management
Act-On
SugarCRM
9.4
Call center management
Act-On
SugarCRM
8.7
Help desk management
Act-On
SugarCRM
8.7

Marketing Automation

Act-On
SugarCRM
8.9
Lead management
Act-On
SugarCRM
9.5
Email marketing
Act-On
SugarCRM
8.4

CRM Project Management

Act-On
SugarCRM
9.4
Task management
Act-On
SugarCRM
8.4
Billing and invoicing management
Act-On
SugarCRM
9.9
Reporting
Act-On
SugarCRM
9.9

CRM Reporting & Analytics

Act-On
SugarCRM
8.8
Forecasting
Act-On
SugarCRM
8.7
Pipeline visualization
Act-On
SugarCRM
9.4
Customizable reports
Act-On
SugarCRM
8.4

Customization

Act-On
SugarCRM
9.7
Custom fields
Act-On
SugarCRM
9.6
Custom objects
Act-On
SugarCRM
9.9
Scripting environment
Act-On
SugarCRM
9.7
API for custom integration
Act-On
SugarCRM
9.8

Security

Act-On
SugarCRM
9.6
Single sign-on capability
Act-On
SugarCRM
9.8
Role-based user permissions
Act-On
SugarCRM
9.4

Social CRM

Act-On
SugarCRM
9.8
Social data
Act-On
SugarCRM
9.8
Social engagement
Act-On
SugarCRM
9.8

Integrations with 3rd-party Software

Act-On
SugarCRM
9.2
Marketing automation
Act-On
SugarCRM
9.9
Compensation management
Act-On
SugarCRM
8.5

Platform

Act-On
SugarCRM
9.9
Mobile access
Act-On
SugarCRM
9.9

Pros

  • It's been really easy to get started with Act-On! There are great step-by-step guides inside the platform on what you need to do in order to start using the system, and if any of the steps are unclear you can simply go to Act-On University to get a more detailed description.
  • So far I've been in contact with my CSM (customer success manager), technical support, the area manager and the creative team and everyone has provided competent and friendly service.
  • It's really simple to re-use assets such as forms, emails and landing pages. It saves our team a bunch of time since you almost never need to start over from scratch. To edit the assets is really simple through drag and drop functionality with great flexibility.
Johanna Adolfsson profile photo
  • As an Account Manager working to support Merchants and Sales Reps, I found it a good place to store and reference information about my accounts.
  • It seemed like the modules were fairly easy to add and remove. I had no difficulty customizing my account page to include the information I access on a regular basis.
  • The design is very clean and the interface is very user-friendly. I could see the potential for greater utilization.
  • It helps me with my workflow and organization.
No photo available

Cons

  • Reporting
  • Speed of unsubscribing contacts
  • Email building requires a high understanding of html if you face any issues with design or layout
Andrew Smith profile photo
  • It's slow. VERY SLOW.
  • Crashes constantly; makes it difficult to use. Frequently have to log in. You can't have more than one (or two, if you're lucky) windows open at a time, making searches very, very sloooowwww.
  • Very difficult to use. If you need to update or change functionality on a platform, it's almost like pulling teeth. We had to frequently consult with Sugar CRM's staff members to understand how to do so.
No photo available

Likelihood to Renew

Act-On8.9
Based on 112 answers
I am extremely happy with Act-On's platform and their service. The service for support and account management is one of the best around. I have always received a timely response and have always felt that my account manager or support person owned the problem or request and did everything they could do to solve it or answer any question I may have had.
Liz Guinn profile photo
SugarCRM8.2
Based on 26 answers
I'd like to have newer features/technology to be included. Some of these are responsive design, new HTML5 Api's and more responsive UI without having to keep on loading the page.
Danniel Condez profile photo

Usability

Act-On7.2
Based on 31 answers
Again, these systems take time to learn, and there's so much under the hood that usability is an issue with any marketing automation software. Act-On provides a nice balance.
David Wank, DMD profile photo
SugarCRM8.3
Based on 2 answers
There's a learning curve associated with Sugar. Right away, it's not as easy as an out-of-the-box CRM. Once you learn how to use Sugar, the system fits what your needs are. With any other CRM, you'd be trying to figure out how your company can best fit the CRM. You don't want to change your business cycle for your CRM, the CRM should fit your business cycle.
No photo available

Reliability and Availability

Act-On9.1
Based on 14 answers
This product has never been down when I needed it
Ian Nate profile photo
SugarCRM10.0
Based on 1 answer
SugarCRM has never been down for us.
Peter Fletcher profile photo

Performance

Act-On8.2
Based on 13 answers
Act-On just keeps improving.
Angie J Anderson profile photo
SugarCRM10.0
Based on 1 answer
No response time issues ever. Very productive due to its ease of use.
Peter Fletcher profile photo

Support

Act-On8.8
Based on 38 answers
I had a question about tracking our emails in CRM. I sent a few and then noticed they were not in the history. We have to keep everything centralized in that system and I was scared I wouldn't be able to leverage Act-On the way I wanted to. I sent in a support ticket, received the first response within 20 minutes, and had my answer within the hour!
Melodie Pierson profile photo
SugarCRM6.3
Based on 5 answers
Generally excellent, but not perfect. The support team responds quickly and they have a P1 / P2 / P3 ticket classification system. I personally wish that there was a P4 for product enhancement requests, but Sugar does not handle enhancement requests via this channel.Also, like all support organizations, they have a tendency to close tickets too quickly. If customers do not respond to messages, they automatically close the ticket even if the issue has not been completely resolved.
Peter Fletcher profile photo

In-Person Training

Act-On8.7
Based on 4 answers
My Account Manager has led me through countless amounts of training on the product as a whole and through some of my integrations.
Vinny Poliseno profile photo
SugarCRM9.0
Based on 1 answer
We feel clasroom training is essential to ensure user adoption and buy-in. Video and on-line training courses gave their place but being in a classroom setting enables the Team to make any potential CRM issues visble right up front.
Peter Fletcher profile photo

Online Training

Act-On9.3
Based on 16 answers
Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.
Carrie Scheetz profile photo
SugarCRM8.0
Based on 1 answer
Only part of an implemementation as noted previously.
Peter Fletcher profile photo

Implementation

Act-On8.6
Based on 22 answers
I had a dedicated integration/setup person who was excellent. And they brought on specialized people as needed to help with certain things (DKIM setup, lead scoring setup, etc).
David Wank, DMD profile photo
SugarCRM9.0
Based on 3 answers
Easy to install and manage - the system requires less than hour a month as IT overhead for system administration tasks.
Peter Fletcher profile photo

Alternatives Considered

I chose Act-On from a listing of about 15-20 systems for automated cloud-based digital marketing. Act-On offered the best email marketing system for me by a wide margin. I needed a versatile, easy to use, and comprehensive system to create attractive marketing communication vehicles, have the capability to incorporate forms, check lists, document/photo inclusions, and other basics so I could create professional advertising to be sent and results tracked. Act-On offered all of this for a very good price in a size package that fit my needs very well. Overall, the compelling attraction was infinite access to helpers without limitation or extra cost.
Charles Harte profile photo
I have used BMC FootPrints for similar internal IT service tracking and I found updates to be slow. The home page/user interface was not as easy to grasp as SugarCRM's was. SugarCRM was already implemented in my previous organization when I arrived, and I was able to grasp its interface pretty quickly and easily. The fields are very descriptive and the dropdowns usually provide the answer I am looking for.
Marissa Schuchat profile photo

Scalability

Act-On9.1
Based on 1 answer
No answer on this topic is available.
SugarCRM9.0
Based on 1 answer
Works from 2-300 Users in our experience.
Peter Fletcher profile photo

Return on Investment

  • Able to easily create emails for marketing with great designs and responsive design.
  • Lead scoring gives us a better picture of who are best leads are.
  • Able to easily create landing pages for our website in just minutes, instead of hours and hours manipulating HTML and CSS.
Elizabeth Lepisto profile photo
  • SugarCRM has allowed us to have sales rep across the country keep up to date with our leads and customers
No photo available

Pricing Details

Act-On

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
Act-On Editions & Modules
Act-On
Edition
Professional
$9001
Enterprise
$2,0002
1. per month (starts at 2,500 active contacts)
2. per month ( starts at 2,500 active contacts)
Additional Pricing Details
The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.

SugarCRM

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
SugarCRM Editions & Modules
SugarCRM
Additional Pricing Details