What users are saying about

ActiveCampaign

Top Rated
58 Ratings

ActiveCampaign

Top Rated
58 Ratings
Score 8.5 out of 101

Resulticks-mCloud

2 Ratings
Score 6.8 out of 101

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Likelihood to Recommend

ActiveCampaign

If someone needs an economical entry into marketing automation features and does not require any comprehensive reporting, ActiveCampaign can be a suitable tool. If ad hoc reports and advanced list segmentation features are important, avoid it.
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Resulticks-mCloud

  • True Omnichannel support (no need to massage data during / post campaign)
  • Support to Machine learning
  • Support to multiple statistical models
  • Near real time segmentation analysis
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Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
7.8
Resulticks-mCloud
7.6
WYSIWYG email editor
ActiveCampaign
7.7
Resulticks-mCloud
9.1
Dynamic content
ActiveCampaign
7.4
Resulticks-mCloud
7.3
Ability to test dynamic content
ActiveCampaign
7.5
Resulticks-mCloud
7.3
Landing pages
ActiveCampaign
6.7
Resulticks-mCloud
6.8
A/B testing
ActiveCampaign
7.2
Resulticks-mCloud
7.7
Mobile optimization
ActiveCampaign
7.7
Resulticks-mCloud
7.3
Email deliverability
ActiveCampaign
8.3
Resulticks-mCloud
7.3
List management
ActiveCampaign
8.1
Resulticks-mCloud
7.7
Triggered drip sequences
ActiveCampaign
9.3
Resulticks-mCloud
8.2

Reporting & Analytics

ActiveCampaign
7.0
Resulticks-mCloud
7.0
Dashboards
ActiveCampaign
7.1
Resulticks-mCloud
7.3
Standard reports
ActiveCampaign
7.3
Resulticks-mCloud
7.3
Custom reports
ActiveCampaign
6.7
Resulticks-mCloud
6.4

Lead Management

ActiveCampaign
Resulticks-mCloud
7.7
Lead nurturing
ActiveCampaign
Resulticks-mCloud
8.2
Data quality management
ActiveCampaign
Resulticks-mCloud
7.3

Campaign Management

ActiveCampaign
Resulticks-mCloud
7.5
Calendaring
ActiveCampaign
Resulticks-mCloud
7.7
Event/webinar marketing
ActiveCampaign
Resulticks-mCloud
7.3

Social Media Marketing

ActiveCampaign
Resulticks-mCloud
7.5
Social sharing and campaigns
ActiveCampaign
Resulticks-mCloud
7.3
Social profile integration
ActiveCampaign
Resulticks-mCloud
7.7

Platform & Infrastructure

ActiveCampaign
Resulticks-mCloud
6.8
API
ActiveCampaign
Resulticks-mCloud
6.8
Role-based workflow & approvals
ActiveCampaign
Resulticks-mCloud
6.8
Customizability
ActiveCampaign
Resulticks-mCloud
6.8
Integration with Salesforce.com
ActiveCampaign
Resulticks-mCloud
6.8
Integration with Microsoft Dynamics CRM
ActiveCampaign
Resulticks-mCloud
6.8
Integration with SugarCRM
ActiveCampaign
Resulticks-mCloud
6.8

Pros

  • It’s very easy to set up an account on this application.
  • During the campaign design it automatically saves your templates.
  • The email mobile optimisation is the best feature in this application.
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  • Intuitive and simple UI that needs no training
  • Effective campaign setup & administration
  • Near real-time view of the segment list
  • Pre, During and Post campaign analytics using big data
  • Multi-Dimensional campaign and user propensity based communication
  • Single version of Campaign outcomes across all channels
  • Robust product roadmap and periodic enhancements
  • Seamless Inhouse to SAAS migration & integration
  • Product Plugin architecture that enables smooth integration to third party products and data sources
  • Industry standard security protocol and data encryption support
  • Statistical Modeling and Machine learning
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Cons

  • ActiveCampaign is still a relatively small and new company. As such, there are some features missing. For example, there is currently no way to change the design of any internal emails or notifications sent. This means if you are a reseller, any notifications your clients get from the system will be stuck with the blue color scheme.
  • Another big feature missing if the support for SSL on custom domains. Again, if you are a reseller and want your clients to access their system on a custom subdomain, the connection won't be secure unless you use ActiveCampaigns generated domain.
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  • API Connections to Paid Media
  • In Store beacon integration
  • Federated workflows
  • App store for API – Third party developer support
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Usability

No score
No answers yet
No answers on this topic
Resulticks-mCloud8.2
Based on 1 answer
The UI and visualise toons are very intuitive and do not require interpretation
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Alternatives Considered

ActiveCampaign is probably the best budget automation platform in my opinion. It has pretty advanced automation, similar to a Hubspot or Marketo, but at a much lower price. Platforms like Marketo have more advanced features, but most startups don't need that. ActiveCampaign has most of the features any marketing team would need
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Resulticks provides a very intuitive and simple UI with powerful features to seamlessly integrate various data sources and off the shelf platforms. It also provides a big-data based, analytical model oriented insights.
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Return on Investment

  • Helped increase leads
  • Helped improve communication with customers
  • Helped save the team time with automation
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  • First time we are able to see a consolidated view across the channels – Email, Mobile, In-App and social. Also its ability to provide unique tracking signatures through SMS and QR Code.
  • First time we are able to see a granular view of a prospect and a customer along with channel propensity, maturity and advocacy
  • Has made a difference in retention campaigns based on it’s interface to the billing analytics system
  • Can accurately measure cost per lead to engagement and conversion
  • Provides an ability to apply clustering and other techniques to enhance the quality and quantity of demographic data of a prospect / customer
  • Faster adoption to the marketing department on a self service basis with less IT involvement.
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Pricing Details

ActiveCampaign

General
Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Resulticks-mCloud

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
5000-22000*
1.  per installation
Additional Pricing Details