What users are saying about

ActiveCampaign

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Top Rated
66 Ratings

ActiveCampaign

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Top Rated
66 Ratings
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Score 8.5 out of 101
2 Ratings
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Score 6.8 out of 101

Add comparison

Likelihood to Recommend

ActiveCampaign

ActiveCampaign is not for everyone. It is well suited for those who understand email marketing or have experience with email marketing and automations. If you are not going to use it for the automations, it's probably not worth using it. You are just as well served using a less expensive and simpler program that is easier to use.
Tracy Beers profile photo

Resulticks-mCloud

  • True Omnichannel support (no need to massage data during / post campaign)
  • Support to Machine learning
  • Support to multiple statistical models
  • Near real time segmentation analysis
Mani Gopalarathinam profile photo

Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
7.7
Resulticks-mCloud
7.6
WYSIWYG email editor
ActiveCampaign
7.7
Resulticks-mCloud
9.1
Dynamic content
ActiveCampaign
7.3
Resulticks-mCloud
7.3
Ability to test dynamic content
ActiveCampaign
7.4
Resulticks-mCloud
7.3
Landing pages
ActiveCampaign
6.7
Resulticks-mCloud
6.8
A/B testing
ActiveCampaign
7.1
Resulticks-mCloud
7.7
Mobile optimization
ActiveCampaign
7.7
Resulticks-mCloud
7.3
Email deliverability
ActiveCampaign
8.3
Resulticks-mCloud
7.3
List management
ActiveCampaign
8.1
Resulticks-mCloud
7.7
Triggered drip sequences
ActiveCampaign
9.3
Resulticks-mCloud
8.2

Reporting & Analytics

ActiveCampaign
7.0
Resulticks-mCloud
7.0
Dashboards
ActiveCampaign
7.0
Resulticks-mCloud
7.3
Standard reports
ActiveCampaign
7.2
Resulticks-mCloud
7.3
Custom reports
ActiveCampaign
6.8
Resulticks-mCloud
6.4

Lead Management

ActiveCampaign
Resulticks-mCloud
7.7
Lead nurturing
ActiveCampaign
Resulticks-mCloud
8.2
Data quality management
ActiveCampaign
Resulticks-mCloud
7.3

Campaign Management

ActiveCampaign
Resulticks-mCloud
7.5
Calendaring
ActiveCampaign
Resulticks-mCloud
7.7
Event/webinar marketing
ActiveCampaign
Resulticks-mCloud
7.3

Social Media Marketing

ActiveCampaign
Resulticks-mCloud
7.5
Social sharing and campaigns
ActiveCampaign
Resulticks-mCloud
7.3
Social profile integration
ActiveCampaign
Resulticks-mCloud
7.7

Platform & Infrastructure

ActiveCampaign
Resulticks-mCloud
6.8
API
ActiveCampaign
Resulticks-mCloud
6.8
Role-based workflow & approvals
ActiveCampaign
Resulticks-mCloud
6.8
Customizability
ActiveCampaign
Resulticks-mCloud
6.8
Integration with Salesforce.com
ActiveCampaign
Resulticks-mCloud
6.8
Integration with Microsoft Dynamics CRM
ActiveCampaign
Resulticks-mCloud
6.8
Integration with SugarCRM
ActiveCampaign
Resulticks-mCloud
6.8

Pros

  • Easy to create and format emails with a "drag and drop" interface. Anyone can easily create an email with little instruction.
  • You can also use custom HTML to create an email or email template so that you can be assured the email you are sending looks EXACTLY like you want it to or matches your website exactly.
Tracy Beers profile photo
  • Intuitive and simple UI that needs no training
  • Effective campaign setup & administration
  • Near real-time view of the segment list
  • Pre, During and Post campaign analytics using big data
  • Multi-Dimensional campaign and user propensity based communication
  • Single version of Campaign outcomes across all channels
  • Robust product roadmap and periodic enhancements
  • Seamless Inhouse to SAAS migration & integration
  • Product Plugin architecture that enables smooth integration to third party products and data sources
  • Industry standard security protocol and data encryption support
  • Statistical Modeling and Machine learning
Mani Gopalarathinam profile photo

Cons

  • 2 way texting
  • Using local phone numbers for texting
Adam Middlesworth profile photo
  • API Connections to Paid Media
  • In Store beacon integration
  • Federated workflows
  • App store for API – Third party developer support
Mani Gopalarathinam profile photo

Usability

No score
No answers yet
No answers on this topic
Resulticks-mCloud8.2
Based on 1 answer
The UI and visualise toons are very intuitive and do not require interpretation
Mani Gopalarathinam profile photo

Alternatives Considered

ActiveCampaign is much cheaper, much less confusing, much less time-consuming. ActiveCampaign allows for templates to be shared easily. ConfusionSoft is so expensive and has unneeded setup time. For a software company, they are so frustratingly slow at helping set up your email automation and tracking. With ActiveCampaign you could be done setting everything up within 24 hours.
Adam Middlesworth profile photo
Resulticks provides a very intuitive and simple UI with powerful features to seamlessly integrate various data sources and off the shelf platforms. It also provides a big-data based, analytical model oriented insights.
Mani Gopalarathinam profile photo

Return on Investment

  • ActiveCampaign can help with ROI once you have total control of the email lists with reports and a built-in CRM, so you know exactly what have to be improved in your next campaign, helping to increase the ROI.
No photo available
  • First time we are able to see a consolidated view across the channels – Email, Mobile, In-App and social. Also its ability to provide unique tracking signatures through SMS and QR Code.
  • First time we are able to see a granular view of a prospect and a customer along with channel propensity, maturity and advocacy
  • Has made a difference in retention campaigns based on it’s interface to the billing analytics system
  • Can accurately measure cost per lead to engagement and conversion
  • Provides an ability to apply clustering and other techniques to enhance the quality and quantity of demographic data of a prospect / customer
  • Faster adoption to the marketing department on a self service basis with less IT involvement.
Mani Gopalarathinam profile photo

Pricing Details

ActiveCampaign

General
Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Resulticks-mCloud

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
5000-22000*
1.  per installation
Additional Pricing Details