What users are saying about
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Top Rated
78 Ratings

ActiveCampaign

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Top Rated
78 Ratings
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Score 8.6 out of 101
2 Ratings
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Score 6.8 out of 101

Likelihood to Recommend

ActiveCampaign

ActiveCampaign works well for onboarding, deadline countdowns, informational emails, and marketing. I think that ActiveCampaign could improve it's one-to-one sales email options to really be an all in one solution with it's CRM.
No photo available

Resulticks-mCloud

  • True Omnichannel support (no need to massage data during / post campaign)
  • Support to Machine learning
  • Support to multiple statistical models
  • Near real time segmentation analysis
Mani Gopalarathinam profile photo

Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
7.9
Resulticks-mCloud
7.6
WYSIWYG email editor
ActiveCampaign
7.7
Resulticks-mCloud
9.1
Dynamic content
ActiveCampaign
7.6
Resulticks-mCloud
7.3
Ability to test dynamic content
ActiveCampaign
7.7
Resulticks-mCloud
7.3
Landing pages
ActiveCampaign
6.8
Resulticks-mCloud
6.8
A/B testing
ActiveCampaign
7.4
Resulticks-mCloud
7.7
Mobile optimization
ActiveCampaign
7.8
Resulticks-mCloud
7.3
Email deliverability
ActiveCampaign
8.3
Resulticks-mCloud
7.3
List management
ActiveCampaign
8.4
Resulticks-mCloud
7.7
Triggered drip sequences
ActiveCampaign
9.4
Resulticks-mCloud
8.2

Reporting & Analytics

ActiveCampaign
7.2
Resulticks-mCloud
7.0
Dashboards
ActiveCampaign
7.2
Resulticks-mCloud
7.3
Standard reports
ActiveCampaign
7.4
Resulticks-mCloud
7.3
Custom reports
ActiveCampaign
7.1
Resulticks-mCloud
6.4

Lead Management

ActiveCampaign
Resulticks-mCloud
7.7
Lead nurturing
ActiveCampaign
Resulticks-mCloud
8.2
Data quality management
ActiveCampaign
Resulticks-mCloud
7.3

Campaign Management

ActiveCampaign
Resulticks-mCloud
7.5
Calendaring
ActiveCampaign
Resulticks-mCloud
7.7
Event/webinar marketing
ActiveCampaign
Resulticks-mCloud
7.3

Social Media Marketing

ActiveCampaign
Resulticks-mCloud
7.5
Social sharing and campaigns
ActiveCampaign
Resulticks-mCloud
7.3
Social profile integration
ActiveCampaign
Resulticks-mCloud
7.7

Platform & Infrastructure

ActiveCampaign
Resulticks-mCloud
6.8
API
ActiveCampaign
Resulticks-mCloud
6.8
Role-based workflow & approvals
ActiveCampaign
Resulticks-mCloud
6.8
Customizability
ActiveCampaign
Resulticks-mCloud
6.8
Integration with Salesforce.com
ActiveCampaign
Resulticks-mCloud
6.8
Integration with Microsoft Dynamics CRM
ActiveCampaign
Resulticks-mCloud
6.8
Integration with SugarCRM
ActiveCampaign
Resulticks-mCloud
6.8

Pros

ActiveCampaign

  • Creating emails or templates is VERY easy as well as the automation builder is easy to use.
  • Affordable for small companies. Even if your database is growing, the price will of course increase but it is still affordable.
Audréa Trinh profile photo

Resulticks-mCloud

  • Intuitive and simple UI that needs no training
  • Effective campaign setup & administration
  • Near real-time view of the segment list
  • Pre, During and Post campaign analytics using big data
  • Multi-Dimensional campaign and user propensity based communication
  • Single version of Campaign outcomes across all channels
  • Robust product roadmap and periodic enhancements
  • Seamless Inhouse to SAAS migration & integration
  • Product Plugin architecture that enables smooth integration to third party products and data sources
  • Industry standard security protocol and data encryption support
  • Statistical Modeling and Machine learning
Mani Gopalarathinam profile photo

Cons

ActiveCampaign

  • You can't create landing pages :(
  • The reporting section can be improve. The interface is not user-friendly at all. We have used another tool to visualize and analyze the results of our campaigns.
Audréa Trinh profile photo

Resulticks-mCloud

  • API Connections to Paid Media
  • In Store beacon integration
  • Federated workflows
  • App store for API – Third party developer support
Mani Gopalarathinam profile photo

Likelihood to Renew

ActiveCampaign

ActiveCampaign 10.0
Based on 1 answer
I've tried over half a dozen email autoresponders and ActiveCampaign is by far my favorite. The ability to send emails is the backbone of my business. The "cheap" email marketing tools designed for the mass market are not powerful or intuitive to set up and also don't have the best deliverability. And the "expensive" ones are usually super confusing to use.
Ben Marcoux Roofing Lead Generation Expert profile photo

Resulticks-mCloud

No score
No answers yet
No answers on this topic

Usability

ActiveCampaign

ActiveCampaign 9.0
Based on 1 answer
It's super easy and fast to set up automations and email lists. In under five minutes, you can be mailing your list. I'm not a fan of complexity, and I'm also not a fan of being hamstrung by weak tools, so I really like using ActiveCampaign. It's the perfect blend of simplicity and power.
Ben Marcoux Roofing Lead Generation Expert profile photo

Resulticks-mCloud

Resulticks-mCloud 8.2
Based on 1 answer
The UI and visualise toons are very intuitive and do not require interpretation
Mani Gopalarathinam profile photo

Reliability and Availability

ActiveCampaign

ActiveCampaign 10.0
Based on 1 answer
I've never had ActiveCampaign down for maintenance. I'm sure they update things, but they always seem to manage to stay live. Also, I've had very few errors, if any. None come to mind. This might be to due to the fact I focus on building things as simply as possible, but I also believe it's due to the quality of the software.
Ben Marcoux Roofing Lead Generation Expert profile photo

Resulticks-mCloud

No score
No answers yet
No answers on this topic

Performance

ActiveCampaign

ActiveCampaign 10.0
Based on 1 answer
ActiveCampaign works seamlessly with the other tools I use. It integrates directly with most. And if no direct integration is available, there is almost always one you can make using Zapier. I've yet to run into a technical error that prevented me from doing something I wanted to be able to do.
Ben Marcoux Roofing Lead Generation Expert profile photo

Resulticks-mCloud

No score
No answers yet
No answers on this topic

Support

ActiveCampaign

ActiveCampaign 9.0
Based on 1 answer
I have only had to reach out to ActiveCampaign support a couple of times, and every time they have helped me out quickly and efficiently. They get back to you pretty quickly and usually have the solution figured out within just a couple of message exchanges. Please keep in mind I use the simple features of ActiveCampaign, so if there's a complication solution you're looking for help with, your experience with support might be a little different.
Ben Marcoux Roofing Lead Generation Expert profile photo

Resulticks-mCloud

No score
No answers yet
No answers on this topic

Implementation

ActiveCampaign

ActiveCampaign 10.0
Based on 1 answer
If your email marketing strategy is clunky and confusing then it doesn't matter what tool you use or need to set up. It will take time to set it up. However, if you favor simple and effective email marketing strategies then you'll find that setting up ActiveCampaign is a breeze. And the results you'll get with it will far outweigh the time it takes to set it up.
Ben Marcoux Roofing Lead Generation Expert profile photo

Resulticks-mCloud

No score
No answers yet
No answers on this topic

Alternatives Considered

ActiveCampaign

I used to use MailChimp, and ActiveCampaign is just so much more flexible when it comes to things like segmenting your list. Now instead of sending everybody everything, I know that the emails I send are to people who are interested in that specific subject, which helps with engagement and ultimately sales.
No photo available

Resulticks-mCloud

Resulticks provides a very intuitive and simple UI with powerful features to seamlessly integrate various data sources and off the shelf platforms. It also provides a big-data based, analytical model oriented insights.
Mani Gopalarathinam profile photo

Scalability

ActiveCampaign

ActiveCampaign 10.0
Based on 1 answer
I've tried several of the email services available today. ActiveCampaign makes it easy and fast to get set up. And they have some of the best email deliverability available today as well. That's really important when it comes to email marketing, because winding up in spam or promotion folders makes your email marketing efforts and uphill battle.
Ben Marcoux Roofing Lead Generation Expert profile photo

Resulticks-mCloud

No score
No answers yet
No answers on this topic

Return on Investment

ActiveCampaign

  • Following up with leads is an easy ROI. As they say, the 'money is in the follow up', but it takes time and effort to build these systems correctly. Once we've implemented them properly, there was an easy ROI to measure.
  • Having our CRM centralized with as much data as possible in one system has also been really helpful for us.
Brett Farr profile photo

Resulticks-mCloud

  • First time we are able to see a consolidated view across the channels – Email, Mobile, In-App and social. Also its ability to provide unique tracking signatures through SMS and QR Code.
  • First time we are able to see a granular view of a prospect and a customer along with channel propensity, maturity and advocacy
  • Has made a difference in retention campaigns based on it’s interface to the billing analytics system
  • Can accurately measure cost per lead to engagement and conversion
  • Provides an ability to apply clustering and other techniques to enhance the quality and quantity of demographic data of a prospect / customer
  • Faster adoption to the marketing department on a self service basis with less IT involvement.
Mani Gopalarathinam profile photo

Pricing Details

ActiveCampaign

General

Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Resulticks-mCloud

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
5000-22000*
1.  per installation
Additional Pricing Details

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