What users are saying about

Adobe Analytics

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Top Rated
429 Ratings
35 Ratings

Adobe Analytics

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Top Rated
429 Ratings
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Score 7.6 out of 101
35 Ratings
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Score 8.1 out of 101

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Likelihood to Recommend

Adobe Analytics

I think Adobe Analytics is well suited for small or large businesses with the brain power to understand how the platform works and then use it to its full extent. It is a powerful platform that can become costly. I would not recommend AA to people who are beginners or have a limited budget for analytics.
Liz Wade profile photo

Demandbase

My experience is only within B2B. Great technology to use for B2B marketing to named accounts. I recommend working with their customer success team during implementation
Tom Berger profile photo

Pros

  • Adobe Analytics is very visually pleasing and user-friendly; my favorite thing is the simple drag and drop feature that makes the workspace flexible and clean.
  • Reports are easy to read with the help of graphics; another reason why Adobe Analytics is visually appealing.
  • Customer support; while it is sometimes slow to receive help, at least customer support exists, compared to Google Analytics.
Liz Wade profile photo
  • Demandbase is a reverse IP technology which plugs into your website and maps a visitor on your website to large enterprises (in real-time) and reveals crucial attributes such as industry, size, revenue, location etc. They have improved their match rate in the US from 16-20% to 33-35% in the US. Outside of the US the match rate is low, around 10%. This is most useful for a B2B company. If you use the demandbase technology on your website then you can tell apart the visits coming from your potential or existing client companies and serve them better. It opens up a world of possibilities of learning about what products and services your future or existing clients are interested in and what kind of support they are looking for - by marrying web analytics data with Demandbase.
Kinjal Shah profile photo

Cons

  • I mentioned customer support before as being a 'pro' because it exists, but it is also an area where Adobe Analytics could improve. Support is often slow to respond to inquiries.
  • Adobe Analytics can become very expensive, though this is dependent on your usage.
  • Adobe Analytics is not for beginners. It has a steep learning curve, so if you are a beginner, make sure to get the most out of your money and understand how to use the platform.
Liz Wade profile photo
  • This technology only works for visits emerging from large enterprises. If the visitor is accessing your website from outside of his/her company network (e.g. working from home and using an ISP) then you can not identify those visits. Also, if there is IP-spoofing used by some large/mid-size corporations then you can get falsified data.
  • Same logic holds for small or micro businesses where the business uses an ISP (internet service provider such as Comcast or AT&T) to browse your website then those visits can not be mapped back to a particular small/micro business.
Kinjal Shah profile photo

Likelihood to Renew

Adobe Analytics9.8
Based on 29 answers
The only factor is cost. Although the cost is minimal it still cuts into the budget. However the money saved justifies the cost
Carlos Barrios profile photo
Demandbase9.3
Based on 10 answers
The integration with web analytics is great and any questions I have had were quickly addressed by the great team we work with.
Elizabeth Lawson profile photo

Usability

Adobe Analytics6.8
Based on 9 answers
Again, learning how to use the system is difficult. It is nearly unusable if you haven't received training, and training from Adobe is EXTREMELY expensive
Nicholas Dragon profile photo
No score
No answers yet
No answers on this topic

Reliability and Availability

Adobe Analytics9.0
Based on 5 answers
I have never experienced downtime with this product
Nicholas Dragon profile photo
No score
No answers yet
No answers on this topic

Performance

Adobe Analytics8.5
Based on 4 answers
For the most part, Adobe SiteCatalyst reports work ok, but there are cases in which reports take a long time to return. These cases are usually when too much data has been stored in Conversion Variables (eVars).
No photo available
No score
No answers yet
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Support

Adobe Analytics5.7
Based on 9 answers
I give the rating of a 4 just because it seems more like a process that is failing. Any time I have put a request in, they have taken days, sometimes weeks, to get back to me and even then, the issue may still persist. I believe this is the biggest weakness of the Adobe Analytics tool and has a lot of room for improvement.
Nathan Normand profile photo
Demandbase9.5
Based on 4 answers
I send all of my questions to our rep and I get quick responses and she is great about also following up with the support team to make sure my questions were answered.
Elizabeth Lawson profile photo

In-Person Training

Adobe Analytics3.6
Based on 3 answers
Myself and others have found the in-person training ok, but not outstanding. Trainers are good at explaining how to use the product features, but sometimes lack "real-world" experience on how to use the product as they are people who have often not previously been web analysts. There is also a shortcoming in company-provided training on advanced uses of the product. The implementation training is very good.
No photo available
No score
No answers yet
No answers on this topic

Online Training

Adobe Analytics8.0
Based on 4 answers
The online training for Adobe SiteCatalyst consists of short product videos. These are ok, but only go so far. For a while Adobe charged a fee for this, but recently made these available for free. There are many great blog posts that help users learn how to apply the product as well.
No photo available
Demandbase9.0
Based on 1 answer
We were able to implement quickly.
No photo available

Implementation

Adobe Analytics8.0
Based on 7 answers
I have found that initial SiteCatalyst implementations are too basic to be useful. Adobe professional services is usually tasked with the initial implementation using their "Fusion" methodology. This is good for vertical-based basics, but I find that many clients fail to go beyond this. This has the negative effect of selling SiteCatalyst short within the organization, since first impressions can be long-lasting.
No photo available
Demandbase10.0
Based on 3 answers
The consultant did a fantastic job in integrating Demandbase with Adobe Insight so we could leverage it to full potential. We also customized the industry groups specific to our company.
Kinjal Shah profile photo

Alternatives Considered

While both platforms are powerful, the biggest differences that impact me in comparison are: Adobe Analytics is less user-friendly (has a steeper learning curve and requires more ongoing research), and it is much more expensive than Google Analytics (which is free). But one area where I prefer Adobe Analytics is in customer support, though that feature is lacking as support can be slow to respond.
Liz Wade profile photo
I have heard that some companies use Bizo to do similar types of research/targeting, but I have not worked with them much. I believe they have a more ad-network model vs. the IP lookup method employed by Demandbase.
Adam Greco profile photo

Return on Investment

  • Adobe Analytics has helped us revitalize our business model by setting up our paywall monitoring through it.
  • We're prevented from reaching important data on a smaller scale without customization.
  • The great customer service has allowed our tools to instruct the nontech staff on how to utilize the data efficiently.
Nathan Collins profile photo
  • Demandbase provided positive impact on our business objectives because we can closely monitor how we are doing with accounts we are targeting. We were able to put our marketing dollars in right places and our executives are happy because we can show them the progress of our ABM efforts, all in real-time.
  • We can easily show our ROI through Analytics which is very easy to use and understand. We can provide great examples on how we are optimizing our programmatic advertising.
  • Our sales team is happy that they can see which of their accounts are engaging with us more and consuming more content we created.
Jay Kang profile photo

Pricing Details

Adobe Analytics

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Demandbase

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details