What users are saying about

Oracle Eloqua

Top Rated
348 Ratings

Adobe Marketing Cloud

82 Ratings
Score 7.9 out of 101

Oracle Eloqua

Top Rated
348 Ratings
Score 7.7 out of 101

Add comparison

Likelihood to Recommend

Adobe Marketing Cloud

Adobe Marketing Cloud is a great set of programs to help you with your digital marketing campaign, whether you're the one running it, or you're working it for a client. Some people may have complained about a steep learning curve before, but it's really a useful program if you give it to the right people (namely a social media marketing expert). It's well suited for online digital campaigns for any small businesses that don't have the reach that big companies do, but probably less appropriate for large businesses that can hire people to do this very thing.
No photo available

Oracle Eloqua

Eloqua is well suited for clients with the need to automate marketing tasks to save on time and money. This would be most marketing teams and primarily B2B. Eloqua may be used for B2C marketing but there are better fit products for that.Eloqua is especially great for large and/or complex marketing, sales, and IT teams. It has the ability to be customized to meet their needs while not being extremely difficult to setup and manage. It has functionality that its competitors lack to support global, large marketing teams.
Karin "KP" Pindle profile photo

Feature Rating Comparison

Email & Online Marketing

Adobe Marketing Cloud
Oracle Eloqua
7.3
WYSIWYG email editor
Adobe Marketing Cloud
Oracle Eloqua
6.1
Dynamic content
Adobe Marketing Cloud
Oracle Eloqua
7.5
Ability to test dynamic content
Adobe Marketing Cloud
Oracle Eloqua
6.8
Landing pages
Adobe Marketing Cloud
Oracle Eloqua
6.7
A/B testing
Adobe Marketing Cloud
Oracle Eloqua
7.1
Mobile optimization
Adobe Marketing Cloud
Oracle Eloqua
6.6
Email deliverability
Adobe Marketing Cloud
Oracle Eloqua
8.5
List management
Adobe Marketing Cloud
Oracle Eloqua
8.0
Triggered drip sequences
Adobe Marketing Cloud
Oracle Eloqua
8.6

Lead Management

Adobe Marketing Cloud
Oracle Eloqua
7.5
Lead nurturing
Adobe Marketing Cloud
Oracle Eloqua
7.8
Lead scoring and grading
Adobe Marketing Cloud
Oracle Eloqua
7.8
Data quality management
Adobe Marketing Cloud
Oracle Eloqua
7.3
Automated sales alerts and tasks
Adobe Marketing Cloud
Oracle Eloqua
7.1

Campaign Management

Adobe Marketing Cloud
Oracle Eloqua
6.9
Calendaring
Adobe Marketing Cloud
Oracle Eloqua
6.8
Event/webinar marketing
Adobe Marketing Cloud
Oracle Eloqua
7.1

Social Media Marketing

Adobe Marketing Cloud
Oracle Eloqua
6.4
Social sharing and campaigns
Adobe Marketing Cloud
Oracle Eloqua
6.2
Social profile integration
Adobe Marketing Cloud
Oracle Eloqua
6.5

Reporting & Analytics

Adobe Marketing Cloud
Oracle Eloqua
7.0
Dashboards
Adobe Marketing Cloud
Oracle Eloqua
7.2
Standard reports
Adobe Marketing Cloud
Oracle Eloqua
7.0
Custom reports
Adobe Marketing Cloud
Oracle Eloqua
7.0

Platform & Infrastructure

Adobe Marketing Cloud
Oracle Eloqua
7.6
API
Adobe Marketing Cloud
Oracle Eloqua
7.6
Role-based workflow & approvals
Adobe Marketing Cloud
Oracle Eloqua
7.7
Customizability
Adobe Marketing Cloud
Oracle Eloqua
7.8
Integration with Salesforce.com
Adobe Marketing Cloud
Oracle Eloqua
8.5
Integration with Microsoft Dynamics CRM
Adobe Marketing Cloud
Oracle Eloqua
6.8
Integration with SugarCRM
Adobe Marketing Cloud
Oracle Eloqua
7.4

Pros

  • Personalized Customer Experience – We've never had a problem getting on the horn with Adobe, if we had a problem or a question. They have an entire interface FAQ dedicated to answering questions, and most of the time we found our answer in that. We don't have to wait to chat (though that's an option) or waste time on the phone.
  • Media Optimizer – Everything is there, right when you need it. Like I stated prior, Adobe has everything that's accessible to everyone, so its user experience is wonderful. You don't have to wait for files to download, or sift through files on your FTP. Everything is clearly labeled, right there in front of you
  • Campaign – Adobe has a great interface for creating new digital marketing campaigns. Novices can pick it up and run with, while older, seasoned pros will find the helpful tools they need to get the project up and running.
No photo available
  • Easy to use interface that does not require technical skills for basic campaign execution tasks like setting up emails, forms, landing pages, segments, and campaigns
  • Highly customizable. This comes in handy with lead management workflows, advanced nurture campaigns, and integrations of all kinds but especially with CRMs (Salesforce.com, MS Dynamics Cloud, and Oracle Sales Cloud)
  • Eloqua has features that allow you to segregate data, reporting, assets, etc. so all the users can share one Eloqua nicely. These are great features for larger marketing teams and/or teams with users in different regions with different needs.
Karin "KP" Pindle profile photo

Cons

  • The marketing suite is very costly, and often it is difficult to pass through those costs effectively for profitability.
  • Invoice/Estimate management within the suite would be beneficial, but is currently lacking.
  • The social media management services within the suite are strong, but not the best available. Bulk posting and cross-platform can sometimes be clunky and inefficient compared to competitors.
Jorden Beatty profile photo
  • Reporting functionality - Both my team and our customers have experienced challenges in reporting due to lack of seemingly basic features and export limitations within the Insight Reporting Engine.
  • System downtime - Our customers have communicated frustrations over the past six months due to more frequent system-level downtimes when key data isn't being captured for processing which can have a relatively small to rather significant impact on the business.
  • Less focus on development - While bigger, more popular features continue to be the focus of development, ie responsive landing page editor, native integrations with multiple third-party vendors, and the like; the other side of the development scale seems to have suffered from lack of focus, ie, new reporting on dynamic content but lacking click-through data.
Karin "KP" Pindle profile photo

Likelihood to Renew

Adobe Marketing Cloud6.5
Based on 2 answers
Although a powerful tool, Google Analytics has been catching up in capabilities and is much simpler to use.As analytics move to the spotlight, more sections in a company want to have access to it. However, creating straightforward reports/dashboards and sharing them with different groups is not a strength of Adobe Marketing Cloud.
Rodrigo Domingues profile photo
Oracle Eloqua5.0
Based on 66 answers
The more experience with the product, the better we get at it, and I can't imagine we wouldn't renew given the investment in time in learning it, and our positive experience thus far. Also, we expect that some of our concerns are going to be addressed in product updates over the next couple of years.
Jessica Stutt profile photo

Usability

No score
No answers yet
No answers on this topic
Oracle Eloqua6.0
Based on 10 answers
Most Eloqua 10 UI is easy to use
Murali Kandasamy profile photo

Support

No score
No answers yet
No answers on this topic
Oracle Eloqua9.0
Based on 14 answers
The Eloqua support team has always been very responsive and efficient to answer our questions
Marie Escaro profile photo

Online Training

No score
No answers yet
No answers on this topic
Oracle Eloqua7.6
Based on 11 answers
Eloqua University is very intersting, with a thorough programme and very experienced trainers. The Master programme is great!
Marie Escaro profile photo

Implementation

No score
No answers yet
No answers on this topic
Oracle Eloqua8.8
Based on 9 answers
The implementation of Eloqua is not a problem if data are correct and if the overall process between Eloqua and the CRM are well taken into account.
Marie Escaro profile photo

Alternatives Considered

Adobe marketing cloud was a strong fit for our agency, considering we already take advantage of Adobe Creative Suite for creative projects. Competitor marketing platforms have often been tempting to evaluate considering they are often far less expensive, but the extra costs of Adobe Marketing Cloud have been considerably offset when taking into account how much overhead and internal efficiency has been added to our process. That said, Moz and HubSpot, the two primary competitor platforms I have sampled, both had much better billing and estimating tools, a critical part of agency life. They also better handled the ever-changing social media landscape and were often quicker to adapt to emerging marketing trends.
Jorden Beatty profile photo
We had purchased and implemented Eloqua before I assume my role so I was not involved in any of the decision making or 'shopping' for tools
Kate Bowling profile photo

Scalability

No score
No answers yet
No answers on this topic
Oracle Eloqua7.5
Based on 46 answers
Eloqua is great for email personalization, but if you want to personalize digital marketing, including social, you will have to do some heavy integration lifting.
Alena Van Dalen profile photo

Return on Investment

  • Team collaboration has vastly improved, especially when working with third-party vendors.
  • Reporting has become more streamlined and accessible to our clients.
  • Campaign creation and organization has been moved to the cloud, freeing up agency resources and increasing overall efficiency.
Jorden Beatty profile photo
  • Eloqua has helped us build email campaigns that have done well with converting existing contacts to qualified leads.
  • Eloqua is most efficient at fueling marketing mid-funnel with email marketing.
  • Eloqua is useful when marketing to a purchased list, to enter the list into the program and send feeder emails.
Alena Van Dalen profile photo

Pricing Details

Adobe Marketing Cloud

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Oracle Eloqua

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
5,000.00*
1.  per installation
Additional Pricing Details