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Based on 2025 reviews and ratings
Likelihood to Recommend
Well suited to analyze data either to make better-informed marketing decisions in the future. It's also useful to get analytics reports and track statistics on a daily/weekly basis.
For optimizations of anonymous tracking, google analytics is second to none--and it's free! Unless you have extremely high traffic... then it get's very expensive very fast. It is well suited for tracking multiple sales channels, across multiple devices, and allows for very granular tracking. GA supports annotations, providing invaluable context when viewing trends.
- Very user-friendly and easy to understand even for those with not much knowledge
- The interface is nice looking
- Different charts are used to analyze different types of data
- Google Analytics does the obvious thing really well: tracks user behavior around our website. But more specifically, it allows us to do some very complicated attribution to behavior, traffic sources and even specific campaigns or devices. Depending on the volume of traffic we are trying to analyze and the purpose, we can narrow things down EXTREMELY well and get a great story to use for data mining.
- The eCommerce tracking with GA (Google Analytics) is hands down the best. Specifically, its attribution to traffic sources and matching with user behavior that is the best. I have yet to find another tool that can let me track traffic sources, split campaigns down to devices and track which inventory was purchased specifically from that campaign--especially if I am looking back at inventory purchased from a campaign (or in our case, people who signed up for Classes) I can tell all of that from GA.
- You can use GA to track specific user accounts within a product, and differentiate user behavior within the product based on account roles. A lot of people don't know about this, but with the help of a developer you can leverage a TON of data including creating lookalike audiences that you can sync into AdWords and make your display campaigns highly targeted. Most people think this kind of feature is only available on Facebook ads--nope! :)
- No capabilities to group numbers.
- Impossible to aggregate the data altogether so sometimes it's hard to have a real overview of everything.
- Even though I find the interface rather user-friendly and accessible to people new to data analysis, maybe it could be useful to have a step by step guide when starting using the tool.
- I was bummed that they moved some of the functions (keyword data, etc.) over to Google Webmaster tools. (On the bright side, this has prompted me to become more familiar with Google Search Console.)
- A lot of functions are right there. But it's hard to tell which functions are most important or what they offer.
- Perhaps this is related to number 2, but the UX is fairly intimidating. All of these tools and subsets of tools are right in front of you, and it's difficult to understand what ones are the most important. A simpler, streamlined format might be a better approach.
Likelihood to Renew
Based on 47 answers
The new features from the Universal Analytics update in late 2013 make the tool that much more useful. There are still unexplored features to consider and all of it amounts to more power and ability to gain insight into your site, what the traffic there is doing, where is came from and where it is leaving to. All stuff eMarketing and web managers will want.
Based on 5 answers
Google Analytics provides a wealth of data, down to minute levels. That is it's greatest detriment: find the right information when you need it can be a cumbersome task. You are able to create shortcuts, however, so it can mitigate some of this problem. Google is continually refining Analytics, so I do not doubt there will be improvements
Based on 2 answers
love the product and training they provide for businesses of all sizes. The following list of links will help you get started with Google Analytics from setup to understanding what data is being presented by Google Analytics.
- How to Use Google Analytics for Beginners – Mahalo’s how-to guide for beginners.
- A beginner’s guide to Google Analytics – A free eBook walking you through Google Analytics from setup to understanding what data is being presented.
- Getting to Know Your Google Analytics Dashboard – The title says it all! This is a brief post with one goal: to introduce you to the Google Analytics dashboard.
- Google Analytics for Beginners: How to Make the Most of Your Traffic Reports– This guide doesn’t cover setup, but it does a great job of helping you to better understand the data being presented.
- Google Analytics Video Tutorial 1: Setup – A video presentation that walks you through Google Analytics setup.
- Google Analytics Video Tutorial 2: Essential Stats – A video presentation that introduces you to some of the most important data being presented in Google Analytics.
Amplitude Analytics is an easier tool to use. It requires less knowledge of SQL and as long as you have notions of data analysis and retrieving data in general. It is much more user-friendly and allows for easy and quick reporting. It can be used by different teams and therefore can be an easily shareable tool.
Platform-specific analytic tools are useful for sure, but overall still fall short of what Google Analytics provides long-term. The associated trends you can monitor with Google Analytics has much more dynamic potential in reporting, presentations, and developing strategies.
Communication Strategist | Social Media & Virtual Platforms Expert | Digital Content Creator |
Actively Exploring New Professional OpportunitiesGovernment Relations, 5001-10,000 employees
Return on Investment
- Positive marketing campaign feedback - we're able to see what works and what doesn't work in campaigns, so we can design better tests in future efforts
- Statistically significant data to help understand consumer trends
- Optimizes our team's time management capabilities, as we can all access and monitor GA metrics to help advance our efforts faster.
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Entry-level set up fee?