Amplitude Analytics vs Google Analytics | TrustRadius

What users are saying about

Amplitude Analytics

Google Analytics<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow'>Customer Verified: Read more.</a>

Amplitude Analytics

Score 8.8 out of 10

Based on 13 reviews and ratings

Google Analytics<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow'>Customer Verified: Read more.</a>

Score 8.5 out of 10

Based on 1933 reviews and ratings

Add comparison

Pros

You can always get up-to-date usage data on all of our users. It is really down to the minute information, with basically no delays.
There are so many usage events. Events basically exist for every possible action a user can take in the software.
The charts and everything are very customizable and easy to navigate even if you are not familiar with analyzing data.

Read full review

Verified User

Employee in Customer Service

Internet Company, 1001-5000 employees

View all 4 answers on this topic

Tracks clients along digital pipelines well.
Follows client behavior on your website effectively.
Excellent support for multiple websites.

Read full review

Director of Marketing

Abacus Life Settlements, LLCFinancial Services, 11-50 employees

View all 88 answers on this topic

Cons

Marketing and Sales actions are on separate objects.
events can be unreliable as both software update and change. Sometimes they can stop triggering and it's not immediately acknowledged

Read full review

Verified User

Employee in Customer Service

Internet Company, 1001-5000 employees

View all 4 answers on this topic

One of my biggest complaints is that Google Analytics removed the functionality of tracking search keywords and phrases referrals from within the service. While a slimmed-down version of this functionality is still available through Google Webmaster Tools, the need to utilize multiple tool sets is limiting and unintuitive.
Without some research and understanding of how Google Analytics Event Tracking works, I feel that there is minimal support or explanation of how to track downloadable content on your sites. This is a major shortcoming, and something that Google should make more obvious. The feeling of going to pull download data on an item, only to find out no data has been collected for the last 2 years is horrible.

Read full review

Joshua Van Horsen

Marketing Manager

Drury HotelsHospitality, 1001-5000 employees

View all 88 answers on this topic

Likelihood to Renew

No score

No answers yet

No answers on this topic

Ask the community to sound off

Google Analytics7.0

Based on 47 answers

It really is the de-facto standard. While there are some other products out there (both free and paid versions), Google Analytics is simply ubiquitous. And, despite some of its flaws, I think it deserves to be at the top for the time being. In its most basic form, it's hard to argue with a free tool that can give you just about any sort of information you're looking for.

Read full review

Owner

Eric Karkovack Web Design ServicesInternet, 1-10 employees

View all 47 answers on this topic

Usability

No score

No answers yet

No answers on this topic

Ask the community to sound off

Google Analytics7.5

Based on 5 answers

Google Analytics provides a wealth of data, down to minute levels. That is it's greatest detriment: find the right information when you need it can be a cumbersome task. You are able to create shortcuts, however, so it can mitigate some of this problem. Google is continually refining Analytics, so I do not doubt there will be improvements

Read full review

Web Developer

PmD InteractiveInternet, 1-10 employees

View all 5 answers on this topic

Support

No score

No answers yet

No answers on this topic

Ask the community to sound off

Google Analytics4.0

Based on 5 answers

We typically have to go to a third party for support

Read full review

Policy Issuance

Stateside UnderwritingInsurance, 11-50 employees

View all 5 answers on this topic

Online Training

No score

No answers yet

No answers on this topic

Ask the community to sound off

Google Analytics10.0

Based on 2 answers

love the product and training they provide for businesses of all sizes. The following list of links will help you get started with Google Analytics from setup to understanding what data is being presented by Google Analytics.

How to Use Google Analytics for Beginners – Mahalo’s how-to guide for beginners.
A beginner’s guide to Google Analytics – A free eBook walking you through Google Analytics from setup to understanding what data is being presented.
Getting to Know Your Google Analytics Dashboard – The title says it all! This is a brief post with one goal: to introduce you to the Google Analytics dashboard.
Google Analytics for Beginners: How to Make the Most of Your Traffic Reports– This guide doesn’t cover setup, but it does a great job of helping you to better understand the data being presented.
Google Analytics Video Tutorial 1: Setup – A video presentation that walks you through Google Analytics setup.
Google Analytics Video Tutorial 2: Essential Stats – A video presentation that introduces you to some of the most important data being presented in Google Analytics.

Read full review

President

Command PartnersOnline Media, 11-50 employees

View all 2 answers on this topic

Implementation

No score

No answers yet

No answers on this topic

Ask the community to sound off

Google Analytics5.0

Based on 6 answers

I think my biggest take away from the Google Analytics implementation was that there needs to be a clear understanding of what you want to achieve and how you want to achieve it before you start. Originally the analytics were added to track visitors, but as we became more savvy with the product, we began adding more and more functionality, and defining guidelines as we went along. While not detrimental to our success, this lack of an overarching goal resulted in some minor setbacks in implementation and the collection of some messy data that is unusable.

Read full review

Joshua Van Horsen

Marketing Manager

Drury HotelsHospitality, 1001-5000 employees

View all 6 answers on this topic

Alternatives Considered

A lot of data can be tracked via manual tracking or linking to an excel sheet, but with such a huge amount of data, it is far easier to have all of it laid out in an easy to read format. The charts and graphs are easy to use and are really pretty user-friendly. The hardest part is in simply finding the event that you want to use.

Read full review

Verified User

Employee in Customer Service

Internet Company, 1001-5000 employees

View all 4 answers on this topic

Both tools have their place. Both can do things the other cannot. One is free, or near free if you're a Premium subscriber, while the 'O' software can cost considerable $$$. We often run them in parallel for sanity checks, but ultimately GA is the go to for new and proto sites. Now with the features gained from the update to Universal Analytics, it's more powerful than ever.

Read full review

Sr. Manager, Ecosystem

Renesas Electronics AmericaElectrical/Electronic Manufacturing, 10,001+ employees

View all 88 answers on this topic

Return on Investment

This is a great tool for UX research and can help improve the intuitiveness of our product and thus make it more appealing.

Read full review

Verified User

Employee in Customer Service

Internet Company, 1001-5000 employees

View all 4 answers on this topic

Google Analytics (GA) has a googol of features, but it takes time and effort to find, understand, and set them up. Go for it, but do some internet reading to help you.
Hey, it's free. Even if you're just trying it out, free is nice. I often use GA in parallel with a commercial tool to self check results
Beware the SEO algorithm updates! With any tool like GA, changes to the way Google does search listings and implementations can drastically effect your reports and results. Before you panic about large drops in traffic, do your homework to see if it's real or SEO changes.

Read full review

Sr. Manager, Ecosystem

Renesas Electronics AmericaElectrical/Electronic Manufacturing, 10,001+ employees

View all 88 answers on this topic

Pricing Details

Amplitude Analytics

General

Free Trial

—

Free/Freemium Version

—

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

Additional Pricing Details

—

Google Analytics

General

Free Trial

—

Free/Freemium Version

Yes

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

Additional Pricing Details

—

Rating Summary