Amplitude Analytics vs Google Analytics

• Customize which actions you need visibility into for your product
• Allows you to export the data into a clean report
• Saves data so you can backtrack to investigate user actions in previous years

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• Google Analytics does the obvious thing really well: tracks user behavior around our website. But more specifically, it allows us to do some very complicated attribution to behavior, traffic sources and even specific campaigns or devices. Depending on the volume of traffic we are trying to analyze and the purpose, we can narrow things down EXTREMELY well and get a great story to use for data mining.
• The eCommerce tracking with GA (Google Analytics) is hands down the best. Specifically, its attribution to traffic sources and matching with user behavior that is the best. I have yet to find another tool that can let me track traffic sources, split campaigns down to devices and track which inventory was purchased specifically from that campaign--especially if I am looking back at inventory purchased from a campaign (or in our case, people who signed up for Classes) I can tell all of that from GA.
• You can use GA to track specific user accounts within a product, and differentiate user behavior within the product based on account roles. A lot of people don't know about this, but with the help of a developer you can leverage a TON of data including creating lookalike audiences that you can sync into AdWords and make your display campaigns highly targeted. Most people think this kind of feature is only available on Facebook ads--nope! :)

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• It would be nice to have standard dashboards without a need to set it up from scratch.
• It would be nice to have some additional tools to analyze the profitability of traffic channels in a particular funnel without creating additional charts for that purpose.
• The left panel can be used more productively for small business.

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• I was bummed that they moved some of the functions (keyword data, etc.) over to Google Webmaster tools. (On the bright side, this has prompted me to become more familiar with Google Search Console.)
• A lot of functions are right there. But it's hard to tell which functions are most important or what they offer.
• Perhaps this is related to number 2, but the UX is fairly intimidating. All of these tools and subsets of tools are right in front of you, and it's difficult to understand what ones are the most important. A simpler, streamlined format might be a better approach.

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• Positive: Quicker analysis of our important business funnels
• Positive: Decreased time asking engineering to run reports
• Positive: Easy collaboration and funnel development

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• GA has only had a positive impact for myself and my clients. Utilizing the data from Google Analytics, we have been able to optimize landing pages, shopping carts, and content to only improve our acquisition, reduce abandonment rates and follow through with successful conversions.

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