What users are saying about

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Top Rated
1933 Ratings

Amplitude Analytics

13 Ratings
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Score 8.8 out of 101

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Top Rated
1933 Ratings
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Score 8.5 out of 101

Add comparison

Likelihood to Recommend

Amplitude Analytics

If you do not have an analytics tool, Amplitude is a best in class option that a sophisticated organization can use for free. They offer a large amount of support if you're looking to move to a paid plan. They release new features consistently and do a great job of educating users on those new features
Ted Bennett profile photo

Google Analytics

For optimizations of anonymous tracking, google analytics is second to none--and it's free! Unless you have extremely high traffic... then it get's very expensive very fast. It is well suited for tracking multiple sales channels, across multiple devices, and allows for very granular tracking. GA supports annotations, providing invaluable context when viewing trends.
Kyle Reichelt profile photo

Pros

  • You can always get up-to-date usage data on all of our users. It is really down to the minute information, with basically no delays.
  • There are so many usage events. Events basically exist for every possible action a user can take in the software.
  • The charts and everything are very customizable and easy to navigate even if you are not familiar with analyzing data.
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  • Tracks clients along digital pipelines well.
  • Follows client behavior on your website effectively.
  • Excellent support for multiple websites.
Jeffrey Smith profile photo

Cons

  • Marketing and Sales actions are on separate objects.
  • events can be unreliable as both software update and change. Sometimes they can stop triggering and it's not immediately acknowledged
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  • One of my biggest complaints is that Google Analytics removed the functionality of tracking search keywords and phrases referrals from within the service. While a slimmed-down version of this functionality is still available through Google Webmaster Tools, the need to utilize multiple tool sets is limiting and unintuitive.
  • Without some research and understanding of how Google Analytics Event Tracking works, I feel that there is minimal support or explanation of how to track downloadable content on your sites. This is a major shortcoming, and something that Google should make more obvious. The feeling of going to pull download data on an item, only to find out no data has been collected for the last 2 years is horrible.
Joshua Van Horsen profile photo

Likelihood to Renew

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Google Analytics7.0
Based on 47 answers
It really is the de-facto standard. While there are some other products out there (both free and paid versions), Google Analytics is simply ubiquitous. And, despite some of its flaws, I think it deserves to be at the top for the time being. In its most basic form, it's hard to argue with a free tool that can give you just about any sort of information you're looking for.
Eric Karkovack profile photo

Usability

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No answers yet
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Google Analytics7.5
Based on 5 answers
Google Analytics provides a wealth of data, down to minute levels. That is it's greatest detriment: find the right information when you need it can be a cumbersome task. You are able to create shortcuts, however, so it can mitigate some of this problem. Google is continually refining Analytics, so I do not doubt there will be improvements
Victor Campos profile photo

Support

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Google Analytics4.0
Based on 5 answers
We typically have to go to a third party for support
Reita Silvis profile photo

Online Training

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Google Analytics10.0
Based on 2 answers
love the product and training they provide for businesses of all sizes. The following list of links will help you get started with Google Analytics from setup to understanding what data is being presented by Google Analytics.
  1. How to Use Google Analytics for Beginners – Mahalo’s how-to guide for beginners.
  2. A beginner’s guide to Google Analytics – A free eBook walking you through Google Analytics from setup to understanding what data is being presented.
  3. Getting to Know Your Google Analytics Dashboard – The title says it all! This is a brief post with one goal: to introduce you to the Google Analytics dashboard.
  4. Google Analytics for Beginners: How to Make the Most of Your Traffic Reports– This guide doesn’t cover setup, but it does a great job of helping you to better understand the data being presented.
  5. Google Analytics Video Tutorial 1: Setup – A video presentation that walks you through Google Analytics setup.
  6. Google Analytics Video Tutorial 2: Essential Stats – A video presentation that introduces you to some of the most important data being presented in Google Analytics.
Roy Morejon profile photo

Implementation

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Google Analytics5.0
Based on 6 answers
I think my biggest take away from the Google Analytics implementation was that there needs to be a clear understanding of what you want to achieve and how you want to achieve it before you start. Originally the analytics were added to track visitors, but as we became more savvy with the product, we began adding more and more functionality, and defining guidelines as we went along. While not detrimental to our success, this lack of an overarching goal resulted in some minor setbacks in implementation and the collection of some messy data that is unusable.
Joshua Van Horsen profile photo

Alternatives Considered

A lot of data can be tracked via manual tracking or linking to an excel sheet, but with such a huge amount of data, it is far easier to have all of it laid out in an easy to read format. The charts and graphs are easy to use and are really pretty user-friendly. The hardest part is in simply finding the event that you want to use.
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Both tools have their place. Both can do things the other cannot. One is free, or near free if you're a Premium subscriber, while the 'O' software can cost considerable $$$. We often run them in parallel for sanity checks, but ultimately GA is the go to for new and proto sites. Now with the features gained from the update to Universal Analytics, it's more powerful than ever.
Rob Dautel profile photo

Return on Investment

  • This is a great tool for UX research and can help improve the intuitiveness of our product and thus make it more appealing.
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  • Google Analytics (GA) has a googol of features, but it takes time and effort to find, understand, and set them up. Go for it, but do some internet reading to help you.
  • Hey, it's free. Even if you're just trying it out, free is nice. I often use GA in parallel with a commercial tool to self check results
  • Beware the SEO algorithm updates! With any tool like GA, changes to the way Google does search listings and implementations can drastically effect your reports and results. Before you panic about large drops in traffic, do your homework to see if it's real or SEO changes.
Rob Dautel profile photo

Pricing Details

Amplitude Analytics

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Google Analytics

General
Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details