Apollo.io vs. ZoomInfo Sales

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Apollo.io
Score 8.4 out of 10
N/A
Apollo is a sales intelligence platform with tools to help users engage with prospects. Sellers and marketers can use Apollo to discover more customers in market, connect with contacts, and establish a modern go-to-market strategy. Apollo's B2B Database includes over 220M contacts and 30M companies. Teams can leverage Apollo’s Engagement Suite to scale outbound activity and sequences effectively. Finally, Apollo's Intelligence Engine supports the user's go-to-market processes…
$59
per month
ZoomInfo Sales
Score 8.1 out of 10
N/A
ZoomInfo SalesOS is a modern go-to-market platform for B2B companies. SalesOS helps find buyers based on an Ideal Customer Profiles (ICP), advanced company attributes, and accurate contact information in B2B. It is used to identify the next customer using data-driven insights and buying signals that reveal companies that are ready to buy.N/A
Pricing
Apollo.ioZoomInfo Sales
Editions & Modules
Basic
$59
per month per user
Professional
$99
per month per user
Organization
$1,188
per year per user
No answers on this topic
Offerings
Pricing Offerings
Apollo.ioZoomInfo Sales
Free Trial
YesYes
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeOptionalNo setup fee
Additional Details20% discount for annual billing on the Basic and Professional plans.
More Pricing Information
Community Pulse
Apollo.ioZoomInfo Sales
Considered Both Products
Apollo.io
Chose Apollo.io
Compared to Apollo EverString seems to have a lot more bad emails that came up after we tried to clean them out.
Chose Apollo.io
Apollo has more competitive pricing and fewer features but is more straightforward and a better fit for our needs.
Chose Apollo.io
There was a point in which I tried more than 10 different programs at one time to make a comparison. A large majority of them did not even work or had very high costs for low quality contacts. Apollo had the best and most complete package of offerings. Go Apollo!
Chose Apollo.io
Apollo is a one-in-all sales prospecting solution that allows us to find contacts & send campaigns. So for small teams that fits the bill.
And SDR teams do not need to manage multiple tools to do their prospecting.
Apollo is easy to use & low on pricing compared to ZoomInfo.
Chose Apollo.io
While Apollo is unique in the ability to combine both the sales acceleration and contact info data into one platform. We found each of these more specific alternatives to be more accurate and robust than Apollo.
Chose Apollo.io
We ended up going with Outreach recently, although Apollo was excellent for us in the beginning. I honestly miss using Apollo's sidebar functionality that worked seamlessly with LinkedIn and LinkedIn Sales Navigator. The new workflow we have with DiscoverOrg to Outreach is not …
Chose Apollo.io
Cheaper than SalesLoft. More internal data when sourcing prospects within Apollo App.

Falls short to SalesLoft in relation to stability. Used SalesLoft for 2+ years and might have had 1-2 outages. Apollo before their switch from Azure to Google cloud had outages every other …
ZoomInfo Sales
Chose ZoomInfo Sales
When I last evaluated, Apollo was a better bang for the buck as it had similar level data, but I could run email campaigns directly in [the tool] and didn't have to take data out of ZoomInfo, put them into SFDC, and [then] sync them with my Outreach tool.
Chose ZoomInfo Sales
ZoomInfo had a lot better quality data. However, I do think Apollo's "similar companies" feature may be better than ZoomInfo's.
Chose ZoomInfo Sales
ZoomInfo is our preference over other competitive tools. While companies like Apollo.io have direct integrations with outreach and Seamless.ai boasts the deepest database, their other capabilities are lacking. ZoomInfo is the best and only complete package for organizations …
Chose ZoomInfo Sales
I am using Apollo.io, Huner.io on daily basis also use LinkedIn for searching more leads but Zoominfo has all of it. Zoominfo gives wide range of leads , companies rather than these 3 apps. Apollo has limited database as compared to Apollo, Hunter only verifies email addresses …
Chose ZoomInfo Sales
After testing several other software such as Seamless AI, Apollo and Lusha in a comparison test, ZoomInfo SalesOS won hands down! It provided the best data. It also allows for the export of records easily into our CRM. The interface is extremely easy and useful with all the …
Chose ZoomInfo Sales
For enterprises or even midmarket companies, there is no comparison. ZoomInfo SalesOS is more robust and more accurate than Apollo. Apollo is a good backup, but I would not use Apollo as my primary data source ever. Maybe if I was an SMB or really just wanted to spend the bare …
Chose ZoomInfo Sales
In terms of depth, comprehensiveness, CRM integration, ease of use, and accuracy of data I'll say Zoominfo ranks above them. However, some may have a few advantages that may address more important business needs for some organizations. However, I still prefer Zoominfo due to …
Chose ZoomInfo Sales
The quality of data such as email, phone no and linkedIn is more accurate.
User Friendly
Integration
Chose ZoomInfo Sales
ZoomInfo is much better than the others. The amount of information as well as the quality of information is wonderful.
Chose ZoomInfo Sales
Evaluating but haven't used. They seem to have better data for a way smaller pricetag though
Chose ZoomInfo Sales
ZoomInfo always offers a more comprehensive dataset, including contact info for individuals and detailed firmographic data about companies. ZI offers a broader set of features and is used for a wide range of use cases, and is more expensive than the rest.
Chose ZoomInfo Sales
Ultimately, ZoomInfo's data is simply more reliable and abundant than every other product that we tested. This comes at a premium with ZoomInfo compared to the other products, but it is well worth it. That said, the other products are making good strides, and ZoomInfo will need …
Chose ZoomInfo Sales
Well so far, ZoomInfo SalesOS stands out to the rest of them. For data accuracy, even though it's not perfect but at least you can customize and adjust your research. For data coverage, ZoomInfo SalesOS has a vast, like hundreds of millions of leads and companies combined. For …
Chose ZoomInfo Sales
Way better data and industry/company news. It interacts with my other apps nicely so transitioning and updating between Salesforce, Salesloft, and Zoominfo is nice and smooth.
Chose ZoomInfo Sales
ZoomInfo provided better overall contact information, but just as important, the product is the most comprehensive of all those reviewed. This means that the team not only has better data, but more data, making it extremely efficient for personalizing outreach efforts. We …
Chose ZoomInfo Sales
It is like comparing apples to oranges. There truly isn't another tool as robust as ZoomInfo.
Chose ZoomInfo Sales
ZoomInfo's SFDC integration is much more sophisticated, reliable, and customizable than Apollo's.
Chose ZoomInfo Sales
Apollo is immensely better in its intuitiveness of usability - but, the basics of the data output seem a little questionable. A lot of "guessed" and "extrapolated" emails, which would seem to be one of the tenets all data companies should be able to brag about.
Chose ZoomInfo Sales
Far better quality and ease of use.
Top Pros

No answers on this topic

Top Cons

No answers on this topic

Features
Apollo.ioZoomInfo Sales
Prospecting
Comparison of Prospecting features of Product A and Product B
Apollo.io
8.1
11 Ratings
7% above category average
ZoomInfo Sales
7.6
657 Ratings
0% above category average
Advanced search8.411 Ratings7.8650 Ratings
Identification of new leads7.311 Ratings7.7612 Ratings
List quality8.111 Ratings7.1638 Ratings
List upload/download8.910 Ratings7.9601 Ratings
Ideal customer targeting8.211 Ratings7.6605 Ratings
Load time/data access7.711 Ratings7.9628 Ratings
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
Apollo.io
6.6
11 Ratings
13% below category average
ZoomInfo Sales
7.5
651 Ratings
0% below category average
Contact information6.411 Ratings7.2650 Ratings
Company information6.511 Ratings7.7646 Ratings
Industry information7.010 Ratings7.7621 Ratings
Data Augmentation & Lead Qualification
Comparison of Data Augmentation & Lead Qualification features of Product A and Product B
Apollo.io
8.4
11 Ratings
13% above category average
ZoomInfo Sales
7.4
637 Ratings
0% above category average
Lead qualification process8.48 Ratings8.052 Ratings
Smart lists and recommendations8.69 Ratings7.452 Ratings
Salesforce integration9.05 Ratings8.1433 Ratings
Company/business profiles8.510 Ratings7.5605 Ratings
Alerts and reminders8.88 Ratings7.3406 Ratings
Data hygiene8.810 Ratings6.5575 Ratings
Automatic data refresh9.39 Ratings6.7494 Ratings
Tags5.24 Ratings7.3431 Ratings
Filters and segmentation8.910 Ratings7.8584 Ratings
Sales Intelligence Email Features
Comparison of Sales Intelligence Email Features features of Product A and Product B
Apollo.io
8.7
7 Ratings
14% above category average
ZoomInfo Sales
6.3
209 Ratings
18% below category average
Sales email templates7.57 Ratings6.6206 Ratings
Append emails to records9.96 Ratings5.925 Ratings
Best Alternatives
Apollo.ioZoomInfo Sales
Small Businesses
Lead411
Lead411
Score 9.1 out of 10
Lead411
Lead411
Score 9.1 out of 10
Medium-sized Companies
Lead411
Lead411
Score 9.1 out of 10
Lead411
Lead411
Score 9.1 out of 10
Enterprises
D&B Hoovers
D&B Hoovers
Score 8.6 out of 10
D&B Hoovers
D&B Hoovers
Score 8.6 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Apollo.ioZoomInfo Sales
Likelihood to Recommend
8.1
(30 ratings)
8.0
(678 ratings)
Likelihood to Renew
-
(0 ratings)
7.5
(16 ratings)
Usability
-
(0 ratings)
8.7
(4 ratings)
Support Rating
9.0
(5 ratings)
8.0
(3 ratings)
Ease of integration
-
(0 ratings)
6.9
(46 ratings)
User Testimonials
Apollo.ioZoomInfo Sales
Likelihood to Recommend
Apollo.io
Best suited for contact discovery on LinkedIn or for that matter any website, but it works best on LinkedIn. It saves tons of work, you can simply select the complete list of people you want to contact and put them directly into an email sequence. It is a little difficult to find contact info on other websites.
Read full review
ZoomInfo
ZoomInfo is well-suited for sales and marketing teams. The sales team can use it for research and prospecting, while marketing can use it for nurturing new prospects or previously prospected ones.Overall, ZoomInfo is a tool tailor-crafted for business and sales development teams. It helps them approach new prospects every day, even when contact numbers are not readily available.
Read full review
Pros
Apollo.io
  • Allows users to easily add new prospects to database without much manual effort at all
  • Allows you to make cold calls from different area codes that are relevant to where your prospect is located
  • Allows A/B testing for emails so you can figure out which ones are gaining the most traction
  • You can also find prospects based off of title, company, technologies, etc
Read full review
ZoomInfo
  • Zoominfo provides us scoops regarding any new upcoming project or pain points (difficulties) facing by certain companies which helps a lot in our business to contact such companies.
  • Zoominfo gives us the exaction info such as email address, Direct or Cell phone number of particular contact which we want and we don't get anywhere except zoominfo
  • Zoominfo has huge database. Intent is one of the favorite section where we get the exact info about the companies/industries which we want
  • Zoominfo Connects with Hubspot which is another benefit for us to add any specific contact directly to our HubSpot app.
Read full review
Cons
Apollo.io
  • Their customer service is just terrible. You get an assigned account manager but 9/10 times they wouldn't know what you wanted and/or how the product works or how to fix it. Vast majority of the time it was a canned response that made you question if they read the message, or if they read it and did not understand a word.
  • The software was relatively buggy and lacked features that were promised upon signup. They seem to have some large corporate clients and if you aren't one none of your bug submissions, feature requests, or concerns will be addressed.
  • Their growing quickly so they seem to be very understaffed which I believe caused many of the issues above.
  • The data, while good, can quickly run out if you're looking for specific types of leads. If you're looking for something generic like Managers at companies between 10-5000 people, you can pull leads all day every day. However if you're looking for a specific industry, specific title, and specific location - don't count on having an endless supply of leads (or even really enough to use month after month).
Read full review
ZoomInfo
  • For initial users, the system can be a little overwhelming. A ZoomInfor SalesOS Basics guide could be beneficial to keep new users from feeling lost amongst all the options.
  • Clearer instructions on how to set targeted search parameters for inbound information would be beneficial.
Read full review
Likelihood to Renew
Apollo.io
No answers on this topic
ZoomInfo
With the combined resources of crowdsorced info on both data.com as well as the immediacy of info on LinkedIn, as well as intel on Hoovers, information provided on ZoomInfo is more readily available if you have the time to invest in looking for it. However, at the pace we do business, having a "one stop shop" for information is very convenient. On efficiency alone, ZoomInfo is worth the price of subscription considering our business model.
Read full review
Usability
Apollo.io
No answers on this topic
ZoomInfo
ZoomInfo is my go to service. This connected with Linkedin Recruiter has been an amazing tool to use in gaining some very useful and strong connections
Read full review
Support Rating
Apollo.io
I received excellent support at any time I opened up a ticket. But I would add to it that the tool was very self-explanatory, so there wasn't much need for support. With Outreach, we have a closer relationship with our CSM because of the intricacy in things like SFDC task mapping.
Read full review
ZoomInfo
I would give it a higher rating but they keep changing our account managers.
Read full review
Alternatives Considered
Apollo.io
I have also looked into and tried Hunter.io and Lusha, and to be honest, I shouldn't compare them with Apollo. I have found Apollo to be so easy to integrate and use with all of my prospecting that I haven't really even tried out the other two. I bet I could find some useful things by using Hunter.io or Lusha as well, but there is honestly no need since I can do everything I want and more with Apollo. I would just be wasting time trying to figure out another platform when I can be focused on growing my own business with Apollo.
Read full review
ZoomInfo
The size of data base, the bounce rate and accuracy. The extra features that you can have and the customer service. Whenever I have a question or help with something, my account manager is always available to help. And most importantly, the difference was the price. Although Zoominfo is not cheapest, it is the best value for your money.
Read full review
Return on Investment
Apollo.io
  • Generated a lot of expectations that were not real when we needed them
  • The ROI was positive but we decided to stop using the tool
  • We loved how easy to use it was and how easy it was to interact with the Support team
  • There is room for improvement in the video tutorials - they were from old versions of the software that would not be useful for the version at hand
Read full review
ZoomInfo
  • Negative - In my experience, exports error but credits deduct. Trying to get these credits back, good luck getting a customer service rep to assist.
  • Negative - In my experience, information provided for 0-5 employee companies inaccurate
  • Negative - In my opinion, due to not being able to get the information and not honoring their guarantee, no revenue goals were met.
  • Negative - I feel, for this size prospect, there is no time savings. You will still need to manually research the company on other sites or by cold calling to get the missing information.
Read full review
ScreenShots

Apollo.io Screenshots

Screenshot of Find every prospect. Uncover high-intent contacts in your market.Screenshot of Connect with every contact. Orchestrate multi-step sequences at scale.Screenshot of Optimize your sales strategy. Unlock efficiencies and opportunities across your entire workflow.Screenshot of Apollo B2B Lead Database - Access data on more than 250M people and companies.Screenshot of Apollo Engagement Suite - Automate personalized messages across your entire pipeline.Screenshot of Apollo Intelligence Engine - Improve your revenue strategy across your workflow and boost efficiencies.