Bloomreach Commerce Experience Cloud vs. Braze

Bloomreach is a very powerful tool that is also easy to learn. The interface is very intuitive to work with for novice and advanced users. Most Bloomreach clients are ecommerce businesses, but the tool is also very suitable for a utilities company. Our main uses are making smart email and SMS campaigns to keep our customers informed and engaged.

Incentivized

Braze is top notch for creating custom paths for customers that keep them engaged throughout their journey with the product or company. The product provides ways to exit the customer when necessary and ways to re-engage after periods of inactivity. Allowing the addition of custom events and attributes provides individualizes the customer journey further.

Incentivized

• All in one. We have experience working with other CDP/Marketing suites and it is really difficult to connect their different modules. Bloomreach Engagement has been built to be a single product which makes everything easy to use
• Fast and real-time. Other platforms struggle with getting real-time volumes or segmenting based on real-time events, that is not the case with Bloomreach Engagement
• GCP partnership. Being deployed over GCP and having BigQuery as raw data export makes really easy to expand and connect with existing stacks

Incentivized

• Training + support - Braze's training, documentation and support teams are incredible and SO hepful.
• Cohesive channel messaging. Braze allows us to easily manage cross-channel message and also have visibility into and streamline the amount of communications customers receive
• Organization - Braze's interface is SUPER organized and easy to work with. The tagging feature allows us to easily tag + find different canvases.

Incentivized

• Simplifying how data is presented, the dashboard can quite often be confusing. Having a more intuitive interface and the ability for different reporting would be beneficial.
• I'd like more of an overview dashboard that I could build and access on the home screen, to look at top-level metrics.
• Easier to use segmentation, and quicker to build features within.

Incentivized

• It offers analytics insights, but this is still not incredibly detailed
• It takes a while for features on the product roadmap to be implemented
• The drag-and-drop editors of their marketing channels (Email & IAM) could use some improvement in terms of more functionality and tweaking abilities

Incentivized

So far, Hippo is our ideal tool given its use of open standards which helps us to have a clear overview of what's coming next in the future Hippo releases. We are very confident in the future-readiness of the product

In my time working with Bloomreach Commerce Experience Cloud, I always liked to work with it. It is crucial that you get support from experts from the beginning to show you how to work with the vast amount of options and activities to choose from. The learning curve is also well-rounded because of its user-friendly interface and highly skilled customer support.

Incentivized

Canvas is probably the best feature they have. Easy to build journeys and to build in A/B testing components, etc. Drag & Drop and a lot of the campaign creation elements are not as good as other platforms. Some pieces require very technical skills, like connected content. Their catalog function is supposed to be an easier solution for this, but it only houses static data, so it doesn't work for things like a product catalog

99% of the time the site is available for when we need to use. With any cloud based software there will be occasion that there is an outage but this is communicated effectively and dealt with quickly. This has never got in the way of what we need to do in our day to day work and wouldn't be thought of as a problem

Incentivized

The search API is very fast (150ms), even considering we have nearly 2 million products in our catalog. The console pages where you do your configuration, add ranking rules and synonyms are sometimes a bit slower to load, but your customer would not notice any of that. The reports pages are also not the fastest, but definitely okay

Incentivized

Generally speaking, Bloomreach's support team is great. They go out of their way to come up with solutions and workarounds for problems or issues and then clearly present them. However, they can sometimes take a while to get back to us, plus some of their solutions are far from ideal and highlight underlying improvements that could be made to the product. They do seem quite receptive to this though and are happy to take notes from such interactions.

Incentivized

We have direct support from our account manager and success manager practically around the clock when things come up that are urgent. They're even helping me post open roles for my team on internal job boards within the Braze team.

The team was really helpful in explaining

Incentivized

very informative and patient

Incentivized

None it went smoothly

Incentivized

It's way more comprehensive than any other mail provider I've used and has a lot more functionality. A huge step change for our business that has brought us to the forefront of personalized marketing. Mailchimp is lightyears behind this approach in particular. The other two applications are actually part of Bloom.

Incentivized

Braze is the best to orchestrate omnichannel communication for apps. It is a powerful solution to segment the user base and triggers the right message at the right moment to the right user. If an app is your main channel, you have to choose a tool that was made with that in mind (which is not the case for Salesforce). I have not tried CleverTap, but it would be my second choice of CRM tool due to its data capability, with extra features for segmentation and dashboards to keep track of the results.

Incentivized

Easy to use, very clear guides and instructions and available support. Omni channel marketings, everything is in one place. Better Understand and Activate Your Customers. It allows us to create personalized, real-time marketing campaigns that will drive real results. Get your hands on your customer data, then use that data to engage these customers with relevant and consistent messaging across all channels, at scale.

Incentivized

• Emails, banners, and weblayers brought us an increase in conversion and additional profit.
• From a marketers perspective, it allows us to reach far and wide and see how well a campaign is doing in real-time.
• Knowing the customer allows improved communication and personalize our recommendations.
• Bloomreach Engagement has created revenue uplift with acquisition and conversion.
• The most effective tool out there when ROI is in question.

• Positive: A growth hacking experiment was proven successful in nudging users who abandoned their cart after checking out with a product/service and leaving their chart or 24 hours.
• Positive: A growth hacking experiment was proven successful in nudging users whose credit card failed when trying to upgrade to a paid account.
• Negative: With the plethora of teams (disciplines / business units / markets) with access to braze, it's easy to accidentally over-nurture users.