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Top Rated
647 Ratings
51 Ratings
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Score 8.5 out of 100

Oracle CX Marketing (formerly Oracle Marketing Cloud)

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Top Rated
647 Ratings
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Score 8.4 out of 100

Feature Set Ratings

    Email & Online Marketing

    Contentsquare (Clicktale)

    Feature Set Not Supported
    N/A
    8.3

    Oracle CX Marketing (formerly Oracle Marketing Cloud)

    83%
    Oracle CX Marketing (formerly Oracle Marketing Cloud) ranks higher in 9/9 features

    WYSIWYG email editor

    N/A
    0 Ratings
    8.4
    84%
    118 Ratings

    Dynamic content

    N/A
    0 Ratings
    8.2
    82%
    121 Ratings

    Ability to test dynamic content

    N/A
    0 Ratings
    8.3
    83%
    117 Ratings

    Landing pages

    N/A
    0 Ratings
    8.5
    85%
    125 Ratings

    A/B testing

    N/A
    0 Ratings
    8.2
    82%
    119 Ratings

    Mobile optimization

    N/A
    0 Ratings
    8.3
    83%
    114 Ratings

    Email deliverability reporting

    N/A
    0 Ratings
    8.4
    84%
    237 Ratings

    List management

    N/A
    0 Ratings
    8.4
    84%
    127 Ratings

    Triggered drip sequences

    N/A
    0 Ratings
    8.3
    83%
    109 Ratings

    Lead Management

    Contentsquare (Clicktale)

    Feature Set Not Supported
    N/A
    8.3

    Oracle CX Marketing (formerly Oracle Marketing Cloud)

    83%
    Oracle CX Marketing (formerly Oracle Marketing Cloud) ranks higher in 4/4 features

    Lead nurturing

    N/A
    0 Ratings
    8.5
    85%
    111 Ratings

    Lead scoring and grading

    N/A
    0 Ratings
    8.2
    82%
    105 Ratings

    Data quality management

    N/A
    0 Ratings
    8.3
    83%
    110 Ratings

    Automated sales alerts and tasks

    N/A
    0 Ratings
    8.3
    83%
    90 Ratings

    Campaign Management

    Contentsquare (Clicktale)

    Feature Set Not Supported
    N/A
    8.3

    Oracle CX Marketing (formerly Oracle Marketing Cloud)

    83%
    Oracle CX Marketing (formerly Oracle Marketing Cloud) ranks higher in 2/2 features

    Calendaring

    N/A
    0 Ratings
    8.2
    82%
    95 Ratings

    Event/webinar marketing

    N/A
    0 Ratings
    8.3
    83%
    99 Ratings

    Social Media Marketing

    Contentsquare (Clicktale)

    Feature Set Not Supported
    N/A
    7.8

    Oracle CX Marketing (formerly Oracle Marketing Cloud)

    78%
    Oracle CX Marketing (formerly Oracle Marketing Cloud) ranks higher in 2/2 features

    Social sharing and campaigns

    N/A
    0 Ratings
    7.8
    78%
    71 Ratings

    Social profile integration

    N/A
    0 Ratings
    7.8
    78%
    67 Ratings

    Reporting & Analytics

    Contentsquare (Clicktale)

    Feature Set Not Supported
    N/A
    8.0

    Oracle CX Marketing (formerly Oracle Marketing Cloud)

    80%
    Oracle CX Marketing (formerly Oracle Marketing Cloud) ranks higher in 3/3 features

    Dashboards

    N/A
    0 Ratings
    8.1
    81%
    123 Ratings

    Standard reports

    N/A
    0 Ratings
    8.1
    81%
    121 Ratings

    Custom reports

    N/A
    0 Ratings
    7.9
    79%
    114 Ratings

    Platform & Infrastructure

    Contentsquare (Clicktale)

    Feature Set Not Supported
    N/A
    8.1

    Oracle CX Marketing (formerly Oracle Marketing Cloud)

    81%
    Oracle CX Marketing (formerly Oracle Marketing Cloud) ranks higher in 6/6 features

    API

    N/A
    0 Ratings
    8.0
    80%
    106 Ratings

    Role-based workflow & approvals

    N/A
    0 Ratings
    7.9
    79%
    89 Ratings

    Customizability

    N/A
    0 Ratings
    8.3
    83%
    110 Ratings

    Integration with Salesforce.com

    N/A
    0 Ratings
    8.5
    85%
    89 Ratings

    Integration with Microsoft Dynamics CRM

    N/A
    0 Ratings
    8.0
    80%
    46 Ratings

    Integration with SugarCRM

    N/A
    0 Ratings
    8.0
    80%
    36 Ratings

    Attribute Ratings

    • Contentsquare (Clicktale) is rated higher in 2 areas: Likelihood to Recommend, Likelihood to Renew
    • Oracle CX Marketing (formerly Oracle Marketing Cloud) is rated higher in 1 area: Usability

    Likelihood to Recommend

    9.0

    Contentsquare (Clicktale)

    90%
    13 Ratings
    8.3

    Oracle CX Marketing (formerly Oracle Marketing Cloud)

    83%
    250 Ratings

    Likelihood to Renew

    7.5

    Contentsquare (Clicktale)

    75%
    11 Ratings
    6.0

    Oracle CX Marketing (formerly Oracle Marketing Cloud)

    60%
    90 Ratings

    Usability

    7.0

    Contentsquare (Clicktale)

    70%
    1 Rating
    8.9

    Oracle CX Marketing (formerly Oracle Marketing Cloud)

    89%
    14 Ratings

    Availability

    Contentsquare (Clicktale)

    N/A
    0 Ratings
    8.2

    Oracle CX Marketing (formerly Oracle Marketing Cloud)

    82%
    18 Ratings

    Performance

    Contentsquare (Clicktale)

    N/A
    0 Ratings
    8.0

    Oracle CX Marketing (formerly Oracle Marketing Cloud)

    80%
    10 Ratings

    Support Rating

    Contentsquare (Clicktale)

    N/A
    0 Ratings
    9.9

    Oracle CX Marketing (formerly Oracle Marketing Cloud)

    99%
    32 Ratings

    In-Person Training

    Contentsquare (Clicktale)

    N/A
    0 Ratings
    7.3

    Oracle CX Marketing (formerly Oracle Marketing Cloud)

    73%
    3 Ratings

    Online Training

    Contentsquare (Clicktale)

    N/A
    0 Ratings
    7.6

    Oracle CX Marketing (formerly Oracle Marketing Cloud)

    76%
    11 Ratings

    Implementation Rating

    Contentsquare (Clicktale)

    N/A
    0 Ratings
    8.8

    Oracle CX Marketing (formerly Oracle Marketing Cloud)

    88%
    20 Ratings

    Product Scalability

    Contentsquare (Clicktale)

    N/A
    0 Ratings
    8.7

    Oracle CX Marketing (formerly Oracle Marketing Cloud)

    87%
    122 Ratings

    Likelihood to Recommend

    Contentsquare (Clicktale)

    ContentSquare [(Clicktale)] is best suited to deep dive understanding of how web users truly consume your web pages. For example, when a traditional analytics software informs you on exit rates, ContentSquare [(Clicktale)] helps you to understand if users left without interacting with their last page or if they in fact spent time reading, scrolling, clicking it.
    Anonymous | TrustRadius Reviewer

    Oracle CX Marketing (formerly Oracle Marketing Cloud)

    A duration of one and a half years is enough for us to
    recognize the capabilities of a tool and in my opinion, this one is just a
    great tool to manage marketing campaigns of even massive-sized firms. Its
    marketing automation tool and its way of managing campaign and the way it
    executes digital initiatives is enough to get an inkling of its abilities.
    Less favorable for the people who want to have something at
    a cheap price and are more dependent on the reports as its reports have nothing
    much in detail.
    Karren Jason | TrustRadius Reviewer

    Pros

    Contentsquare (Clicktale)

    • Heat Maps - we used and liked CrazyEgg in the past, and it was a cheaper tool that was easy to use. ClickTale gives us additional capabilities with better data about scroll reach, mouse movements, clicks and a summary report that shows what parts of our pages are getting attention. A product manager asked us yesterday for insights on how his product page was performing, and we were easily able to send him the reports in the heat map section.
    • Visitor recordings - We get good data on our website using analytics tools like GA, HubSpot and ClickTale, but it is very helpful to watch actual visitor recordings for certain visitor segments. If we add a new page or new feature to our website and notice a trend, we can easily drill down and watch visitors and see how they are interacting with the page.
    • Conversion funnels - We do a lot of our analysis in Google Analytics and you can set up conversion funnels in GA if you know how to do it. The problem is you can't segment the data and the aggregated data is not as helpful. ClickTale makes it very simple to do conversion funnels, and you can segment them with just a few clicks.
    Dan Briscoe | TrustRadius Reviewer

    Oracle CX Marketing (formerly Oracle Marketing Cloud)

    • We can look for the behavior of our clients on our website and mobile application using the analytics it provides.
    • It is highly customizable.
    • It presents data in a form that is easily understandable and reports are highly beneficial for us.
    • Analytics in the form of graphs.
    Frank Debras Niel | TrustRadius Reviewer

    Cons

    Contentsquare (Clicktale)

    • It's a bit difficult to navigate form heatmaps of one page on my sites to those of another.
    • It would be useful to have data on what percentage of clicks for each link are bounces. If this is available already, it is not very easy to find.
    • I have slight doubts about the accuracy of ClickTale's data based on some industry related articles I've read (i.e. http://redant.com.au/tool-reviews/clicktale-review-technology/). For the most part I feel like the data I'm getting is accurate, because it roughly corresponds to what I'm able to see on Google Analytics. It would be nice to see ClickTale address some of these issues.
    Leor Maizel | TrustRadius Reviewer

    Oracle CX Marketing (formerly Oracle Marketing Cloud)

    • Integration options outside of auto-syncs. I am currently having an issue trying to find an adapter to use with Eloqua to API into our data warehouse but keep the functionality on the Eloqua side.
    • To provide more transparency and visual details of the syncs (integrations of outside data) from any other system that is feeding Eloqua, like what is being updated or changed, better explanations of errors, drill down to newly created records.
    • Custom Objects - Need to have a way to create CDOs outside of just form submissions and uploading of lists, like if you needed to import a file nightly to feed that CDO data but automate the import and make sure it maps to a contact record.
    • Import of data from a file on SFTP - There is no way to filter or create logic to control what is being fed into Eloqua. Currently, that manipulation has to be done by the IT side first. Less flexibility.
    • Better auditing capabilities within the canvas. meaning, sometimes if something is changed or not working the problem may not necessarily show up in immediately, the pattern could take a while to present itself. For example, the feeders into the program. If there is a problem, I don't know that maybe contacts are not entering the program until we do reporting that month and realize there was a lull of contacts going through. Then we have a whole month of missed records or other potential data issues. When you get do large and your Eloqua machine is very robust, the harder it is to see everything
    • Be able to add more than 250 custom contact records. That definitely inhibits my organization in how we need to use that record.
    Anonymous | TrustRadius Reviewer

    Pricing Details

    Contentsquare (Clicktale)

    General

    Free Trial
    Free/Freemium Version
    Yes
    Premium Consulting/Integration Services
    Entry-level set up fee?
    No

    Starting Price

    Oracle CX Marketing (formerly Oracle Marketing Cloud)

    General

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services
    Yes
    Entry-level set up fee?
    Optional

    Starting Price

    $2,000 per month

    Likelihood to Renew

    Contentsquare (Clicktale)

    Contentsquare (Clicktale) 7.5
    Based on 11 answers
    At my former company I was able to upgrade our initial subscription level from bronze to gold without any problems after the first year. Unfortunately, the company I am presently with doesn't have a Clicktale subscription. I would have absolutely no hesitation in strongly recommending Clicktale to my current company if I ever get even a remote chance to do so. Clicktale is used in some of the statistics I use on my resume in an effort to quantify my results as a certified usability analyst. Clicktale has made a significant difference in my value to any team I work with.
    Art Zippel, CUA | TrustRadius Reviewer

    Oracle CX Marketing (formerly Oracle Marketing Cloud)

    Oracle CX Marketing (formerly Oracle Marketing Cloud) 6.0
    Based on 90 answers
    We have been able to automate so many marketing processes with Eloqua over the past 5 years that the only direction would be to adopt the latest and greatest features Eloqua adds. The alternative would be to go back to the marketing stone-age and start over again. And we would rather move forward with increased automation and efficiency.
    Dan Allis | TrustRadius Reviewer

    Usability

    Contentsquare (Clicktale)

    Contentsquare (Clicktale) 7.0
    Based on 1 answer
    I had some issues interacting with viewing recordings of a specific page by many users but my impression was that this was going to be fixed.
    Art Zippel, CUA | TrustRadius Reviewer

    Oracle CX Marketing (formerly Oracle Marketing Cloud)

    Oracle CX Marketing (formerly Oracle Marketing Cloud) 8.9
    Based on 14 answers
    Personally, I find it quite easy to use. But for those members of our team who have little or no testing experience, it's been a bit more difficult. There's also training required for development teams in order to have your campaigns coded and set up in the most efficient way. Our developers have been able to do basic and intermediate tests with no difficulty, and they find the interface itself quite intuitive... it's just the extremely complex tests that require a bit more understanding.
    Gwen Lafleur | TrustRadius Reviewer

    Reliability and Availability

    Contentsquare (Clicktale)

    No score
    No answers yet
    No answers on this topic

    Oracle CX Marketing (formerly Oracle Marketing Cloud)

    Oracle CX Marketing (formerly Oracle Marketing Cloud) 8.2
    Based on 18 answers
    No one has experienced any problems with availablity.
    Anonymous | TrustRadius Reviewer

    Performance

    Contentsquare (Clicktale)

    No score
    No answers yet
    No answers on this topic

    Oracle CX Marketing (formerly Oracle Marketing Cloud)

    Oracle CX Marketing (formerly Oracle Marketing Cloud) 8.0
    Based on 10 answers
    There are occasional complaints about slowness to refresh a screen or build a report. However, this is as much a factor of network access speeds as the system itself, since often the complaints occur when someone is accessing on a wireless network.
    Anonymous | TrustRadius Reviewer

    Support Rating

    Contentsquare (Clicktale)

    No score
    No answers yet
    No answers on this topic

    Oracle CX Marketing (formerly Oracle Marketing Cloud)

    Oracle CX Marketing (formerly Oracle Marketing Cloud) 9.9
    Based on 32 answers
    We found that we often were telling support people how the system worked. Because we were on E9 that created a lot of support issues as well since few people on the support team seemed to know how E9 worked. That was mostly okay except when we had major system issues (like SSO preventing us from logging in after an update), it became really hard to get answers that weren't vague. It was always the issues that had the highest visibility within the organization (like with Sales) that seemed to take forever to resolve and didn't have a clear escalation path. When Oracle switched Eloqua over to the Oracle support portal it just got worse
    Anonymous | TrustRadius Reviewer

    In-Person Training

    Contentsquare (Clicktale)

    No score
    No answers yet
    No answers on this topic

    Oracle CX Marketing (formerly Oracle Marketing Cloud)

    Oracle CX Marketing (formerly Oracle Marketing Cloud) 7.3
    Based on 3 answers
    They offer very basic classes which are required for master certification.

    After having been through it, I would not consider anyone with a master certification any more qualified, unlike Salesforce.com certification which is a more difficult thing to acquire. For example, one of the classes towards certification was around social media. I would have expected examples of how to incorporate into campaigns in the product, with a demo and hands-on test. Instead, it was a powerpoint slideshow that went on way too long and covered really basic stuff like “what is Facebook, what is Twitter”
    Anonymous | TrustRadius Reviewer

    Online Training

    Contentsquare (Clicktale)

    No score
    No answers yet
    No answers on this topic

    Oracle CX Marketing (formerly Oracle Marketing Cloud)

    Oracle CX Marketing (formerly Oracle Marketing Cloud) 7.6
    Based on 11 answers
    Ok, so, this sounds like it could be horrible because it was all remote, but we loved it... the Adobe training environment was easy to use, and the trainers were engaging. It was simple to switch back and forth between the meeting and the hands-on exercises in their training instances. We took the fundamentals training early in our implementation-- before the consultants came onsite-- and I know this made a big difference in our implementation, because we were able to ask informed questions throughout
    Anonymous | TrustRadius Reviewer

    Implementation Rating

    Contentsquare (Clicktale)

    No score
    No answers yet
    No answers on this topic

    Oracle CX Marketing (formerly Oracle Marketing Cloud)

    Oracle CX Marketing (formerly Oracle Marketing Cloud) 8.8
    Based on 20 answers
    I give it a 10 because the only issue we had was a result of not following the guidance we were given. Maxymiser provided a customized implementation guide for each site where we were adding the code. On our site implementations when we followed that guide to the letter, it was extremely fast and easy and has worked very well.
    Gwen Lafleur | TrustRadius Reviewer

    Alternatives Considered

    Contentsquare (Clicktale)

    ClickTale is now a step ahead of the competition since it delivers insights based on pre-defined business KPIs and customer journeys that we have set up. We can also segment our traffic and easily sift through the many recordings finding the ones that match our lookup criteria. This paired with a good and reliable PII masking helps us with insight collection and drive business decisions which other solutions don't have.The new non-Flash interface is clean and simple to use and has all the functionalities centralized.
    Nuno Luz | TrustRadius Reviewer

    Oracle CX Marketing (formerly Oracle Marketing Cloud)

    It was quite complex to generate segments with Adobe
    analytics and I wasn’t personally satisfied with the overall performance of
    Adobe Analytics and wasn’t enough flexible in any way. So we decided to switch
    to something else better than Adobe Analytics and is available in the market at
    a cheap rate and we ended up doing our research for the most suitable tool at
    Oracle Infinity and we don’t regret our decision.
    Harmonys Jacey | TrustRadius Reviewer

    Scalability

    Contentsquare (Clicktale)

    No score
    No answers yet
    No answers on this topic

    Oracle CX Marketing (formerly Oracle Marketing Cloud)

    Oracle CX Marketing (formerly Oracle Marketing Cloud) 8.7
    Based on 122 answers
    Eloqua is definitely good for larger companies that have 100,000+ contacts and complex marketing workflows and data. Personalization is fairly robust with Eloqua for larger campaigns with smart content and features. Scaling across channels is also seamless - as the platform has great options for non-email channels like SMS, Direct Mail, Chat, etc.
    Rajiv Chidambaram, BE, MBA | TrustRadius Reviewer

    Return on Investment

    Contentsquare (Clicktale)

    • Rarely was actionable insight taken from the ClickTale tool that resulted in a better user experience on our website. We made small changes on different aspects of our webpages that typically did not show an improvement over the previous versions.
    • The dedicated time and resources in the ClickTale tool did not justify the investment. The heat maps can be helpful but they are based on mouse clicks (Google Analytics can help with that). Watching recordings can get time consuming and don't always provide enough data for an actionable takeaway.
    • If you take the approach of identifying a potential problem on your website first, then using the ClickTale tool to dig deeper in the issue, you might find the tool helpful. However, make sure you gather enough data on the potential issue before making changes to your site (and monitor the changes afterward).
    Ryan Freeman | TrustRadius Reviewer

    Oracle CX Marketing (formerly Oracle Marketing Cloud)

    • We are able to use it to help our clients scale through testing
    • We have been able to measure the impact of our events and sales events so we can determine which events to continue in the future and determine future investment
    • Launch a new brand out of Eloqua and measure awareness
    Anonymous | TrustRadius Reviewer

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