What users are saying about
Top Rated
24 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 9.2 out of 100
Based on 24 reviews and ratings
119 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 8 out of 100
Based on 119 reviews and ratings
Feature Set Ratings
SEO
Crownpeak DQM
Feature Set Not Supported
N/A

7.0
SpyFu
70%
SpyFu ranks higher in 8/8 features
SpyFu ranks higher in 8/8 features
Keyword analysis
N/A
0 Ratings

7.8
78%
44 Ratings
Backlink management
N/A
0 Ratings

6.2
62%
32 Ratings
SERP ranking tracking
N/A
0 Ratings

7.5
75%
36 Ratings
Page grader
N/A
0 Ratings

6.6
66%
24 Ratings
Competitive analysis
N/A
0 Ratings

8.9
89%
43 Ratings
Site audit / diagnostics
N/A
0 Ratings

5.9
59%
28 Ratings
Site recommendations
N/A
0 Ratings

5.5
55%
25 Ratings
Task management
N/A
0 Ratings

7.2
72%
17 Ratings
SEO Channels
Crownpeak DQM
Feature Set Not Supported
N/A

7.2
SpyFu
72%
SpyFu ranks higher in 4/4 features
SpyFu ranks higher in 4/4 features
Local SEO
N/A
0 Ratings

7.4
74%
29 Ratings
Social SEO
N/A
0 Ratings

7.6
76%
25 Ratings
Mobile SEO
N/A
0 Ratings

7.0
70%
26 Ratings
Global SEO
N/A
0 Ratings

6.9
69%
29 Ratings
SEO Platform & Account Management
Crownpeak DQM
Feature Set Not Supported
N/A

7.7
SpyFu
77%
SpyFu ranks higher in 2/2 features
SpyFu ranks higher in 2/2 features
Multi-domain support
N/A
0 Ratings

7.7
77%
23 Ratings
Integration with web analytics tools
N/A
0 Ratings

7.6
76%
16 Ratings
Attribute Ratings
- Crownpeak Digital Quality Management (DQM) is rated higher in 2 areas: Likelihood to Recommend, Support Rating
- SpyFu is rated higher in 1 area: Likelihood to Renew
Likelihood to Recommend
8.9
Crownpeak DQM
89%
13 Ratings

8.2
SpyFu
82%
54 Ratings
Likelihood to Renew
9.6
Crownpeak DQM
96%
2 Ratings

10.0
SpyFu
100%
10 Ratings
Usability
8.3
Crownpeak DQM
83%
12 Ratings

SpyFu
N/A
0 Ratings
Availability
9.1
Crownpeak DQM
91%
1 Rating

SpyFu
N/A
0 Ratings
Performance
9.1
Crownpeak DQM
91%
1 Rating

SpyFu
N/A
0 Ratings
Support Rating
8.7
Crownpeak DQM
87%
12 Ratings

7.6
SpyFu
76%
26 Ratings
Online Training
9.1
Crownpeak DQM
91%
1 Rating

SpyFu
N/A
0 Ratings
Implementation Rating
9.1
Crownpeak DQM
91%
1 Rating

SpyFu
N/A
0 Ratings
Product Scalability
9.1
Crownpeak DQM
91%
1 Rating

SpyFu
N/A
0 Ratings
Likelihood to Recommend
Crownpeak DQM
If you have a fully customized cms and have people working on the site with html and css knowledge this is the best tool ever, all specifics can be checked. Using ab tests and optimization services we identify best practices of the website and everywhere the best practices aren't implemented we find using the custom checkpoints. Aspects that cannot be automated via a quick IT solution is turned into a checkpoint and that's great!
Subject Matter Expert (SME)
PhilipsHealth, Wellness and Fitness, 10,001+ employees
SpyFu
SpyFu is great at providing keyword recommendations and canning your own website to give an overall SEO health score; however, the data they provide is for the advanced SEO and paid search marketer. I could see the tool being less appropriate if a team had no one able to comprehend the data and implement it. If the latter is the case, SpyFu is another wasted data source.

Verified User
Executive in Marketing
Retail Company, 11-50 employeesPros
Crownpeak DQM
- Ensures quality and consistency of content implementation across distributed teams and markets.
- Quick and easy content updates across global digital ecosystems.
- Custom checkpoints to identify, highlight and manage business updates across multiple websites (e.g. product detail, terminology, customer messaging, brand updates)
Director & Co-founder
Renegade AgencyMarketing & Advertising, 11-50 employees
SpyFu
- Keeping a tab on competitors organic and inorganic activities
- Helps identify where the competitor is getting the backlinks from.
- Identify competitors top content and the keywords that's bringing them traffic
- Get proper information of their current and past ADS run on Google.

Verified User
Professional in Marketing
E-Learning Company, 1-10 employeesCons
Crownpeak DQM
- It would be helpful if the Issues page under Website showed the WCAG level for each issue (A, AA, AAA). You currently have to look up the guideline to find the level.
- There is no indicator that a page is currently being scanned. During a website scan, some of the reports are blank or missing information. Having a notification on the main page showing which websites are being scanned would be helpful.
- Some ADA compliance items are left off, such as keyboard navigation, tabbing, etc.
- It doesn't view the websites on mobile devices or if using a screen reader. Some pages or formatting changes depending on resolution. The DQM, from what I have seen, doesn't account for that.
Software Engineer
Murphy Oil USA IncorporatedRetail, 5001-10,000 employees
SpyFu
- As with any database, their keyword database has limits, so the data returned is relative to their database, not necessarily the full picture.
- When SpyFu database or scoring chances, the data provided can spike, thus causing confusion among stakeholders, we're reporting to.

Verified User
Employee in Marketing
Marketing & Advertising Company, 51-200 employeesPricing Details
Crownpeak DQM
General
Free Trial
Yes
Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
No
Starting Price
—Crownpeak DQM Editions & Modules
—
Additional Pricing Details
—SpyFu
General
Free Trial
—Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
No
Starting Price
$39 per month
SpyFu Editions & Modules
Edition
Basic | $391 |
---|---|
Professional | $791 |
Team | $2991 |
- per month
Additional Pricing Details
—Likelihood to Renew
Crownpeak DQM
Crownpeak DQM 9.6
Based on 2 answers
We've seen competitors, they're not doing as well of a job as dqm is. It's a wonderful tool and there a huge opportunities for crownpeak
Subject Matter Expert (SME)
PhilipsHealth, Wellness and Fitness, 10,001+ employees
SpyFu
SpyFu 10.0
Based on 10 answers
Love this tool but would like insights from all 3 major search engines not just Google. I would also like deeper understanding of the placement for local businesses on Google Places/Maps.Insight into mobile search rankings and best landing pages per industry would also help :) Overall, SpyFu is a necessity for serious search marketers.
SEM Manager
Royall Advertising and Marketing AgencyMarketing and Advertising, 11-50 employees
Usability
Crownpeak DQM
Crownpeak DQM 8.3
Based on 12 answers
I had a small learning curve in order to become fluent with the platform as it doesn't work like the other automated accessibility tools that I've used. However, once I was up to speed, I like it better than any of the other tools and find the data more useful, digestible, and relevant.

Verified User
Executive in Corporate
Internet Company, 1-10 employeesSpyFu
No score
No answers yet
No answers on this topic
Reliability and Availability
Crownpeak DQM
Crownpeak DQM 9.1
Based on 1 answer
Haven't had issues accessing the dashboard when needed.
Partner, Development Services
iMedia incInternet, 11-50 employees
SpyFu
No score
No answers yet
No answers on this topic
Performance
Crownpeak DQM
Crownpeak DQM 9.1
Based on 1 answer
No issues with speed and performance
Partner, Development Services
iMedia incInternet, 11-50 employees
SpyFu
No score
No answers yet
No answers on this topic
Support Rating
Crownpeak DQM
Crownpeak DQM 8.7
Based on 12 answers
Online support [is] always quick to reply and usually [has] a fix ready and implemented within hours. Regular catch-ups with Account Managers [have] ensured that issues are addressed even more quickly, with the ability to see the results within days following a re-crawl of the sites. Suggestions for improvement are always taken on board.
Digital Content Manager
Atlanta GroupFinancial Services, 501-1000 employees
SpyFu
SpyFu 7.6
Based on 26 answers
SpyFu comes with a link to tutorial videos. I recommend you watch them. The software is capable of so much you really need to watch the videos and learn how to get the most out of it. When I have a question 90% of the time it's there. When it isn't, and I reach out to them, support is always quick and concise.
Owner
MySocialMediaUSA.comMarketing & Advertising, 1-10 employees
Online Training
Crownpeak DQM
Crownpeak DQM 9.1
Based on 1 answer
Product is straight-forward but the training was helpful and beneficial
Partner, Development Services
iMedia incInternet, 11-50 employees
SpyFu
No score
No answers yet
No answers on this topic
Implementation Rating
Crownpeak DQM
Crownpeak DQM 9.1
Based on 1 answer
Ensure that you are ready with a solid process to address issues
Partner, Development Services
iMedia incInternet, 11-50 employees
SpyFu
No score
No answers yet
No answers on this topic
Alternatives Considered
Crownpeak DQM
Crownpeak Digital Quality Management (DQM) has all the tools in one dashboard for all possible needs of a website to resolve SEO and other issues. Whereas WordPress is more of searching for the right plugin to assist in finding all the issues you might have a need to address.
Software Development Analyst
Mercury Insurance Services, LLC/AIS InsuranceInformation Services, 1001-5000 employees
SpyFu
Currently we actively use Semrush and Similar Web, along side SpyFu. To be honest, the platforms are fairly interchangeable. Each one has one or two unique things that the other doesn't have. None of it is totally earth shattering. So often it comes down to price, and SpyFu is fairly inexpensive.
VP
9Rooftops | Cogniscient MediaMarketing & Advertising, 201-500 employees
Scalability
Crownpeak DQM
Crownpeak DQM 9.1
Based on 1 answer
haven't had issues accessing when needed.
Partner, Development Services
iMedia incInternet, 11-50 employees
SpyFu
No score
No answers yet
No answers on this topic
Return on Investment
Crownpeak DQM
- When driving Customer Care, it was great to be able to add the Autofix tool to the web estate - a quick-win that really drives the accessibility agenda.
- Building reports off the back of DQM gives senior stakeholders an understanding of the importance of usability and accessibility.
- The gamification of league tables highlights to stakeholders the areas that need focus and budget in order to improve.

Verified User
Manager in Marketing
Financial Services Company, 1001-5000 employeesSpyFu
- Having "insider" knowledge of Competitors has had a positive impact on building trust with our marketing clients
- Insights from SpyFu have provided us with solid reasoning for our clients' budget expansion and increased spend
- Using SpyFu (even the free tools they provide) has been more cost-effective than using their competitors like SEMrush and Moz
Sr. Paid Search Specialist
Butler/TillMarketing & Advertising, 201-500 employees