Crownpeak DQM vs SpyFu

Likelihood to Recommend

Crownpeak DQM is suited for any organization looking to include automated accessibility as part of its digital compliance program. It is especially well-suited for organizations with multiple websites that need to understand where they are on their automated accessibility journey across different products, project teams, and brands at any given time.

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Verified User

Executive in Corporate

Internet Company, 1-10 employees

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Overall Spyfu isn't to shabby of a platform. Is the best? No. Is it the worst? Also no. But it is a good option for any ad agency that does search engine marketing, whose client focus is larger than small medium businesses. However once you get to the major enterprise size advertisers, you may have outgrown the platform.

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Jonathan Kagan

VP

9Rooftops | Cogniscient MediaMarketing & Advertising, 201-500 employees

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Feature Rating Comparison

Crownpeak DQM

SpyFu

Keyword analysis

Backlink management

SERP ranking tracking

Page grader

Competitive analysis

Site audit / diagnostics

Site recommendations

Task management

Crownpeak DQM

SpyFu

Local SEO

Social SEO

Mobile SEO

Global SEO

Crownpeak DQM

SpyFu

Multi-domain support

Integration with web analytics tools

Pros

Ensures quality and consistency of content implementation across distributed teams and markets.
Quick and easy content updates across global digital ecosystems.
Custom checkpoints to identify, highlight and manage business updates across multiple websites (e.g. product detail, terminology, customer messaging, brand updates)

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Andy Wood

Director & Co-founder

Renegade AgencyMarketing & Advertising, 11-50 employees

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Gets info on competitor's websites. Simply putting in a domain name allows us to see what keywords they rank for organically, how much they spend on PPC and what their ads look like.
Finds the best keywords for our clients. By showing what keywords are going to cost, how many searches per month, etc. it allows us to plan budgets more accurately.

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George Louvis

Owner

MySocialMediaUSA.comMarketing & Advertising, 1-10 employees

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Cons

It would be helpful if the Issues page under Website showed the WCAG level for each issue (A, AA, AAA). You currently have to look up the guideline to find the level.
There is no indicator that a page is currently being scanned. During a website scan, some of the reports are blank or missing information. Having a notification on the main page showing which websites are being scanned would be helpful.
Some ADA compliance items are left off, such as keyboard navigation, tabbing, etc.
It doesn't view the websites on mobile devices or if using a screen reader. Some pages or formatting changes depending on resolution. The DQM, from what I have seen, doesn't account for that.

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Charles Adams

Software Engineer

Murphy Oil USA IncorporatedRetail, 5001-10,000 employees

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As with any database, their keyword database has limits, so the data returned is relative to their database, not necessarily the full picture.
When SpyFu database or scoring chances, the data provided can spike, thus causing confusion among stakeholders, we're reporting to.

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Verified User

Employee in Marketing

Marketing & Advertising Company, 51-200 employees

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Likelihood to Renew

No score

No answers yet

No answers on this topic

SpyFu 10.0

Based on 10 answers

Love this tool but would like insights from all 3 major search engines not just Google. I would also like deeper understanding of the placement for local businesses on Google Places/Maps.Insight into mobile search rankings and best landing pages per industry would also help :) Overall, SpyFu is a necessity for serious search marketers.

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Chris Romero

SEM Manager

Royall Advertising and Marketing AgencyMarketing and Advertising, 11-50 employees

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Usability

Crownpeak DQM 7.8

Based on 10 answers

To be quite honest I am literally addicted to the tool, over the weekend rescans happen and as soon as I wake up on Saturday, Sunday, and Monday new scores have come in that I love to already take a [peek] at. This is just because the tool is so fun to work with and the dashboards give some great insights directly. The only reason why it doesn't score a full ten is [that] there's no way to go back to the homepage when you're on an individual item page and it's not possible to fully customize the dashboard (I'm now keeping track of past scores [through] a manually filled in Excel).

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Harrie Vermeulen

AEM SME D2B

PhilipsHospital & Health Care, 10,001+ employees

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No score

No answers yet

No answers on this topic

Support Rating

Crownpeak DQM 8.6

Based on 10 answers

Online support [is] always quick to reply and usually [has] a fix ready and implemented within hours. Regular catch-ups with Account Managers [have] ensured that issues are addressed even more quickly, with the ability to see the results within days following a re-crawl of the sites. Suggestions for improvement are always taken on board.

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Nick Spragg

Digital Content Manager

Atlanta GroupFinancial Services, 501-1000 employees

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SpyFu 7.9

Based on 26 answers

I personally think that SpyFu has great support. In my time using this product for both myself and for my clients and customers, I have not experienced any problems with SpyFu or their support for their website or their services.

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Verified User

Consultant in Marketing

Marketing and Advertising Company, 51-200 employees

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Alternatives Considered

Crownpeak Digital Quality Management (DQM) has all the tools in one dashboard for all possible needs of a website to resolve SEO and other issues. Whereas WordPress is more of searching for the right plugin to assist in finding all the issues you might have a need to address.

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Araceli Carrasco

Software Development Analyst

Mercury Insurance Services, LLC/AIS InsuranceInformation Services, 1001-5000 employees

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I have not really used any other products. I would say it would be very difficult for something to compare and compete with Spyfu due to its ease of use, great data, and productivity levels. Fortunately I have never had any major problems and would not look for a competitive product to substitute with.

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Josh Heintschel

Account Executive

CurritoMarketing and Advertising, 51-200 employees

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Return on Investment

DQM was definitely a positive ROI. We were able to find and fix several issues because of it. This will undoubtedly save us from possible future lawsuits.
DQM has gained IT more trust from Legal. They see that we are being proactive when it comes to potential legal issues.
DQM has taken some of the guesswork out of development. We can easily identify issues and steps to correct them. It has also given us best practice techniques.

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Charles Adams

Software Engineer

Murphy Oil USA IncorporatedRetail, 5001-10,000 employees

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SpyFu has had a fairly neutral ROI for our business, as it is fairly cost-effective, but doesn't necessarily provide us with significant returns.
SpyFu is nice to have, and I recommend using it - even if just the free version; you really can't lose anything.
There are other tools out there similar to SpyFu, but if you haven't tried them yet, SpyFu can be a nice, cost-effective place to get started.

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Austin Voigt

Manager - Paid Media

AugurianMarketing and Advertising, 11-50 employees

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Pricing Details

General

Free Trial

Yes

Free/Freemium Version

—

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

Crownpeak DQM Editions & Modules

—

Additional Pricing Details

—

General

Free Trial

—

Free/Freemium Version

—

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

SpyFu Editions & Modules

Edition

Basic	$39¹
Professional	$79¹
Team	$299¹

per month

Additional Pricing Details

—

Rating Summary

Crownpeak DQM

SpyFu

Crownpeak DQM

SpyFu

Crownpeak DQM

SpyFu

Crownpeak DQM

SpyFu

Likelihood to Recommend

Crownpeak DQM

SpyFu

Feature Rating Comparison

Keyword analysis

Backlink management

SERP ranking tracking

Page grader

Competitive analysis

Site audit / diagnostics

Site recommendations

Task management

Local SEO

Social SEO

Mobile SEO

Global SEO

Multi-domain support

Integration with web analytics tools

Pros

Crownpeak DQM

SpyFu

Cons

Crownpeak DQM

SpyFu

Likelihood to Renew

Crownpeak DQM

SpyFu

Usability

Crownpeak DQM

SpyFu

Support Rating

Crownpeak DQM

SpyFu

Alternatives Considered

Crownpeak DQM

SpyFu

Return on Investment

Crownpeak DQM

SpyFu

Screenshots

Crownpeak DQM

SpyFu

Pricing Details

General

Free Trial

Free/Freemium Version

Premium Consulting/Integration Services

Entry-level set up fee?

Crownpeak DQM Editions & Modules

Additional Pricing Details

General

Free Trial

Free/Freemium Version

Premium Consulting/Integration Services

Entry-level set up fee?

SpyFu Editions & Modules

Edition

Additional Pricing Details

Rating Summary

Add comparison