What users are saying about
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Top Rated
68 Ratings
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Top Rated
173 Ratings

Dynamic Yield

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Top Rated
68 Ratings
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Score 8.3 out of 100

VWO

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Top Rated
173 Ratings
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Score 7.7 out of 100

Likelihood to Recommend

Dynamic Yield

Dynamic Yield is well suited to businesses that are actively engaged in and concerned with how their customers are responding to their site/products be it as a first time or repeat customer. If your business wants to target specific segments with specific messages at specific times then Dynamic Yield is a perfect fit.
Alex Smith profile photo

VWO

VWO makes implementation and integration easy. They have done a great job to ensure the script does not heavily impact load times or page speeds. This was a very important aspect especially if you will be doing tests across multiple sites or products. Overall the UI is easy to learn and the support team is quick to address specific questions.
Kevin McLallen profile photo

Feature Rating Comparison

Testing and Experimentation

Dynamic Yield
VWO
7.5
a/b experiment testing
Dynamic Yield
VWO
8.2
Split URL testing
Dynamic Yield
VWO
9.1
Multivariate testing
Dynamic Yield
VWO
7.7
Multi-page/funnel testing
Dynamic Yield
VWO
6.4
Cross-browser testing
Dynamic Yield
VWO
8.2
Test significance
Dynamic Yield
VWO
7.3
Visual / WYSIWYG editor
Dynamic Yield
VWO
7.3
Advanced code editor
Dynamic Yield
VWO
9.1
Visitor recordings
Dynamic Yield
VWO
6.4
Preview mode
Dynamic Yield
VWO
6.4
Test duration calculator
Dynamic Yield
VWO
6.4

Audience Segmentation & Targeting

Dynamic Yield
VWO
8.2
Standard visitor segmentation
Dynamic Yield
VWO
9.1
Behavioral visitor segmentation
Dynamic Yield
VWO
7.3
Traffic allocation control
Dynamic Yield
VWO
9.1
Website personalization
Dynamic Yield
VWO
7.3

Results and Analysis

Dynamic Yield
VWO
7.0
Heatmap tool
Dynamic Yield
VWO
6.4
Click analytics
Dynamic Yield
VWO
6.4
Scroll maps
Dynamic Yield
VWO
6.4
Conversion tracking
Dynamic Yield
VWO
8.2
Goal tracking
Dynamic Yield
VWO
8.2
Test reporting
Dynamic Yield
VWO
7.3
Results segmentation
Dynamic Yield
VWO
5.5
Experiments results dashboard
Dynamic Yield
VWO
8.2

Pros

Dynamic Yield

  • A/B Testing of Creative - this feature allows us to trial multiple creatives and messages without having to force a choice between any one. This gives us much greater freedom in messaging and improves our development workflow by not artificially restricting our choices.
  • Audience Segmentation - We can segment our audience based on behavior (social sharing, content consumption rates, etc.) and target them with messaging specific to their interests. We can then provide reports on how different audience segments are interacting with our content, and especially how our differentiated messaging is helping to improve those interaction rates.
  • Display Ads - We have used this feature to create display ads that run through our ad system, but they allow us greater flexibility to A/B test creative. We have also used this to provide retargeting or purchased ads to third parties, and this give us much more control over the deployment and testing of creatives without needing to send the third-party new ad codes.
David Lindsey profile photo

VWO

  • When designing A/B variations I can choose to either use the visual editor or to make the changes using code. I particularly like using jQuery.
  • VWO offers the ability to keep long term track of the performance of your goals.
  • I can easily identify recordings of users that dropped out of a funnel and watch those.
  • There is live chat to get support, with great response times and which is very helpful.
  • You are forced to create observations and hypotheses when creating a test, which is a great way to make sure that you are actually testing something worthwhile.
  • You can group tests together so that you can rule out interaction effects between tests that you are running at the same time.
Michel Zurkirchen profile photo

Cons

Dynamic Yield

  • We have experienced some minor bugs with the platform and the plugin, but tech support seems responsive to those issues.
  • A way of connecting to clients' own APIs for testing product recommendations or allowing for more types of product feeds would be helpful.
  • As a client, would like to see more information provided for upcoming features and roadmap or have input into what those are.
Rachel McDonnell profile photo

VWO

  • The user interface within VWO does take a bit of time to get used to, especially as it pertains to switching back and forth between tests. When running multiple experiments on a site at a time, a clear and succinct dashboard for everything in one place would be helpful (as opposed to needing to switch between A/B, multivariate, etc).
Joseph Collins profile photo

Likelihood to Renew

Dynamic Yield

Dynamic Yield 8.6
Based on 3 answers
implementation took a long time but also, DY has really proven that they are transforming and adapting their platform to be more user friendly and the right technology choice for their brand or company
Lanie DePasquale profile photo

VWO

VWO 8.6
Based on 20 answers
It's great value and we think we've ironed out all the major teething troubles. However, if we experience any more bugs or problems that significantly slow us down then we're seriously considering switching to Optimizely, which I haven't personally tested but have heard great things about from my CRO peers
Tom Kerwin profile photo

Usability

Dynamic Yield

No score
No answers yet
No answers on this topic

VWO

VWO 8.2
Based on 2 answers
I gave Visual Website Optimizer a rating of 8 because it is overall a great product to use. Setting up and keeping track of various tests is easy and straight forward. The only reason why this product is not rated higher is because the support documents online leave a lot of room for improvement.
No photo available

Support

Dynamic Yield

Dynamic Yield 8.6
Based on 28 answers
Dynamic Yield support, when it comes to the Key Account Manager but also the overall Tech Support, always responds promptly and tries to support in new adjustments. Problems are being solved quickly and rather complicated topics are being approached with a high support level.
Lena Hauck profile photo

VWO

VWO 9.1
Based on 4 answers
While their online document support is lacking a simple email to their support team will almost always get responded to the next day. It has however taken more than one email to explain the problem to the support team till they understood the problem. The solution I was given also only half fixed the problem the rest I figured out on my own.
No photo available

Implementation

Dynamic Yield

No score
No answers yet
No answers on this topic

VWO

VWO 9.1
Based on 3 answers
Very easy, and great support in case you find any challenges.
Ahmad Rahman profile photo

Alternatives Considered

Dynamic Yield

  • Oracle Maxymiser is very clunky and hard to code with. Previewing changes was a challenge and development for fixes were slow
  • Optimizely - Great for coding. Fast and efficient. Everything worked great. They were limited at personalization triggers though and their costs were expensive.
  • Monetate - Evaluated but their UI was hard to use.
Dalin Brinkman profile photo

VWO

We have used conversion.com and Lucky Orange. This is the 3rd CRO tool we have purchased. I think VWO is better than the other two. We also evaluated Optimizely and VWO was the clear winner in terms of price and functionality. The one thing that VWO lacked that Optimizely had was the ability to add custom dimensions to users for more granular business-specific testing segments.
Thomas (TJ) Tate profile photo

Return on Investment

Dynamic Yield

  • It's too early to tell as we have only been using it for 4 months, but signs are positive for ROI
  • We believe that 3 tests will pay for Dynamic Yield in a 12 month period.
  • ROI can afford to be 50% less than with our previous provider because Dynamic Yield is so much cheaper.
Bharat Patel profile photo

VWO

  • We've been able to roll out new design patterns with confidence that short term revenue is not negatively effected.
  • We've had more wins than losses, as the company is just ramping up a testing strategy. We know percentage of wins will go down as we optimize, but VWO has been vital on making calculated steps along the way.
Hovhannes Mkhitaryan profile photo

Screenshots

Dynamic Yield

Pricing Details

Dynamic Yield

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Dynamic Yield Editions & Modules

Additional Pricing Details

VWO

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

VWO Editions & Modules

Edition
TESTINGGet a Demo1
CONVERSION OPTIMIZATIONGet a Demo2
ENTERPRISEGet a Demo3
  1. The classic VWO A/B testing solution
  2. The all-in-one platform for all your optimization needs
  3. Customized solution with advanced AB testing and conversion optimization capabilities
Additional Pricing Details
For any additional information about pricing and plans, visit https://vwo.com/pricing/

Rating Summary

Likelihood to Recommend

Dynamic Yield
8.3
VWO
7.8

Likelihood to Renew

Dynamic Yield
8.6
VWO
8.6

Usability

Dynamic Yield
VWO
8.2

Reliability and Availability

Dynamic Yield
VWO
9.1

Performance

Dynamic Yield
VWO
8.2

Support

Dynamic Yield
8.6
VWO
9.1

Online Training

Dynamic Yield
VWO
6.4

Implementation

Dynamic Yield
VWO
9.1

Scalability

Dynamic Yield
VWO
8.2

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