What users are saying about
Dynamic Yield vs VWO
93 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 8.8 out of 100
Based on 93 reviews and ratings
186 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 8.3 out of 100
Based on 186 reviews and ratings
Feature Set Ratings
Testing and Experimentation

Dynamic Yield
Feature Set Not Supported
N/A

7.6
VWO
76%
VWO ranks higher in 11/11 features
VWO ranks higher in 11/11 features
a/b experiment testing

N/A
0 Ratings

8.2
82%
1 Rating
Split URL testing

N/A
0 Ratings

9.1
91%
1 Rating
Multivariate testing

N/A
0 Ratings

8.8
88%
8 Ratings
Multi-page/funnel testing

N/A
0 Ratings

6.4
64%
2 Ratings
Cross-browser testing

N/A
0 Ratings

8.2
82%
1 Rating
Test significance

N/A
0 Ratings

7.3
73%
1 Rating
Visual / WYSIWYG editor

N/A
0 Ratings

7.3
73%
1 Rating
Advanced code editor

N/A
0 Ratings

9.1
91%
1 Rating
Visitor recordings

N/A
0 Ratings

6.4
64%
1 Rating
Preview mode

N/A
0 Ratings

6.4
64%
1 Rating
Test duration calculator

N/A
0 Ratings

6.4
64%
1 Rating
Audience Segmentation & Targeting

Dynamic Yield
Feature Set Not Supported
N/A

8.2
VWO
82%
VWO ranks higher in 4/4 features
VWO ranks higher in 4/4 features
Standard visitor segmentation

N/A
0 Ratings

9.1
91%
1 Rating
Behavioral visitor segmentation

N/A
0 Ratings

7.3
73%
1 Rating
Traffic allocation control

N/A
0 Ratings

9.1
91%
1 Rating
Website personalization

N/A
0 Ratings

7.3
73%
1 Rating
Results and Analysis

Dynamic Yield
Feature Set Not Supported
N/A

7.0
VWO
70%
VWO ranks higher in 8/8 features
VWO ranks higher in 8/8 features
Heatmap tool

N/A
0 Ratings

6.4
64%
1 Rating
Click analytics

N/A
0 Ratings

6.4
64%
1 Rating
Scroll maps

N/A
0 Ratings

6.4
64%
1 Rating
Conversion tracking

N/A
0 Ratings

8.2
82%
1 Rating
Goal tracking

N/A
0 Ratings

8.2
82%
1 Rating
Test reporting

N/A
0 Ratings

7.3
73%
1 Rating
Results segmentation

N/A
0 Ratings

5.5
55%
1 Rating
Experiments results dashboard

N/A
0 Ratings

8.2
82%
1 Rating
Attribute Ratings
- Dynamic Yield is rated higher in 1 area: Likelihood to Renew
- VWO is rated higher in 3 areas: Likelihood to Recommend, Usability, Support Rating
Likelihood to Recommend

8.4
Dynamic Yield
84%
80 Ratings

8.5
VWO
85%
105 Ratings
Likelihood to Renew

9.1
Dynamic Yield
91%
4 Ratings

8.7
VWO
87%
20 Ratings
Usability

7.5
Dynamic Yield
75%
18 Ratings

8.2
VWO
82%
2 Ratings
Availability

Dynamic Yield
N/A
0 Ratings

9.1
VWO
91%
6 Ratings
Performance

Dynamic Yield
N/A
0 Ratings

8.2
VWO
82%
2 Ratings
Support Rating

8.6
Dynamic Yield
86%
74 Ratings

9.1
VWO
91%
8 Ratings
Online Training

Dynamic Yield
N/A
0 Ratings

6.4
VWO
64%
1 Rating
Implementation Rating

Dynamic Yield
N/A
0 Ratings

9.1
VWO
91%
6 Ratings
Product Scalability

Dynamic Yield
N/A
0 Ratings

8.2
VWO
82%
1 Rating
Likelihood to Recommend
Dynamic Yield
We’re running on a Single Page Application, so we were looking to partner with a technology vendor who can seamlessly integrate with SPA environments and allow us to dynamically modify, test, and personalize various elements on our app screens. Prior to Dynamic Yield, we were working with Optimizely and encountered huge challenges integrating with our SPA infrastructure.
VP, Product Management
delivery.comRestaurants, 51-200 employees
VWO
Our marketing team does a lot of creative testing around messaging and imagery. VWO is well suited for this type of testing and can yield great results if you define your conversion goals correctly. However, when we have tried to do more substantial/advanced changes through VWO (such as re-positioning content or modifying elements in a form), we have had some challenges and not been able to get the desired tests working correctly.

Verified User
Professional in Marketing
Insurance Company, 10,001+ employeesPros
Dynamic Yield
- Provide fantastic support, both in relation to strategy/best practice and troubleshooting.
- An easy to use interface, as a user who is relatively new to Dynamic Yield I find that it is an intuitive platform to use.
- The ability to segment and drill down on data allows for really specific insights which, whilst not necessarily being leveraged on a testing basis, can be super valuable from a greater marketing perspective.
e-Commerce Manager
Swanky AustraliaMarketing & Advertising, 11-50 employees
VWO
- VWO has a strong support team willing to help provide answers to questions during the setup process. During setup, we had some questions regarding implementation across a significant number of sites and they were able to ease dev team concerns and provide detailed best practices to streamline integration.
- Some of the initial results of a few of the initial tests raised some questions internally. We setup a call and were able to quickly address the questions and find some opportunities to leverage moving forward.
- I discovered a bug within the UI that lead to some questions internally. I was able to report it and the problem was fixed rather quickly and their team followed up with a thank you for reporting it and to report the issue was now resolved.
Real Estate, 51-200 employees
Cons
Dynamic Yield
- Greater flexibility for the out of the box templates - things such as typeface are not consistent and can require developer time to ensure a seamless site experience
- Exporting datasets don't necessarily reflect the way Dyanmic Yield is implemented on site, occasionally requiring that you go through experience by experience to extract the data you want
- I would like to see a more customizable homepage dashboard with the ability to modify the content of widgets, showing trends across multiple experiences rather than just being able to update the timeframe for a widget between Yesterday, Past 7 Days, or Past 30 Days before having to deep dive into a full report
Web Content Specialist
Scully & ScullyRetail, 51-200 employees
VWO
- The user interface within VWO does take a bit of time to get used to, especially as it pertains to switching back and forth between tests. When running multiple experiments on a site at a time, a clear and succinct dashboard for everything in one place would be helpful (as opposed to needing to switch between A/B, multivariate, etc).
Account Supervisor
Digital CurrentMarketing and Advertising, 11-50 employees
Pricing Details
Dynamic Yield
General
Free Trial
Yes
Free/Freemium Version
—Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Starting Price
—Dynamic Yield Editions & Modules
—
Additional Pricing Details
—VWO
General
Free Trial
Yes
Free/Freemium Version
—Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Starting Price
$49 per month
VWO Editions & Modules
Edition
TESTING | Get a Demo1 |
---|---|
CONVERSION OPTIMIZATION | Get a Demo2 |
ENTERPRISE | Get a Demo3 |
Subscription | $99.004 |
- The classic VWO A/B testing solution
- The all-in-one platform for all your optimization needs
- Customized solution with advanced AB testing and conversion optimization capabilities
- per month
Additional Pricing Details
—Likelihood to Renew
Dynamic Yield
Dynamic Yield 9.1
Based on 4 answers
implementation took a long time but also, DY has really proven that they are transforming and adapting their platform to be more user friendly and the right technology choice for their brand or company
Ecommerce Manager
Kopari BeautyCosmetics, 11-50 employees
VWO
VWO 8.7
Based on 20 answers
It's great value and we think we've ironed out all the major teething troubles. However, if we experience any more bugs or problems that significantly slow us down then we're seriously considering switching to Optimizely, which I haven't personally tested but have heard great things about from my CRO peers
Head of User Experience
streetlife.comInternet, 11-50 employees
Usability
Dynamic Yield
Dynamic Yield 7.5
Based on 18 answers
Overall, the interface is not difficult to understand. Although to create campaigns or define strategies for recommendations, some study is required.
Also, some reports are hidden, you really need to know where to look in order to see them (e.g. strategies performance or email campaigns performance).
Also, there is a lack of context help that would improve a lot the usability, especially when you face a feature or a report for the first time.
Senior Data Analyst and Personalization consultant
MetriplicaInternet, 11-50 employees
VWO
VWO 8.2
Based on 2 answers
I gave Visual Website Optimizer a rating of 8 because it is overall a great product to use. Setting up and keeping track of various tests is easy and straight forward. The only reason why this product is not rated higher is because the support documents online leave a lot of room for improvement.

Verified User
Employee in Information Technology
5001-10,000 employeesReliability and Availability
Dynamic Yield
No score
No answers yet
No answers on this topic
VWO
VWO 9.1
Based on 6 answers
I have not experienced an application error or unplanned outage with VWO.

Verified User
Strategist in Marketing
Facilities Services Company, 51-200 employeesPerformance
Dynamic Yield
No score
No answers yet
No answers on this topic
VWO
VWO 8.2
Based on 2 answers
VWO doesn't appear to slow down our website at all, though some customers with adblockers like UBlock Origin have been known to not see entire pages if VWO is making changes to the page at a macro level (background, font, etc). This is rare though.

Verified User
Strategist in Marketing
Facilities Services Company, 51-200 employeesSupport Rating
Dynamic Yield
Dynamic Yield 8.6
Based on 74 answers
Allison Schwartz, Customer Success Manager at Dynamic Yield has been nothing less than amazing and stellar! She really sets the standard for customer success and support. Their technical support is fast and reliable, and their educational resources are top of the line

Verified User
Administrator in Other
Automotive Company, 201-500 employeesVWO
VWO 9.1
Based on 8 answers
While their online document support is lacking a simple email to their support team will almost always get responded to the next day. It has however taken more than one email to explain the problem to the support team till they understood the problem. The solution I was given also only half fixed the problem the rest I figured out on my own.

Verified User
Employee in Information Technology
5001-10,000 employeesOnline Training
Dynamic Yield
No score
No answers yet
No answers on this topic
VWO
VWO 6.4
Based on 1 answer
Training was good, just limited to the onboarding process. They walked through all of the steps it takes to get started in VWO and each of the modules, along with giving us ideas for starting our first test. I feel like it could be better if there was a guided process within the VWO program to continue to educate you along the way, and a way to turn that off for experienced users.

Verified User
Strategist in Marketing
Facilities Services Company, 51-200 employeesImplementation Rating
Dynamic Yield
No score
No answers yet
No answers on this topic
VWO
VWO 9.1
Based on 6 answers
Overall, the implementation of VWO is straightforward. If you've got a straightforward way of deploying code to all of your test pages, either a good CMS or a TMS, then implementation should be a breeze. There is no tweaking to be done to the code itself, and once deployed it has the flexibility to cope with different VWO modules (tracking, conversion analysis, session analysis) without modification.

Verified User
Professional in Marketing
Events Services Company, 1001-5000 employeesAlternatives Considered
Dynamic Yield
- Oracle Maxymiser is very clunky and hard to code with. Previewing changes was a challenge and development for fixes were slow
- Optimizely - Great for coding. Fast and efficient. Everything worked great. They were limited at personalization triggers though and their costs were expensive.
- Monetate - Evaluated but their UI was hard to use.
Mobile Marketing Manager
Lamps PlusRetail, 5001-10,000 employees
VWO
I used Google Optimize when it had just launched. It was therefore not yet a competitor to VWO. I haven't used it in roughly half a year time, so a lot has probably changed.I still use Hotjar for certain features that VWO offers, but which I think function better in Hotjar. I for instance prefer the Hotjar heatmaps, because I can elect to ignore certain elements on the webpage, such as a cookie consent pop up. A simple difference which makes me like Hotjar recordings more is that I can view a recording and click next, rather than going back to the overview and selecting the next recording.
Content manager
Fontem Ventures B.V.Tobacco, 201-500 employees
Scalability
Dynamic Yield
No score
No answers yet
No answers on this topic
VWO
VWO 8.2
Based on 1 answer
The product seems infinitely scalable for our needs (small business) and we've never had any issue with loading VWO-edited elements. I will say, though, that online customers with ad blockers have been known to not see certain VWO elements as their third-party scripts are disabled.

Verified User
Strategist in Marketing
Facilities Services Company, 51-200 employeesReturn on Investment
Dynamic Yield
- Most tests have had a positive impact on either revenue or conversion rate - quite often in double digits.
- Dynamic Yield has also helped us to stop some particular initiatives through direct interaction with the customer base via questionnaires or by a test proving negative quicker than rolling out a permanent feature.
Senior Digital Change Manager
Boux AvenueRetail, 201-500 employees
VWO
- The ability to offer a CRO service is greatly enhanced by VWO, as it allows us to run tests for clients
- The editor means to some extent we don't need much developer resource to run the tests, lowering costs of doing so

Verified User
Analyst in Other
Marketing and Advertising Company, 51-200 employees