What users are saying about
Dynamic Yield vs VWO
Dynamic Yield
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Top Rated
86 Ratings
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Based on 86 reviews and ratings
174 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>Score 7.5 out of 100
Based on 174 reviews and ratings
Likelihood to Recommend
Dynamic Yield
My personal use of Dynamic Yield is still quite limited. I have only been working directly with this platform for the last couple of months. In my limited experience, it appears that DY would be a fantastic solution when websites and reporting (i.e. GA integrations have been set up in a 'typical' manner). One of the clients I am presently working with has not followed best practice for many of these things and we are finding that we are struggling with data integrity (around source/location - is skewed due to two international sites each having hard redirects based on location). While I understand that technology platforms are generally built for the majority (customising a site for the few is a costly investment for little return) it would be great if there were some workarounds available for situations that are not-typical
e-Commerce Manager
Swanky AustraliaMarketing & Advertising, 11-50 employees
VWO
Our marketing team does a lot of creative testing around messaging and imagery. VWO is well suited for this type of testing and can yield great results if you define your conversion goals correctly. However, when we have tried to do more substantial/advanced changes through VWO (such as re-positioning content or modifying elements in a form), we have had some challenges and not been able to get the desired tests working correctly.

Verified User
Professional in Marketing
Insurance Company, 10,001+ employeesFeature Rating Comparison
Testing and Experimentation
Dynamic Yield
—
VWO
7.5
a/b experiment testing
Dynamic Yield
—
VWO
8.2
Split URL testing
Dynamic Yield
—
VWO
9.1
Multivariate testing
Dynamic Yield
—
VWO
7.8
Multi-page/funnel testing
Dynamic Yield
—
VWO
6.4
Cross-browser testing
Dynamic Yield
—
VWO
8.2
Test significance
Dynamic Yield
—
VWO
7.3
Visual / WYSIWYG editor
Dynamic Yield
—
VWO
7.3
Advanced code editor
Dynamic Yield
—
VWO
9.1
Visitor recordings
Dynamic Yield
—
VWO
6.4
Preview mode
Dynamic Yield
—
VWO
6.4
Test duration calculator
Dynamic Yield
—
VWO
6.4
Audience Segmentation & Targeting
Dynamic Yield
—
VWO
8.2
Standard visitor segmentation
Dynamic Yield
—
VWO
9.1
Behavioral visitor segmentation
Dynamic Yield
—
VWO
7.3
Traffic allocation control
Dynamic Yield
—
VWO
9.1
Website personalization
Dynamic Yield
—
VWO
7.3
Results and Analysis
Dynamic Yield
—
VWO
7.0
Heatmap tool
Dynamic Yield
—
VWO
6.4
Click analytics
Dynamic Yield
—
VWO
6.4
Scroll maps
Dynamic Yield
—
VWO
6.4
Conversion tracking
Dynamic Yield
—
VWO
8.2
Goal tracking
Dynamic Yield
—
VWO
8.2
Test reporting
Dynamic Yield
—
VWO
7.3
Results segmentation
Dynamic Yield
—
VWO
5.5
Experiments results dashboard
Dynamic Yield
—
VWO
8.2
Pros
Dynamic Yield
- Product recommendations are easy to set up, and powerfully personalizable through either hands on refining or automated A/B testing
- Customer insights are easy to set up and can be applied retroactively to data
- A/B testing anything from different graphics to copy to page layouts is easy to set up and implement site wide
Web Content Specialist
Scully & ScullyRetail, 51-200 employees
VWO
- VWO has a strong support team willing to help provide answers to questions during the setup process. During setup, we had some questions regarding implementation across a significant number of sites and they were able to ease dev team concerns and provide detailed best practices to streamline integration.
- Some of the initial results of a few of the initial tests raised some questions internally. We setup a call and were able to quickly address the questions and find some opportunities to leverage moving forward.
- I discovered a bug within the UI that lead to some questions internally. I was able to report it and the problem was fixed rather quickly and their team followed up with a thank you for reporting it and to report the issue was now resolved.
Real Estate, 51-200 employees
Cons
Dynamic Yield
- Their support team may delay when the issue has some complexity.
- Some integrations, like the triggered emails, can be more simple.
- Lack of a report to show the value of the tool. Right now, it requires some work to achieve this.
- I miss some CDP capabilities to create better segmentation.
Senior Data Analyst and Personalization consultant
MetriplicaInternet, 11-50 employees
VWO
- The user interface within VWO does take a bit of time to get used to, especially as it pertains to switching back and forth between tests. When running multiple experiments on a site at a time, a clear and succinct dashboard for everything in one place would be helpful (as opposed to needing to switch between A/B, multivariate, etc).
Account Supervisor
Digital CurrentMarketing and Advertising, 11-50 employees
Likelihood to Renew
Dynamic Yield
Dynamic Yield 9.1
Based on 4 answers
implementation took a long time but also, DY has really proven that they are transforming and adapting their platform to be more user friendly and the right technology choice for their brand or company
Ecommerce Manager
Kopari BeautyCosmetics, 11-50 employees
VWO
VWO 8.7
Based on 20 answers
It's great value and we think we've ironed out all the major teething troubles. However, if we experience any more bugs or problems that significantly slow us down then we're seriously considering switching to Optimizely, which I haven't personally tested but have heard great things about from my CRO peers
Head of User Experience
streetlife.comInternet, 11-50 employees
Usability
Dynamic Yield
Dynamic Yield 7.5
Based on 18 answers
It's a fairly easy program to navigate, but given the depth and scope of capabilities available in the program, it takes a fair bit of time (and handholding—in my experience at least) to fully familiarize and use all that the program offers.

Verified User
Employee in Product Management
Retail Company, 201-500 employeesVWO
VWO 8.2
Based on 2 answers
I gave Visual Website Optimizer a rating of 8 because it is overall a great product to use. Setting up and keeping track of various tests is easy and straight forward. The only reason why this product is not rated higher is because the support documents online leave a lot of room for improvement.

Verified User
Employee in Information Technology
5001-10,000 employeesReliability and Availability
Dynamic Yield
No score
No answers yet
No answers on this topic
VWO
VWO 9.1
Based on 3 answers
I have not experienced an application error or unplanned outage with VWO.

Verified User
Strategist in Marketing
Facilities Services Company, 51-200 employeesPerformance
Dynamic Yield
No score
No answers yet
No answers on this topic
VWO
VWO 8.2
Based on 1 answer
VWO doesn't appear to slow down our website at all, though some customers with adblockers like UBlock Origin have been known to not see entire pages if VWO is making changes to the page at a macro level (background, font, etc). This is rare though.

Verified User
Strategist in Marketing
Facilities Services Company, 51-200 employeesSupport Rating
Dynamic Yield
Dynamic Yield 8.6
Based on 47 answers
Allison Schwartz, Customer Success Manager at Dynamic Yield has been nothing less than amazing and stellar! She really sets the standard for customer success and support. Their technical support is fast and reliable, and their educational resources are top of the line

Verified User
Administrator in Other
Automotive Company, 201-500 employeesVWO
VWO 9.1
Based on 4 answers
While their online document support is lacking a simple email to their support team will almost always get responded to the next day. It has however taken more than one email to explain the problem to the support team till they understood the problem. The solution I was given also only half fixed the problem the rest I figured out on my own.

Verified User
Employee in Information Technology
5001-10,000 employeesOnline Training
Dynamic Yield
No score
No answers yet
No answers on this topic
VWO
VWO 6.4
Based on 1 answer
Training was good, just limited to the onboarding process. They walked through all of the steps it takes to get started in VWO and each of the modules, along with giving us ideas for starting our first test. I feel like it could be better if there was a guided process within the VWO program to continue to educate you along the way, and a way to turn that off for experienced users.

Verified User
Strategist in Marketing
Facilities Services Company, 51-200 employeesImplementation Rating
Dynamic Yield
No score
No answers yet
No answers on this topic
VWO
VWO 9.1
Based on 3 answers
Overall, the implementation of VWO is straightforward. If you've got a straightforward way of deploying code to all of your test pages, either a good CMS or a TMS, then implementation should be a breeze. There is no tweaking to be done to the code itself, and once deployed it has the flexibility to cope with different VWO modules (tracking, conversion analysis, session analysis) without modification.

Verified User
Professional in Marketing
Events Services Company, 1001-5000 employeesAlternatives Considered
Dynamic Yield
- Oracle Maxymiser is very clunky and hard to code with. Previewing changes was a challenge and development for fixes were slow
- Optimizely - Great for coding. Fast and efficient. Everything worked great. They were limited at personalization triggers though and their costs were expensive.
- Monetate - Evaluated but their UI was hard to use.
Mobile Marketing Manager
Lamps PlusRetail, 5001-10,000 employees
VWO
I used Google Optimize when it had just launched. It was therefore not yet a competitor to VWO. I haven't used it in roughly half a year time, so a lot has probably changed.I still use Hotjar for certain features that VWO offers, but which I think function better in Hotjar. I for instance prefer the Hotjar heatmaps, because I can elect to ignore certain elements on the webpage, such as a cookie consent pop up. A simple difference which makes me like Hotjar recordings more is that I can view a recording and click next, rather than going back to the overview and selecting the next recording.
Content manager
Fontem Ventures B.V.Tobacco, 201-500 employees
Scalability
Dynamic Yield
No score
No answers yet
No answers on this topic
VWO
VWO 8.2
Based on 1 answer
The product seems infinitely scalable for our needs (small business) and we've never had any issue with loading VWO-edited elements. I will say, though, that online customers with ad blockers have been known to not see certain VWO elements as their third-party scripts are disabled.

Verified User
Strategist in Marketing
Facilities Services Company, 51-200 employeesReturn on Investment
Dynamic Yield
- Most tests have had a positive impact on either revenue or conversion rate - quite often in double digits.
- Dynamic Yield has also helped us to stop some particular initiatives through direct interaction with the customer base via questionnaires or by a test proving negative quicker than rolling out a permanent feature.
Senior Digital Change Manager
Boux AvenueRetail, 201-500 employees
VWO
- The ability to offer a CRO service is greatly enhanced by VWO, as it allows us to run tests for clients
- The editor means to some extent we don't need much developer resource to run the tests, lowering costs of doing so

Verified User
Analyst in Other
Marketing and Advertising Company, 51-200 employeesScreenshots
Dynamic Yield
See All (4) Dynamic Yield ScreenshotsPricing Details
Dynamic Yield
General
Free Trial
Yes
Free/Freemium Version
—Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Dynamic Yield Editions & Modules
—
Additional Pricing Details
—VWO
General
Free Trial
Yes
Free/Freemium Version
—Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
VWO Editions & Modules
Edition
TESTING | Get a Demo1 |
---|---|
CONVERSION OPTIMIZATION | Get a Demo2 |
ENTERPRISE | Get a Demo3 |
- The classic VWO A/B testing solution
- The all-in-one platform for all your optimization needs
- Customized solution with advanced AB testing and conversion optimization capabilities