What users are saying about
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Top Rated
86 Ratings
174 Ratings

Dynamic Yield

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Top Rated
86 Ratings
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Score 8.8 out of 100
174 Ratings
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Score 7.5 out of 100

Likelihood to Recommend

Dynamic Yield

My personal use of Dynamic Yield is still quite limited. I have only been working directly with this platform for the last couple of months. In my limited experience, it appears that DY would be a fantastic solution when websites and reporting (i.e. GA integrations have been set up in a 'typical' manner). One of the clients I am presently working with has not followed best practice for many of these things and we are finding that we are struggling with data integrity (around source/location - is skewed due to two international sites each having hard redirects based on location). While I understand that technology platforms are generally built for the majority (customising a site for the few is a costly investment for little return) it would be great if there were some workarounds available for situations that are not-typical
Kate Phillips | TrustRadius Reviewer

VWO

Our marketing team does a lot of creative testing around messaging and imagery. VWO is well suited for this type of testing and can yield great results if you define your conversion goals correctly. However, when we have tried to do more substantial/advanced changes through VWO (such as re-positioning content or modifying elements in a form), we have had some challenges and not been able to get the desired tests working correctly.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Testing and Experimentation

Dynamic Yield
VWO
7.5
a/b experiment testing
Dynamic Yield
VWO
8.2
Split URL testing
Dynamic Yield
VWO
9.1
Multivariate testing
Dynamic Yield
VWO
7.8
Multi-page/funnel testing
Dynamic Yield
VWO
6.4
Cross-browser testing
Dynamic Yield
VWO
8.2
Test significance
Dynamic Yield
VWO
7.3
Visual / WYSIWYG editor
Dynamic Yield
VWO
7.3
Advanced code editor
Dynamic Yield
VWO
9.1
Visitor recordings
Dynamic Yield
VWO
6.4
Preview mode
Dynamic Yield
VWO
6.4
Test duration calculator
Dynamic Yield
VWO
6.4

Audience Segmentation & Targeting

Dynamic Yield
VWO
8.2
Standard visitor segmentation
Dynamic Yield
VWO
9.1
Behavioral visitor segmentation
Dynamic Yield
VWO
7.3
Traffic allocation control
Dynamic Yield
VWO
9.1
Website personalization
Dynamic Yield
VWO
7.3

Results and Analysis

Dynamic Yield
VWO
7.0
Heatmap tool
Dynamic Yield
VWO
6.4
Click analytics
Dynamic Yield
VWO
6.4
Scroll maps
Dynamic Yield
VWO
6.4
Conversion tracking
Dynamic Yield
VWO
8.2
Goal tracking
Dynamic Yield
VWO
8.2
Test reporting
Dynamic Yield
VWO
7.3
Results segmentation
Dynamic Yield
VWO
5.5
Experiments results dashboard
Dynamic Yield
VWO
8.2

Pros

Dynamic Yield

  • Product recommendations are easy to set up, and powerfully personalizable through either hands on refining or automated A/B testing
  • Customer insights are easy to set up and can be applied retroactively to data
  • A/B testing anything from different graphics to copy to page layouts is easy to set up and implement site wide
Thomas White | TrustRadius Reviewer

VWO

  • VWO has a strong support team willing to help provide answers to questions during the setup process. During setup, we had some questions regarding implementation across a significant number of sites and they were able to ease dev team concerns and provide detailed best practices to streamline integration.
  • Some of the initial results of a few of the initial tests raised some questions internally. We setup a call and were able to quickly address the questions and find some opportunities to leverage moving forward.
  • I discovered a bug within the UI that lead to some questions internally. I was able to report it and the problem was fixed rather quickly and their team followed up with a thank you for reporting it and to report the issue was now resolved.
Kevin McLallen | TrustRadius Reviewer

Cons

Dynamic Yield

  • Their support team may delay when the issue has some complexity.
  • Some integrations, like the triggered emails, can be more simple.
  • Lack of a report to show the value of the tool. Right now, it requires some work to achieve this.
  • I miss some CDP capabilities to create better segmentation.
Fernando Gavarron | TrustRadius Reviewer

VWO

  • The user interface within VWO does take a bit of time to get used to, especially as it pertains to switching back and forth between tests. When running multiple experiments on a site at a time, a clear and succinct dashboard for everything in one place would be helpful (as opposed to needing to switch between A/B, multivariate, etc).
Joseph Collins | TrustRadius Reviewer

Likelihood to Renew

Dynamic Yield

Dynamic Yield 9.1
Based on 4 answers
implementation took a long time but also, DY has really proven that they are transforming and adapting their platform to be more user friendly and the right technology choice for their brand or company
Lanie DePasquale | TrustRadius Reviewer

VWO

VWO 8.7
Based on 20 answers
It's great value and we think we've ironed out all the major teething troubles. However, if we experience any more bugs or problems that significantly slow us down then we're seriously considering switching to Optimizely, which I haven't personally tested but have heard great things about from my CRO peers
Tom Kerwin | TrustRadius Reviewer

Usability

Dynamic Yield

Dynamic Yield 7.5
Based on 18 answers
It's a fairly easy program to navigate, but given the depth and scope of capabilities available in the program, it takes a fair bit of time (and handholding—in my experience at least) to fully familiarize and use all that the program offers.
Anonymous | TrustRadius Reviewer

VWO

VWO 8.2
Based on 2 answers
I gave Visual Website Optimizer a rating of 8 because it is overall a great product to use. Setting up and keeping track of various tests is easy and straight forward. The only reason why this product is not rated higher is because the support documents online leave a lot of room for improvement.
Anonymous | TrustRadius Reviewer

Reliability and Availability

Dynamic Yield

No score
No answers yet
No answers on this topic

VWO

VWO 9.1
Based on 3 answers
I have not experienced an application error or unplanned outage with VWO.
Anonymous | TrustRadius Reviewer

Performance

Dynamic Yield

No score
No answers yet
No answers on this topic

VWO

VWO 8.2
Based on 1 answer
VWO doesn't appear to slow down our website at all, though some customers with adblockers like UBlock Origin have been known to not see entire pages if VWO is making changes to the page at a macro level (background, font, etc). This is rare though.
Anonymous | TrustRadius Reviewer

Support Rating

Dynamic Yield

Dynamic Yield 8.6
Based on 47 answers
Allison Schwartz, Customer Success Manager at Dynamic Yield has been nothing less than amazing and stellar! She really sets the standard for customer success and support. Their technical support is fast and reliable, and their educational resources are top of the line
Anonymous | TrustRadius Reviewer

VWO

VWO 9.1
Based on 4 answers
While their online document support is lacking a simple email to their support team will almost always get responded to the next day. It has however taken more than one email to explain the problem to the support team till they understood the problem. The solution I was given also only half fixed the problem the rest I figured out on my own.
Anonymous | TrustRadius Reviewer

Online Training

Dynamic Yield

No score
No answers yet
No answers on this topic

VWO

VWO 6.4
Based on 1 answer
Training was good, just limited to the onboarding process. They walked through all of the steps it takes to get started in VWO and each of the modules, along with giving us ideas for starting our first test. I feel like it could be better if there was a guided process within the VWO program to continue to educate you along the way, and a way to turn that off for experienced users.
Anonymous | TrustRadius Reviewer

Implementation Rating

Dynamic Yield

No score
No answers yet
No answers on this topic

VWO

VWO 9.1
Based on 3 answers
Overall, the implementation of VWO is straightforward. If you've got a straightforward way of deploying code to all of your test pages, either a good CMS or a TMS, then implementation should be a breeze. There is no tweaking to be done to the code itself, and once deployed it has the flexibility to cope with different VWO modules (tracking, conversion analysis, session analysis) without modification.
Anonymous | TrustRadius Reviewer

Alternatives Considered

Dynamic Yield

  • Oracle Maxymiser is very clunky and hard to code with. Previewing changes was a challenge and development for fixes were slow
  • Optimizely - Great for coding. Fast and efficient. Everything worked great. They were limited at personalization triggers though and their costs were expensive.
  • Monetate - Evaluated but their UI was hard to use.
Dalin Brinkman | TrustRadius Reviewer

VWO

I used Google Optimize when it had just launched. It was therefore not yet a competitor to VWO. I haven't used it in roughly half a year time, so a lot has probably changed.I still use Hotjar for certain features that VWO offers, but which I think function better in Hotjar. I for instance prefer the Hotjar heatmaps, because I can elect to ignore certain elements on the webpage, such as a cookie consent pop up. A simple difference which makes me like Hotjar recordings more is that I can view a recording and click next, rather than going back to the overview and selecting the next recording.
Michel Zurkirchen | TrustRadius Reviewer

Scalability

Dynamic Yield

No score
No answers yet
No answers on this topic

VWO

VWO 8.2
Based on 1 answer
The product seems infinitely scalable for our needs (small business) and we've never had any issue with loading VWO-edited elements. I will say, though, that online customers with ad blockers have been known to not see certain VWO elements as their third-party scripts are disabled.
Anonymous | TrustRadius Reviewer

Return on Investment

Dynamic Yield

  • Most tests have had a positive impact on either revenue or conversion rate - quite often in double digits.
  • Dynamic Yield has also helped us to stop some particular initiatives through direct interaction with the customer base via questionnaires or by a test proving negative quicker than rolling out a permanent feature.
Alex Smith | TrustRadius Reviewer

VWO

  • The ability to offer a CRO service is greatly enhanced by VWO, as it allows us to run tests for clients
  • The editor means to some extent we don't need much developer resource to run the tests, lowering costs of doing so
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

Dynamic Yield

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Dynamic Yield Editions & Modules

Additional Pricing Details

VWO

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

VWO Editions & Modules

Edition
TESTINGGet a Demo1
CONVERSION OPTIMIZATIONGet a Demo2
ENTERPRISEGet a Demo3
  1. The classic VWO A/B testing solution
  2. The all-in-one platform for all your optimization needs
  3. Customized solution with advanced AB testing and conversion optimization capabilities
Additional Pricing Details

Rating Summary

Likelihood to Recommend

Dynamic Yield
8.4
VWO
7.9

Likelihood to Renew

Dynamic Yield
9.1
VWO
8.7

Usability

Dynamic Yield
7.5
VWO
8.2

Reliability and Availability

Dynamic Yield
VWO
9.1

Performance

Dynamic Yield
VWO
8.2

Support Rating

Dynamic Yield
8.6
VWO
9.1

Online Training

Dynamic Yield
VWO
6.4

Implementation Rating

Dynamic Yield
VWO
9.1

Scalability

Dynamic Yield
VWO
8.2

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