What users are saying about
93 Ratings
186 Ratings
93 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 8.8 out of 100
186 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 8.3 out of 100

Feature Set Ratings

    Testing and Experimentation

    Dynamic Yield

    Feature Set Not Supported
    N/A
    7.6

    VWO

    76%
    VWO ranks higher in 11/11 features

    a/b experiment testing

    N/A
    0 Ratings
    8.2
    82%
    1 Rating

    Split URL testing

    N/A
    0 Ratings
    9.1
    91%
    1 Rating

    Multivariate testing

    N/A
    0 Ratings
    8.8
    88%
    8 Ratings

    Multi-page/funnel testing

    N/A
    0 Ratings
    6.4
    64%
    2 Ratings

    Cross-browser testing

    N/A
    0 Ratings
    8.2
    82%
    1 Rating

    Test significance

    N/A
    0 Ratings
    7.3
    73%
    1 Rating

    Visual / WYSIWYG editor

    N/A
    0 Ratings
    7.3
    73%
    1 Rating

    Advanced code editor

    N/A
    0 Ratings
    9.1
    91%
    1 Rating

    Visitor recordings

    N/A
    0 Ratings
    6.4
    64%
    1 Rating

    Preview mode

    N/A
    0 Ratings
    6.4
    64%
    1 Rating

    Test duration calculator

    N/A
    0 Ratings
    6.4
    64%
    1 Rating

    Audience Segmentation & Targeting

    Dynamic Yield

    Feature Set Not Supported
    N/A
    8.2

    VWO

    82%
    VWO ranks higher in 4/4 features

    Standard visitor segmentation

    N/A
    0 Ratings
    9.1
    91%
    1 Rating

    Behavioral visitor segmentation

    N/A
    0 Ratings
    7.3
    73%
    1 Rating

    Traffic allocation control

    N/A
    0 Ratings
    9.1
    91%
    1 Rating

    Website personalization

    N/A
    0 Ratings
    7.3
    73%
    1 Rating

    Results and Analysis

    Dynamic Yield

    Feature Set Not Supported
    N/A
    7.0

    VWO

    70%
    VWO ranks higher in 8/8 features

    Heatmap tool

    N/A
    0 Ratings
    6.4
    64%
    1 Rating

    Click analytics

    N/A
    0 Ratings
    6.4
    64%
    1 Rating

    Scroll maps

    N/A
    0 Ratings
    6.4
    64%
    1 Rating

    Conversion tracking

    N/A
    0 Ratings
    8.2
    82%
    1 Rating

    Goal tracking

    N/A
    0 Ratings
    8.2
    82%
    1 Rating

    Test reporting

    N/A
    0 Ratings
    7.3
    73%
    1 Rating

    Results segmentation

    N/A
    0 Ratings
    5.5
    55%
    1 Rating

    Experiments results dashboard

    N/A
    0 Ratings
    8.2
    82%
    1 Rating

    Attribute Ratings

    • Dynamic Yield is rated higher in 1 area: Likelihood to Renew
    • VWO is rated higher in 3 areas: Likelihood to Recommend, Usability, Support Rating

    Likelihood to Recommend

    8.4

    Dynamic Yield

    84%
    80 Ratings
    8.5

    VWO

    85%
    105 Ratings

    Likelihood to Renew

    9.1

    Dynamic Yield

    91%
    4 Ratings
    8.7

    VWO

    87%
    20 Ratings

    Usability

    7.5

    Dynamic Yield

    75%
    18 Ratings
    8.2

    VWO

    82%
    2 Ratings

    Availability

    Dynamic Yield

    N/A
    0 Ratings
    9.1

    VWO

    91%
    6 Ratings

    Performance

    Dynamic Yield

    N/A
    0 Ratings
    8.2

    VWO

    82%
    2 Ratings

    Support Rating

    8.6

    Dynamic Yield

    86%
    74 Ratings
    9.1

    VWO

    91%
    8 Ratings

    Online Training

    Dynamic Yield

    N/A
    0 Ratings
    6.4

    VWO

    64%
    1 Rating

    Implementation Rating

    Dynamic Yield

    N/A
    0 Ratings
    9.1

    VWO

    91%
    6 Ratings

    Product Scalability

    Dynamic Yield

    N/A
    0 Ratings
    8.2

    VWO

    82%
    1 Rating

    Likelihood to Recommend

    Dynamic Yield

    We’re running on a Single Page Application, so we were looking to partner with a technology vendor who can seamlessly integrate with SPA environments and allow us to dynamically modify, test, and personalize various elements on our app screens. Prior to Dynamic Yield, we were working with Optimizely and encountered huge challenges integrating with our SPA infrastructure.
    Ehud Zisquit | TrustRadius Reviewer

    VWO

    Our marketing team does a lot of creative testing around messaging and imagery. VWO is well suited for this type of testing and can yield great results if you define your conversion goals correctly. However, when we have tried to do more substantial/advanced changes through VWO (such as re-positioning content or modifying elements in a form), we have had some challenges and not been able to get the desired tests working correctly.
    Anonymous | TrustRadius Reviewer

    Pros

    Dynamic Yield

    • Provide fantastic support, both in relation to strategy/best practice and troubleshooting.
    • An easy to use interface, as a user who is relatively new to Dynamic Yield I find that it is an intuitive platform to use.
    • The ability to segment and drill down on data allows for really specific insights which, whilst not necessarily being leveraged on a testing basis, can be super valuable from a greater marketing perspective.
    Kate Phillips | TrustRadius Reviewer

    VWO

    • VWO has a strong support team willing to help provide answers to questions during the setup process. During setup, we had some questions regarding implementation across a significant number of sites and they were able to ease dev team concerns and provide detailed best practices to streamline integration.
    • Some of the initial results of a few of the initial tests raised some questions internally. We setup a call and were able to quickly address the questions and find some opportunities to leverage moving forward.
    • I discovered a bug within the UI that lead to some questions internally. I was able to report it and the problem was fixed rather quickly and their team followed up with a thank you for reporting it and to report the issue was now resolved.
    Kevin McLallen | TrustRadius Reviewer

    Cons

    Dynamic Yield

    • Greater flexibility for the out of the box templates - things such as typeface are not consistent and can require developer time to ensure a seamless site experience
    • Exporting datasets don't necessarily reflect the way Dyanmic Yield is implemented on site, occasionally requiring that you go through experience by experience to extract the data you want
    • I would like to see a more customizable homepage dashboard with the ability to modify the content of widgets, showing trends across multiple experiences rather than just being able to update the timeframe for a widget between Yesterday, Past 7 Days, or Past 30 Days before having to deep dive into a full report
    Thomas White | TrustRadius Reviewer

    VWO

    • The user interface within VWO does take a bit of time to get used to, especially as it pertains to switching back and forth between tests. When running multiple experiments on a site at a time, a clear and succinct dashboard for everything in one place would be helpful (as opposed to needing to switch between A/B, multivariate, etc).
    Joseph Collins | TrustRadius Reviewer

    Pricing Details

    Dynamic Yield

    General

    Free Trial
    Yes
    Free/Freemium Version
    Premium Consulting/Integration Services
    Yes
    Entry-level set up fee?
    No

    Starting Price

    Dynamic Yield Editions & Modules

    Additional Pricing Details

    VWO

    General

    Free Trial
    Yes
    Free/Freemium Version
    Premium Consulting/Integration Services
    Yes
    Entry-level set up fee?
    No

    Starting Price

    $49 per month

    VWO Editions & Modules

    Edition
    TESTINGGet a Demo1
    CONVERSION OPTIMIZATIONGet a Demo2
    ENTERPRISEGet a Demo3
    Subscription$99.004
    1. The classic VWO A/B testing solution
    2. The all-in-one platform for all your optimization needs
    3. Customized solution with advanced AB testing and conversion optimization capabilities
    4. per month
    Additional Pricing Details

    Likelihood to Renew

    Dynamic Yield

    Dynamic Yield 9.1
    Based on 4 answers
    implementation took a long time but also, DY has really proven that they are transforming and adapting their platform to be more user friendly and the right technology choice for their brand or company
    Lanie DePasquale | TrustRadius Reviewer

    VWO

    VWO 8.7
    Based on 20 answers
    It's great value and we think we've ironed out all the major teething troubles. However, if we experience any more bugs or problems that significantly slow us down then we're seriously considering switching to Optimizely, which I haven't personally tested but have heard great things about from my CRO peers
    Tom Kerwin | TrustRadius Reviewer

    Usability

    Dynamic Yield

    Dynamic Yield 7.5
    Based on 18 answers
    Overall, the interface is not difficult to understand. Although to create campaigns or define strategies for recommendations, some study is required.
    Also, some reports are hidden, you really need to know where to look in order to see them (e.g. strategies performance or email campaigns performance).
    Also, there is a lack of context help that would improve a lot the usability, especially when you face a feature or a report for the first time.
    Fernando Gavarron | TrustRadius Reviewer

    VWO

    VWO 8.2
    Based on 2 answers
    I gave Visual Website Optimizer a rating of 8 because it is overall a great product to use. Setting up and keeping track of various tests is easy and straight forward. The only reason why this product is not rated higher is because the support documents online leave a lot of room for improvement.
    Anonymous | TrustRadius Reviewer

    Reliability and Availability

    Dynamic Yield

    No score
    No answers yet
    No answers on this topic

    VWO

    VWO 9.1
    Based on 6 answers
    I have not experienced an application error or unplanned outage with VWO.
    Anonymous | TrustRadius Reviewer

    Performance

    Dynamic Yield

    No score
    No answers yet
    No answers on this topic

    VWO

    VWO 8.2
    Based on 2 answers
    VWO doesn't appear to slow down our website at all, though some customers with adblockers like UBlock Origin have been known to not see entire pages if VWO is making changes to the page at a macro level (background, font, etc). This is rare though.
    Anonymous | TrustRadius Reviewer

    Support Rating

    Dynamic Yield

    Dynamic Yield 8.6
    Based on 74 answers
    Allison Schwartz, Customer Success Manager at Dynamic Yield has been nothing less than amazing and stellar! She really sets the standard for customer success and support. Their technical support is fast and reliable, and their educational resources are top of the line
    Anonymous | TrustRadius Reviewer

    VWO

    VWO 9.1
    Based on 8 answers
    While their online document support is lacking a simple email to their support team will almost always get responded to the next day. It has however taken more than one email to explain the problem to the support team till they understood the problem. The solution I was given also only half fixed the problem the rest I figured out on my own.
    Anonymous | TrustRadius Reviewer

    Online Training

    Dynamic Yield

    No score
    No answers yet
    No answers on this topic

    VWO

    VWO 6.4
    Based on 1 answer
    Training was good, just limited to the onboarding process. They walked through all of the steps it takes to get started in VWO and each of the modules, along with giving us ideas for starting our first test. I feel like it could be better if there was a guided process within the VWO program to continue to educate you along the way, and a way to turn that off for experienced users.
    Anonymous | TrustRadius Reviewer

    Implementation Rating

    Dynamic Yield

    No score
    No answers yet
    No answers on this topic

    VWO

    VWO 9.1
    Based on 6 answers
    Overall, the implementation of VWO is straightforward. If you've got a straightforward way of deploying code to all of your test pages, either a good CMS or a TMS, then implementation should be a breeze. There is no tweaking to be done to the code itself, and once deployed it has the flexibility to cope with different VWO modules (tracking, conversion analysis, session analysis) without modification.
    Anonymous | TrustRadius Reviewer

    Alternatives Considered

    Dynamic Yield

    • Oracle Maxymiser is very clunky and hard to code with. Previewing changes was a challenge and development for fixes were slow
    • Optimizely - Great for coding. Fast and efficient. Everything worked great. They were limited at personalization triggers though and their costs were expensive.
    • Monetate - Evaluated but their UI was hard to use.
    Dalin Brinkman | TrustRadius Reviewer

    VWO

    I used Google Optimize when it had just launched. It was therefore not yet a competitor to VWO. I haven't used it in roughly half a year time, so a lot has probably changed.I still use Hotjar for certain features that VWO offers, but which I think function better in Hotjar. I for instance prefer the Hotjar heatmaps, because I can elect to ignore certain elements on the webpage, such as a cookie consent pop up. A simple difference which makes me like Hotjar recordings more is that I can view a recording and click next, rather than going back to the overview and selecting the next recording.
    Michel Zurkirchen | TrustRadius Reviewer

    Scalability

    Dynamic Yield

    No score
    No answers yet
    No answers on this topic

    VWO

    VWO 8.2
    Based on 1 answer
    The product seems infinitely scalable for our needs (small business) and we've never had any issue with loading VWO-edited elements. I will say, though, that online customers with ad blockers have been known to not see certain VWO elements as their third-party scripts are disabled.
    Anonymous | TrustRadius Reviewer

    Return on Investment

    Dynamic Yield

    • Most tests have had a positive impact on either revenue or conversion rate - quite often in double digits.
    • Dynamic Yield has also helped us to stop some particular initiatives through direct interaction with the customer base via questionnaires or by a test proving negative quicker than rolling out a permanent feature.
    Alex Smith | TrustRadius Reviewer

    VWO

    • The ability to offer a CRO service is greatly enhanced by VWO, as it allows us to run tests for clients
    • The editor means to some extent we don't need much developer resource to run the tests, lowering costs of doing so
    Anonymous | TrustRadius Reviewer

    Screenshots

    Add comparison