Dynamic Yield vs VWO

• A/B Testing of Creative - this feature allows us to trial multiple creatives and messages without having to force a choice between any one. This gives us much greater freedom in messaging and improves our development workflow by not artificially restricting our choices.
• Audience Segmentation - We can segment our audience based on behavior (social sharing, content consumption rates, etc.) and target them with messaging specific to their interests. We can then provide reports on how different audience segments are interacting with our content, and especially how our differentiated messaging is helping to improve those interaction rates.
• Display Ads - We have used this feature to create display ads that run through our ad system, but they allow us greater flexibility to A/B test creative. We have also used this to provide retargeting or purchased ads to third parties, and this give us much more control over the deployment and testing of creatives without needing to send the third-party new ad codes.

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• When designing A/B variations I can choose to either use the visual editor or to make the changes using code. I particularly like using jQuery.
• VWO offers the ability to keep long term track of the performance of your goals.
• I can easily identify recordings of users that dropped out of a funnel and watch those.
• There is live chat to get support, with great response times and which is very helpful.
• You are forced to create observations and hypotheses when creating a test, which is a great way to make sure that you are actually testing something worthwhile.
• You can group tests together so that you can rule out interaction effects between tests that you are running at the same time.

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• We have experienced some minor bugs with the platform and the plugin, but tech support seems responsive to those issues.
• A way of connecting to clients' own APIs for testing product recommendations or allowing for more types of product feeds would be helpful.
• As a client, would like to see more information provided for upcoming features and roadmap or have input into what those are.

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• The user interface within VWO does take a bit of time to get used to, especially as it pertains to switching back and forth between tests. When running multiple experiments on a site at a time, a clear and succinct dashboard for everything in one place would be helpful (as opposed to needing to switch between A/B, multivariate, etc).

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• It's too early to tell as we have only been using it for 4 months, but signs are positive for ROI
• We believe that 3 tests will pay for Dynamic Yield in a 12 month period.
• ROI can afford to be 50% less than with our previous provider because Dynamic Yield is so much cheaper.

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• We've been able to roll out new design patterns with confidence that short term revenue is not negatively effected.
• We've had more wins than losses, as the company is just ramping up a testing strategy. We know percentage of wins will go down as we optimize, but VWO has been vital on making calculated steps along the way.

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