Eventbrite vs. Mailchimp

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Eventbrite
Score 7.9 out of 10
N/A
Eventbrite is a global ticketing and event technology platform that provides creators of events with tools and resources to plan, promote, and produce live experiences. The vendor says event organizers can benefit from Eventbrite’s self-service event planning tools including email invitation creation, RSVP tracking, and ticket selling. Ticket sales can be managed online via the ticketing website or through integration with social media sites including Facebook, and real-time sales data…N/A
Mailchimp
Score 7.9 out of 10
N/A
Mailchimp is the email marketing and marketing automation platform. Most email marketing platforms tell you how your campaigns perform, but Mailchimp goes a step beyond and tells you why by analyzing the data from half a billion emails sent through the platform every day to offer personalized recommendations for improving content, targeting, automations, and driving revenue using emails
$0
per month
Pricing
EventbriteMailchimp
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
EventbriteMailchimp
Free Trial
NoYes
Free/Freemium Version
YesYes
Premium Consulting/Integration Services
YesYes
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsOnly pay when ticket sales are made Essentials plan: 2% + $0.79/ paid ticket Professional plan: 3.5% + $1.59/ paid ticket Premium plan: contact Eventbrite for a custom pricing plan Free for free events
More Pricing Information
Community Pulse
EventbriteMailchimp
Considered Both Products
Eventbrite
Chose Eventbrite
Facebook Events are a de facto must-have but the registration is not included beyond a simple 3-way indicator (Interested, Going, Not Going) which only supplements but so many of our supporters, attendees, staff, etc. object to Facebook for various reasons (data haul, at-scale …
Chose Eventbrite
We didn't evaluate any other platforms too deeply because Eventbrite had the cheapest fee per ticket and the value of an already successful and connected platform for event discovery was important to us.
Chose Eventbrite
While we haven't used other products, we were approached by Evensi for promoting our event - they found our Eventbrite webpage and contacted us for further services. Several on our planning committee gave it some thought, as Evensi brought our Eventbrite webpage an additional …
Chose Eventbrite
We have used Meetup alongside Eventbrite. Meetup has its pros and cons but as far as driving greater traffic toward an event and having actual ticket registrations, Eventbrite takes the crown.
Chose Eventbrite
It's not an apples to apples comparison. Eventbrite is a much more robust event management platform, designed specifically for ticket sales. Formstack, however, is perfectly fine for event registrations when all that's required is a simple RSVP form and it isn't crucial to …
Chose Eventbrite
Eventbrite is not as customizable as some of the other event marketing platforms. Eventbrite is very broad whereas some of the other event marketing platforms enable you to tailor your message, collect more data and insights on your attendees and guests.
Chose Eventbrite
Eventbrite has a more professional interface and reputation - but is not as competitive in pricing.
Chose Eventbrite
I've used AttendStar and Tikly for personal use to signup for events organized by others. Many other similar groups use Meetup to organize their events. You can't store files on Meetup, and our website provides a lot more information than what we could host on Meetup. I like …
Chose Eventbrite
I haven't used any of the big competitors that seem to be in the space. To me, Eventbrite is the leader in this game.
Mailchimp

No answer on this topic

Top Pros
Top Cons
Features
EventbriteMailchimp
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Eventbrite
-
Ratings
Mailchimp
8.0
475 Ratings
3% above category average
WYSIWYG email editor00 Ratings8.1440 Ratings
Dynamic content00 Ratings7.8423 Ratings
Ability to test dynamic content00 Ratings7.9404 Ratings
Landing pages00 Ratings7.5327 Ratings
A/B testing00 Ratings8.0358 Ratings
Mobile optimization00 Ratings8.1434 Ratings
Email deliverability reporting00 Ratings8.5462 Ratings
List management00 Ratings8.1462 Ratings
Triggered drip sequences00 Ratings7.7319 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Eventbrite
-
Ratings
Mailchimp
9.1
2 Ratings
16% above category average
Lead nurturing automation00 Ratings6.32 Ratings
Lead scoring and grading00 Ratings10.01 Ratings
Data quality management00 Ratings10.01 Ratings
Automated sales alerts and tasks00 Ratings10.01 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Eventbrite
-
Ratings
Mailchimp
8.1
50 Ratings
6% above category average
Calendaring00 Ratings8.445 Ratings
Event/webinar marketing00 Ratings7.836 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
Eventbrite
-
Ratings
Mailchimp
8.2
44 Ratings
9% above category average
Social sharing and campaigns00 Ratings8.342 Ratings
Social profile integration00 Ratings8.135 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Eventbrite
-
Ratings
Mailchimp
7.6
460 Ratings
1% above category average
Dashboards00 Ratings7.7123 Ratings
Standard reports00 Ratings8.0458 Ratings
Custom reports00 Ratings7.250 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Eventbrite
-
Ratings
Mailchimp
7.4
44 Ratings
2% below category average
API00 Ratings7.833 Ratings
Role-based workflow & approvals00 Ratings6.57 Ratings
Customizability00 Ratings5.62 Ratings
Integration with Salesforce.com00 Ratings8.421 Ratings
Integration with Microsoft Dynamics CRM00 Ratings7.618 Ratings
Integration with SugarCRM00 Ratings8.12 Ratings
Third-party software integrations00 Ratings7.639 Ratings
Best Alternatives
EventbriteMailchimp
Small Businesses
OneCause
OneCause
Score 9.2 out of 10
Vbout
Vbout
Score 9.5 out of 10
Medium-sized Companies
Cvent Event Diagramming
Cvent Event Diagramming
Score 9.3 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
Enterprises
Cvent Event Diagramming
Cvent Event Diagramming
Score 9.3 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
EventbriteMailchimp
Likelihood to Recommend
4.1
(56 ratings)
8.0
(499 ratings)
Likelihood to Renew
9.5
(5 ratings)
8.5
(51 ratings)
Usability
10.0
(5 ratings)
8.4
(373 ratings)
Availability
-
(0 ratings)
9.5
(6 ratings)
Performance
-
(0 ratings)
9.0
(7 ratings)
Support Rating
7.5
(23 ratings)
7.9
(15 ratings)
Implementation Rating
10.0
(1 ratings)
7.5
(22 ratings)
Configurability
-
(0 ratings)
10.0
(2 ratings)
Ease of integration
-
(0 ratings)
8.0
(4 ratings)
Product Scalability
-
(0 ratings)
9.5
(6 ratings)
Vendor post-sale
-
(0 ratings)
10.0
(2 ratings)
Vendor pre-sale
-
(0 ratings)
10.0
(2 ratings)
User Testimonials
EventbriteMailchimp
Likelihood to Recommend
Eventbrite
We're a nonprofit organization so we have a very lean time, labor, and money so the super easy self-explanatory nature makes it easy for our team to admin an event. The simple UI [of Eventbrite] keeps our focus on the event and avoids any headache-inducing tech hurdles. There're just enough user roles to handle multi-staffer admin. A less appropriate situation is an event that is huge in complexity with a custom workflow and processing which Eventbrite's not built to handle in-house such as multi-step registration, multiple item and category all-select options during registration, multi-event type (not just physical or ticket but virtual goods tracking), more HootSuite-like social media refinery, etc.
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Mailchimp
With Mailchimp we are able to revive and enhance our personal connect with the customers. The easy-to-use tools allows us to personalize the email content, segregate and target important leads & send relevant messages. Also, it offers interactive analysis on the performance of a particular campaign. We can judge the effectiveness of our mailers in real time.
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Pros
Eventbrite
  • Event management--providing a detailed description of the event (date, time, place) plus details of the event (speakers, topic, sponsors, etc.)
  • Registrations--provides enough details about people who register, and tools to manage those registrations (add people manually who didn't pre-register, cancel orders, check-in of attendees)
  • Event promotion--events created using Eventbrite can be found by searching Eventbrite for local events
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Mailchimp
  • Mailchimp allows you to manage your mailing list really well. You can subscribe people, unsubscribe people manage the mailing list directly into segments, and what not.
  • Mailchimp has features where you can create campaigns based on your mailing lists and send out newsletters to your subscribers based on a multitude of parameters that you can setup. Such as send email daily, weekly, monthly and they also have event based mails that you can send out.
  • Mailchimp also has a feature where you can design your emails. The look and aesthetics are very important when sending emails to your subscribers and all those needs are addressed here.
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Cons
Eventbrite
  • I'd like to see Eventbrite add more customization to the event page layout. It would be nice to be able to differentiate our event through more specific design.
  • I've had occasional problems with email formatting in the Eventbrite email builder. It would be nice to have a slightly more trustworthy builder.
  • Other than those two things, I think Eventbrite does exactly what it needs to do.
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Mailchimp
  • The interface remains a cluttered, non-intuitive mess. That's true from the haphazard way features are organized to the actual email layout.
  • Analytics have never been a priority, and I don't see that changing with Intuit's new ownership. I'm very frustrated over the limited choices for reporting, even when using third-party solutions. If I needed that function, I would not use MailChimp.
  • I would love to develop a workflow screen that lets me focus on the things that I use all the time. Customizing the interface where the content actually goes into the software would help.
  • I never understood why we couldn't import a document into a MC template. At best, we're spending time copying-and-pasting from one app into MC.
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Likelihood to Renew
Eventbrite
Excellent platform and easy to use to create events. Eventbrite sets the standard for simple, effective and safe ticketing platforms. Our customers trust Eventbrite and we've always done well when we use this platform for ticketing. They have recently updated some of the virtual connectivity tools which make it even easier to set up and promote virtual events.
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Mailchimp
We've had Mailchimp for about ten years, I want to say. I started with the company about four years ago, and I don't see us ever diverting to another source. It's easy for us to use, and we have all our clients already built into the database. I imagine we'll use them for as long as we have the company.
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Usability
Eventbrite
Great platform with so many incredible features. It streamlines workflow, communication, messaging, and analyzing data. I know of no other platform that can do what Eventbrite can do for the price or user-friendliness. They also offer great support for new users and integrate well with other platforms (i.e., social media and Sched).
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Mailchimp
Our team use Mailchimp almost every week. Overall UI is simple for anyone to get started with it. The resource library around using particular features is also there, so we don't have to train our team on this product. We also used a lot of other features as well.
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Reliability and Availability
Eventbrite
No answers on this topic
Mailchimp
I have, in the 4+ years that I've used Mailchimp, never seen an issue that restricted the use of their software/tools. I don't know of a single time when they're system crashed or went down. I could be wrong, but I honestly haven't experienced any issues with outages, errors or unplanned downtime
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Performance
Eventbrite
No answers on this topic
Mailchimp
I haven't noticed any slow speeds from Mailchimp or their tools. I think the landing pages load quickly and look nice. The email reports and editing operates smoothly and doesn't take time to load. Additionally, when I use Mailchimp in conjunction with Zapier + Hubspot I don't notice any drag between any of these tools
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Support Rating
Eventbrite
I haven't yet needed to contact customer support, but the information provided next to the various features has been exceptionally helpful. This info is located just to the right of most options, and it provides answers to frequently asked questions. At this point, that information has been enough to keep me from having to contact anyone.
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Mailchimp
Website tools were easy to use and understand so a novice can easily meet or exceed their client's expectations! Loved that we were able to totally customize so that the e-mail we created conveyed our client's overall messaging consistent with their branding! Client love that we can provide turnkey services to support their sales and marketing teams!
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Implementation Rating
Eventbrite
Just jump in, don't over thinking it, doing it will net the very few basic questions you'll have. There's not much complexity so one doesn't need to plan as if moving a canal. It's as simple as can be.
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Mailchimp
It's pretty easy to get up and running! There's a slight learning curve on a few things, but once you find where everything is located, you can import your list and send your first email. It really makes our clients feel great to see how quickly they can get that first email out.
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Alternatives Considered
Eventbrite
My "go to" for event registration has always been Constant Contact because they don't charge additional processing fees above the standard transaction. If it's a more basic event where I just need to capture name, email, and payment, I'll continue to use Constant Contact over Eventbrite. However, if it's more complex and requires marketing, I would choose Eventbrite.
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Mailchimp
Mailchimp is a means to an end and a way to stay within GDPR laws. We may not use it if this wasn't a requirement. Other platforms are better for design or management of contacts, but Mailchimp offers that secure storage of data that is required. I have not tried other bulk mail applications, so am unable to compare these.
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Scalability
Eventbrite
No answers on this topic
Mailchimp
Mailchimp over the years I've used it has grown in leaps and bounds. They have added so many additional features than were previously available. They are truly an all-in-one marketing platform now. If you're a small operation and just want to add email to your marketing efforts, they're there for you. If you're a larger operation and want to start sending postcard advertisements, they can do that. If you'd good with that and want to kick up your marketing by going social, you can do that on their platform. They are truly able to be as small as you need, but also get quite large in whatever it is you'd like to do through their system.
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Return on Investment
Eventbrite
  • A dedicated URL for each event has been easy to use for tying events to editorial content, promotion and marketing.
  • For ticketed events, it has been an easy -to-use system without requiring a lot of training on a complicated technology. It is also competitively priced for transaction management.
  • Whether we have discovered any Eventbrite users via the Eventbrite site promotion, we appreciate it as a recommendation of our event for like-minded event attendees.
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Mailchimp
  • Mailchimp has allowed us to communicate effectively with thousands of customers with ease.
  • Mailchimp's use during our second year of business helped us expand our list of brands considerably (almost 30% YTD) because of regular interactions that we've launched.
  • Mailchimp ramp-up time is minimal for new users so I can turn things over to junior staff - saving me time and money.
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ScreenShots

Eventbrite Screenshots

Screenshot of Organizer Resource BlogScreenshot of Facebook IntegrationScreenshot of Mobile OptimizedScreenshot of Organizer AppScreenshot of Event Dashboard

Mailchimp Screenshots

Screenshot of Mailchimp's advanced analytics and reporting tools. These are used to monitor trends, track performance, and get actionable insights that help users to create better campaigns and drive customer engagement.Screenshot of Mailchimp's precise audience segmentation. Its AI simplifies the workflow by generating complex customer segments for highly personalized campaigns.Screenshot of omnichannel marketing. Campaigns can be built across multiple channels, and then managed from one convenient place.Screenshot of marketing automations with the Customer Journey Builder. This is used to reach the right people with the right message at exactly the right time, which helps to drive more repeat business, increase customer retention, and see more orders.Screenshot of Mailchimp's SMS marketing. SMS can be integrated into email, automations, and social campaigns.Screenshot of Mailchimp's AI, used to deliver relevant content faster. It can generate professionally written, on-brand marketing emails with the press of a button. The user only needs to review, edit, and send.