What users are saying about
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Top Rated
2480 Ratings
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Top Rated
322 Ratings

Google Analytics

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Top Rated
2480 Ratings
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Score 8.6 out of 100

Sprout Social

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Top Rated
322 Ratings
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Score 8 out of 100

Likelihood to Recommend

Google Analytics

For optimizations of anonymous tracking, google analytics is second to none--and it's free! Unless you have extremely high traffic... then it get's very expensive very fast. It is well suited for tracking multiple sales channels, across multiple devices, and allows for very granular tracking. GA supports annotations, providing invaluable context when viewing trends.
Kyle Reichelt | TrustRadius Reviewer

Sprout Social

Sprout is great for marketing departments looking to watch their brand and promote their blog. It's especially good for single person posting. I don't see it working well for larger teams and collaborating real time as there isn't a great way to see who is tackling what. You can assign tasks or grab them but it would be great to see who is clicking what or a chat feature perhaps?The dashboard could also use some help to show more about the brand, perhaps specific keywords we watch. Or trends across social platforms that we might care about.
Todd Terwillegar, Content Marketing Certified | TrustRadius Reviewer

Feature Rating Comparison

Listening/monitoring

Google Analytics
Sprout Social
7.7
Boolean keyword searches
Google Analytics
Sprout Social
8.0
Filtering out noise/spam
Google Analytics
Sprout Social
6.9
Sentiment analysis
Google Analytics
Sprout Social
7.2
Broad channel coverage
Google Analytics
Sprout Social
8.5

Publishing

Google Analytics
Sprout Social
7.8
Content planning and scheduling
Google Analytics
Sprout Social
7.8
Audience targeting
Google Analytics
Sprout Social
7.8
Content optimization
Google Analytics
Sprout Social
7.7
Workflow management
Google Analytics
Sprout Social
7.8

Engagement

Google Analytics
Sprout Social
7.8
Automated routing and prioritization
Google Analytics
Sprout Social
8.0
Customer interaction histories
Google Analytics
Sprout Social
8.0
Bulk actions
Google Analytics
Sprout Social
7.5

Marketing

Google Analytics
Sprout Social
7.2
Lead generation
Google Analytics
Sprout Social
7.1
Content marketing
Google Analytics
Sprout Social
8.5
Paid media management
Google Analytics
Sprout Social
6.2
Campaigns and promotions
Google Analytics
Sprout Social
7.2

Channel coverage/integration

Google Analytics
Sprout Social
7.9
Twitter
Google Analytics
Sprout Social
9.0
Facebook
Google Analytics
Sprout Social
8.4
LinkedIn
Google Analytics
Sprout Social
7.8
Google+
Google Analytics
Sprout Social
6.0
Instagram
Google Analytics
Sprout Social
8.0
Pinterest
Google Analytics
Sprout Social
8.3
YouTube
Google Analytics
Sprout Social
8.0

Reporting/analytics

Google Analytics
Sprout Social
8.0
Campaign success analytics
Google Analytics
Sprout Social
8.2
Real-time tracking
Google Analytics
Sprout Social
8.5
Competitor analysis
Google Analytics
Sprout Social
7.3

Account management

Google Analytics
Sprout Social
8.1
Role-based user permissions & privileges
Google Analytics
Sprout Social
8.6
Mobile access
Google Analytics
Sprout Social
7.5

Pros

Google Analytics

  • Google Analytics does the obvious thing really well: tracks user behavior around our website. But more specifically, it allows us to do some very complicated attribution to behavior, traffic sources and even specific campaigns or devices. Depending on the volume of traffic we are trying to analyze and the purpose, we can narrow things down EXTREMELY well and get a great story to use for data mining.
  • The eCommerce tracking with GA (Google Analytics) is hands down the best. Specifically, its attribution to traffic sources and matching with user behavior that is the best. I have yet to find another tool that can let me track traffic sources, split campaigns down to devices and track which inventory was purchased specifically from that campaign--especially if I am looking back at inventory purchased from a campaign (or in our case, people who signed up for Classes) I can tell all of that from GA.
  • You can use GA to track specific user accounts within a product, and differentiate user behavior within the product based on account roles. A lot of people don't know about this, but with the help of a developer you can leverage a TON of data including creating lookalike audiences that you can sync into AdWords and make your display campaigns highly targeted. Most people think this kind of feature is only available on Facebook ads--nope! :)
Seth Tucker | TrustRadius Reviewer

Sprout Social

  • Analytics Reporting - Sprout Social does a nice job at providing robust analytics across all social media platforms. We use this to monitor our social media performance over a specified time period, including number of posts, increase in followers, and changes in engagements and link clinks.
  • Social Media Scheduling - Sprout Social is good for scheduling social media posts in advance. With the version we use, it also shows us what time we should schedule our posts based on the past performance of our previous posts.
  • Social Media Monitoring - Sprout Social does a good job at monitoring social media mentions and searching for posts containing certain specified keywords.
Jenna Carpentier | TrustRadius Reviewer

Cons

Google Analytics

  • I was bummed that they moved some of the functions (keyword data, etc.) over to Google Webmaster tools. (On the bright side, this has prompted me to become more familiar with Google Search Console.)
  • A lot of functions are right there. But it's hard to tell which functions are most important or what they offer.
  • Perhaps this is related to number 2, but the UX is fairly intimidating. All of these tools and subsets of tools are right in front of you, and it's difficult to understand what ones are the most important. A simpler, streamlined format might be a better approach.
Jonathan Miltimore | TrustRadius Reviewer

Sprout Social

  • This is not a great platform for teams. Their basic $99 plan includes a single user, and charges quite a bit to add more.
  • This is not a great platform for agencies that have more than 5 accounts or less than 100 without paying a hefty price tag. Their deluxe plan is $149 for only 10 accounts. My team has access to more than 30 pages, and we'd have to disconnect a profile, then connect a new one, wait for it to load, and then produce a new report for our clients. It was too cumbersome to be effective.
  • Value overall. Other competitors are offering more users and the same amount of pages for less money.
  • Technical support. Our team spent about $2,500 with this company across 2 years - we published our final reports, made a single request for support with 3 different team members, and it was denied four times.
page V | TrustRadius Reviewer

Likelihood to Renew

Google Analytics

Google Analytics 8.5
Based on 48 answers
Having used Google Analytics for the last 9 years, I have no intention of discontinuing my service. Google Analytics is a fantastic product that provides me with almost everything I could wish for. The positives in this product outweigh any negatives that you might find. I can not think of a single reason to not immediately start using Google Analytics for your business.
Joshua Van Horsen | TrustRadius Reviewer

Sprout Social

Sprout Social 6.2
Based on 61 answers
While I am currently no longer working with the company in which I was employed and utilized Sprout Social, I do know that the company is still utilizing Sprout Social on a daily basis and I do not foresee a time when the subscription would be cancelled.
Jennifer Wagner | TrustRadius Reviewer

Usability

Google Analytics

Google Analytics 6.5
Based on 5 answers
Google Analytics provides a wealth of data, down to minute levels. That is it's greatest detriment: find the right information when you need it can be a cumbersome task. You are able to create shortcuts, however, so it can mitigate some of this problem. Google is continually refining Analytics, so I do not doubt there will be improvements
Victor Campos | TrustRadius Reviewer

Sprout Social

Sprout Social 5.5
Based on 18 answers
Sprout Social is extremely easy to use and would only require minimal training for a new user. They have many features and functionalities that I absolutely love. I can't speak highly enough of their mobile app! As I've mentioned, this app has been a life saver when I've been traveling and have been unable to access a desktop
Olivia Ann Hurst | TrustRadius Reviewer

Reliability and Availability

Google Analytics

Google Analytics 9.5
Based on 2 answers
No answer on this topic is available.

Sprout Social

Sprout Social 7.7
Based on 8 answers
I have never seen it in maintenance or downtime mode — I am always able to access this product.
Lizzie Maldonado | TrustRadius Reviewer

Support Rating

Google Analytics

Google Analytics 6.3
Based on 40 answers
Google provides this super product, but the best teaching for it comes from outside Google. That's absurd. I always felt insecure using the product. Our managers didn't rely on this product very much either, as the data would not necessarily reflect the success of the campaigns. It's so hard to use, despite it being a requirement for the SEO industry.
Kenny Madison | TrustRadius Reviewer

Sprout Social

Sprout Social 3.0
Based on 13 answers
The folks at Sprout are great. Answering the simplest questions right via Twitter or Facebook, the more complex issues i've had they respond back via email within a couple hours if not sooner. Extremely impressed with their customer support, they really know their product and aren't just trying to get you to upgrade to a higher tier
Lisa Kribs-LaPierre | TrustRadius Reviewer

Online Training

Google Analytics

Google Analytics 10.0
Based on 2 answers
love the product and training they provide for businesses of all sizes. The following list of links will help you get started with Google Analytics from setup to understanding what data is being presented by Google Analytics.
  1. How to Use Google Analytics for Beginners – Mahalo’s how-to guide for beginners.
  2. A beginner’s guide to Google Analytics – A free eBook walking you through Google Analytics from setup to understanding what data is being presented.
  3. Getting to Know Your Google Analytics Dashboard – The title says it all! This is a brief post with one goal: to introduce you to the Google Analytics dashboard.
  4. Google Analytics for Beginners: How to Make the Most of Your Traffic Reports– This guide doesn’t cover setup, but it does a great job of helping you to better understand the data being presented.
  5. Google Analytics Video Tutorial 1: Setup – A video presentation that walks you through Google Analytics setup.
  6. Google Analytics Video Tutorial 2: Essential Stats – A video presentation that introduces you to some of the most important data being presented in Google Analytics.
Roy Morejon | TrustRadius Reviewer

Sprout Social

Sprout Social 7.3
Based on 3 answers
Their training is good, but the promotion of it is even better. I don't need or have the time for training, but I was always happy to know it was there. They did a great job sending updates out and making me aware when there was a new feature that I may want training for. As for the training I never used it, so I can't comment on that
Ryan Montano | TrustRadius Reviewer

Implementation Rating

Google Analytics

Google Analytics 5.0
Based on 6 answers
Make sure to put the tracking code on every page. Ideally this would be part of a template or "include" so you can update the code on all pages (or at least within pages of the same category) at once.
Sid Haas | TrustRadius Reviewer

Sprout Social

Sprout Social 8.9
Based on 10 answers
Make sure you do it all the way. Do not break it into phases. Pour yourself a coffee, start it in the morning and you'll be done before you finish that coffee.
Valentin Vesa | TrustRadius Reviewer

Alternatives Considered

Google Analytics

Realistically, Google Analytics is in a class of its own. While there are competitors in the space, none are really worth mentioning in comparison. Analytics has every single tool a webmaster could need to effectively track website visitors' behaviors and origination, wrapped up in an extremely easy to use interface.
Jeffrey Smith | TrustRadius Reviewer

Sprout Social

Sprout social is a bit more advanced than Hootsuite in my experience, but it does not stack up to other social media monitoring or analytics tools that I've used as far as functionality. Having said that, it is a significantly less expensive tool than others such as Cision or Crimson Hexagon.
Jimmy Mack | TrustRadius Reviewer

Return on Investment

Google Analytics

  • GA has only had a positive impact for myself and my clients. Utilizing the data from Google Analytics, we have been able to optimize landing pages, shopping carts, and content to only improve our acquisition, reduce abandonment rates and follow through with successful conversions.
Christopher Corbett | TrustRadius Reviewer

Sprout Social

  • Sprout Social has positively impacted our interactions with guests and potential travelers looking for information because we can answer their questions in a timely manner.
  • Sprout Social has positively impacted the way we are able to schedule campaigns and track their process.
  • There is no direct data to indicate an ROI. We can measure link clicks but we cannot translate that into bookings as of yet.
Stephanie MacMillan | TrustRadius Reviewer

Screenshots

Pricing Details

Google Analytics

General

Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

Sprout Social

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Google Analytics
8.7
Sprout Social
7.8

Likelihood to Renew

Google Analytics
8.5
Sprout Social
6.2

Usability

Google Analytics
6.5
Sprout Social
5.5

Reliability and Availability

Google Analytics
9.5
Sprout Social
7.7

Performance

Google Analytics
Sprout Social
8.0

Support Rating

Google Analytics
6.3
Sprout Social
3.0

Online Training

Google Analytics
10.0
Sprout Social
7.3

Implementation Rating

Google Analytics
5.0
Sprout Social
8.9

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