What users are saying about

Hootsuite Enterprise

Top Rated
244 Ratings

Hootsuite Enterprise

Top Rated
244 Ratings
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Score 7.8 out of 101

Socialbakers Suite

47 Ratings
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Score 7.9 out of 101

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Likelihood to Recommend

Hootsuite Enterprise

Hootsuite is great if you want to monitor one or more accounts. Specifically, if you are trying to build out a social calendar. Hootsuite makes it easy to develop a thorough content calendar while also promoting/posting things in real-time. If you want to boost interaction with consumers/followers, Hootsuite makes it easy to see mentions and interaction and then tweet back to other users.If you are unsure of your social goals, I would say Hootsuite might not be for you, as it pertains to more advanced levels of social media marketing.
No photo available

Socialbakers Suite

With the help of the User Activity section in analytics, we can have great insights about which post is performing better at what time of the week. This is a GREAT way to have more interactions learning from the older posts’ performance in terms of time and interaction count
Kayhan Dural profile photo

Feature Rating Comparison

Listening/monitoring

Hootsuite Enterprise
7.1
Socialbakers Suite
6.8
Boolean keyword searches
Hootsuite Enterprise
6.8
Socialbakers Suite
Filtering out noise/spam
Hootsuite Enterprise
6.1
Socialbakers Suite
6.0
Sentiment analysis
Hootsuite Enterprise
7.3
Socialbakers Suite
Broad channel coverage
Hootsuite Enterprise
8.3
Socialbakers Suite
7.5

Publishing

Hootsuite Enterprise
8.2
Socialbakers Suite
7.3
Content planning and scheduling
Hootsuite Enterprise
8.8
Socialbakers Suite
7.7
Audience targeting
Hootsuite Enterprise
6.6
Socialbakers Suite
6.7
Content optimization
Hootsuite Enterprise
8.3
Socialbakers Suite
6.3
Workflow management
Hootsuite Enterprise
9.2
Socialbakers Suite
8.3

Engagement

Hootsuite Enterprise
7.6
Socialbakers Suite
4.5
Automated routing and prioritization
Hootsuite Enterprise
7.8
Socialbakers Suite
5.0
Customer interaction histories
Hootsuite Enterprise
7.8
Socialbakers Suite
4.0
Bulk actions
Hootsuite Enterprise
7.2
Socialbakers Suite
4.5

Marketing

Hootsuite Enterprise
8.2
Socialbakers Suite
7.5
Lead generation
Hootsuite Enterprise
7.8
Socialbakers Suite
Content marketing
Hootsuite Enterprise
8.0
Socialbakers Suite
7.0
Paid media management
Hootsuite Enterprise
8.2
Socialbakers Suite
8.0
Campaigns and promotions
Hootsuite Enterprise
8.8
Socialbakers Suite

Channel coverage/integration

Hootsuite Enterprise
7.6
Socialbakers Suite
6.2
Twitter
Hootsuite Enterprise
8.5
Socialbakers Suite
5.7
Facebook
Hootsuite Enterprise
8.0
Socialbakers Suite
7.7
LinkedIn
Hootsuite Enterprise
6.5
Socialbakers Suite
4.3
Google+
Hootsuite Enterprise
8.0
Socialbakers Suite
Instagram
Hootsuite Enterprise
7.6
Socialbakers Suite
7.0
Pinterest
Hootsuite Enterprise
8.5
Socialbakers Suite
6.5
YouTube
Hootsuite Enterprise
6.4
Socialbakers Suite

Reporting/analytics

Hootsuite Enterprise
7.7
Socialbakers Suite
7.4
Campaign success analytics
Hootsuite Enterprise
7.8
Socialbakers Suite
7.5
Real-time tracking
Hootsuite Enterprise
7.9
Socialbakers Suite
6.3
Competitor analysis
Hootsuite Enterprise
7.3
Socialbakers Suite
8.5

Account management

Hootsuite Enterprise
7.8
Socialbakers Suite
8.3
Role-based user permissions & privileges
Hootsuite Enterprise
8.3
Socialbakers Suite
8.3
Mobile access
Hootsuite Enterprise
7.3
Socialbakers Suite

Pros

  • The ability to create customized dashboards allows us to get a high-level view of how everything is going -- all in one place.
  • The reporting capabilities allow us to see what is working and what is not so we can tweak our strategy.
  • The ability to manage permissions across a broad team is awesome!
Jaime Hunt, MS IMC profile photo
  • Monitoring multiple social pages at one place
  • Competition Analysis
  • Checking health of managed accounts
Kayhan Dural profile photo

Cons

  • Currently, university LinkedIn accounts cannot be linked through Hootsuite, so we still have to log in separately to manage that account.
  • I wish we could customize the look and feel of the dashboard a bit.
Jaime Hunt, MS IMC profile photo
  • Dashboard widgets are not flexible - you cannot create a custom widget.
  • Some basic functionality is behind a (huge)paywall - for example, API connection to get the data from Socialbakers to your own data storage.
  • Their pricing is rigid. Same pricing for big markets (Western Europe) and small markets (Eastern Europe). Even though the budgets and markets are way different.
  • Got a vibe of arrogance from customer support when asking for custom widgets and custom plan for extra modules. I'm not going to pay 2000€ a month for target group insights when my potential customer base is ~1 million people.
No photo available

Likelihood to Renew

Hootsuite Enterprise7.9
Based on 36 answers
Hootsuite has absolutely changed how we do business -- for the better! It is a robust tool that creates efficiency, fosters collaboration and allows us to provide a higher level of customer service. We are extremely happy with our account rep and appreciate the check-in calls to help us better use the tool
Jaime Hunt, MS IMC profile photo
Socialbakers Suite7.5
Based on 3 answers
Great tool overall.
Shubhankar Goel profile photo

Usability

Hootsuite Enterprise8.2
Based on 11 answers
There's always room for improvement (and Hootsuite is always improving), but overall the product is very easy to use. And whenever we get stuck, they provide pre-recorded tutorials, help articles and/or hands-on training.
Tony Pinto profile photo
Socialbakers Suite7.3
Based on 1 answer
Web version is perfect. Lost 2 points because of mobile version that could be optimized.
Boris MERCIER profile photo

Reliability and Availability

Hootsuite Enterprise9.0
Based on 10 answers
• No issues here at all. Uptime and performance have been stellar.
No photo available
No score
No answers yet
No answers on this topic

Performance

Hootsuite Enterprise7.3
Based on 7 answers
We sometimes notice a bit of latency with Facebook posts.
No photo available
No score
No answers yet
No answers on this topic

Support

Hootsuite Enterprise8.2
Based on 9 answers
• We have a dedicated sales rep and an account manager. We tend to use these resources more than customer support when we have any issues. In general, they have been very responsive and helpful. 95% of the time, they can help immediately. If not, they are quick to find the answer and respond.
No photo available
Socialbakers Suite7.1
Based on 3 answers
Compared to other vendors that generally charge you for customer support and a not always perfect service, SocialBakers support is included and very efficient.
Boris MERCIER profile photo

Online Training

Hootsuite Enterprise8.0
Based on 5 answers
Would rate it a 10. We received two hours of online training and it was of very high-quality. HootSuite also offers HootSuite University which is an extremely comprehensive training portal with self-paced quizzes, training webinars and videos, best-practice papers, product certification, and access to a network of external experts. This is a fantastic resource.
No photo available
Socialbakers Suite6.0
Based on 1 answer
The online training was fine but, in the end, the best way to learn any product is by actually using it.
Shubhankar Goel profile photo

Implementation

Hootsuite Enterprise8.2
Based on 9 answers
• Combination of vendor and internal. The vendor bumped up our account to the Enterprise version (quite simple and easy) and then set up our organization and team structure. We then had to log in and set up team members and assign members to social media accounts. This was pretty easy to do as they have a great user interface. We simply had to drag and drop people into the correct team giving them access to specific social media accounts.
No photo available
Socialbakers Suite9.1
Based on 2 answers
The platform is so easy to understand that no "expensive consulting firm" is necessary to implement it!
Boris MERCIER profile photo

Alternatives Considered

I have used various social media monitoring softwares but none offer the wide range of customer support, organizational team management and tracking the Hootsuite and their team provide.
Maxmillien Rosenberg profile photo
Salesforce's Radian 6 is too clunky and hard to translate for management. The native platforms are good, but again without competitor details.
Sam Wilson-Späth profile photo

Return on Investment

  • Have used to attract new business
  • Good uptake on content shared through hootsuite
No photo available
  • Reach / Share of Voice - with the help of Socialbakers Analytics, we have been able to identify top posts and best in class content to improve and optimize what we create moving forward. This has allowed us to have a larger than ever share of voice on social media and increase the impact of our messages.
Alexander Onish profile photo

Screenshots

Pricing Details

Hootsuite Enterprise

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Hootsuite Enterprise Editions & Modules
Hootsuite Enterprise
Additional Pricing Details

Socialbakers Suite

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Socialbakers Suite Editions & Modules
Socialbakers Suite
Edition
Professional Plan
$201
1. per social profile
Additional Pricing Details
For the Business and Enterprise Plans please request a one-two-one demonstration at socialbakers.com/company/request-demo - Price on request.