Hootsuite Enterprise vs Socialbakers Suite | TrustRadius

What users are saying about

Hootsuite Enterprise

Socialbakers Suite

Hootsuite Enterprise

Score 7.8 out of 10

Based on 244 reviews and ratings

Socialbakers Suite

Score 7.9 out of 10

Based on 47 reviews and ratings

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Feature Rating Comparison

Hootsuite Enterprise

7.1

Socialbakers Suite

6.8

Boolean keyword searches

6.8

—

Filtering out noise/spam

6.1

6.0

Sentiment analysis

7.3

—

Broad channel coverage

8.3

7.5

Hootsuite Enterprise

8.2

Socialbakers Suite

7.3

Content planning and scheduling

8.8

7.7

Audience targeting

6.6

6.7

Content optimization

8.3

6.3

Workflow management

9.2

8.3

Hootsuite Enterprise

7.6

Socialbakers Suite

4.5

Automated routing and prioritization

7.8

5.0

Customer interaction histories

7.8

4.0

Bulk actions

7.2

4.5

Hootsuite Enterprise

8.2

Socialbakers Suite

7.5

Lead generation

7.8

—

Content marketing

8.0

7.0

Paid media management

8.2

8.0

Campaigns and promotions

8.8

—

Hootsuite Enterprise

7.6

Socialbakers Suite

6.2

Twitter

8.5

5.7

Facebook

8.0

7.7

LinkedIn

6.5

4.3

Google+

8.0

—

Instagram

7.6

7.0

Pinterest

8.5

6.5

YouTube

6.4

—

Hootsuite Enterprise

7.7

Socialbakers Suite

7.4

Campaign success analytics

7.8

7.5

Real-time tracking

7.9

6.3

Competitor analysis

7.3

8.5

Hootsuite Enterprise

7.8

Socialbakers Suite

8.3

Role-based user permissions & privileges

8.3

8.3

Mobile access

7.3

—

Pros

The ability to create customized dashboards allows us to get a high-level view of how everything is going -- all in one place.
The reporting capabilities allow us to see what is working and what is not so we can tweak our strategy.
The ability to manage permissions across a broad team is awesome!

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Jaime Hunt, MS IMC

Director of Web Strategy and Interactive Media

Radford UniversityHigher Education, 1001-5000 employees

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Monitoring multiple social pages at one place
Competition Analysis
Checking health of managed accounts

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Digital Communications Head

41? 29!Marketing and Advertising, 51-200 employees

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Cons

Currently, university LinkedIn accounts cannot be linked through Hootsuite, so we still have to log in separately to manage that account.
I wish we could customize the look and feel of the dashboard a bit.

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Jaime Hunt, MS IMC

Director of Web Strategy and Interactive Media

Radford UniversityHigher Education, 1001-5000 employees

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Dashboard widgets are not flexible - you cannot create a custom widget.
Some basic functionality is behind a (huge)paywall - for example, API connection to get the data from Socialbakers to your own data storage.
Their pricing is rigid. Same pricing for big markets (Western Europe) and small markets (Eastern Europe). Even though the budgets and markets are way different.
Got a vibe of arrogance from customer support when asking for custom widgets and custom plan for extra modules. I'm not going to pay 2000€ a month for target group insights when my potential customer base is ~1 million people.

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Verified User

Analyst in Other

Telecommunications Company, 1001-5000 employees

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Likelihood to Renew

Hootsuite Enterprise7.9

Based on 36 answers

Hootsuite has absolutely changed how we do business -- for the better! It is a robust tool that creates efficiency, fosters collaboration and allows us to provide a higher level of customer service. We are extremely happy with our account rep and appreciate the check-in calls to help us better use the tool

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Jaime Hunt, MS IMC

Director of Web Strategy and Interactive Media

Radford UniversityHigher Education, 1001-5000 employees

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Socialbakers Suite7.5

Based on 3 answers

Great tool overall.

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Shubhankar Goel

Digital Marketing Analyst

Publicis Kaplan ThalerMarketing and Advertising, 501-1000 employees

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Usability

Hootsuite Enterprise8.2

Based on 11 answers

There's always room for improvement (and Hootsuite is always improving), but overall the product is very easy to use. And whenever we get stuck, they provide pre-recorded tutorials, help articles and/or hands-on training.

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Vice President

Kono SocialMarketing and Advertising, 1-10 employees

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Socialbakers Suite7.3

Based on 1 answer

Web version is perfect. Lost 2 points because of mobile version that could be optimized.

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Global Head of Social Media

DesigualApparel & Fashion, 1001-5000 employees

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Reliability and Availability

Hootsuite Enterprise9.0

Based on 10 answers

• No issues here at all. Uptime and performance have been stellar.

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Verified User

Employee in Information Technology

Media Production Company, 11-50 employees

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No score

No answers yet

No answers on this topic

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Performance

Hootsuite Enterprise7.3

Based on 7 answers

We sometimes notice a bit of latency with Facebook posts.

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Verified User

Employee in Marketing

Higher Education Company, 1001-5000 employees

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No score

No answers yet

No answers on this topic

Ask the community to sound off

Support

Hootsuite Enterprise8.2

Based on 9 answers

• We have a dedicated sales rep and an account manager. We tend to use these resources more than customer support when we have any issues. In general, they have been very responsive and helpful. 95% of the time, they can help immediately. If not, they are quick to find the answer and respond.

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Verified User

Employee in Information Technology

Media Production Company, 11-50 employees

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Socialbakers Suite7.1

Based on 3 answers

Compared to other vendors that generally charge you for customer support and a not always perfect service, SocialBakers support is included and very efficient.

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Global Head of Social Media

DesigualApparel & Fashion, 1001-5000 employees

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Online Training

Hootsuite Enterprise8.0

Based on 5 answers

Would rate it a 10. We received two hours of online training and it was of very high-quality. HootSuite also offers HootSuite University which is an extremely comprehensive training portal with self-paced quizzes, training webinars and videos, best-practice papers, product certification, and access to a network of external experts. This is a fantastic resource.

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Verified User

Employee in Information Technology

Media Production Company, 11-50 employees

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Socialbakers Suite6.0

Based on 1 answer

The online training was fine but, in the end, the best way to learn any product is by actually using it.

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Shubhankar Goel

Digital Marketing Analyst

Publicis Kaplan ThalerMarketing and Advertising, 501-1000 employees

View all 1 answers on this topic

Implementation

Hootsuite Enterprise8.2

Based on 9 answers

• Combination of vendor and internal. The vendor bumped up our account to the Enterprise version (quite simple and easy) and then set up our organization and team structure. We then had to log in and set up team members and assign members to social media accounts. This was pretty easy to do as they have a great user interface. We simply had to drag and drop people into the correct team giving them access to specific social media accounts.

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Verified User

Employee in Information Technology

Media Production Company, 11-50 employees

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Socialbakers Suite9.1

Based on 2 answers

The platform is so easy to understand that no "expensive consulting firm" is necessary to implement it!

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Global Head of Social Media

DesigualApparel & Fashion, 1001-5000 employees

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Alternatives Considered

I have used various social media monitoring softwares but none offer the wide range of customer support, organizational team management and tracking the Hootsuite and their team provide.

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Maxmillien Rosenberg

Manager, Social Media & Content

Canadian Football LeagueSports, 51-200 employees

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Salesforce's Radian 6 is too clunky and hard to translate for management. The native platforms are good, but again without competitor details.

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Sam Wilson-Späth

Digital Editor: Content & Social Media

WoolworthsRetail, 5001-10,000 employees

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Return on Investment

Have used to attract new business
Good uptake on content shared through hootsuite

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Verified User

Executive in Marketing

Marketing and Advertising Company, 1-10 employees

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Reach / Share of Voice - with the help of Socialbakers Analytics, we have been able to identify top posts and best in class content to improve and optimize what we create moving forward. This has allowed us to have a larger than ever share of voice on social media and increase the impact of our messages.

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Alexander Onish

Digital Employer Branding Manager

L'OréalCosmetics, 10,001+ employees

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Screenshots

Hootsuite Enterprise—

Socialbakers Suite

Promoted Post Detection

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Pricing Details

Hootsuite Enterprise

General

Free Trial

—

Free/Freemium Version

—

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

Hootsuite Enterprise Editions & Modules

Hootsuite Enterprise

—

Additional Pricing Details

—

Socialbakers Suite

General

Free Trial

Yes

Free/Freemium Version

—

Premium Consulting/Integration Services

Yes

Entry-level set up fee?

No

Socialbakers Suite Editions & Modules

Socialbakers Suite

Edition

Professional Plan

$201

1. per social profile

Additional Pricing Details

For the Business and Enterprise Plans please request a one-two-one demonstration at socialbakers.com/company/request-demo - Price on request.

Rating Summary