Hootsuite Enterprise vs Socialbakers Suite

• Supports all the following processes very well:
• Property (social media channel) Management,
• Publishing,
• Scheduling,
• Team Workflow,
• Listening/Engagement,
• Mobile Offering (iPhone / iPad apps are very nicely setup and are crucial for us)

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• Monitoring multiple social pages at one place
• Competition Analysis
• Checking health of managed accounts

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• Some integrations to social media channels to be improved. For example, publishing photos to Facebook or G+ is problematic. This is important because posting pictures to Facebook has been shown to be the highest performing engagement metric. The issue is that pictures are posted to a single generic photo album and cannot be posted to photo albums specific to our game titles. Photos are posted in a single place and the timeline suffers as a result. In Google + pictures cannot be posted at all through HootSuite. It just creates a link
• No sharing of posts on FB & G+. Posts to FB from HootSuite cannot be shared.
• Some analytics modules need improvement, such as those for Twitter and G+ Follower counts, and Click Summaries. These are issues HS are currently working on.

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• The ability to run a search for content could be improved
• User management has recently been integrated and could be developped a little

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• Productivity. Scheduling is great. I particularly like the Hootlet button installed in browser. When searching on the Internet, and I want to promote brand / industry content, I click on the button and HootSuite automatically shortens the URL, pulls in the title, etc. This simple thing is a huge time saver. I don’t have to do any cutting and pasting.
• Also the auto-scheduler is a very cool feature. It’s a set and forget thing which allows HootSuite to decide on the best time to push out a tweet. Looking at re-tweets that catch fire, I can say that this works extremely well. Whatever algorithm they have is very effective. Anything auto-scheduled does better than content that is not auto-scheduled. This is kind of amazing. It also allows you to tweak the time (for example, we may not want posts to go out to close to each other).

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• It's still hard to have info about clicks on links towards our website in posts. Impact is more to help us create better engaging content than business objectives.

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