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253 Ratings
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Score 7.8 out of 101
48 Ratings
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Score 7.9 out of 101

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Likelihood to Recommend

Hootsuite Enterprise

Hootsuite is great when there is a team or group that all needs access to the social platforms but would like to have their own various dashboards. It's also useful when used for measuring the impact of social posts that are outgoing. Hootsuite would seem to not be as useful when there is a single person doing all of the posting.
Kevan Gammage profile photo

Socialbakers Suite

SocialBakers is great for scheduling content since it allows you to upload content, add copy, schedule it for a time it will get the most engagement and eyes, and pass it along the approval pipeline for your organization. Additionally, the reporting and analytics tool provides a comprehensive overview of campaigns. I do not recommend SocialBakers for community management. The process is too complicated and takes far longer than other tools available
Laura Martinez profile photo

Feature Rating Comparison

Listening/monitoring

Hootsuite Enterprise
7.2
Socialbakers Suite
7.8
Boolean keyword searches
Hootsuite Enterprise
6.9
Socialbakers Suite
8.5
Filtering out noise/spam
Hootsuite Enterprise
6.2
Socialbakers Suite
7.0
Sentiment analysis
Hootsuite Enterprise
7.3
Socialbakers Suite
8.0
Broad channel coverage
Hootsuite Enterprise
8.4
Socialbakers Suite
7.5

Publishing

Hootsuite Enterprise
8.2
Socialbakers Suite
7.5
Content planning and scheduling
Hootsuite Enterprise
8.8
Socialbakers Suite
7.8
Audience targeting
Hootsuite Enterprise
6.7
Socialbakers Suite
7.0
Content optimization
Hootsuite Enterprise
8.3
Socialbakers Suite
6.8
Workflow management
Hootsuite Enterprise
9.1
Socialbakers Suite
8.3

Engagement

Hootsuite Enterprise
7.6
Socialbakers Suite
6.2
Automated routing and prioritization
Hootsuite Enterprise
7.8
Socialbakers Suite
6.5
Customer interaction histories
Hootsuite Enterprise
7.8
Socialbakers Suite
6.3
Bulk actions
Hootsuite Enterprise
7.2
Socialbakers Suite
5.7

Marketing

Hootsuite Enterprise
8.2
Socialbakers Suite
7.8
Lead generation
Hootsuite Enterprise
7.8
Socialbakers Suite
8.0
Content marketing
Hootsuite Enterprise
8.0
Socialbakers Suite
7.3
Paid media management
Hootsuite Enterprise
8.2
Socialbakers Suite
8.0
Campaigns and promotions
Hootsuite Enterprise
8.8
Socialbakers Suite
8.0

Channel coverage/integration

Hootsuite Enterprise
7.7
Socialbakers Suite
7.2
Twitter
Hootsuite Enterprise
8.5
Socialbakers Suite
6.6
Facebook
Hootsuite Enterprise
8.0
Socialbakers Suite
8.0
LinkedIn
Hootsuite Enterprise
6.4
Socialbakers Suite
5.8
Google+
Hootsuite Enterprise
8.0
Socialbakers Suite
8.0
Instagram
Hootsuite Enterprise
7.7
Socialbakers Suite
7.0
Pinterest
Hootsuite Enterprise
8.5
Socialbakers Suite
7.0
YouTube
Hootsuite Enterprise
6.5
Socialbakers Suite
8.0

Reporting/analytics

Hootsuite Enterprise
7.7
Socialbakers Suite
7.7
Campaign success analytics
Hootsuite Enterprise
7.8
Socialbakers Suite
8.3
Real-time tracking
Hootsuite Enterprise
7.9
Socialbakers Suite
7.2
Competitor analysis
Hootsuite Enterprise
7.3
Socialbakers Suite
7.5

Account management

Hootsuite Enterprise
7.8
Socialbakers Suite
7.3
Role-based user permissions & privileges
Hootsuite Enterprise
8.4
Socialbakers Suite
8.2
Mobile access
Hootsuite Enterprise
7.2
Socialbakers Suite
6.5

Pros

  • Supports all the following processes very well:
  • Property (social media channel) Management,
  • Publishing,
  • Scheduling,
  • Team Workflow,
  • Listening/Engagement,
  • Mobile Offering (iPhone / iPad apps are very nicely setup and are crucial for us)
No photo available
  • Monitoring multiple social pages at one place
  • Competition Analysis
  • Checking health of managed accounts
Kayhan Dural profile photo

Cons

  • Some integrations to social media channels to be improved. For example, publishing photos to Facebook or G+ is problematic. This is important because posting pictures to Facebook has been shown to be the highest performing engagement metric. The issue is that pictures are posted to a single generic photo album and cannot be posted to photo albums specific to our game titles. Photos are posted in a single place and the timeline suffers as a result. In Google + pictures cannot be posted at all through HootSuite. It just creates a link
  • No sharing of posts on FB & G+. Posts to FB from HootSuite cannot be shared.
  • Some analytics modules need improvement, such as those for Twitter and G+ Follower counts, and Click Summaries. These are issues HS are currently working on.
No photo available
  • The ability to run a search for content could be improved
  • User management has recently been integrated and could be developped a little
David Isherwood profile photo

Likelihood to Renew

Hootsuite Enterprise7.9
Based on 36 answers
HootSuite works very well for us and we have recently renewed for another year.
No photo available
Socialbakers Suite7.5
Based on 3 answers
Very satisfied about the output and the reports.
David Arcifa profile photo

Usability

Hootsuite Enterprise8.2
Based on 11 answers
There's always room for improvement (and Hootsuite is always improving), but overall the product is very easy to use. And whenever we get stuck, they provide pre-recorded tutorials, help articles and/or hands-on training.
Tony Pinto profile photo
Socialbakers Suite7.3
Based on 1 answer
Web version is perfect. Lost 2 points because of mobile version that could be optimized.
Boris MERCIER profile photo

Reliability and Availability

Hootsuite Enterprise9.0
Based on 10 answers
Any outages are communicated in advance and have not been a problem. We let our clients know based on communications from HootSuite.Since we operate 24/7 with multiple shifts, planned outages can interfere with our operations, but we can always work around it.
No photo available
No score
No answers yet
No answers on this topic

Performance

Hootsuite Enterprise7.3
Based on 7 answers
Performance is very good considering how much data is being passed back and forth from various social networks (who are likely the bottleneck).
Tony Pinto profile photo
No score
No answers yet
No answers on this topic

Support

Hootsuite Enterprise8.2
Based on 9 answers
• Really great. They are very quick to answer any questions. Our account rep is very responsive. He connects us with right people and issues are generally resolved within 24 hours.
No photo available
Socialbakers Suite7.1
Based on 3 answers
Compared to other vendors that generally charge you for customer support and a not always perfect service, SocialBakers support is included and very efficient.
Boris MERCIER profile photo

Online Training

Hootsuite Enterprise8.0
Based on 5 answers
Would rate it a 10. We received two hours of online training and it was of very high-quality. HootSuite also offers HootSuite University which is an extremely comprehensive training portal with self-paced quizzes, training webinars and videos, best-practice papers, product certification, and access to a network of external experts. This is a fantastic resource.
No photo available
Socialbakers Suite6.0
Based on 1 answer
The online training was fine but, in the end, the best way to learn any product is by actually using it.
Shubhankar Goel profile photo

Implementation

Hootsuite Enterprise8.2
Based on 9 answers
Ensure that all members of the team are committed to participating in the training sessions offered
Jaime Hunt, MS IMC profile photo
Socialbakers Suite9.1
Based on 2 answers
The platform is so easy to understand that no "expensive consulting firm" is necessary to implement it!
Boris MERCIER profile photo

Alternatives Considered

We switched to HootSuite Enterprise due to the outstanding customer service record and their overall approach to our business needs. They provided us with real-time solutions for problems that had plagued us for months while we were at a competitor.
Ryan Whittington profile photo
I needed a better report
Pili Mejia profile photo

Return on Investment

  • Productivity. Scheduling is great. I particularly like the Hootlet button installed in browser. When searching on the Internet, and I want to promote brand / industry content, I click on the button and HootSuite automatically shortens the URL, pulls in the title, etc. This simple thing is a huge time saver. I don’t have to do any cutting and pasting.
  • Also the auto-scheduler is a very cool feature. It’s a set and forget thing which allows HootSuite to decide on the best time to push out a tweet. Looking at re-tweets that catch fire, I can say that this works extremely well. Whatever algorithm they have is very effective. Anything auto-scheduled does better than content that is not auto-scheduled. This is kind of amazing. It also allows you to tweak the time (for example, we may not want posts to go out to close to each other).
No photo available
  • It's still hard to have info about clicks on links towards our website in posts. Impact is more to help us create better engaging content than business objectives.
Alice Peuple profile photo

Screenshots

Pricing Details

Hootsuite Enterprise

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Hootsuite Enterprise Editions & Modules
Hootsuite Enterprise
Additional Pricing Details

Socialbakers Suite

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Socialbakers Suite Editions & Modules
Socialbakers Suite
Edition
Professional Plan
$201
1. per social profile
Additional Pricing Details
For the Business and Enterprise Plans please request a one-two-one demonstration at socialbakers.com/company/request-demo - Price on request.