What users are saying about
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Top Rated
314 Ratings
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Top Rated
2012 Ratings

Hotjar

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Top Rated
314 Ratings
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Score 8.5 out of 100

HubSpot Marketing Hub

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Top Rated
2012 Ratings
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Score 8.6 out of 100

Feature Set Ratings

    Email & Online Marketing

    Hotjar

    Feature Set Not Supported
    N/A
    8.2

    HubSpot Marketing Hub

    82%
    HubSpot Marketing Hub ranks higher in 9/9 features

    WYSIWYG email editor

    N/A
    0 Ratings
    8.2
    82%
    332 Ratings

    Dynamic content

    N/A
    0 Ratings
    7.8
    78%
    332 Ratings

    Ability to test dynamic content

    N/A
    0 Ratings
    8.1
    81%
    309 Ratings

    Landing pages

    N/A
    0 Ratings
    7.7
    77%
    362 Ratings

    A/B testing

    N/A
    0 Ratings
    8.4
    84%
    285 Ratings

    Mobile optimization

    N/A
    0 Ratings
    8.5
    85%
    352 Ratings

    Email deliverability reporting

    N/A
    0 Ratings
    8.5
    85%
    698 Ratings

    List management

    N/A
    0 Ratings
    8.3
    83%
    364 Ratings

    Triggered drip sequences

    N/A
    0 Ratings
    8.1
    81%
    276 Ratings

    Lead Management

    Hotjar

    Feature Set Not Supported
    N/A
    8.0

    HubSpot Marketing Hub

    80%
    HubSpot Marketing Hub ranks higher in 4/4 features

    Lead nurturing

    N/A
    0 Ratings
    8.2
    82%
    355 Ratings

    Lead scoring and grading

    N/A
    0 Ratings
    7.7
    77%
    325 Ratings

    Data quality management

    N/A
    0 Ratings
    8.2
    82%
    331 Ratings

    Automated sales alerts and tasks

    N/A
    0 Ratings
    8.1
    81%
    299 Ratings

    Campaign Management

    Hotjar

    Feature Set Not Supported
    N/A
    7.9

    HubSpot Marketing Hub

    79%
    HubSpot Marketing Hub ranks higher in 2/2 features

    Calendaring

    N/A
    0 Ratings
    7.8
    78%
    305 Ratings

    Event/webinar marketing

    N/A
    0 Ratings
    8.1
    81%
    251 Ratings

    Social Media Marketing

    Hotjar

    Feature Set Not Supported
    N/A
    8.1

    HubSpot Marketing Hub

    81%
    HubSpot Marketing Hub ranks higher in 2/2 features

    Social sharing and campaigns

    N/A
    0 Ratings
    8.1
    81%
    341 Ratings

    Social profile integration

    N/A
    0 Ratings
    8.2
    82%
    331 Ratings

    Reporting & Analytics

    Hotjar

    Feature Set Not Supported
    N/A
    7.9

    HubSpot Marketing Hub

    79%
    HubSpot Marketing Hub ranks higher in 3/3 features

    Dashboards

    N/A
    0 Ratings
    8.0
    80%
    366 Ratings

    Standard reports

    N/A
    0 Ratings
    8.1
    81%
    362 Ratings

    Custom reports

    N/A
    0 Ratings
    7.8
    78%
    325 Ratings

    Platform & Infrastructure

    Hotjar

    Feature Set Not Supported
    N/A
    7.4

    HubSpot Marketing Hub

    74%
    HubSpot Marketing Hub ranks higher in 6/6 features

    API

    N/A
    0 Ratings
    7.8
    78%
    252 Ratings

    Role-based workflow & approvals

    N/A
    0 Ratings
    8.3
    83%
    281 Ratings

    Customizability

    N/A
    0 Ratings
    7.7
    77%
    303 Ratings

    Integration with Salesforce.com

    N/A
    0 Ratings
    7.3
    73%
    228 Ratings

    Integration with Microsoft Dynamics CRM

    N/A
    0 Ratings
    6.5
    65%
    97 Ratings

    Integration with SugarCRM

    N/A
    0 Ratings
    6.8
    68%
    92 Ratings

    Attribute Ratings

    • Hotjar is rated higher in 4 areas: Likelihood to Recommend, Usability, Support Rating, Ease of integration
    • HubSpot Marketing Hub is rated higher in 1 area: Likelihood to Renew

    Likelihood to Recommend

    8.8

    Hotjar

    88%
    104 Ratings
    8.6

    HubSpot Marketing Hub

    86%
    653 Ratings

    Likelihood to Renew

    5.1

    Hotjar

    51%
    2 Ratings
    9.0

    HubSpot Marketing Hub

    90%
    371 Ratings

    Usability

    9.6

    Hotjar

    96%
    6 Ratings
    8.9

    HubSpot Marketing Hub

    89%
    106 Ratings

    Availability

    Hotjar

    N/A
    0 Ratings
    9.1

    HubSpot Marketing Hub

    91%
    50 Ratings

    Performance

    Hotjar

    N/A
    0 Ratings
    8.9

    HubSpot Marketing Hub

    89%
    34 Ratings

    Support Rating

    9.6

    Hotjar

    96%
    4 Ratings
    8.5

    HubSpot Marketing Hub

    85%
    168 Ratings

    In-Person Training

    Hotjar

    N/A
    0 Ratings
    9.1

    HubSpot Marketing Hub

    91%
    8 Ratings

    Online Training

    Hotjar

    N/A
    0 Ratings
    9.1

    HubSpot Marketing Hub

    91%
    26 Ratings

    Implementation Rating

    Hotjar

    N/A
    0 Ratings
    7.3

    HubSpot Marketing Hub

    73%
    98 Ratings

    Configurability

    Hotjar

    N/A
    0 Ratings
    7.3

    HubSpot Marketing Hub

    73%
    2 Ratings

    Ease of integration

    9.0

    Hotjar

    90%
    2 Ratings
    8.9

    HubSpot Marketing Hub

    89%
    5 Ratings

    Product Scalability

    Hotjar

    N/A
    0 Ratings
    7.3

    HubSpot Marketing Hub

    73%
    7 Ratings

    Vendor post-sale

    Hotjar

    N/A
    0 Ratings
    9.1

    HubSpot Marketing Hub

    91%
    3 Ratings

    Vendor pre-sale

    Hotjar

    N/A
    0 Ratings
    9.1

    HubSpot Marketing Hub

    91%
    3 Ratings

    Likelihood to Recommend

    Contentsquare

    Hotjar is good for a first pass at understanding user sentiment or locating potential usability issues. There are features such as "rage clicked" which shows recordings or instances when a user rage clicked or had an issue with your site. Hotjar has also been helpful to launch intercept surveys on mobile, desktop, and app, which not all competitor software allow. Hotjar recordings are fun to watch. "Watching Hotjar like Netflix" is a favorite pastime at work.
    Read full review

    HubSpot

    As I said previously, I was not a fan at the beginning because, like everyone, I don't take change so well. Once I started following leads through HubSpot Marketing Hub, I integrated it with my email and created templates for what I needed, I started to see the positives immediately. My time working was better spent as I eliminated time put in routine tasks. I was able to track all communication in HubSpot Marketing Hub, we created systems in the office assigning tasks to one another and, through HubSpot Marketing Hub, our leads were able to book meetings in my calendar automatically. To be honest, if you are in sales and marketing, I cannot think of scenarios where HubSpot Marketing Hub cannot help. All I would like to say is, when using templates, pay attention to where you send them - you may need some personalization. I would encourage the management of HubSpot Marketing Hub to create short tutorials for beginners like me who need to configure and start using various features: setting up deals, templates, and dashboards.
    Read full review

    Pros

    Contentsquare

    • Heat mapping is great on Hotjar. It is a good place to start when you are looking at the UX & CRO on your website. You can see the % of people clicking on elements on a page, how far they scroll, and mouse movements.
    • Hotjar is great for session recordings. These record the mouse movements, clicks, pages and scrolls of a user in video format. You can watch these to investigate what works well on a site and identify potential roadblocks and bugs.
    • Hotjar is great as it ensures that users details are anonymous; for instance, if you are watching a session recording, you cannot see what a user types in a form field, as Hotjar blanks this out.
    • Hotjar has a poll function, so you can have polls on your website.
    Read full review

    HubSpot

    • All-in-one software - the main thing HubSpot does well is the breadth of functionality.
    • Easy of use - personally, I find it more intuitive than Marketo, which is the other MAP that I know well.
    • Ads - I like that we can drill down on ads by channel, ad group, campaign, and even create and see performance data at each level.
    Read full review

    Cons

    Contentsquare

    • Hotjar is primarily used for web-based experiences. Not that easy to use on mobile apps.
    • I'd love to see Hotjar integrated with Google Analytics for an even deeper view.
    • Hotjar is primarily used by smaller organizations...pricing can get steep quickly for larger organizations.
    Read full review

    HubSpot

    • While Hubspot has added some collaborative tools, I think this could improve. I'd like to see more options to comment on emails and ways of being able to share out changes as well as approval channels.
    • The ability to update ads via the calendar is pretty cumbersome. There's no good way to bulk edit or update. You have go into each one individually.
    • Real time edits would be nice. If you have multiple people working on the same thing, you'll get kicked out and your changes might not be saved.
    Read full review

    Pricing Details

    Hotjar

    Starting Price

    $0 2k pageviews/per day

    Editions & Modules

    Hotjar editions and modules pricing
    EditionModules
    Basic01
    Plus39.002
    Business993

    Footnotes

    1. 2k pageviews/per day
    2. 10k pageviews per day/per month
    3. 20k pageviews per day/per month

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    HubSpot Marketing Hub

    Starting Price

    $50 per month

    Editions & Modules

    HubSpot Marketing Hub editions and modules pricing
    EditionModules
    Pro8901
    Enterprise32002
    Starter503
    Free04

    Footnotes

    1. per month (includes 2,000 contacts)
    2. per month (includes 10,000 contacts)
    3. per month (includes 1,000 contacts)
    4. per month

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    Required

    Additional Details

    Likelihood to Renew

    Contentsquare

    Even though the heat maps and user recordings were useful, our website was significantly slowed down after we installed Hotjar, so much so, that it took over a minute for our blog to load. The data that we gathered was not worth the length that it took our website to load.
    Read full review

    HubSpot

    Our business relies on the HubSpot platform to manage our marketing, sales and CRM processes. HubSpot marketing automation helps us define our activities and streamlines them in a cohesive and efficient way. Without HubSpot, we will have to revert to the 'old way' of doing everything with a variety of disparate systems.
    Read full review

    Usability

    Contentsquare

    So easy and simple to use! Straightforward anyone in the team is able to easily go in and set up anything in Hotjar. The UI is really simple. Whenever you give feedback to Hotjar they continously take on board the feedback and improve the tool.
    Read full review

    HubSpot

    While there are some frustrating things that pop up unexpectedly ("wait... I can't do X?"), I have found HubSpot to be easy to use and extremely helpful to my daily work. The documentation is really good, and when it's not helpful, the support staff have been amazing.
    Read full review

    Reliability and Availability

    Contentsquare

    No answers on this topic

    HubSpot

    They have had issues with system availability over the course of days. Sometimes the system is unusable, other times updates simply take a long time to show up. It's better now but, from a reliaibility standpoint, HubSpot is not Salesforce.com yet. Still great software though.
    Read full review

    Performance

    Contentsquare

    No answers on this topic

    HubSpot

    With all the new features in HubSpot, the system can get a tad slow sometimes... That said, most of the time it is lightning fast and I have no problems. Because most of the integrations are API, they silently work in the background. I have not had trouble with lag due to HubSpot integration
    Read full review

    Support Rating

    Contentsquare

    Hotjar is a SaaS-based company, and as such has a good support service. Users can quickly submit support tickets through Hotjar's online portal. Enterprise customers get access to additional support members and have SLAs to support their larger, more complex needs. Overall, Hotjar is extremely reliable and I've never had to reach out to customer support.
    Read full review

    HubSpot

    During the few times I've needed it, HS support has been accessible, helpful and efficient. Often rolling up their sleeves to make changes for you as opposed to leaving you with a list of instructions to decipher on your own.
    Read full review

    In-Person Training

    Contentsquare

    No answers on this topic

    HubSpot

    I did the 2-day classroom at HubSpot's corporate office in Cambridge. First off, it was amazing to see their corporate office in general. They have such a cool office environment. But it was also great to have the ability to learn in a workshop format with other HubSpot users and meet my Account Manager/ Inbound Marketing Consultant in person.
    Read full review

    Online Training

    Contentsquare

    No answers on this topic

    HubSpot

    I went through Inbound Marketing University in 2006. Great training and helped my transition from traditional (outbound) marketing to inbound marketing that I've been able to apply to a number of businesses from wastewater and water reuse, to professional services and SaaS. Share information of value to build awareness and trust. Answer customers' questions in a transparent way to generate more qualified leads. Understand the difference between a marketing qualified lead and a sales qualified lead and put together a lead nurturing program. Your sales and marketing efforts will see significant ROI.
    Read full review

    Implementation Rating

    Contentsquare

    No answers on this topic

    HubSpot

    My biggest piece of advice for those who are implementing Hubspot is that you need to devote the time up front and learn how to use the product. Once you learn how to use Hubspot, it will be much more effective as well as much easier to use in the long run
    Read full review

    Alternatives Considered

    Contentsquare

    HotJar was selected for a few reasons:
    • Video Capture - HotJars video capture of user sessions is nothing short of amazing. It is so useful (not to mention cool) to see, in real time, how users interact with our software. It makes our jobs so much easier and more enjoyable to get this type of d
    • User Surveys - The ease and flexibility of surveys we can make available on our website are an awesome tool to get additional data.
    • Simple implementation - Adding a very small amount of code to our website gives us the ability to use all of HotJars features without having to touch our code again.
    Read full review

    HubSpot

    Other competing software such as Zoho and Boomtown may have more bells and whistles, but it is too cumbersome and has many parts that only advanced users can operate. With HubSpot, each function is within reach of the average agent. It doesn't overpromise and then makes you feel incompetent when you can't use it all...
    Read full review

    Scalability

    Contentsquare

    No answers on this topic

    HubSpot

    HubSpot is addressing this more and more. Currently you can assign tasks to designated sales teams, which grow as you grow. They've added free baseline products for those just getting started. These and more contribute to the scalability of HubSpot - so I gave it an 8 and am hoping for more in the future!
    Read full review

    Return on Investment

    Contentsquare

    • We have fixed many issues, for example, checkout usability problems with the video recording feature. You can catch bugs and get an overall idea of how a particular page is working.
    • Polls have helped us pair intent with the video sessions, so we can understand better why certain users answered different things. You get greedy and try to ask everything but that won't work. Keep it simple and it will give you small but important insights.
    Read full review

    HubSpot

    • Everything is in one location, making it easy to handle all aspects of client marketing from a single place.
    • Higher ROI and lead response time are seconds. The first contact is always made.
    • There should be better time tracking and form capture on the site. Our website and marketing hubs create virtually eliminate cold calling.
    Read full review

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