What users are saying about
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Top Rated
1622 Ratings
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Top Rated
207 Ratings

HubSpot

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1622 Ratings
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Score 8.5 out of 100

Intercom

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Top Rated
207 Ratings
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Score 8.4 out of 100

Likelihood to Recommend

HubSpot

HubSpot is well suited for many scenarios but the most prominent one in my role is following up with clients and/or prospects. It really helps me keep track of last interactions which includes notes, emails, calls, and meetings. Being able to see previous contact with a person helps me know where I have left off and also how I need to follow up. This is crucial for sales people since it is very difficult to remember all interactions and communications on your own.
Meredith Mackay | TrustRadius Reviewer

Intercom

Intercom is great for companies that have close relationships with customers or who want to have close relationships with customers. It's the ultimate tool for being able to communicate with customers in a personalized way, provide them with real-time answers, as well as allow them to help themselves with knowledge base tools and automated messaging.
Jacob Pitcher | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

HubSpot
8.5
Intercom
WYSIWYG email editor
HubSpot
8.3
Intercom
Dynamic content
HubSpot
8.2
Intercom
Ability to test dynamic content
HubSpot
8.0
Intercom
Landing pages
HubSpot
8.8
Intercom
A/B testing
HubSpot
8.3
Intercom
Mobile optimization
HubSpot
8.5
Intercom
Email deliverability reporting
HubSpot
8.8
Intercom
List management
HubSpot
8.5
Intercom
Triggered drip sequences
HubSpot
8.9
Intercom

Lead Management

HubSpot
8.4
Intercom
Lead nurturing
HubSpot
8.8
Intercom
Lead scoring and grading
HubSpot
8.3
Intercom
Data quality management
HubSpot
8.0
Intercom
Automated sales alerts and tasks
HubSpot
8.5
Intercom

Campaign Management

HubSpot
8.3
Intercom
Calendaring
HubSpot
8.2
Intercom
Event/webinar marketing
HubSpot
8.3
Intercom

Social Media Marketing

HubSpot
8.2
Intercom
Social sharing and campaigns
HubSpot
8.3
Intercom
Social profile integration
HubSpot
8.1
Intercom

Reporting & Analytics

HubSpot
8.5
Intercom
Dashboards
HubSpot
8.3
Intercom
Standard reports
HubSpot
8.6
Intercom
Custom reports
HubSpot
8.7
Intercom

Platform & Infrastructure

HubSpot
8.0
Intercom
API
HubSpot
8.1
Intercom
Role-based workflow & approvals
HubSpot
8.3
Intercom
Customizability
HubSpot
8.3
Intercom
Integration with Salesforce.com
HubSpot
8.2
Intercom
Integration with Microsoft Dynamics CRM
HubSpot
7.7
Intercom
Integration with SugarCRM
HubSpot
7.7
Intercom

Pros

HubSpot

  • Bring sales, marketing, support all together into one platform because they now offer each as it's own hub. You can purchase the ones you need, but they are all available. This is a strength because it follows HubSpot's company goal to help customers succeed and that can only be done when all areas of business succeed.
  • Listening to customers. HubSpot follows its customers' feedback and continues to improve the platform.
  • HubSpot is focused on customer success. You have a team ready to help you with products, support, and success so whether you're big or small or new or seasoned. HubSpot is there to help you succeed and they've done an awesome job of keeping that at their core.
Heather Robinette, MBA | TrustRadius Reviewer

Intercom

  • Intercom splits their chat really well. The chats are able to be split between internal notes and actual sent messages.
  • Tagging works really well in Intercom. You can tag each user and can also tag users in messages/internal notes so they can directly see messages intended for them.
  • Easy documentation management. You are able to find the help docs you need easily even during a chat message.
Anonymous | TrustRadius Reviewer

Cons

HubSpot

  • CRM function was too limited for us to use.
  • Would love to see greater flexibility with reporting dashboards.
  • Would love to be able to use spend/budget data from LinkedIn Ads connection.
  • Doesn't offer integration with CRM and suggested third-party partner was painful to work with.
  • Can't A/B test automated emails-- have to use workaround.
Sean Dunshee | TrustRadius Reviewer

Intercom

  • Targeting messages appropriately
  • We often have several messages compounding on top of each other
  • I'd love if they could notify people who have not marked our announcements/messages/communication as read so that they don't end up having several un-related messages overwhelming them
  • When a thread is continued from a previous questions, I wish it was more obvious that the conversation had already been started with a particular person
Anonymous | TrustRadius Reviewer

Likelihood to Renew

HubSpot

HubSpot 9.9
Based on 371 answers
Our business relies on the HubSpot platform to manage our marketing, sales and CRM processes. HubSpot marketing automation helps us define our activities and streamlines them in a cohesive and efficient way. Without HubSpot, we will have to revert to the 'old way' of doing everything with a variety of disparate systems.
Arun C Devan | TrustRadius Reviewer

Intercom

Intercom 9.0
Based on 4 answers
It's currently a perfect fit for our needs, and we are customer-focused and small. When we grow, we may need to re-evaluate, but our current team finds it easy. Reviewing conversations is simple and allows for great training. The canned replies make service fast and easy. Smart suggestions remove the need to re-write technical walkthroughs and explanations for our FAQ
Ariana Thompson | TrustRadius Reviewer

Usability

HubSpot

HubSpot 9.2
Based on 96 answers
Hubspot shows you what do and makes it easy to find the help articles you need. Over all it shows the system status well. The only issue is when there are syncing issues so you'll have to save often and make sure to refresh so you know your changes synced with the server.
Karen Rust | TrustRadius Reviewer

Intercom

Intercom 9.0
Based on 1 answer
Intercom has really done a great job creating a focused product that provides huge value and is super easy to use. Our entire business group and a few engineering members are using it with no training whatsoever which is super rare for any platform.
Ziv Peled | TrustRadius Reviewer

Reliability and Availability

HubSpot

HubSpot 9.1
Based on 26 answers
We made a decision as an agency to only work with Hubspot. The software is easy to work with, and the support is very good
Jan Beery | TrustRadius Reviewer

Intercom

No score
No answers yet
No answers on this topic

Performance

HubSpot

HubSpot 8.9
Based on 18 answers
With all the new features in HubSpot, the system can get a tad slow sometimes... That said, most of the time it is lightning fast and I have no problems. Because most of the integrations are API, they silently work in the background. I have not had trouble with lag due to HubSpot integration
Carah Counts | TrustRadius Reviewer

Intercom

No score
No answers yet
No answers on this topic

Support Rating

HubSpot

HubSpot 9.9
Based on 82 answers
I had a pretty serious programming issue in my onboarding period. I called and got to someone within 10 minutes. Their hold music was not elevator music, it was Andy Grammer's latest hits which made it seem like less time. They took note of the issue, tried what they knew, and then said they would work on the issue and be in touch soon. The issue was resolved within a day! And they were so pleasant to work with
Hillary Johns | TrustRadius Reviewer

Intercom

Intercom 7.2
Based on 4 answers
We received an almost immediate response, however, despite the issue being quite urgent and stating that, we did not receive an update for almost an entire day. When we requested an update, we were told that this was due to time differences between the person that received the request and us. The timely nature of support should not be dependent on a single person
George Markou | TrustRadius Reviewer

In-Person Training

HubSpot

HubSpot 9.1
Based on 8 answers
I did the 2-day classroom at HubSpot's corporate office in Cambridge. First off, it was amazing to see their corporate office in general. They have such a cool office environment. But it was also great to have the ability to learn in a workshop format with other HubSpot users and meet my Account Manager/ Inbound Marketing Consultant in person.
Carah Counts | TrustRadius Reviewer

Intercom

No score
No answers yet
No answers on this topic

Online Training

HubSpot

HubSpot 9.1
Based on 26 answers
I went through Inbound Marketing University in 2006. Great training and helped my transition from traditional (outbound) marketing to inbound marketing that I've been able to apply to a number of businesses from wastewater and water reuse, to professional services and SaaS. Share information of value to build awareness and trust. Answer customers' questions in a transparent way to generate more qualified leads. Understand the difference between a marketing qualified lead and a sales qualified lead and put together a lead nurturing program. Your sales and marketing efforts will see significant ROI.
Tom Smith | TrustRadius Reviewer

Intercom

No score
No answers yet
No answers on this topic

Implementation Rating

HubSpot

HubSpot 7.3
Based on 51 answers
My biggest piece of advice for those who are implementing Hubspot is that you need to devote the time up front and learn how to use the product. Once you learn how to use Hubspot, it will be much more effective as well as much easier to use in the long run
Andrew Driscoll | TrustRadius Reviewer

Intercom

Intercom 10.0
Based on 2 answers
Super easy implementation, no issues whatsoever, I can say I envy this part of Intercom
Ziv Peled | TrustRadius Reviewer

Alternatives Considered

HubSpot

We migrated from Marketo to HubSpot and noticed a difference nearly right away. Gone were hours of putting a campaign together through multiple folders only to have Marketo display the rainbow wheel of death and have the campaign disappear with all of your work. Additionally, we didn't need to have a full-time code on staff to generate beautiful and compelling email templates or landing pages. Working hand-in-hand, our new campaigns generated lead flow that helped our team deliver best-ever results and directly impact the bottom line.
Romy Ribitzky | TrustRadius Reviewer

Intercom

SnapEngage allows you to:
  1. Customize CSAT/CES/NPS scores and questions from your customers about your agents.
  2. Automatically import chats to your CRM.
SnapEngage is not a perfect tool but also allows easy stipulation-setting for when the chats should appear on different web pages. It also tracks these stats once they are live on the site.
Anonymous | TrustRadius Reviewer

Scalability

HubSpot

HubSpot 7.3
Based on 7 answers
While HubSpot initially, seven years ago, seemed built for SMBs it appears they have scaled their solution for larger enterprises. I do not have experience sending out 10 million-plus emails per month so I don't know how HubSpot would handle that. However, I do know that some other marketing automation platforms have had trouble with such scale. As such, I suggest HubSpot have one of it's enterprise customers share data on the length of time it takes to send out 1 million emails. Are we talking minutes, hours or days? Then decide what's right for you based on your business needs.
Tom Smith | TrustRadius Reviewer

Intercom

No score
No answers yet
No answers on this topic

Return on Investment

HubSpot

  • For our customers and us: High Lead Conversion
  • For our customers and us: More business from digital channels
  • For our customers and us: Shorter salescykles
  • For our customers and us: ROI faster
  • For our customers and us: Heighten Brand loyalty and customer sharing.
Sara Larsen | TrustRadius Reviewer

Intercom

  • We've seen an increase in number of registrations for webinars by advertising them in-app using intercom.
  • Greater awareness of product releases which has help reduce frustration and promote satisfaction and ultimately stickiness to product.
  • Greater number of leads because visitors to website are more likely to submit a query in a chat box than send a direct email.
Nikhil George | TrustRadius Reviewer

Screenshots

Pricing Details

HubSpot

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required

HubSpot Editions & Modules

Edition
Pro$8001
Enterprise$3,2002
Starter$503
Free$04
  1. per month (includes 1,000 contacts)
  2. per month (includes 10,000 contacts)
  3. per month (includes 1,000 contacts)
  4. per month
Additional Pricing Details

Intercom

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Intercom Editions & Modules

Additional Pricing Details

Rating Summary

Add comparison