LeadIQ vs. ZoomInfo Sales

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
LeadIQ
Score 7.2 out of 10
N/A
LeadIQ is a prospecting platform that helps outbound sales teams build pipeline through contact data, a AI cold email writing assistant, contact and account tracking for job changes, and CRM enrichment, all integrated into sales tools used daily.
$0
per month per user
ZoomInfo Sales
Score 8.1 out of 10
N/A
ZoomInfo SalesOS is a modern go-to-market platform for B2B companies. SalesOS helps find buyers based on an Ideal Customer Profiles (ICP), advanced company attributes, and accurate contact information in B2B. It is used to identify the next customer using data-driven insights and buying signals that reveal companies that are ready to buy.N/A
Pricing
LeadIQZoomInfo Sales
Editions & Modules
Free
$0
per month per user
Essential
$39
per month per user
Pro
$79
per month per user
Enterprise
Ask Sales
No answers on this topic
Offerings
Pricing Offerings
LeadIQZoomInfo Sales
Free Trial
YesYes
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
LeadIQZoomInfo Sales
Considered Both Products
LeadIQ
Chose LeadIQ
None of these products are great in relation to accurate data. SignalHire was surprisingly better but only just. Lusha is grossly overpriced and ZoomInfo are purely out to make as much off unsuspecting customers as they can - originally pitched $15000 and when we refused the …
Chose LeadIQ
LeadIQ has more accurate contact information that is real and up to date. ZoomInfo's extension is very buggy and sometimes requires me to restart my extension and browser Better customer service with LeadIQ.
Chose LeadIQ
SellHack and LeadIQ are very similar products, with some subtle differences. As mentioned, our team no longer uses LeadIQ, but rather a combination of SellHack and ZoomInfo. I will say that LeadIQ is a "hybrid" of these two tools, but I would still take ZoomInfo over LeadIQ …
Chose LeadIQ
LeadIQ is great because it's a really lightweight and easy-to-use solution. It's fast and has a good amount of contact information.

ZoomInfo is more robust, which means it has more information--both contact info and other relevant info like news, revenue info, etc. Having said …
Chose LeadIQ
I have also used ZoomInfo. ZoomInfo is a great tool. I wish it had the quick workflow that LeadIQ naturally has. There is no easy way to import a list into your sales enablement platform with ZoomInfo. However, the data that ZoomInfo has is often very accurate and is well …
Chose LeadIQ
There are companies that specialize in many things in this vertical, but I feel like the quality of data that we have experienced with LeadIQ is on par, if not better, than the other companies that we looked at. Our reps don't get bogged down with a lot of metadata as well, …
Chose LeadIQ
I prefer LeadIQ because of the way it interacts with LinkedIn. That is really great. However, the accuracy of the data falls short of ZoomInfo. Our team uses both, consistently, and between the two we have a sound arsenal at our fingertips to reach out and contact the people …
Chose LeadIQ
LeadIQ gives you the best bang for your buck and ROI.
Chose LeadIQ
The other solutions are too expensive and their data isn't as accurate. Also, the tool isn't as easy to use in comparison to LeadIQ.
Chose LeadIQ
LeadIQ is much more feature-rich than alternatives. The fact that you can capture to existing accounts as contacts are huge and saves a great deal of time. The Chrome Extension is much less intrusive than Lead411's. I still use Lead411 pretty regularly though. I find myself …
Chose LeadIQ
Choosing a data provider is likely quite different in every industry. Where some excel, I'm sure others fall short. I have found that the quality of the data is great and the interface to collect it is foolproof. The integrations to systems like SalesForce and SalesLoft are …
Chose LeadIQ
They do very similar things. I would say that whichever tool you are using, you are going to be getting a very similar user experience. The integrations with other platforms is similar in some sense. LeadIQ is a more cost-effective option than ZoomInfo. Sometimes ZoomInfo
ZoomInfo Sales
Chose ZoomInfo Sales
SO MUCH BETTER. When prospecting with LeadIQ, I can find 50 contacts and 19 of them will be bounced emails. Only about 4 will have phone numbers and of those 4 I find that generally only one is good (these numbers were from my last cadence/sequence I set up, and these were my …
Chose ZoomInfo Sales
The data provided by ZoomInfo is consistently more accurate than LeadIQ, and provides me a wider array of data than LinkedIn. Given that LinkedIn is a voluntary format where employees have to create a profile to be included, it will always have a lesser amount of data. …
Chose ZoomInfo Sales
Prior to ZoomInfo, we used LeadIQ which was a great product too but to us seemed more limited than ZoomInfo as far as the search functionality and database. We also used list services like Databees and Growlabs which were just basically busy work for our reps as there was so …
Chose ZoomInfo Sales
We use LeadIQ alongside ZoomInfo, and it gives us the best of both worlds. LeadIQ has much lower data quality, but it is also easier for my flow when it comes to downloading people into Salesforce. LeadIQ is terrible for phone numbers, and the emails are less accurate, so …
Chose ZoomInfo Sales
I was not involved in the decision process. I did not get to see any of the other options other than hearing a name or 2. I know they looked at LeadIQ but I do not know how the depth of data compares to ZoomInfo. ZoomInfo has been great for us though.
Chose ZoomInfo Sales
Compared to LeadIQ, ZoomInfo is far more advanced and helpful for our team. LeadIQ does not allow for the same level of efficiency when bulk exporting leads or integrating into Chrome. Relative to sales navigator, we found that LinkedIn provides almost no contact info on leads …
Chose ZoomInfo Sales
Their integration into Salesforce is very good and allows for less time spent in the platform if set up and mapped accurately. Having the ability to set up automatic refreshes that are providing trustworthy data is a big one for me. We have evaluated other tools that take too …
Chose ZoomInfo Sales
While meeting with other vendors, many of them use Zoom as the golden benchmark which to compare themselves upon. Most of the time they claim they are only marginally worse for their accuracy, but in reality, I have found that this is not true. In the Oil and Gas World, Zoom …
Chose ZoomInfo Sales
ZI is best in class and it's apparent that ZI is the best when doing this evaluation.
Chose ZoomInfo Sales
ZoomInfo's offering stacks up well against competitive offerings because they have everything we needed -- accurate data, list building tools, buyer intent data and scoring. It was an easy choice.
Chose ZoomInfo Sales
I've used other tools before, and even 3rd party consultants to generate leads, but nothing is as rich and accurate as ZoomInfo.
Chose ZoomInfo Sales
Quality and depth of data is much more accurate/extensive but the workflow for syncing contacts is a lot more time consuming.
Chose ZoomInfo Sales
ZoomInfo is much better than all of the other tools that we have used here at Hootsuite. ZoomInfo has great accuracy for contact and industry data. ZoomInfo also downloads leads faster, crashes less and is much faster overall as a tool. Finally, ZoomInfo has a very customer …
Chose ZoomInfo Sales
ZoomInfo was selected because we partner with them directly with our tool Geopointe. It was the most logical data solution to use. And it is definitely the best after testing many other data providers.
Top Pros

No answers on this topic

Top Cons

No answers on this topic

Features
LeadIQZoomInfo Sales
Prospecting
Comparison of Prospecting features of Product A and Product B
LeadIQ
6.1
9 Ratings
21% below category average
ZoomInfo Sales
7.8
660 Ratings
3% above category average
Advanced search5.18 Ratings8.0653 Ratings
Identification of new leads5.89 Ratings7.8615 Ratings
List quality4.89 Ratings7.3641 Ratings
List upload/download8.18 Ratings8.0604 Ratings
Ideal customer targeting7.07 Ratings7.7608 Ratings
Load time/data access6.29 Ratings7.9631 Ratings
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
LeadIQ
5.7
9 Ratings
28% below category average
ZoomInfo Sales
7.7
654 Ratings
2% above category average
Contact information4.99 Ratings7.4653 Ratings
Company information6.49 Ratings7.8649 Ratings
Industry information5.68 Ratings7.9624 Ratings
Data Augmentation & Lead Qualification
Comparison of Data Augmentation & Lead Qualification features of Product A and Product B
LeadIQ
6.2
9 Ratings
17% below category average
ZoomInfo Sales
7.5
640 Ratings
2% above category average
Lead qualification process6.45 Ratings8.052 Ratings
Smart lists and recommendations5.25 Ratings7.452 Ratings
Salesforce integration7.96 Ratings8.3436 Ratings
Company/business profiles6.26 Ratings7.6607 Ratings
Alerts and reminders7.54 Ratings7.4408 Ratings
Data hygiene4.18 Ratings6.6577 Ratings
Automatic data refresh6.66 Ratings6.8496 Ratings
Tags6.85 Ratings7.5433 Ratings
Filters and segmentation5.54 Ratings7.9586 Ratings
Sales Intelligence Email Features
Comparison of Sales Intelligence Email Features features of Product A and Product B
LeadIQ
6.3
2 Ratings
18% below category average
ZoomInfo Sales
6.4
210 Ratings
16% below category average
Sales email templates6.02 Ratings6.8207 Ratings
Append emails to records6.52 Ratings5.925 Ratings
Best Alternatives
LeadIQZoomInfo Sales
Small Businesses
Lead411
Lead411
Score 9.1 out of 10
Lead411
Lead411
Score 9.1 out of 10
Medium-sized Companies
Lead411
Lead411
Score 9.1 out of 10
Lead411
Lead411
Score 9.1 out of 10
Enterprises
D&B Hoovers
D&B Hoovers
Score 8.8 out of 10
D&B Hoovers
D&B Hoovers
Score 8.8 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
LeadIQZoomInfo Sales
Likelihood to Recommend
5.3
(19 ratings)
8.1
(681 ratings)
Likelihood to Renew
9.0
(1 ratings)
7.5
(16 ratings)
Usability
-
(0 ratings)
8.7
(4 ratings)
Support Rating
7.7
(10 ratings)
8.0
(3 ratings)
Ease of integration
-
(0 ratings)
7.6
(48 ratings)
User Testimonials
LeadIQZoomInfo Sales
Likelihood to Recommend
LeadIQ
  1. Outbound Demand Generation: Self Sourcing leads for prospecting can be a challenge for any outbound team. It was even for us, and when we were doing it manually through LinkedIn and finding emails through email hunter extension. The task was cumbersome and time-taking, and painful. Having something like LeadIQ was magical for the Outbound team when it came to self-sourcing our own contacts and accounts, from our TAM.
  2. TAT for Prospecting decreases: Since sourcing of leads and accounts becomes much more efficient. Reps spend more time on the ground and phone and less time on the CRM. This was again a challenge for us in the past, but we have capitalized on LeadIQ and made our "spending time on the ground" metric much better.
Read full review
ZoomInfo
ZoomInfo is well-suited for sales and marketing teams. The sales team can use it for research and prospecting, while marketing can use it for nurturing new prospects or previously prospected ones.Overall, ZoomInfo is a tool tailor-crafted for business and sales development teams. It helps them approach new prospects every day, even when contact numbers are not readily available.
Read full review
Pros
LeadIQ
  • Once set up, it's super easy. Just click a button and capture the lead.
  • Love that you can capture as a contact instead of a lead and that it will attach to an existing account in Salesforce based on a fuzzy match with Company Name.
  • Love that you can capture data from a lead search list in Sales Navigator, not just from the person's profile page. So you can capture multiple people at a time.
  • I really like that I can see all the related objects that a given contact might have in SFDC. Lead and/or contact records (even with a company mismatch if it's an old record), accounts, and opportunities.
Read full review
ZoomInfo
  • Zoominfo provides us scoops regarding any new upcoming project or pain points (difficulties) facing by certain companies which helps a lot in our business to contact such companies.
  • Zoominfo gives us the exaction info such as email address, Direct or Cell phone number of particular contact which we want and we don't get anywhere except zoominfo
  • Zoominfo has huge database. Intent is one of the favorite section where we get the exact info about the companies/industries which we want
  • Zoominfo Connects with Hubspot which is another benefit for us to add any specific contact directly to our HubSpot app.
Read full review
Cons
LeadIQ
  • Rocky start to using it - but good follow up with customer service.
  • It can create duplicates in salesforce sometimes which is a headache for some departments who require salesforce to be our pure data source.
  • Sometimes the numbers aren't correct for the right individual - it gets numbers from wrong people with the same name - this has only happened a couple of times, very rare.
Read full review
ZoomInfo
  • For initial users, the system can be a little overwhelming. A ZoomInfor SalesOS Basics guide could be beneficial to keep new users from feeling lost amongst all the options.
  • Clearer instructions on how to set targeted search parameters for inbound information would be beneficial.
Read full review
Likelihood to Renew
LeadIQ
We have been very happy with LeadIQ for the past several years. They have quality data at a fair price and that is the most important thing for us. Their product continues to grow and expand and they are great to work with from a customer experience point of view.
Read full review
ZoomInfo
With the combined resources of crowdsorced info on both data.com as well as the immediacy of info on LinkedIn, as well as intel on Hoovers, information provided on ZoomInfo is more readily available if you have the time to invest in looking for it. However, at the pace we do business, having a "one stop shop" for information is very convenient. On efficiency alone, ZoomInfo is worth the price of subscription considering our business model.
Read full review
Usability
LeadIQ
No answers on this topic
ZoomInfo
ZoomInfo is my go to service. This connected with Linkedin Recruiter has been an amazing tool to use in gaining some very useful and strong connections
Read full review
Support Rating
LeadIQ
I have yet to contact LeadIQ regarding support for the tool. Usability is pretty straight forward, and I was trained well to use the tool properly. I am giving the rating of a five since I can not say I have had contact with the support team.
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ZoomInfo
I would give it a higher rating but they keep changing our account managers.
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Alternatives Considered
LeadIQ
The user experience and design of the platform + the data health were far superior to UpLead and the other tools I demoed. I was also impressed by the pricing structure and the ability for me to pick and choose my plan or customize based on the sales team numbers and team capacity.
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ZoomInfo
The size of data base, the bounce rate and accuracy. The extra features that you can have and the customer service. Whenever I have a question or help with something, my account manager is always available to help. And most importantly, the difference was the price. Although Zoominfo is not cheapest, it is the best value for your money.
Read full review
Return on Investment
LeadIQ
  • So far not a happy customer. We have had a few positive results but for the most part, all phone numbers are relatively inaccurate or they are personal numbers scraped from LinkedIn. When calling a personal number, people are surprised and find it intrusive.
  • We would not recommend this service until it invests more into correct corporate switchboard numbers at the bare minimum. Currently, these are often incorrect.
Read full review
ZoomInfo
  • Negative - In my experience, exports error but credits deduct. Trying to get these credits back, good luck getting a customer service rep to assist.
  • Negative - In my experience, information provided for 0-5 employee companies inaccurate
  • Negative - In my opinion, due to not being able to get the information and not honoring their guarantee, no revenue goals were met.
  • Negative - I feel, for this size prospect, there is no time savings. You will still need to manually research the company on other sites or by cold calling to get the missing information.
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ScreenShots

LeadIQ Screenshots

Screenshot of Teams can send the right message, to the right person, at the right time to break through the noise and build more sales pipeline.Screenshot of Patented AI technology that can generate tailored cold emails with just a few clicks. Supports personalized cold outreach at scale to improve reply rates and meetings booked.Screenshot of Locates emails and mobile phones for ideal buyers, and sends them to systems of record.Screenshot of Keeps tabs on key accounts by sending notifications when job changes occur in a daily feed.Screenshot of Salesforce enrichment tool that helps to keep the user's system of record accurate, while improving speed to lead on inbound leads.