What users are saying about
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Top Rated
1863 Ratings
Top Rated
1597 Ratings

Mailchimp

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Top Rated
1863 Ratings
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Score 8.2 out of 100
Top Rated
1597 Ratings
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Score 8.2 out of 100

Likelihood to Recommend

Mailchimp

Mailchimp is well suited to a situation where you have a stable or known set of recipients to whom you will be sending email updates on a regular basis. Mailchimp is well suited to situations where a lot of information needs to be sent to a lot of different people and organizations at specified times in the future.Mailchimp is not appropriate for one-to-one communication - the higher the scale of interactions from 1 to many the better the software performs.
Alfred Brock | TrustRadius Reviewer

Tableau Desktop

It helps us to visualize and understand data. Helps in business analysis, predict market trends. Caters to the needs of an organization. Can be integrated with different kinds of data sources like Excel, CSV, different kinds of databases like Microsoft SQL Server, MySQL, Oracle. On the other hand, need some understanding of statistics to use this software, cannot retrieve previous versions of the same file created. So, version management is a problem. Left joins cannot be created during data loading. These need to be created separately using blends.
Ron Rothstain | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Mailchimp
8.1
Tableau Desktop
WYSIWYG email editor
Mailchimp
8.5
Tableau Desktop
Dynamic content
Mailchimp
7.8
Tableau Desktop
Ability to test dynamic content
Mailchimp
7.9
Tableau Desktop
Landing pages
Mailchimp
7.6
Tableau Desktop
A/B testing
Mailchimp
7.8
Tableau Desktop
Mobile optimization
Mailchimp
8.6
Tableau Desktop
Email deliverability reporting
Mailchimp
8.8
Tableau Desktop
List management
Mailchimp
8.3
Tableau Desktop
Triggered drip sequences
Mailchimp
7.7
Tableau Desktop

Lead Management

Mailchimp
9.2
Tableau Desktop
Lead nurturing
Mailchimp
6.9
Tableau Desktop
Lead scoring and grading
Mailchimp
10.0
Tableau Desktop
Data quality management
Mailchimp
10.0
Tableau Desktop
Automated sales alerts and tasks
Mailchimp
10.0
Tableau Desktop

Campaign Management

Mailchimp
10.0
Tableau Desktop
Calendaring
Mailchimp
10.0
Tableau Desktop
Event/webinar marketing
Mailchimp
10.0
Tableau Desktop

Social Media Marketing

Mailchimp
10.0
Tableau Desktop
Social sharing and campaigns
Mailchimp
10.0
Tableau Desktop
Social profile integration
Mailchimp
10.0
Tableau Desktop

Reporting & Analytics

Mailchimp
7.8
Tableau Desktop
Dashboards
Mailchimp
7.7
Tableau Desktop
Standard reports
Mailchimp
8.2
Tableau Desktop
Custom reports
Mailchimp
7.4
Tableau Desktop

Platform & Infrastructure

Mailchimp
8.5
Tableau Desktop
API
Mailchimp
9.0
Tableau Desktop
Role-based workflow & approvals
Mailchimp
10.0
Tableau Desktop
Customizability
Mailchimp
6.4
Tableau Desktop
Integration with Salesforce.com
Mailchimp
8.5
Tableau Desktop
Integration with Microsoft Dynamics CRM
Mailchimp
8.5
Tableau Desktop
Integration with SugarCRM
Mailchimp
8.5
Tableau Desktop

BI Standard Reporting

Mailchimp
Tableau Desktop
8.5
Pixel Perfect reports
Mailchimp
Tableau Desktop
8.3
Customizable dashboards
Mailchimp
Tableau Desktop
9.2
Report Formatting Templates
Mailchimp
Tableau Desktop
8.0

Ad-hoc Reporting

Mailchimp
Tableau Desktop
8.2
Drill-down analysis
Mailchimp
Tableau Desktop
8.6
Formatting capabilities
Mailchimp
Tableau Desktop
8.4
Integration with R or other statistical packages
Mailchimp
Tableau Desktop
7.9
Report sharing and collaboration
Mailchimp
Tableau Desktop
8.2

Report Output and Scheduling

Mailchimp
Tableau Desktop
8.6
Publish to Web
Mailchimp
Tableau Desktop
8.6
Publish to PDF
Mailchimp
Tableau Desktop
8.9
Report Versioning
Mailchimp
Tableau Desktop
8.5
Report Delivery Scheduling
Mailchimp
Tableau Desktop
8.7
Delivery to Remote Servers
Mailchimp
Tableau Desktop
8.4

Data Discovery and Visualization

Mailchimp
Tableau Desktop
8.3
Pre-built visualization formats (heatmaps, scatter plots etc.)
Mailchimp
Tableau Desktop
8.2
Location Analytics / Geographic Visualization
Mailchimp
Tableau Desktop
8.7
Predictive Analytics
Mailchimp
Tableau Desktop
8.1

Access Control and Security

Mailchimp
Tableau Desktop
8.4
Multi-User Support (named login)
Mailchimp
Tableau Desktop
8.6
Role-Based Security Model
Mailchimp
Tableau Desktop
8.4
Multiple Access Permission Levels (Create, Read, Delete)
Mailchimp
Tableau Desktop
8.2
Single Sign-On (SSO)
Mailchimp
Tableau Desktop
8.5

Mobile Capabilities

Mailchimp
Tableau Desktop
8.2
Responsive Design for Web Access
Mailchimp
Tableau Desktop
8.5
Dedicated iOS Application
Mailchimp
Tableau Desktop
8.0
Dedicated Android Application
Mailchimp
Tableau Desktop
8.0
Dashboard / Report / Visualization Interactivity on Mobile
Mailchimp
Tableau Desktop
8.4

Application Program Interfaces (APIs) / Embedding

Mailchimp
Tableau Desktop
7.9
REST API
Mailchimp
Tableau Desktop
8.1
Javascript API
Mailchimp
Tableau Desktop
8.2
iFrames
Mailchimp
Tableau Desktop
7.5
Java API
Mailchimp
Tableau Desktop
7.9
Themeable User Interface (UI)
Mailchimp
Tableau Desktop
8.3
Customizable Platform (Open Source)
Mailchimp
Tableau Desktop
7.8

Pros

Mailchimp

  • Easy to use and updates to application have been very customer focused.
  • Love the amount of services you receive from them at absolutely no cost to you. You can add up to 2,000 subscribers for free.
  • Compatibility with our CRM and Hubspot which enables us to target our email marketing efforts.
  • Great customer service. Any time issues arose or questions needed to be addressed, their customer service team was very responsive and helpful.
  • Outstanding email analytics which allows us to measure many metrics for our email marketing campaign.
Ron Rothstain | TrustRadius Reviewer

Tableau Desktop

  • With Tableau you do not need to have technical knowledge to do the data integration and you get a quick response of what you are looking for, being your visualization of high quality.
  • We can say that it is free software and it is not a limited version
Yusmelys Lopez | TrustRadius Reviewer

Cons

Mailchimp

  • Phone support. While the chat function is extremely effective, it can be helpful with certain questions to speak with someone over the phone.
  • I'd like the ability to unsubscribe someone to all campaigns. Currently, if someone unsubscribes to a campaign, they will never receive that exact campaign again. But if their email address is on multiple lists or gets added on another list by someone who is unaware that they unsubscribed, that person will receive another email. Many recipients have been angered by this, telling me that the unsubscribed - which they did - but I have to explain that the process is not universal, and sometimes we forget to include the "exclude" list.
  • The payment structure goes by the number of email addresses that are stored on Mailchimp, so to stay below a certain billing threshold, I have to periodically delete lists of stored email addresses. This gets to be cumbersome because I regularly need to delete and re-upload many of the same lists of people.
Jason Carlage | TrustRadius Reviewer

Tableau Desktop

  • Tableau is ill-suited to work with SSAS cubes, at least when you are used to analysis within Microsoft tools
  • Data preparation is not up-to-par with other leading vendor tools (although can be improved through Alteryx if you have access to it)
  • The ease-of-use is true for basic analysis, but rapidly gives way to a steep learning curve with more complex queries or when the business context is more mathematics oriented
Charles Saulnier | TrustRadius Reviewer

Likelihood to Renew

Mailchimp

Mailchimp 9.4
Based on 48 answers
Love the product! Easy to use -create fabulous e-mails for our clients which met their needs! Enjoyed using the tools and creating a report for the sales and marketing teams that we work for which helped sharpen their focus and increase their revenue!
Valie Robbins | TrustRadius Reviewer

Tableau Desktop

Tableau Desktop 8.9
Based on 39 answers
Because right now its the best option out there (disclosure: I haven't used Qlikview or some of the other direct competitors of Tableau). The big investment is in Tableau Server not desktop. For the cost of the license of Tableau desktop, its a pretty good deal. You can hook it up to pretty much any data source easily. You can easily share the visualizations with your team/colleagues easily. Tableau Desktop is generally easy to use for business users. But the more advanced stuff is better suited for a analyst or someone with a IT/CS background.
Mashhood Syed | TrustRadius Reviewer

Usability

Mailchimp

Mailchimp 8.5
Based on 137 answers
The interface is really easy to use. The email editor works great and helps smooth out the issues you have when creating emails for the many different email clients out there. It's also easy to schedule and deploy emails within the platform. Email reporting is also great.
Mike Muller | TrustRadius Reviewer

Tableau Desktop

Tableau Desktop 8.9
Based on 23 answers
I am really a fan of tableau for its quick setup, data connection, dashboard creation time and very easy to use UI.As i have used multiple Bi tools like QlikView and SAP BO, i can say all other tools take really long time in performing above functionalities except QlikView which is really fast in term of performing analysis.
Chandra Bhanu Pratap Singh | TrustRadius Reviewer

Reliability and Availability

Mailchimp

Mailchimp 10.0
Based on 8 answers
I have, in the 4+ years that I've used Mailchimp, never seen an issue that restricted the use of their software/tools. I don't know of a single time when they're system crashed or went down. I could be wrong, but I honestly haven't experienced any issues with outages, errors or unplanned downtime
Ben Caplan | TrustRadius Reviewer

Tableau Desktop

Tableau Desktop 8.0
Based on 10 answers
When used as a stand-alone tool, Tableau Desktop has unlimited uptime, which is always nice. When used in conjunction with Tableau Server, this tool has as much uptime as your server admins are willing to give it. All in all, I've never had an issue with Tableau's availability.
Brad Llewellyn | TrustRadius Reviewer

Performance

Mailchimp

Mailchimp 10.0
Based on 10 answers
I haven't noticed any slow speeds from Mailchimp or their tools. I think the landing pages load quickly and look nice. The email reports and editing operates smoothly and doesn't take time to load. Additionally, when I use Mailchimp in conjunction with Zapier + Hubspot I don't notice any drag between any of these tools
Ben Caplan | TrustRadius Reviewer

Tableau Desktop

Tableau Desktop 6.1
Based on 9 answers
Tableau's connections to third-party sources can be somewhat slow due to the time required to speak to a source over a network. However, if you properly utilize Tableau's Data Source Extracts, then the speed is incredible. On the other hand, Tableau makes it very easy for the user to put too much data into one dashboard, which can impact performance. All in all, if you use the tool properly, speed should not be a concern.
Brad Llewellyn | TrustRadius Reviewer

Support Rating

Mailchimp

Mailchimp 10.0
Based on 16 answers
The customer support clients really know about their tool and they were able to help my with all of my questions and problems, which over the years were quite a few. They're even motivated enough to drop a funny line here and there which perfectly matches their corporate language on the website.
Fabian Kuhn | TrustRadius Reviewer

Tableau Desktop

Tableau Desktop 9.0
Based on 16 answers
I still haven't found something that stumped me for long. The company materials are first-rate and their seems to be a natural affinity among the professionals using the product. It seems there are many who want to help those that are following them onto the platform. I've never noticed any condescension to new users or obvious questions in the forums or my personal exchanges.
David Fickes | TrustRadius Reviewer

In-Person Training

Mailchimp

No score
No answers yet
No answers on this topic

Tableau Desktop

Tableau Desktop 9.4
Based on 4 answers
It is admittedly hard to train a group of people with disparate levels of ability coming in, but the software is so easy to use that this is not a huge problem; anyone who can follow simple instructions can catch up pretty quickly.
Jon Boeckenstedt | TrustRadius Reviewer

Online Training

Mailchimp

No score
No answers yet
No answers on this topic

Tableau Desktop

Tableau Desktop 8.0
Based on 4 answers
The training for new users are quite good because it covers topic wise training and the best part was that it also had video tutorials which are very helpful
Chandra Bhanu Pratap Singh | TrustRadius Reviewer

Implementation Rating

Mailchimp

Mailchimp 8.8
Based on 40 answers
It's pretty easy to get up and running! There's a slight learning curve on a few things, but once you find where everything is located, you can import your list and send your first email. It really makes our clients feel great to see how quickly they can get that first email out.
Vicki Lesage | TrustRadius Reviewer

Tableau Desktop

Tableau Desktop 8.0
Based on 35 answers
Time needs to be spent ahead of implementation to make sure data sources are set up and ready. Consultants need to understand the data sources and the goals before setting foot on-site. Installation is easy, learning to use it takes time. The training resources available are great.
Phillip Smith | TrustRadius Reviewer

Alternatives Considered

Mailchimp

The automation features in Mailchimp vastly outrank any other mail service I've tried so far, and seeing as we often try and teach our clients how to utilize it, I also really appreciate their deep and constantly updated tutorials and documentation. Whenever I've had an issue or problem their support staff, whether over chat or phone have been really helpful and invested in helping solve the issue.
Maria Clara Daly | TrustRadius Reviewer

Tableau Desktop

When we first looked at getting a visualization software for analytics we looked into two options Microsoft Power BI and Tableau Desktop, and even though Power BI is more cost-effective we decided to go with Tableau Desktop as it had more options that we are looking for such as free reader and Tableau Server and offers a very comprehensive and simple interface that is easier to learn for new staff.
Clinton Shields | TrustRadius Reviewer

Scalability

Mailchimp

Mailchimp 9.3
Based on 4 answers
Mailchimp over the years I've used it has grown in leaps and bounds. They have added so many additional features than were previously available. They are truly an all-in-one marketing platform now.If you're a small operation and just want to add email to your marketing efforts, they're there for you. If you're a larger operation and want to start sending postcard advertisements, they can do that. If you'd good with that and want to kick up your marketing by going social, you can do that on their platform. They are truly able to be as small as you need, but also get quite large in whatever it is you'd like to do through their system.
Ben Caplan | TrustRadius Reviewer

Tableau Desktop

Tableau Desktop 7.0
Based on 3 answers
Although tableau is highly interactive and fast but with very large dataset its performance degrades heavily. So up to certain extent its really good but after that we have to take care of its performance issues.
Chandra Bhanu Pratap Singh | TrustRadius Reviewer

Return on Investment

Mailchimp

  • Its affordability keeps campaign expenditures low. For the first year of the campaign, we were able to utilize the free service which saved us about $400 on administrative costs. We have just recently upgraded to a payment plan.
  • The ease of using saved templates cuts down on staff time, and even if we decide to use a new template, customizing a template is pretty simple.
  • We have been able to raise $5,000+ from our email campaigns, and that was during the time when we weren't paying for the service.
Fredrick Doss, M.A. | TrustRadius Reviewer

Tableau Desktop

  • Tableau has provided my clients with the information necessary to allocate multi-million dollar research budgets effectively, ensuring the company is getting the most bang for its buck.
  • Tableau has given my office the ability to present data quickly and easily in a professional format that customers can understand, and has them returning frequently for additional analysis and projects.
Tim McClelland | TrustRadius Reviewer

Screenshots

Pricing Details

Mailchimp

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

Tableau Desktop

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Mailchimp
8.5
Tableau Desktop
8.5

Likelihood to Renew

Mailchimp
9.4
Tableau Desktop
8.9

Usability

Mailchimp
8.5
Tableau Desktop
8.9

Reliability and Availability

Mailchimp
10.0
Tableau Desktop
8.0

Performance

Mailchimp
10.0
Tableau Desktop
6.1

Support Rating

Mailchimp
10.0
Tableau Desktop
9.0

In-Person Training

Mailchimp
Tableau Desktop
9.4

Online Training

Mailchimp
Tableau Desktop
8.0

Implementation Rating

Mailchimp
8.8
Tableau Desktop
8.0

Scalability

Mailchimp
9.3
Tableau Desktop
7.0

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