What users are saying about
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Top Rated
1822 Ratings
Top Rated
142 Ratings

Marketo

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Top Rated
1822 Ratings
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Score 7.9 out of 100
Top Rated
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Score 7.6 out of 100

Likelihood to Recommend

Marketo

Marketo is really the only choice for large enterprise Marketing organizations, in my opinion. It scales better than other platforms with similar functionalities and is easier to use. Competitors' products in this space will require more "technical" users with coding and database management backgrounds, or will flat out not handle the volume. Marketo is in the sweet spot. If you have Salesforce or Dynamics and are in a large or medium-sized organization, especially if you are in a B2B oriented industry, Marketo is for you.I am personally currently in the Higher Education industry, and Marketo works well in that space, though we sometimes need to seek workarounds for some areas of functionality that are B2B-focused.Small businesses may price out of Marketo, especially if they have a large database or B2C orientation, but it is still worth a look. That said, I personally implemented Marketo at two different small software and services shops with 100-150 employees, and they both still use the tool 5-10 years later. For organizations that are going to want to do only traditional batch/blast email campaigns and have small databases, Marketo will work, but you'll be paying for leaving a lot of capability on the table.
Matt Gomez | TrustRadius Reviewer

Sprinklr Modern Engagement

We have used Sprinklr as a publishing tool for years, and it has really grown into an all-in-one resource. Listening is a fantastic resource to use within Sprinklr, and their reporting can be customized and automated to fit your every need. Not every module is needed for every company, as it can become quite pricey when you're adding up every single module into a total package.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Marketo
7.6
Sprinklr Modern Engagement
WYSIWYG email editor
Marketo
7.1
Sprinklr Modern Engagement
Dynamic content
Marketo
7.7
Sprinklr Modern Engagement
Ability to test dynamic content
Marketo
7.5
Sprinklr Modern Engagement
Landing pages
Marketo
6.7
Sprinklr Modern Engagement
A/B testing
Marketo
7.4
Sprinklr Modern Engagement
Mobile optimization
Marketo
7.1
Sprinklr Modern Engagement
Email deliverability reporting
Marketo
8.2
Sprinklr Modern Engagement
List management
Marketo
8.4
Sprinklr Modern Engagement
Triggered drip sequences
Marketo
8.4
Sprinklr Modern Engagement

Lead Management

Marketo
8.1
Sprinklr Modern Engagement
Lead nurturing
Marketo
8.1
Sprinklr Modern Engagement
Lead scoring and grading
Marketo
8.2
Sprinklr Modern Engagement
Data quality management
Marketo
8.0
Sprinklr Modern Engagement
Automated sales alerts and tasks
Marketo
8.1
Sprinklr Modern Engagement

Campaign Management

Marketo
7.3
Sprinklr Modern Engagement
Calendaring
Marketo
6.6
Sprinklr Modern Engagement
Event/webinar marketing
Marketo
7.9
Sprinklr Modern Engagement

Social Media Marketing

Marketo
6.6
Sprinklr Modern Engagement
Social sharing and campaigns
Marketo
6.5
Sprinklr Modern Engagement
Social profile integration
Marketo
6.6
Sprinklr Modern Engagement

Reporting & Analytics

Marketo
6.8
Sprinklr Modern Engagement
Dashboards
Marketo
6.7
Sprinklr Modern Engagement
Standard reports
Marketo
7.0
Sprinklr Modern Engagement
Custom reports
Marketo
6.8
Sprinklr Modern Engagement

Platform & Infrastructure

Marketo
7.4
Sprinklr Modern Engagement
API
Marketo
7.9
Sprinklr Modern Engagement
Role-based workflow & approvals
Marketo
7.8
Sprinklr Modern Engagement
Customizability
Marketo
7.6
Sprinklr Modern Engagement
Integration with Salesforce.com
Marketo
8.2
Sprinklr Modern Engagement
Integration with Microsoft Dynamics CRM
Marketo
6.7
Sprinklr Modern Engagement
Integration with SugarCRM
Marketo
6.0
Sprinklr Modern Engagement

Listening/monitoring

Marketo
Sprinklr Modern Engagement
7.5
Boolean keyword searches
Marketo
Sprinklr Modern Engagement
7.6
Filtering out noise/spam
Marketo
Sprinklr Modern Engagement
7.3
Sentiment analysis
Marketo
Sprinklr Modern Engagement
6.8
Broad channel coverage
Marketo
Sprinklr Modern Engagement
8.2

Publishing

Marketo
Sprinklr Modern Engagement
7.2
Content planning and scheduling
Marketo
Sprinklr Modern Engagement
8.3
Audience targeting
Marketo
Sprinklr Modern Engagement
6.8
Content optimization
Marketo
Sprinklr Modern Engagement
6.8
Workflow management
Marketo
Sprinklr Modern Engagement
6.9

Engagement

Marketo
Sprinklr Modern Engagement
7.5
Automated routing and prioritization
Marketo
Sprinklr Modern Engagement
8.0
Customer interaction histories
Marketo
Sprinklr Modern Engagement
7.3
Bulk actions
Marketo
Sprinklr Modern Engagement
7.2

Marketing

Marketo
Sprinklr Modern Engagement
7.2
Lead generation
Marketo
Sprinklr Modern Engagement
6.3
Content marketing
Marketo
Sprinklr Modern Engagement
8.1
Paid media management
Marketo
Sprinklr Modern Engagement
6.6
Campaigns and promotions
Marketo
Sprinklr Modern Engagement
7.9

Channel coverage/integration

Marketo
Sprinklr Modern Engagement
7.5
Twitter
Marketo
Sprinklr Modern Engagement
8.5
Facebook
Marketo
Sprinklr Modern Engagement
8.4
LinkedIn
Marketo
Sprinklr Modern Engagement
7.7
Google+
Marketo
Sprinklr Modern Engagement
7.4
Instagram
Marketo
Sprinklr Modern Engagement
6.4
Pinterest
Marketo
Sprinklr Modern Engagement
7.4
YouTube
Marketo
Sprinklr Modern Engagement
7.0

Reporting/analytics

Marketo
Sprinklr Modern Engagement
8.4
Campaign success analytics
Marketo
Sprinklr Modern Engagement
8.6
Real-time tracking
Marketo
Sprinklr Modern Engagement
8.4
Competitor analysis
Marketo
Sprinklr Modern Engagement
8.2

Account management

Marketo
Sprinklr Modern Engagement
7.0
Role-based user permissions & privileges
Marketo
Sprinklr Modern Engagement
7.4
Mobile access
Marketo
Sprinklr Modern Engagement
6.5

Pros

Marketo

  • Flexibility - It has a lot to offer, but you don't have to have it all. There are a lot of integrations that allow you to set up your MarTech environment however you want.
  • Usability - Marketo is pretty straightforward to use, and there are a lot of resource documents and community available to help mitigate any issues a user might have.
  • Comprehensive - There's a huge range of features that Marketo has built into it that can be bolted on. I accept there are other tools out there there that do "more", but Marketo's features are comprehensive and operate in a local environment.
  • Support - Marketo's support feature and team are fantastic. They've always been willing and able to help with simple and complex queries in a highly professional manner. The Marketo Community backs this up - with both Marketo Support and Marketo Experts providing insight and responses to queries.
Josh Pickles | TrustRadius Reviewer

Sprinklr Modern Engagement

  • All basic functions are very user friendly. Onboarding time is minimal. If I give access to someone (even if they are not social savvy), I am confident they will still be able to use the platform.
  • The ability to build custom dashboards is a huge time saver. For instance, you can create a dashboard to look at all your social media inboxes (Facebook, Twitter, Instagram...) all on one screen.
  • The audience profile function is interesting - it allows you to capture unified consumer data, interests, interactions across all your social channels. This is a useful feature for us when looking for influencers or super fans.
Romain Vezirian | TrustRadius Reviewer

Cons

Marketo

  • Pricing -- Marketo is clearly designed for a premium market, and most people will not be able to get in at the price point it starts from. This is a con especially for small businesses who do not always have the resources to invest in a solution like this.
  • Analytic reports within Marketo are not the greatest. I feel that there is more data you can view, and smart lists do not always work as they are supposed to.
  • It must also be said that Marketo does have a steep learning curve, and in some cases, you may need to hire a specialist to help you with the integration process. This can add to your cost.
Nathan Sichilongo | TrustRadius Reviewer

Sprinklr Modern Engagement

  • Horrible customer support. Support teams are uneducated, do not look into cases before calls and frequently close open cases before they are resolved.
  • Difficult to set up. Because this platform is so detailed, they are many intricacies. It takes a long time to make it useful. One mistake could give you incorrect data or really mess up the system.
  • Complicated when used in varying organizations within a company as changes affect everyone.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Marketo

Marketo 7.8
Based on 146 answers
The renewal process with Marketo can be very frustrating. The first year I managed the renewal for my company, I received a quote from the rep with additional products that I had not even inquired about. Additionally, as a result of an increased database size that required us to go up one tier level, we saw our price jump by over 25%. This year, we are decreasing our database size by at least two tier levels and so far I'm disappointed to see that there will be very minimal savings, despite having much less data to store.
Valerie Armstrong | TrustRadius Reviewer

Sprinklr Modern Engagement

Sprinklr Modern Engagement 8.5
Based on 28 answers
I really do feel that Sprinklr is the most complete enterprise social media program. It covers everything you would need to do to run a strategic social media program. On top of that, the success managers are really the best. Our success manager goes above and beyond for us and has been so helpful to us with setting up some very specific repots and profiles. Paul (our CSM) has been great about keeping us up to date on the latest features and functionality as well as helping us set up innovative dashboards as need
Kira Swain | TrustRadius Reviewer

Usability

Marketo

Marketo 5.4
Based on 88 answers
There's a fair amount of flexibility, but as you start moving beyond the basics and get into more complex programs, it gets a bit cumbersome; for example, flexible drip campaigns that can customize / change content based on triggers after the initial start. Some way of normalizing scoring so older, less intensive users don't overshadow newer, more-intense users. Etc.For a basic setup and taking control of the user flow from contact to lead without leaks, Marketo is awesome, once you've got the core data governance and standardized processes in place.Template design is difficult - designers find it restrictive and there is a LOT of debugging needed, with finished templates sometimes behaving very oddly in some environments - adding / deleting code snippets, disabling some scripts - not enough to break it, but definitely some odd behaviors
Ashish Tewari | TrustRadius Reviewer

Sprinklr Modern Engagement

Sprinklr Modern Engagement 8.0
Based on 6 answers
Overall, I really enjoyed Sprinklr. It is a multi-faceted platform although I used it primarily for review management. It's easy-to-use and learn, has great customer service and is a great design. My only complaint would be that if there was a blip in pulling in reviews, we'd have to go back through each review site manually and make sure nothing was unresponded to. This could be cumbersome and time-consuming. Other than that, I really enjoyed using it
Meg Ruggieri | TrustRadius Reviewer

Reliability and Availability

Marketo

Marketo 8.2
Based on 46 answers
There are performance issues that make it seem like it's down sometimes. The backlog of campaign triggers etc. can be a real issue. The issue is probably more around performance than uptime.
Jennifer Robertson | TrustRadius Reviewer

Sprinklr Modern Engagement

Sprinklr Modern Engagement 9.1
Based on 10 answers
Our account partners at Sprinklr are not only responsive to out needs, both domestically and internationally, but have consistently approached us with ideas on how to improve our communication and collaboration in a proactive manner.
Paul Matson | TrustRadius Reviewer

Performance

Marketo

Marketo 7.6
Based on 56 answers
There are times when it is slightly slow for us, where we sit on a screen waiting for it to load. This could be our internet since we have had the same issue occasionally with other systems, but it is enough to make you crazy.
Amber Hobson | TrustRadius Reviewer

Sprinklr Modern Engagement

Sprinklr Modern Engagement 8.2
Based on 8 answers
Perfornace is not aan issue. The issues/bugs with this software are few and far between. And when one pops up the 24/7 support team is helpful, quick and informative.
Anonymous | TrustRadius Reviewer

Support Rating

Marketo

Marketo 7.3
Based on 154 answers
On multiple occasions we've had Marketo support (technical and license based) issues. Technical issues were minor and resolved within a day. License based issues (even things encouraged by Marketo for partners, like provisioning another license) took WEEKS. They actually took so long to respond that the client we were working with withdrew from the contract because they were no longer convinced Marketo was capable of supporting their business. As an agency trying to sell the software, you can only explain away so much before they just made us look silly.
Emilee Anderson | TrustRadius Reviewer

Sprinklr Modern Engagement

Sprinklr Modern Engagement 6.5
Based on 42 answers
Most bugs or fixes are completed in a timely manner as long as you submit an official ticket to Sprinklr Support. I think some fo the feature requests, which take longer to implement, are not high on the list right now, such as better integration with Instagram Stories for publishing and reporting.
Anonymous | TrustRadius Reviewer

In-Person Training

Marketo

Marketo 7.4
Based on 11 answers
Our account rep stopped out in Lincoln, NE to ensure we were properly set up and running. This was very much appreciated. I was very, very new at this point, so I can't comment very much on the extent of what was taught because I was still brand new to the company and the system
Kristi Eide | TrustRadius Reviewer

Sprinklr Modern Engagement

Sprinklr Modern Engagement 7.0
Based on 2 answers
I don't recall our training in detail. I know we met in person a few times, and did some over-the-phone product walk-throughs. It may have been somewhat informal -- I don't recall having any takeaways to refer to.
Anonymous | TrustRadius Reviewer

Online Training

Marketo

Marketo 5.2
Based on 27 answers
I had never used Marketo prior to taking this job so online training was my starting point. I was able to follow along, it was interesting and quickly and efficiently taught me what I needed to know without a lot of fluff. It was far from boring and really helped me get my hands dirty with Marketo.
Robert Barrett, MBA | TrustRadius Reviewer

Sprinklr Modern Engagement

Sprinklr Modern Engagement 8.4
Based on 3 answers
Through multiple webinars, easily accessible training documents, and ad-hoc sessions with my account manager I am never left in the dark when I have a question.
Anonymous | TrustRadius Reviewer

Implementation Rating

Marketo

Marketo 7.3
Based on 108 answers
1. Have a content marketing plan to run in parallel with the marketing automation installation--you'll need a lot of content to make full use of Marketo's capabilities.2. Work with sales (and ISRs) to define and document a workflow--build your Marketo installation around how you do business--not figure out how to apply your business to the tools3. Spend time of data cleaning--both an initial project as well as a strategy for ongoing data management. We found some change manaement issues (no more appending ZZZ to the first name to identify contacts who have left the company, for example, or prohibiting the entry of "info@company.com" email addresses).4. Find some champions in the sales and ISR teams. You'll have both fans and detractors--work with the fans to build some success stories
Steve Susina | TrustRadius Reviewer

Sprinklr Modern Engagement

Sprinklr Modern Engagement 9.0
Based on 10 answers
The implementation personnel at Sprinklr are top-notch. They will work with you to make sure they setup Sprinklr in a way that best aligns with your structural needs
Anonymous | TrustRadius Reviewer

Alternatives Considered

Marketo

Honestly, they are the industry leader for a reason. Their database like approach in interface and the way the product functions could be confusing or intimidating for some people, but once you see the power it has, and get the hang of it - you'll never look back. We honestly couldn't do some of the things we do without Marketo, and they probably have ME as a customer for life. If I'm consulting with other companies, honestly, it depends on what you're looking for. If you have a simple use case, a simple solution like Pardot or Act-On will probably suffice. If you want advanced targeting capabilities, data cleanliness and automation, advanced segmenting, form completion actions, and industry leading scoring, then I wouldn't look further than Marketo. More of a steep learning curve, but trust me - it's absolutely worth it!
Ian Nate | TrustRadius Reviewer

Sprinklr Modern Engagement

I have not found another product that is as vigorous to a brand's communication with consumers. It is imperative that brands meet customers where 'they' are, and communicate with them like people, not data. I will continue to use and recommend Sprinklr for it's holistic approach to entire consumer journey
Rebecca Ruck | TrustRadius Reviewer

Scalability

Marketo

Marketo 8.3
Based on 9 answers
As we have grown, Marketo has grown with us. We started with simple single email campaigns and are now doing complex campaigns with multiple emails and tracks that we send a contact to if they take certain actions within our emails. We also have a complex integration with several systems and have the visibility into our marketing activities throughout our organization.
Amber Hobson | TrustRadius Reviewer

Sprinklr Modern Engagement

Sprinklr Modern Engagement 8.2
Based on 1 answer
Always start simple with Sprinklr, e.g. one client. You can easily grow over time adding products/units/regions, etc
Sonja Broze | TrustRadius Reviewer

Return on Investment

Marketo

  • Massive increase in efficiency for sales/service/customer success reps -- automation manages their workflow and communication letting them focus on what they do best and increase customer satisfaction.
  • Much faster deployment of programs and campaigns.
  • Big gains in conversion and revenue through better nurturing, lead scoring, lead management.
Justin Norris | TrustRadius Reviewer

Sprinklr Modern Engagement

  • Sprinklr has made it easier and simpler for my team to submit content to our clients for approval, but the complications come in afterward because of the way the tool is set up in "streams" that only shows for certain users and navigating within the tool can be difficult.
  • We do not use Sprinklr's services for customer service or moderation but another tool so this is sort of a wasted expense in that realm.
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

Marketo

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
TBD*

* depends on scope and complexity

Sprinklr Modern Engagement

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Marketo
7.9
Sprinklr Modern Engagement
7.5

Likelihood to Renew

Marketo
7.8
Sprinklr Modern Engagement
8.5

Usability

Marketo
5.4
Sprinklr Modern Engagement
8.0

Reliability and Availability

Marketo
8.2
Sprinklr Modern Engagement
9.1

Performance

Marketo
7.6
Sprinklr Modern Engagement
8.2

Support Rating

Marketo
7.3
Sprinklr Modern Engagement
6.5

In-Person Training

Marketo
7.4
Sprinklr Modern Engagement
7.0

Online Training

Marketo
5.2
Sprinklr Modern Engagement
8.4

Implementation Rating

Marketo
7.3
Sprinklr Modern Engagement
9.0

Scalability

Marketo
8.3
Sprinklr Modern Engagement
8.2

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