By the numbers SEO analytics tool
Different teams use it for different reasons. Where we tend to merge is along that first touch with a potential client. It's used to …
Overview
What is Conductor?
Conductor is an SEO and organic marketing platform designed to help brands ensure their website is technically optimized to rank on search engines, improve existing pages, and create new content that increases organic web traffic.Conductor helps marketers understand customer…
Recent Reviews
How Conductor Differs From Its Competitors
Awards
Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards
Popular Features
- SERP ranking tracking (242)9.191%
- Site recommendations (243)9.090%
- Keyword analysis (257)8.787%
- Competitive analysis (255)7.878%
Reviewer Pros & Cons
Sr Manager of Opportunity Generation
Hite Digital (Marketing & Advertising, 51-200 employees)
- This is pretty specific, but rank trends and keyword pipelines. These views are both good for understanding impact of initiatives and reporting/commun...
- Bring annotations back! This was a very useful tool, but it went away. Especially if those annotations show up in Page Insights along the automaticall...
SEO Specialist
6D Global Technologies, Inc. (Marketing and Advertising, 51-200 employees)
Pricing
N/A
Unavailable
What is Conductor?
Conductor is an SEO and organic marketing platform designed to help brands ensure their website is technically optimized to rank on search engines, improve existing pages, and create new content that increases organic web traffic. Conductor helps marketers understand…
Entry-level set up fee?
- Setup fee optional
For the latest information on pricing, visithttps://www.conductor.com/pricing/?utm_…
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Would you like us to let the vendor know that you want pricing?
51 people also want pricing
Alternatives Pricing
What is seoClarity?
seoClarity is an SEO (Search Engine Optimization) platform for enterprises and agencies. It includes customizable dashboards, site audits, content analysis, competitor insights, reporting and actionable insights. It covers typical web search as well as mobile and local search.
What is Act-On?
Act-On is an adaptive marketing platform designed to drive personal and purposeful multi-channel marketing. Its foci are inbound and outbound marketing, for enabling a tighter alignment with sales and turning data into actionable insights.
Features
Return to navigation
Product Details
- About
- Integrations
- Competitors
- Tech Details
- Downloadables
- FAQs
What is Conductor?
Conductor is an SEO and organic marketing platform designed to help brands ensure their website is technically optimized to rank on search engines, improve existing pages, and create new content that increases organic web traffic.
Conductor helps marketers understand customer needs and search behavior, enabling cross-functional teams to take action on their SEO strategy. Customizable dashboards and workflows guide marketers through the content creation process, enabling them to continuously measure, refine, and demonstrate the effectiveness of their SEO and content marketing efforts. Conductor states their customers include Citi, Siemens, and Microsoft.
Conductor Features
SEO Features
- Supported: Keyword analysis
- Supported: Backlink management
- Supported: SERP ranking tracking
- Supported: Page grader
- Supported: Competitive analysis
- Supported: Site audit / diagnostics
- Supported: Site recommendations
- Supported: Task management
SEO Channels Features
- Supported: Local SEO
- Supported: Mobile SEO
- Supported: Global SEO
SEO Platform & Account Management Features
- Supported: Multi-domain support
- Supported: Integration with web analytics tools
Conductor Screenshots
Conductor Integrations
Conductor Competitors
Conductor Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | Apple iOS |
Conductor Downloadables
Frequently Asked Questions
Reviewers rate SERP ranking tracking and Mobile SEO and Global SEO highest, with a score of 9.1.
The most common users of Conductor are from Enterprises (1,001+ employees).
Comparisons
Compare with
Reviews and Ratings
(366)Attribute Ratings
Reviews
(126-150 of 259)Companies can't remove reviews or game the system. Here's why
October 30, 2018
My Conductor Experience
We're currently using Conductor to help us optimize our website for search. Only the marketing team is utilizing the platform right now.
- They have amazing service. I could not ask more from our account reps.
- I love how they've paired the platform with an agency. They've really taught us how to utilize the platform in order to make better informed decisions.
- Overall, the platform is a little pricey. But, if you have the room in your budget it's well worth it.
- There is definitely a learning curve with Conductor. You have to be invested in taking the time to learn how to use it.
October 30, 2018
Conductor - The 6th person on our basketball team
Score 9 out of 10
Vetted Review
Verified User
We use Conductor for two primary reasons:
1. Analyze content and performance
2. identify technical issues that could be causing lower SEO scores
We use it throughout our entire Digital marketing department to monitor our current organic performance. When we create a new landing page we utilize the tool to make sure that we go after the most relevant (and performing) search term possible. Finally, we utilize the tool as well as the managed services option to show us when we may have a technical issue on site that we wouldn't have seen otherwise.
1. Analyze content and performance
2. identify technical issues that could be causing lower SEO scores
We use it throughout our entire Digital marketing department to monitor our current organic performance. When we create a new landing page we utilize the tool to make sure that we go after the most relevant (and performing) search term possible. Finally, we utilize the tool as well as the managed services option to show us when we may have a technical issue on site that we wouldn't have seen otherwise.
- Measure performance: Conductor has created an outstanding tool that allows you to quantify your SEO changes and show you how your page and changes have done historically.
- Analyze content: Conductor's tools help you understand what search terms you will want to build content around and will help you understand any "low hanging fruit" your brand can take advantage of to hit some page 1 rankings.
- Managed Services: We utilize managed services to point out any technical issues we are currently facing on the site but we also use our representative to identify any missed opportunities we might be able to leverage.
- Integration takes some time but it is well worth it!
- Not having managed services could make the first year of use a little rough as it is up to the client to get the most out of the system.
October 22, 2018
Great SEO Tool!
We needed an SEO tool and had a need to drive organic traffic to our website. It is being used by marketing as well as by our web agency. It allows us to easily prioritize our SEO efforts. As the one person who uses the platform internally I feel like it's a valuable tool for raising visibility in a very competitive section of the web.
- Prioritize Pages to Optimize
- Generate Reports
- Gain competitive insights
- I wish there was an easier way to monitor changes that are implemented with their out of the box solution. I know this is available as an add-on, but wish it was part of the regular package.
- Some suggestions are not always viable suggestions. This most related to Title Tag recommendations with product pages having multiple products listed.
October 16, 2018
Conductor Review
Currently the SEO team are the primary users of Conductor. We are working closely with the content strategy and creation teams to provide insights on keyword recommendations and performance, so that they are able to make data driven decisions. We rely on the tool to provide insights on content optimization, keyword performance and segmented reporting for the executive team and by different lines of business.
- Keyword tracking - a huge asset for an Search Marketing Team.
- Workspaces - the reporting functionality is robust and allows us to be as high-level or granular as need be for the respective audiences.
- DeepCrawl - the website crawler functionality is an excellent tool that provides technical insights on the website.
- Weekly tracking - we'd love to see more real-time information.
October 04, 2018
Conductor strikes the perfect balance between tool and partner
Conductor has quickly become an essential tool for team members across our organization. Because of the versatility of the platform, teams with different objectives and areas of focus are able to leverage the data in ways that cater to their unique objectives, while being able to collaborate with other teams within a consistent framework. Our Content team is able to conduct audience and keyword research, our Product Marketing team is able to analyze and compare content segments to identify top performing products, and our Paid and Organic Search teams are able to quickly point out areas of light or overly saturated keyword coverage and create a more efficient search strategy.
Overall, this allows our organization to streamline our optimization efforts within one unified platform, which cuts down on inconsistencies, simplifies execution and reduces reliance on multiple technologies.
Overall, this allows our organization to streamline our optimization efforts within one unified platform, which cuts down on inconsistencies, simplifies execution and reduces reliance on multiple technologies.
- The Explorer tool integrates with multiple keyword databases, so the results are more comprehensive and representative of the true search landscape. It also provides important insight into the environment that surrounds the keywords or topics you search for, such as the stage in the customer journey that keyword best fits or the level of competition within the SERP that you can expect to go against. These are valuable features when determining which keywords to optimize your content for.
- Knowing where you stand in relation to your competitors is important for understanding your path for growth, and the Market Share and Rank Comparison features within Conductor allow you to determine the areas you dominate and areas of potential opportunity at a granular level.
- The reporting feature allows you to quickly and easily compile notable performance shifts and disseminate these shifts to your team, along with analysis and relevant context. Keeping the larger organization abreast of your efforts allows everyone to benefit from the optimizations you make, and Conductor makes this process easy.
- I truly enjoy this platform. There was a learning curve when I first began using Conductor, but the excellent and well-organized training sessions that Conductor provides alleviated the stress of mastering the technology.
- Conductor has a massive suite of features, and depending on the needs of your business, you may or may not need all of these features. Identify the key areas of support that you are looking for, and work with the sales team to customize a solution that works best for you.
September 17, 2018
Intuitive, Helpful, and Insightful!
We are using Conductor as our SEO platform to do keyword and industry research, and plan and execute strategies. Our internal marketing team is the department that uses the platform, and we find it very intuitive and easy to use. It has helped us to see our strengths, some of our weaknesses, and has given us some low-hanging fruit that could help our company out the quickest.
- Great customer service.
- The on-boarding and training for using the platform is awesome. They are with you every step of the way.
- They are always available for any question you might have.
- The menu options change, which can cause a little confusion until you learn where everything is again.
September 10, 2018
Conductor Platform - More than just an SEO Tool
Score 10 out of 10
Vetted Review
Verified User
Conductor's platform is easy to use and set up for clients. Currently, the SEO department leverages Conductor for keyword rankings, reporting, competitor data, content marketing and more. The data it provides helps in making strategic decisions on how to improve our client's SEO campaign, increase brand awareness and revenue, leads, etc. Conductor integrates with Google Analytics and Google Search Console to help tie back all the data in one platform and integrate it into monthly SEO reports for example.
Their customer service is top notch and easy to use. Their chat feature provides support when you need it. Their staff is very helpful and if they don't know the answer, they always follow up with me on the same day.
- Their keyword rankings are very helpful in determining if our SEO campaign is working. Having tools that provide fresh content ideas is also helpful for writing blog articles.
- Their competitor tools help in identifying keywords or areas where our clients are being outranked. The Explorer feature allows you to find out which keywords competitor websites are ranking for. This is great for keyword research and to get an idea of industry specific jargon that may be overlooked in keyword research.
- The organic/paid search section optimizer is also great for gaining insights between organic and paid search.
- Their reporting is easy to use and provides high-level views as well as getting granular depending on who your audience is.
- Conductor offers weekly tracking for keyword rankings for entry level. They do offer daily tracking as well however it's an additional charge. Would be nice if you had the choice for either option without having to upgrade.
- I think additional SEO tools should be added to Conductor to avoid having to use 3 other tools for example. Currently, for backlink audits or technical audits, I have to use other vendors. I would love to see the data in Conductor.
- Their platform is easy to use however the menu options change often and some features that I've leveraged on a daily basis have different functionality or are taken away altogether which can be frustrating.
September 07, 2018
Shining the Light on Keyword Rankings with Conductor
Our company uses Conductor in the Analytics department. This is a daily tool that we use to make sure that our clients are performing in organic search and to identify areas where we can improve their search appearance. While our Analytics department is the one responsible for monitoring the statistics, nearly the entire company interacts with Conductor in some fashion.
- Formats information in a digestible way.
- Provides tools to dig deep into data to find solutions to pressing issues. Along with this, providing tools to come up with new ideas and solutions.
- Prioritizes customer service. Their team is diligent, responsive and incredibly good at what they do.
- It is sometimes difficult to find the data you are looking for.
September 07, 2018
Conductor Review
Conductor is currently being used by our Marketing department to identify opportunities for new content as well as optimization for current content and product pages.
- Provide easy to understand graphs and visuals to help interpret the data.
- Present ranking data for keywords as well as specific page performance.
- Conductor provides a research tool to help identify opportunities for new content.
- Data is refreshed once a week. A daily refresh would be nice.
August 20, 2018
Great insight tool for SEO that increased the potential of content optimization and monitoring.
This program is very great as it gives me perfect insights into my market and how it's doing with SEO. By seeing what other companies do to get first place on Google, I can optimize my content and website to get first place myself. Furthermore, I can check on my progress from the week on week view they provide. [It's a] Great tool that helped us book great successes.
- Finding out what your market share is in terms of SEO in your specific industry and country
- Weekly update and monitoring on how your terms are doing
- Showing you what link Google refers to when looking for market share terms
- Niche and dialect search terms for example in Belgium
- Full insight of why a company is doing better on certain terms in SEO than us, at the moment it is experimenting with content optimization and hoping it works.
- I would love to see a sort of pop up that tells me: ''Hey! these terms have a large volume but you just do not score high enough.''
August 09, 2018
Conductor Review
Score 9 out of 10
Vetted Review
Verified User
We currently use Conductor as our all in one SEO platform. We use it for keyword tracking and monitoring, keyword discovery, identifying landing pages that need optimization, even for competitor research so we can find out how we currently fair with the competition. The platform also provides features for easy reporting.
- Keyword Performance tracking
- Content Recommendations
- Reporting
- Data is currently presented on a weekly basis/comparison. Hopefully they would let users create reports for daily and monthly comparisons.
August 04, 2018
Great platform with exceptional support team!
Conductor is being used to support our cross-functional teams. Marketing, Tech, Merchandising and our content teams are leveraging Conductor to track and report performance, identify large opportunities, analyze keywords and competitors and identify areas of improvement. Each team has a different need for the Conductor tool, and are able to access the information most relevant to helping address their team needs.
- Conductor does a great job at providing insightful performance measures. The flexibility to view performance at a domain-level, page-level, category and keyword-level, and filter based on various KPIs, makes for a valuable tool.
- Conductor offers a user-friendly interface and caters to both SEOs and non-SEOs, with many options for views and reports.
- The integration process and trainings are intuitive and the team support exceeds expectations.
- Conductor can improve by setting more default options, to prevent the need to adjust filters and views.
July 16, 2018
Conductor Review
Conductor is being used by our Marketing department to optimize content across all of our comms. I personally use it in my role as a copywriter to research topics so that I can keep engagement and visibility high. I also find it helpful as a research tool to come up with new ideas for content.
- Platform is very easy to use
- Wide variety of tools within the platform
- None
July 13, 2018
Best SEO/SEM platform for keyword visibility
Conductor is used solely by our marketing department in order to do keyword-level research when we are looking to commercialize new products. We are able to see a high level, as well as a granular view of the monthly search volume of keywords, as well as the buyer journey, which has proved to be instrumental in deciding how we want to position new products and web pages.
- Competitor tracking - see where you are ranking compared to your business or SEO competitors
- Keyword Visibility - see week over week stats of how you are performing for tracked keywords
- Category comparison - create specific categories and track progress over weeks, months, etc
- An easier way to mass upload multiple keywords at once
- See full search performance, not just for keywords that are currently being tracked
- Ability to add more competitors to track/compare
June 19, 2018
Conductor is a Great tool for SEO!
Conductor Searchlight helps our organization with our search engine optimization. It allows us to narrow down our money keywords, organize our keyword information, give data rankings and ranking comparison with our competitors. It does a great job of making the whole data research process easier and more efficient. It also puts our information in an easy to understand workspace that can be communicated to everyone on your marketing team.
- Conductor's keyword explorer makes my life easier. It gives a thorough and deeply crawled research platform for my competitive keywords. There is no other reason for me to use another keyword explorer.
- Conductor's ranking data gives you an extensive, easy to understand overview of where all of your needed keywords are ranking. It also gives you the ability to see whether you rankings have increased or dropped as well as how many people are searching for that particular keyword.
- Conductor's competitive rankings research is one of my favorite tools. It allows me to see and to understand who are my competitors and how are they ranking compared to our site.
- Although Conductor does have access to backlinks through an add on company, they could really blow it out of the water if they had back link platform. It would be an all inclusive SEO machine.
June 15, 2018
Conductor is a game changer
Score 10 out of 10
Vetted Review
Verified User
With Conductor's help, we've already put massive improvements into place across product pages, collection pages, blog content, product naming conventions, and more. they've also done a great job of educating us on the reasoning behind the suggested changes so that our entire team is learning about SEO as we go-- not just following specific orders or instructions.
- Competitive tracking
- Content optimization
- Opportunities / risk alerts
- Difficult for our scrappy team to keep pace with the speed and quantity of their recommendations
- Sometimes the dashboards are easy to get lost within, especially for SEO newbies
Conductor is leveraged for execution and use primarily by digital capabilities, IT, marketing, and product teams. The data and insights are leveraged enterprise-wide to inform the customer journey and personas, prospect interests and needs, promotion impact, and application funnel stickiness. CSL is also insightful for new/incremental interests, needs, and new products. Conductor easily integrates with platforms to gather your organic search data to help magnify and raise up insights for easy-to-see and easy-to-execute incremental growth opportunities. Conductor eliminates the mystery of organic search visits, neutralizes the need for SEO expertise, and delivers the what, when, who, why, and how of organic search visits. Conductor backs up their product with excellent customer service, a thorough and easy to use knowledgebase, engaging training sessions and resources, and a rapid response issue ticket system.
- Evaluating our content performance has been very simple with Conductor. The time invested and the topics chosen are easy to justify with the ease of analyzing our content performance. We're nearly able to go on autopilot because the content performance data informs the relevant teams what to tweak, what original content to create, and what is resonating across the funnel path.
- Conductor has absolutely improved our ability to measure our site's visibility. Our site has gained 35% incremental organic search visits overall, with strategic products and services pages earning nearly 100% incremental visits. In some cases, we've had dueling content with competitors and we're seeing an improvement (and a blowout) of gaining positions over our competitors.
- We discovered that over half of our audience used organic search to navigate to online account management. Conductor helped us ensure our online account management page was optimized. More than that, Conductor delivered insights for additional high engagement content for the online account page. We were able to expand the single account management into an entirely new section of content that crossed over into marketing and prospecting acquisition funnels.
- The competition module has aided in the website redesign of a product line that represents over 50% of our business. Viewing designs, messages, placement, and promotion of our competitors in Conductor has helped organize insights and validate decisions for efficient navigation, marketing and service content placement, and other design-driven decisions.
- For good reason, the configuration of business goals, value, and other complex business insights is a long process ... but it's well worth it. We're just so anxious for the easy plug-and-play capability.
- Insights are weekly
- Need an incentive trigger for users to log in and use the tool
Conductor is used across the organization to understand rankings, competition, content opportunities, and other insights. With people data, everyone wants to be ranked amongst the other big name companies: Facebook and LinkedIn. Conductor helps provide the insights and measurements for making better SEO-related decisions.
- Visibility Performance - Instead of just understanding your rankings for key terms understand how that changes over time. Google algorithms, changes in SERP behavior, competition, and other factors are all important to keep tabs on.
- Measuring Competition - While you don't want to drive efforts based on the competitive market, you want to stay abreast of changes.
- Services - This might be too advanced right now, but perhaps down the road. What if Conductor could consume a web site, determine the market, determine what strengths it could play on, and A/B split test some changes automatically and provide those results? A system that could determine actions, test them, and incrementally promote those improvements would be worth gold.
May 08, 2018
Conducting my business goals day to day
Rank tracking of core to business keywords and kpis. Competitive performance and share of voice.
- Easy to use and understand reporting
- The share of voice, market share reporting
- Helpful customer service reps
- Price
- Weekly not daily rankings
- Keyword research sometime clumsy
April 26, 2018
Updated Review - Conductor has been a valuable tool!
Conductor heavily informs our content strategy and is used to inform marketing on what topics are worthwhile pursuing.
- The support team is the best. They are truly looking after their customers.
- Fairly easy-to-use platform once you are trained and familiar with features.
- Continuously improving the product and integrations/partnerships.
- Easier updates to individual keywords.
Conductor is in use by the marketing organization to drive more organic traffic, as well as understand the effectiveness of the content and programs we create. It provides automation around SEO monitoring that previously required an agency and irregular updates, vs. a regular stream of actionable data. It's also aided in providing excellent competitive insights.
- The competitive intelliscope and market share views are extraordinarily valuable in understanding your position relative to the competition, especially when you have a mix of F500's and startups operating across similar thought spaces.
- The ability to create customer management reports is also valuable, as it allows you to tailer to the information that management cares about now, without chasing an agency or individual to provide that data.
- The biggest challenge in getting Conductor approved internally is cost. There are a lot of point solutions that can be piecemealed together. Implementation of the recommendations will always remain a challenge if you elect not to use professional services. There are some features of the platform that come at an additional cost vs. being included, though overall this is a minor gripe.
April 12, 2018
Great SEO tool
Conductor is being used by our marketing and development department to better target our demographics and to identify current issues with our sitemap. We also use Conductor to analyze the terms our competitors are currently using, so that we may better compete in the fintech marketing space that we occupy.
- Competitor analysis and comparison
- SEO error discovery
- Sitemap suggestions and data visualizations
- UI is a little outdated
March 30, 2018
Conductor has much to offer!
Our marketing department uses Conductor for our DIY side of the business. My team researches content ideas and tracks keywords through the platform. We also pull analytics from the platform and utilize the dashboards and automated reporting emails. We also have a lot of existing content that we have been working to optimize with the help of the platform. Other teams use the platform for competitor analysis.
- Audience Intent Explorer: we can view topic suggestions in order to create better content.
- Recommendations: the platform suggests edits that can be made to existing articles for improved ranking.
- Reporting: I choose to have Content Ideas emailed to me each week. It is simple to set up.
- Social media: it would be interesting to see integration with facebook, instagram and twitter.
- Keywords: it would be nice to automatically track keywords on both mobile and desktop without having to double up on the amount of keywords that you are tracking/being charged for.
- Keyword tracking: tracking changes are only refreshed once a week.
March 29, 2018
Not just an SEO platform
Score 10 out of 10
Vetted Review
Verified User
We primarily use this tool within the SEO and Content teams to help us with analyzing performance and also strategizing, prioritizing and planning future content.
- Conductor makes it easy to create a Workspace where you easily access a dashboard you have previously set-up to take the time out of having to start fresh every time you want to look at a certain category or segment of the business. You can click on a previously saved workspace, and only see what you have set up. It will also show you performance trends over time.
- Conductor makes the reporting process easy when it comes to being able to automatically set-up reports to be emailed to team members as frequently as you would like (weekly, monthly, etc.) This makes it easy and efficient to share out information across multiple teams when dealing with such a large organization.
- Conductor provides the Audience Intent Explorer part of the tool which really allows us to dive in and offers suggestions around what types of topics we should be having our copy writers pitch to create new content that will also rank well and align with our overall strategy. This way we can optimize all of our articles and landing pages around a certain keyword and then also monitor performance to track how well it is doing over time.
- The competitive analysis is also helpful when it comes to looking at what our competitors are doing and guiding us for areas where they may be performing really well and we should take a look.
- The ability to associate multiple keywords/URL's at once in a type of bulk upload feature.
March 21, 2018
Conductor Works but its a long term process of growth
We use Conductor to understand content gaps as well as understanding where we sit with keywords in organic search. While predominately leveraged by the customer acquisition team its being used across content and social teams as well. Beyond looking at the gaps, we're looking at where we are today to figure out what we need to do to update our pages and make them not only more SEO friendly, but consumer friendly as well.
- We're able to see our gaps in content creation for our specifically targeted user profiles.
- The program is very helpful in understanding where our keywords are in organic search and what we need to focus on.
- After going through a site relaunch earlier this year, Conductor has been able to help us monitor the potential losses we had and where we needed to step up our game!
- Any program can always be made more efficient. We find it a bit cumbersome to search for specific keywords that we know are in the system.
- I'd personally also like to see a more high level report. Right now, getting so far into the weeds, its very easy to get lost. Trying to use the data to explain what is happening to C-Suite Executives, makes it a bit difficult.
- Using the keyword allocation to see how things are looking in mobile/desktop individually creates challenges when you're trying to track a lot of things, but it makes sense given the platform.