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Drift

Drift

Overview

What is Drift?

Drift is presented as a human-centric, AI-powered buyer engagement platform, a platform that automatically listens, understands and learns from buyers to provide individualized and human experiences at every touchpoint of the buying journey.The platform helps businesses translate conversational data and…

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Recent Reviews

TrustRadius Insights

Users have found Drift to be a valuable tool for increasing productivity and driving revenue. By utilizing Drift's conversational …
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Not What I Expected

1 out of 10
July 20, 2022
We use Drift as our on-site chat function on our e-commerce furniture website. Buying furniture is a medium-to-high consideration …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Reviewer Pros & Cons

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Pricing

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What is Drift?

Drift is presented as a human-centric, AI-powered buyer engagement platform, a platform that automatically listens, understands and learns from buyers to provide individualized and human experiences at every touchpoint of the buying journey. The platform…

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttp://drift.com/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Alternatives Pricing

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Qualified is a conversational sales and marketing platform for Salesforce, which, starting with chatbots and live chat, includes advanced routing and omnichannel alerts, so users can prompt sales reps to take immediate action with their named accounts.

What is Oracle Digital Assistant?

The Oracle Autonomous Digital Assistant PaaS supports building and deploying mobile apps, digital assistants, and intelligent chatbots.

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Product Demos

Product Tour - Drift Engage

www.drift.com

Product Tour - Bionic Chatbots

www.drift.com

Product Tour - Site Concierge

www.drift.com

Product Tour - Conversational Marketing

www.drift.com

Product Tour - Conversational AI

www.drift.com
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Product Details

What is Drift?

Drift is presented as a human-centric, AI-powered buyer engagement platform, a platform that automatically listens, understands and learns from buyers to provide individualized and human experiences at every touchpoint of the buying journey.

The platform helps businesses translate conversational data and buyer behavior into deeper customer relationships, and also modernizes the B2B website experience.

According to the vendor, Drift was built to transform the B2B buying process, so that teams do not burn hours moving between disparate systems in order to deliver the best possible customer experience, but can spend more time building pipeline, closing deals and strengthening customer relationships.

Drift Screenshots

Screenshot of Screenshot of Screenshot of Screenshot of Screenshot of Screenshot of Screenshot of InsightsScreenshot of Bionic ChatbotsScreenshot of Conversational Landing PagesScreenshot of FastlaneScreenshot of ProspectorScreenshot of Site Concierge

Drift Videos

Drift Competitors

Drift Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Intercom, LiveChat, and Qualified are common alternatives for Drift.

Reviewers rate Support Rating highest, with a score of 7.7.

The most common users of Drift are from Mid-sized Companies (51-1,000 employees).
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Comparisons

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Reviews and Ratings

(160)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Users have found Drift to be a valuable tool for increasing productivity and driving revenue. By utilizing Drift's conversational marketing chatbots, users have been able to drive and qualify inbound traffic, addressing the friction and time problem associated with forms. With Drift, users can instantly provide information to their inbound audience and capture potential leads, resulting in improved lead generation and contact information collection from site visitors. Sales reps have actively engaged with visitors on the Drift platform, especially after certain interest indicators have been triggered, making lead generation an easy process. Additionally, Drift's playbooks have been used to engage with potential students and partner companies, creating a consistent experience for every visitor. Users have found Drift effective for lead capture and nurturing, contributing to qualified marketing leads and becoming one of the best converting sources of pipeline and bookings.

Drift has proven to be a valuable tool for improving customer satisfaction and increasing revenue. Users have utilized Drift email to flag customer or prospect email responses to marketing communications, allowing for more timely and personalized interactions. The integration of Drift's AI-based chatbot with websites and CRMs has reduced response time and made it easier to handle chat leads. Users have also found Drift helpful in steering possibilities and generating new leads through location-based tasks using automated bots. Whether it is capturing leads from website visitors, managing customer questions in real-time, or accelerating sales cycles, Drift has been an essential chat function used by both marketing and sales teams. From scheduling demos to answering inquiries, qualifying potential leads, and building conversations that lead to increased conversion rates - Drift has enhanced the overall customer experience while significantly boosting sales productivity.

User-Friendly Chatbot Builder: Users have consistently praised the user-friendliness and intuitiveness of the Drift chatbot builder. Many reviewers mentioned that they found it extremely easy to create multiple playbooks and interact with prospects effectively. The intuitive design and user-friendly interface of the platform have contributed to a seamless user experience, allowing users to navigate and understand the tool effortlessly.

Intelligent Targeting Feature: Reviewers were impressed by Drift's intelligent targeting feature, which helps them capture the right leads and filter out irrelevant ones. Several users appreciated the ability to target specific prospects based on various criteria, as it allowed them to personalize their interactions and increase conversion rates. This feature has proven valuable for users in reaching their target audience effectively.

Detailed Analytics Tool: Users highly value the detailed analytics tool provided by Drift. They appreciate being able to make strategic decisions based on data and closely monitor the performance of each playbook. The ability to track and analyze the effectiveness of their chatbot interactions has contributed significantly to their overall success.

Slow and Limited Customer Support: Some users have expressed dissatisfaction with the slow and limited customer support provided by Drift. They feel that the service has become impersonal compared to previous experiences, and they are frustrated by the delayed response times from actual team members.

Bugs and Errors: Several users have encountered bugs and errors while using Drift's software. These issues often occur without any explanation, requiring assistance from the coding team. This can be frustrating for users who rely on a smooth and error-free experience.

Challenging Pricing: A number of reviewers have mentioned that they find Drift's pricing to be significant, especially for those who may not achieve a sufficient return on investment. Some users believe that the pricing could be more affordable, particularly for small and medium-sized firms looking to utilize Drift's services.

When using Drift for chat service integration into a website, users commonly recommend the following:

Take the time to understand the product and carefully set up the logic for maximum efficiency. Users suggest investing time in learning how to use Drift effectively and setting it up correctly to ensure optimal performance.

Utilize additional tools like Zapier for integration and seek recommendations from a Customer Success Manager. Users recommend exploring integrations with other platforms and seeking guidance from a Drift expert to enhance the functionality of the software.

Consider the main goal for website traffic and use Drift's chatbot service accordingly. Users advise spending time building high-quality bots unique to each page on the website, as this can significantly improve engagement with visitors.

Additionally, users mention that Drift may not fully understand SEO and express concerns about the treatment of cancelling subscribers.

Attribute Ratings

Reviews

(1-25 of 52)
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Score 10 out of 10
Vetted Review
Verified User
Incentivized
Drift is well suited for companies that have a significant inbound presence as it does a great job of helping prospects get in front of the sales team and filtering out any potential leads that could be a bad fit for your solution.
December 02, 2022

Drift: make sales quickly

Brianna Lindahl | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
I use Drift to connect with customers and gage their interest in our products. My goal is to make a sale, and Drift suits my interests/goals well because it allows me to connect with customers quickly to answer their questions and set up next steps that are definitive in their decision making process. Often I'll connect with a person on our website, get their email, answer questions about our products and services and set up a next-steps meeting with an account executive so that they can attend a custom demo or learn more about pricing. This is critical to my company's business model and maintaining the foundation of our business sales.
Alex Lowe | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Drift is great if you're looking to add another method to convert site visitors into leads. Additionally, nurturing site visitors with content to keep them engaged. We also use it as a means to capture customers looking for support. If you have a BDR team, having live agents can create a better experience and a more Qualified lead too.
July 20, 2022

Not What I Expected

Score 1 out of 10
Vetted Review
Verified User
Their customer support is abhorrent I believe. Both during the onboarding and initial setup and post-onboarding I found. Having used Drift over many years and multiple brands, I can say with certainty it was not always like this, in my opinion. The decline in the responsiveness and ability of their CS team seems to correspond with their move toward enterprise/bigger clients I believe. To my mind, this should be a huge red flag to any SMB or start-up considering Drift. In my experience, your account will be deprioritized and ignored for days at a time, sometimes longer. We had issues implementing Drift's chat for our Direct to Consumer e-commerce site. I'm not sure but I believe at least some of the CS team are outsourced/not full-time employees of Drift's team. I found that post-implementation, we realized the chat was not following our basic targeting and triggering logic. From my point of view, dropping days and days of our own engineering time to troubleshoot this, Drift would not follow the rules we set in the Drift admin I found. Basic things like showing/not showing based on a user's device type. I found this was met with multiple delayed response periods from Drift CS . Ultimately, we were not able to resolve the targeting issues and removed Drift from our site. Despite this, Drift will not agree to wind down the relationship ahead of the end of our term despite the fact they recognized they didn't resolve our issue(s) in a timely manner I discovered. We stopped using their services months ago. They even had the gall to label our request to do so as a "cancellation of convenience" I discovered. In my opinion, what's inconvenient is paying thousands monthly for a chat that won't follow our logic and doesn't work. I believe this would be a nightmare for a venture-backed startup or SMB. In my opinion, whatever Drift had going for it several years ago seems dead.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Knowing which areas/topics of our product is very useful especially when doing outreach to new accounts/prospects. This gives our sales team a more competitive edge to personalize our script and outreach to each account. In my experience, Drift is best used for our inbound sales team to follow up and target clients that are directly active on our website looking for solutions.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
I believe Drift is well suited in organizations who have some marketing or internal management infrastructure that can help to organize the process and ensure prospects are routed appropriately and that the internal teams are using the tool to the best of its capabilities. Like any tool, you need internal champions identified to keep it top of mind, fresh and relevant
Score 6 out of 10
Vetted Review
Verified User
Drift is great if you are looking for basic lead capture and routing to sales teams at an automated level. Drift is not best suited if you will be making many routing changes. It's best to set up once and maintain when needed. Overall Drift does well as an automated chatbot for our website.
Michael Guth | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
It is recommended for any company; it is a comprehensive tool for teams interested in strengthening business management and improving efficiency. It allows you to automatically schedule support with customers, thus saving a lot of time. Large companies can establish a chat and communication between potential customers, answering their questions quickly; allow you to monitor and track your leads and new leads, to make it fully functional, it has a very affordable value so that it can be used in all companies, it will not affect their economic aspects.
Christy claire | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Drift is such an extraordinary instrument to speak with possibilities who have inquiries concerning items and administrations without focusing on a gathering. Drift is easy to use and it is an effective platform. It is incredibly simple to actualize and fabricate message [flows]. Regardless of whether decide to assemble a completely computerized bot or one with live reps on the opposite end, the bot playbooks are easy to arrangement, associating with clients reps' Viewpoint/Google schedules is a speedy cycle and can be running in a couple of hours.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Drift is well suited for
  • SaaS-based companies, selling and giving demos remotely.
  • Companies that want to filter out junk from their site visitors and interact with them instantaneously.
  • Marketing and customer service teams.

Drift is less appropriate for
  • Companies with less or no online presence. It is a misfit on a static webpage.
  • If you want your prospect to fill up a form with details. Drift does not support forms. They believe in making the whole selling through the chat channel conversational.
  • In case of a tight budget!
Piyush Narayan Ray | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Well Suited for
-SaaS based company with small sales cycle
-Company who wants to filter prospects from a crowd of visitors by using AI

Less Appropriate for:
-Companies with no active sales team or those with no support team
-Companies who are looking for integrating it with their facebook messenger
Score 9 out of 10
Vetted Review
Verified User
Incentivized
I have used a few chat platforms in my sales career. Drift is definitely up there with ease of use and overall experience. It is the perfect tool to add to the website so reps can engage/answer prospects' questions when your product is top of mind. The app works really well too.
Score 6 out of 10
Vetted Review
Verified User
Incentivized
Drift is well suited for companies who have seen an increase in interest/demand for their products. If you aren't receiving consistent inbound inquires (I.e. demo request), then this product can very easily help you drive more leads and engagement. If your company has a specific TAM (1 or 2 specific industries/verticals), this product may be less impactful.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Drift works well in Sales and the chatbot sets up the conversation very well. You can get all of the information you need to follow up with your conversations and it is easy to do. The leads are real-time and notifications come in fast. The user interface makes it easy to navigate too.
Ben Battaglia | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Drift is creating a renaissance with a platform that prioritizes conversations. It's hard for me to imagine a more meaningful channel on which to develop valuable relationships with future customers. Drift has enabled us to make significant progress on all of our primary marketing and sales objectives including improving the buyer experience, leveraging our unique brand, better aligning sales and marketing, and improving conversion from the website.
Ryan McCurdy, MBA | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Drift is the leader in conversational sales and marketing. No one else allows people to engage the way Drift does. When we use Drift to engage prospects at the right time with the right message, their propensity to buy is a lot higher than someone who is just receiving a cold call. It also increases SDR productivity while still allowing them to be personalized in their outreach.


Matthew Mullin | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Drift is great for being able to engage in a conversation quickly. It's best suited when you're able to lead your customer journey through a positive sales experience.

Drift is often used by the end users as a resource center for everything, so if your journey isn't fully complete, it can become troublesome.
Adrian Cohn | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Drift makes it easy for us to feed the right information to the right people based on their intent, and it makes the whole experience simple and fast. It’s helped deliver the competitive advantage and brand experience we were striving for. If you’re not ready to innovate on the way you approach marketing, sales, and customer experience then it may not be for you.
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