ZoomInfo Operations

Formerly OperationsOS / RingLead

We chose Everstring for their market vision, strong product and approach as a partner for marketing and sales success.

ZoomInfo is our favorite contact database we've found, with the ability to query complex title strings as well as layer on all the usual contact-lvl filters. That said, it doesn't help much with knowing who to target, you just consistently find who you're looking for once you've identified them. InsideView - never tried them out but they had a cool suite of account insights to help reps during prospecting. Again, like Zoom, we didn't find any of the advanced ICP modeling or account targeting that EverString offered. DiscoverOrg - a rather underwhelming experience. Accurate, but very limited database and very difficult folks to work with once we expressed our dissatisfaction with the platform. And again, none of the account targeting we were looking for.

We have not used other services that compare to EverString.

Working on an AI underwriting solution for insurance and risk bearing products

I didn't evaluate other systems

We had a hard time finding a company similar to EverString that could provide us with the category of companies we were looking for. We have a very specific need to find companies in publishing and they were the only ones who were able to come back with the right information - meaning their search capabilities are superior to the others.

EverString is a more cost-effective tool than ZoomInfo for the contacts portion, and I don't think ZoomInfo has the account-identifying capabilities of EverString.

We looked at a number of vendors in the predictive space and the sales process with Everstring was very positive. They clearly valued high quality service and we at no point felt like they were imposing products on us and just looking for a quick sell.
At the time, (more than a year ago), the deliverables across predictive vendors were very similar and static, but Everstring showed willingness to get creative with us and deviate from pre-packaged solutions.
The ultimate differentiator was that we felt they had our interests at heart.

-Impressive portfolio of funding companies with a really strong trajectory for their business (were still quite young when we began conversations)
-Hands on service from one of the co-founders early on in the process
-Strong roadmap for future releases
-Lower price

Fliptop was acquired during our evaluation period and therefore eliminated.
We saw Lattice Engines, 6sense, and Mintigo as being more expensive with capabilities beyond our initial requirements and beyond our budget limitations.
Everstring offered a flexible paid trial period, pricing that fit our budget, and had good integration with our CRM and marketing automation. We also relied on strong customer references.