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Hotjar has proven to be extremely valuable in a variety of use cases. Users have found success in utilizing Hotjar to solicit feedback …
Starting at $39 per month 100 daily sessions
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What is Hotjar?
Hotjar is a conversion rate optimization tool for digital marketers. Features include heatmapping, visual session recording, conversion funnel analytics, form analytics, feedback polls and surveys, and usability testing. The tool is used by digital analysts, UX designers, web developers and product…
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Pricing
Hotjar Observe - Plus
$39
Cloud
per month 100 daily sessions
Hotjar Ask - Plus
$59
Cloud
per month 250 monthly responses
Hotjar Ask - Business
$79
Cloud
per month Starting from 500 monthly responses
Entry-level set up fee?
- No setup fee
For the latest information on pricing, visithttps://www.hotjar.com/compare-our-plans
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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What is Hotjar?
Hotjar Video
Intro to Hotjar
Hotjar Competitors
Hotjar Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
Frequently Asked Questions
Hotjar is a conversion rate optimization tool for digital marketers. Features include heatmapping, visual session recording, conversion funnel analytics, form analytics, feedback polls and surveys, and usability testing.
The tool is used by digital analysts, UX designers, web developers and product marketers. Hotjar was acquired by Contentsquare September 2021, and is now a Contentsquare brand.
Reviewers rate Usability highest, with a score of 9.7.
The most common users of Hotjar are from Small Businesses (1-50 employees).
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Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Pros
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Hotjar has proven to be extremely valuable in a variety of use cases. Users have found success in utilizing Hotjar to solicit feedback from clients through polls and surveys, allowing them to gain a comprehensive understanding of how design changes affect content consumption. Additionally, marketing services teams have relied on Hotjar's analytics and user behavior insights to review site performance for clients and provide high-level audits during the sales process. The continual user feedback collected by Hotjar has brought immense value to product design and engineering teams, empowering them to make data-driven decisions that improve the overall user experience. Similarly, agencies have leveraged Hotjar's heatmaps and session recordings to track and analyze user behavior on client websites, uncovering valuable insights for optimization initiatives. Growth specialists have also found great value in using Hotjar to analyze user behavior during critical engagements like browsing, lead generation, and checkout. This provides them with invaluable insights into landing page effectiveness and helps identify any technical glitches that may be impacting conversion rates. Furthermore, digital analytics and optimization departments have utilized Hotjar to glean insights for optimization or debugging purposes, enabling them to understand how people react to design or functionality changes in order to drive improvements. Marketing teams have found detailed reports generated by Hotjar particularly useful in identifying user struggles and interactions with different elements on their websites. CRO teams have also benefited from using Hotjar as a way to educate clients about areas of opportunity on their websites. Overall, Hotjar has become an essential tool for tracking visitor behavior, understanding user patterns, identifying areas of improvement, and optimizing website usability and user journeys. Whether it's through heatmaps, scroll maps, video playback, session recordings, or surveys, Hotjar provides users with the data they need to make informed decisions based on real user opinions and behaviors.
Valuable customer insights: Users have found Hotjar to be a valuable tool for gaining quick customer insights. Multiple reviewers mentioned that it provides important data for improving their own software, and some users felt that the product offers a practical way to reveal the online behavior and voice of users.
Effective heat mapping: Hotjar's heat mapping feature was praised by multiple reviewers for its accuracy in representing website traffic and providing accessible data. Some users particularly highlighted its ability to quantify the success of page copy rewrites and identify areas where visitors engage with the content. The visual representations provided by Hotjar's heatmaps were also seen as helpful in understanding user interactions and optimizing website layout.
Useful session recordings: Reviewers have found Hotjar's user session recording feature to be highly useful. Some users described it as a real-life view of users navigating through the website funnel, allowing them to retrace the user journey and identify potential stumbling blocks. The recording features provided by Hotjar were also mentioned as valuable in understanding user behavior, addressing usability issues, and enhancing the overall user experience.
Confusing and Clunky User Interface: Multiple users have expressed frustration with the user interface of Hotjar, describing it as confusing and clunky. They have mentioned that it requires too many clicks to navigate, making it time-consuming and inconvenient to use.
Difficulties in Troubleshooting and Lack of Customer Support: Some users have mentioned difficulties in troubleshooting issues with Hotjar, citing the lack of a direct line for customer support. This absence of immediate assistance can be frustrating for users who encounter problems.
Limited Plan Tiers and Restrictions: Users have found the limited plan tiers of Hotjar to be restrictive, particularly in terms of the number of recordings available. This limitation hinders users who need to gather sufficient data for analysis.
Users of Hotjar have made several recommendations based on their experiences with the product. The three most common recommendations are:
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Start with the free version: Many users recommend starting with the free version of Hotjar to track visitor activity on website pages. This allows businesses, especially small businesses or new startups, to gather valuable data on user actions and understand customer behavior and interaction on their website.
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Use it as part of a larger data strategy: Hotjar is often recommended as a tool that provides great insights and should be used in conjunction with other software tracking tools for result comparison. Users suggest integrating Hotjar into a larger data strategy and utilizing its features to track user actions and improve marketing plans.
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Try before you buy: Several users suggest using the trial version of Hotjar to understand its value and determine if it meets their business and marketing needs. They advise spending more time in Hotjar to improve understanding of users and overall marketing strategy before considering the paid plans.
Overall, users find Hotjar to be an easy-to-use and fully functional tool for understanding website visitors and their behavior. While some caution is advised in drawing unbiased conclusions from the data if there aren't many visits, Hotjar is considered a valuable tool for gathering website analytics and customer feedback.
Attribute Ratings
Reviews
(51-75 of 101)Companies can't remove reviews or game the system. Here's why
April 15, 2021
Real-World Recordings of Website Users on Your Site
- Validation of changes to UX/UI.
- See actual user interactions on website/pages.
- Quick survey forms that collect data.
- Hotjar quickly improved our CTR by 25% MoM.
- Hotjar is relatively inexpensive for most of it's packages, so any changes we made to the site would correlate to new deals, thus paying for the monthly subscription in one deal.
- Hotjar has saved our team immense time by not having to do in-person, manual user testing.
April 03, 2021
Hotjar Helps Us Make Better Marketing Decisions
- Better decisions in marketing.
- Less guesswork on what to do next.
- Easily accessible data.
Score 9 out of 10
Vetted Review
Verified User
- Has helped us optimize pages for CRO
- Has helped us identify bugs to fix
- Has helped us identify user confusion and copy issues that impede conversion
- The monthly price is very reasonable and without HotJar we would have to get at least three different software to obtain the same data.
- Visitors can give you valuable insights so you can save a lot of time and money in improving your site with things your customers actually want.
- You can get valuable insights when you combine data from HotJar with Google Analytics. The monthly price for HotJar is very low and Google Analytics is free (for most companies) so the ROI is fantastic.
- Hotjar gives you great user viewing insight, which helps focusing your advertising
- Keeping our website updated and relevant
January 18, 2020
Awesome company and app
- We find bugs faster and without users telling us.
- Saves us time while collecting internal feedback.
January 15, 2020
Great tool to gather website feedback
- Helped us improve pages on our website.
- Fixed bugs that were caught by our audience.
November 21, 2019
Hotjar is your best buddy when it comes to improving the UX of your marketing website (and product)!
- We've been able to quantify the success of a copy update on our website (which was very hard to do otherwise).
- We've been able to identify blind spots in UX when it came to our key pages, which helped improve conversions.
- We've also been able to collect feedback on some of our product features that helped inform our road map.
November 09, 2019
Hotjar is a powerful tool that reveals the online behavior and voice of your users.
- Understanding where users might have trouble using our product.
October 25, 2019
Love Hotjar benefits and functionality!
- Great ROI on identifying elements that weren't clickable but that visitors assumed would be. We added more links based upon click map data, leading to more traffic in relevant sales funnels.
- Has helped streamline cart functionality by viewing actual recordings and identifying sticking points.
- No negative impacts.
October 23, 2019
Recording Traffic with HotJar
- We can fix broken URLs that customers come in and visit our site. As a cannabis-related company, there isn't much better of a service to have as SEO is everything for us as we can't market like traditional businesses can on the internet. This is a positive for us without a doubt.
- Seeing what our traffic is doing allows us to implement and fix issues sooner than later.
- HotJar will show up for savvy internet surfers that track 3rd party apps on websites, so be sure to list it in your Privacy Policy and Terms and Conditions etc.
October 22, 2019
Awesome tool for optimizing your website
- Up to 40% higher engagement of users.
- Saved development time.
- Increased revenue by 7% from users.
October 14, 2019
See what your users are doing on your website!
- We're on the free plan, so it's been all positive.
- I've used the paid plan in the past, and that has been worth the investment, as well.
- People all across marketing were very interested when I gave them a quick demo of what we can now see on our website.
June 11, 2019
HotJar helps you analyze your UX deficiencies
- HotJar provides actionable insight. It makes it extremely simple to identify potential problem areas in the user experience that you, being familiar with the site, might miss. This provides an increase in value (and potential sales).
- The survey feature allows you to ask your visitors and users some direct questions to figure out some answers to your burning questions. These can be related to the business but also simply the design/UX of the specific page.
- Very helpful in optimizing websites and is worth purchasing and paying for a subscription to get the data.
March 29, 2019
Hotjar is the King of User Experience Analysis
- Hotjar has led to new work that might not have previously come in.
- For how cheap it is, we've been able to utilize it to enhance all of our website projects and make more money off of them.
March 28, 2019
Hotjar for agencies
- Hotjar allows us to sell a more in-depth, expensive package to clients.
March 28, 2019
Hotjar is a useful tool
- Hotjar has been positive as we have been able to back up other pieces of insight and recommendations for clients using the data from Hotjar.
- Hotjar is positive as it is a reasonably priced tool.
March 28, 2019
Hotjar is great and still has opportunity to get better
- Ability to implement things onto the site better, due to more data to support the changes, leading to higher conversion rates.
- Improves our CRO offering as we've included Hotjar.
March 04, 2019
A great budget UX tool
- Not necessarily a direct ROI, but it's given us insights into how we can improve our UX or where people are struggling in our user flows. This has resulted in a store experience that is extremely easy to use.
January 25, 2019
The best value visual behavior analyzing tool on the market. Get your free account today!
- Learning to make everything clickable to get more website engagement (people click on words thinking they are links, so they should be linked).
- Learning to move CTA above the fold because we learn people don't scroll down too far.
January 25, 2019
Let Hotjar help you optimize your user experience!
- Easy to configure
- Lots of statistics
- Heatmaps and recordings
November 06, 2018
HotJar for UX Design
- Our UX team can now use hard data to back up and validate design decisions that we make. Our role as usability experts is becoming more respected and integral to business objectives because we now have data that can back up our field of study and prove that our roles are demonstrably useful and necessary.
- HotJar allows our small team of 3 UX designers to get research data as if we were a much larger team. Instead of painstakingly using our time to do guerrilla research, endless user observations, and other types of manual testing, we can now get a significant portion of our data from HotJar.
- Using HotJar is actually giving our team a sense of excitement and enjoyment in our day-to-day usability work. Instead of seeing UX as a chore, HotJar is making data gathering and analyzing more fun, because we can see tangible results from a much larger pool of user/user-data than we could in the past.
October 30, 2018
Website tracking tool that uncovers it all!
- We're using it to improve our site, which is leading t more conversions.
- We're selling it as a service we offer to our clients, under Conversion Rate Optimization process.
- Hotjar has allowed for us to increase the session duration of our visitors and direct visitors through our website more efficiently based on the recordings and heatmaps we viewed in Hotjar
- We have had tendencies in the past to make decisions based on Hotjar data that may not have been accurate due to multiple variables being at play or small sample size. If Hotjar had more data-driven insights on a dashboard it may have helped us look more closely at what the heatmaps and visitor recordings were telling us before making a decision