Monetate Reviews

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122 Ratings
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Score 8.7 out of 101

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Reviews (1-25 of 30)

Ellen Evans profile photo
Score 10 out of 10
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A/B Testing

10
If you can write it, it can test it! It's not the easiest to work with if you don't know css or HTML, so if you have little experience there make sure you have a design and dev team to assist you. We hire a company that assists my company with these efforts.
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Sheryl Newell profile photo
Score 9 out of 10
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A/B Testing

9
We have been able to test appropriately and to high standards - it's a very strong tool. It allows you to build bespoke actions and analytic metrics which is great. It appears to work well across devices so the customer sees a consistent journey when falling into tests.
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Score 9 out of 10
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A/B Testing

8
Overall, the reports are good. It can be difficult to build a target applicable to a specific test and therefore requires data exports for manual analysis.
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Score 7 out of 10
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A/B Testing

8
A/B testing is the key strength of Monetate. It does this really well, without many issues. I am impressed by the depth of the metrics you are given from A/B tests. It guides you through the setup process pretty well. It's worth keeping in mind that the structure of your test needs to be well thought out to get the benefit from it. We have had numerous situations where you need to create multiple tests to represent what is one A/B test from our perspective.
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Steffany Winkelmann profile photo
September 12, 2018

Very powerful testing tool

Score 9 out of 10
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A/B Testing

10
You can seriously test anything, and multiple variations of each test. You have the ability to do a clear split A/B test where 50% gets one variation and the other 50% gets the second, OR you can let the test serve up each variation and let whichever is allowing your goal to be reached (e.g., conversion rate) to be served up more frequently. Over time it will show one variation way more than another until it becomes very clear who the winner is. Finally, you can also use Monetate to simply add content to your site without the testing function. We do this when putting up promotional banners on our site. Given how our site is built, it would require a dev to go into the back-end and add the promo banner when we need it. This takes a LOT of time and can cause a banner to not go live for various reasons. Instead, we can quickly hop in there, add the banner etc. ourselves, and keep on working without delay.
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January 18, 2018

Great testing platform

Score 8 out of 10
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A/B Testing

8
Monetate has many different varieties of testing that can be done with unique components based on what your goals are. I didn't give them a 10/10 rating because the platform is a bit difficult to understand at first and we've learned that testing can slow down our site. It's something that we are working on with the company today.
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August 17, 2017

Monetate - 4 Stars!

Score 7 out of 10
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A/B Testing

8
There are two different testing options. One option is split testing where there is a 50/50 split between visitors with options to add more splits. The other option is majority fit where the tool determines a shift in visitors to either "test" depending on how well the tests are doing. For example, if there is a lift in conversion on Split A the tool will automatically push more visitors into Split A because it's performing better than Split B.
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Score 10 out of 10
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A/B Testing

9
The testing platform is great. I like how easy it is to determine who to target a campaign, and once you have the "what"/action set up, it's easy to monitor the performance.
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Score 7 out of 10
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A/B Testing

9
We've never had any problem with the A/B testing aspect of Monetate. It always works great. If there's any negative aspect at all, it's that there are almost too many things that you can test and too many criteria that you can test for. It is a little daunting at first, but works well once you get the hang of it.
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Score 7 out of 10
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A/B Testing

9
There are a few thing that could be improved, like comparing groups in test with more than 2, or being able to break down results by device type/category after the fact (rather than having to make separate tests for mobile and desktop from the start). But overall Monetate has the best overall A/B testing of all products I've encountered.
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Score 8 out of 10
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A/B Testing

10
Setup is simple for A/B testing and finding out results is simple. Analytics are right in front of you and it is easy to see how the test has impacted different metrics of your site.
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September 18, 2017

Room for Improvement

Score 7 out of 10
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A/B Testing

8
Monetate takes testing very seriously and upholds testing best practices. Client services are quick to step in if a test is not set up to their standards. Any actions or experiences they personally set up are validated by their team.
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Score 10 out of 10
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A/B Testing

10
Again, the tool is very user friendly and flexible, allowing us to test a variety of changes - whether it be creative, functionality or offers. And these tests can be turned off and on within seconds, to allow us to optimize conversion without hurting margin and so forth.
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About Monetate

Monetate is an ecommerce personalization software for consumer-facing brands. It is used by QVC, Newegg Inc., J. Crew Group Inc., The North Face, and hundreds of other retailers according to the vendor. Monetate enables brands to create individualized experiences for site visitors, with the goal of improving engagement and business performance.

The Monetate platform is open, designed to work seamlessly across the user's marketing stack. Monetate is real-time too, with machine learning capabilities to help deliver 1-to-1 personalization at scale.

Monetate Features

Has featureTesting
Has featureSegmentation
Has featureMachine Learning
Has featureData Integration
Has featureAPIs

Monetate Integrations

Google Analytics, Adobe Analytics, Intershop Commerce Suite, Tealium AudienceStream, HCL Commerce, Oracle BlueKai, SAP Commerce Cloud (formerly SAP Hybris), Magento Commerce Cloud (formerly Magento), Web Analytics Platforms, Demandware, Neustar Identity Data Management Platform (IDMP, PlatformOne)

Monetate Competitors

Pricing

Does not have featureFree Trial Available?No
Does not have featureFree or Freemium Version Available?No
Has featurePremium Consulting/Integration Services Available?Yes
Entry-level set up fee?Optional

Monetate Support Options

 Free VersionPaid Version
Email
FAQ/Knowledgebase
Video Tutorials / Webinar
Phone

Monetate Technical Details

Deployment Types:SaaS
Operating Systems: Unspecified
Mobile Application:No
Supported Languages: English