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Ion Interactive is a versatile platform that offers numerous use cases for businesses and marketing departments. Users have found that the …
Overview
What is Ion, by Rock Content?
Ion is an enterprise-grade content experience platform that empowers modern marketers and designers to create no-code interactive content experiences integrated with their CRM or marketing automation tools. Ion helps enterprises to build brand awareness and increase conversions and lead generation…
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Popular Features
- Embedded CTAs (108)10.0100%
- Forms / Gated content (107)10.0100%
- Content performance analytics (116)10.0100%
- Campaign optimization dashboard (107)10.0100%
Pricing
Managed Services + SaaS
Custom
Cloud
per year
Entry-level set up fee?
- $5,500 per customerOptional
For the latest information on pricing, visithttps://ion.rockcontent.com/platform/pr…
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- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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What is Ion, by Rock Content?
Ion is an enterprise-grade content experience platform that empowers modern marketers and designers to create no-code interactive content experiences integrated with their CRM or marketing automation tools. Ion helps enterprises to build brand awareness and increase conversions and lead generation enriching their contact database with declared, high intent data. Ion helps brands launch quizzes, ROI calculators, assessments, interactive infographics, and other interactive formats in just a few hours.
Marketers can start from a blank canvas, use fully-responsive Quick Start templates, or leverage Rock Content's professional services team to plan, create, and launch their own branded content experiences.
Interactive content increases brand awareness by encouraging users to actively engage with the content. Each engagement provides insights into audience behavior by collecting rich, first-party data from interactions and effectively driving users through the buyer journey.
CONTENT FORMATS
• Assessments
• Calculators
• Interactive White Papers
• Landing Pages & Microsites
• Lookbooks & Tours
• Interactive eBooks
• Interactive Infographics
• Solution Finders
• Resource Libraries
• Configurators
• Quizzes
• Fully Responsive Quick Start Templates
Ion, by Rock Content Features
Content Creation Features
- Supported: Ideation
- Supported: Content collaboration
Content Publishing Features
- Supported: Content hub
- Supported: Forms / Gated content
- Supported: Embedded CTAs
- Supported: Content distribution
- Supported: Content promotion
- Supported: Content automation
Content Reporting & Analytics Features
- Supported: Audience profiling and targeting
- Supported: Closed-loop tracking and reporting
- Supported: Content performance analytics
- Supported: Campaign optimization dashboard
- Supported: Page-level engagement analytics
Additional Features
- Supported: A/B Testing
Ion, by Rock Content Screenshots
Ion, by Rock Content Video
Overview of Ion's Interactive Content Marketing Platform
Ion, by Rock Content Integrations
- Salesforce Sales Cloud
- Salesforce Marketing Cloud
- Adobe Marketo Engage
- Demandbase One
- AWeber
- Contentsquare
- Crazy Egg
- dotMailer
- Google Analytics
- Google Analytics 360
- HubSpot Marketing Hub
- Mailchimp
- Adobe Analytics
- Oracle Siebel CRM
- Talisma Social CRM
- Act-On Software
- Aprimo
- Oracle Marketing
- Keap
- Sugar Sell (SugarCRM)
- Google Marketing Platform
- Campus Management
- MongooseMetrics
- NetResults
Ion, by Rock Content Competitors
Ion, by Rock Content Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
| Supported Languages | English |
Ion, by Rock Content Downloadables
Frequently Asked Questions
SnapApp (discontinued), Ceros Studio, and Zoomforth are common alternatives for Ion, by Rock Content.
Reviewers rate Ideation and Content hub and Forms / Gated content highest, with a score of 10.
The most common users of Ion, by Rock Content are from Enterprises (1,001+ employees).
Ion, by Rock Content Customer Size Distribution
| Consumers | 0% |
|---|---|
| Small Businesses (1-50 employees) | 0% |
| Mid-Size Companies (51-500 employees) | 40% |
| Enterprises (more than 500 employees) | 60% |
Comparisons
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Reviews and Ratings
(210)
Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Pros
- Cons
Ion Interactive is a versatile platform that offers numerous use cases for businesses and marketing departments. Users have found that the software simplifies the process of creating landing pages, allowing them to rapidly prototype and deploy pages for multiple domains and marketing campaigns. With Ion Interactive, companies can easily create interactive content such as calculators, quizzes, and informational tours to engage online audiences. The software's reporting and analytics capabilities also enable users to keep all their data in one place, facilitating in-depth analysis and optimization of landing pages. Additionally, Ion Interactive's API connections with ESPs and CRMs allow for seamless integration, while its data collection capabilities provide exhaustive insights for informed decision-making. This robust program has proven particularly useful for small teams that lack the resources to create interactive websites from scratch. Overall, Ion Interactive serves as an efficient solution for creating engaging landing pages, enhancing lead generation efforts, and driving sales conversions.
Versatile Customization: Users have praised Ion Interactive for its versatility in customization and flexibility. Many reviewers mentioned that they appreciate the ability to create forms for landing pages and easily connect to APIs, allowing them to tailor their interactive content according to their specific needs.
Easy-to-Use Interface: Reviewers frequently mention that Ion Interactive is quick and easy to use. They highlight features like creating custom thank you pages for campaigns and showing different content based on parameters as being intuitive and effortless. This user-friendly interface helps streamline the content creation process.
Responsive Customer Support: Ion Interactive's customer support has received positive feedback from users. Several reviewers have mentioned that the support team provided expert assistance whenever they had a question or needed help navigating the system. The availability of additional resources such as a help suite and videos further contribute to an overall positive experience with customer support.
Outdated User Interface: Some users have expressed that Ion's user interface is outdated and does not meet the latest web standards, leading to a less than optimal user experience.
Lack of Undo Button: Multiple users have mentioned that the software lacks an undo button in several areas, making it difficult for them to revert changes or fix mistakes. This has caused frustration and inconvenience when working on projects.
Steep Learning Curve: Several users have found Ion to have a steep learning curve, requiring practice and training to fully understand and utilize its features. This has made it challenging for new users to get up to speed quickly and efficiently.
Attribute Ratings
Reviews
(1-25 of 98)Companies can't remove reviews or game the system. Here's why
July 26, 2021
An absolute must!
Score 10 out of 10
Vetted Review
Verified User
ion interactive may be the most underrated marketing tool in existence. If you run an online business, you owe it to yourself to use this tool. ion interactive is the most flexible page builder and A/B testing platform. We operate our e-commerce in a best in class platform (Demandware), but when it comes to quickly launching A/B tests, ion interactive is the place we do all our testing. It's an advanced platform, which is fully responsive and allows us to easily iterate without any developer support. It's a tool any tech-savvy marketer can take advantage of to create complex experiences with conditional logic, dynamic substitutions, cohesive branding, widgets, data flow to your analytical tools or ESP, etc. If there was only one tool I could purchase to grow my business, ion interactive is the one I would choose without blinking.
- Flexibility, Analytics, Always improving the platform
- integrated heat mapping tool
September 20, 2019
Fairly easy to use for simple landing pages and great customer service!
Two departments in the company currently use the product. We use it to design landing pages for our clients.
- Not too difficult to use
- Able to design landing pages through a template
- UI is difficult to understand and not very easy to navigate through.
- Reporting is hard to understand as well.
September 14, 2019
A quick review of ion interactive
ion interactive is being used by a few individuals to create interactive graphics to accompany website articles.
- Creates HTML without having to know coding
- Animations that add interest to the static page
- A bit confusing when laying out the page. It's sometimes hard to see where you are in the layout.
- The interface could be improved by allowing the movement of elements in the list view, instead of just in the edit view.
August 21, 2019
The ion Experience from a Low Level User (Mainly reporting)
Ion is used throughout our company to create, test, and fine-tune landing pages for dozens of clients in different verticals. Everyone uses it in some capacity. The developers focus on building pages, reviewing performance, and implementing change while the media team prefers to use it for reporting to track our performance in paid media campaigns. The largest weakness tends to be the often cumbersome reporting, but we're generally able to pull all the data we need to tell a full story.
- Robust landing page building tool with reporting capabilities.
- Streamlined organization when using multiple clients and campaigns.
- Flexible build tools to make exactly what you need.
- Cumbersome reporting.
- Limitations with some popular CMSs (Shopify comes to mind).
- The UI could be more user-friendly.
My team currently uses ion interactive to create and manage marketing landing pages for a few of our clients in support of their digital marketing campaigns. We are a team of developers who use the off-the-shelf components as well as incorporate custom solutions within ion.
- Robust out of the box functionality.
- The ability to customize via code.
- Secure transfer of respondent data.
- We've seen the loss of historical traffic data once respondent data has been cleared out of the system.
- The limitations of the lookup tables being constrained to one lookup key value.
- The lack of a staging or development environments to safely do testing outside of the production environment.
Ion interactive is being used for the creation of interactive content to get more engagement with potential customers. The primary focus at this moment is to create white papers to inform our target group of our product. It is being used by the Marketing department to make sure the target audience will be engaged within the strategy.
- User friendly - the software is easy to learn, understand and manage. Within a few hours you can make a complete, professional interactive page for your company.
- Great support - usually answers within 1 working day with just the information you need.
- Responsive design - The interactive content works on all devices, so if you would like to show it to a client on the go, you can simply pick your tablet and show the content.
- Wide range of possibilities - The possibilities are endless. You are free to create anything imaginable within the CMS.
- Professional look - The end product looks very presentable and professional which could fit a large organisation.
- No 'undo'-button - this is especially a bummer if you accidentaly delete a column. You have to be on guard the entire session to avoid major mistakes you can't undo. This should definitely be implemented.
- Sometimes the wide range of possibilities is a bit overwhelming. While the software is easy to learn, all the possibilities are devided in 5 groups that each have different content with syle, micro themes, actions, etc. It would be great to have some pre-defined settings for easier implementation.
- Occasionally it's hard to keep the overview. Especially with complex pages, even with the 'toggle page targets' it's not that easy to easily see what you have done without previewing after every change.
July 23, 2019
Interacting with Ions
We use Ion Interactive for all our landing pages. This is mainly used for the marketing department and it helps us create landing page tests and collect data to create informed decisions on what is working and what is not. The Ion Interactive tools and ability to pull in additional data from our UTMs helps us track a potential students path from click to enrollment.
- Ion Interactive works well for data collection and management.
- We like how this product helps us quickly duplicate landing pages and make changes on the fly.
- We like how Ion Interactive makes it simple for both experienced and inexperienced web developers to make changes to our landing pages.
- We wish there was an easier way to make changes without it being always on a live site, as this has caused issues with typos or mistakes.
- Some of the landing page creation tools seem a bit dated.
- Dashboard visuals could be updated.
July 23, 2019
ION - Landing Page Solution
ion is being used as our primary landing page development and publishing tool. ion addressed the need for a turnkey solution requiring few resources to develop landing pages for multiple campaign channels.
- ion integrates with many different CRMs and other advertising tools.
- Chat support at ion is top notch.
- Software is relatively easy to use once you get the hang of it.
- ion could benefit greatly from the addition of a "back" or "undo" button.
- The ability to publish to less commonly used platforms would be great.
July 23, 2019
Great content marketing tool
We use Ion Interactive to create personalized, interactive landing pages for marketing and demand generation. Since adopting ion, we have seen greater engagements and conversions.
- Creating a more personalized, interactive experience for our prospects and clients
- Helps make our content a lot more digestible and fun to read
- Higher engagements and conversions
- The UI makes it extremely difficult to navigate the platform.
- No real version control option in place - if you want to make changes but need to keep older versions, I'd suggest users to clone the page and make the changes on the cloned page.
- ion's training program only takes you so far - to become a better, more comfortable user, you need to go in and create some test pages from scratch.
ion is being used across multiple business units in our company. A few years ago, I was the only one in the company using it. But as other marketers saw what I was able to do, quickly and inexpensively, they started hopping on board. Now our internal design department has two people devoted to creating with the ion platform. We use it for product selectors, calculators, a sales tool library, trade show lead capture, and dozens of fun social media posts that boost our SEO. It’s been a game changer for us.
- Quick Starts make it so easy to get started.
- Real-time updates are awesome and save a ton of wasteful process.
- The combination of user friendliness for simple things and the flexibility to do more complex things is great.
- Chat support is excellent and deeper-dive support has been super helpful.
- The ability to use these tools in the cloud or embedded has given us tactic flexibility.
- Would like to be able to copy rules and paste them in other places (pages, creatives)
- Better advanced level training (re-watchable webcasts)
- Ability to upload multiple fulfillments
- Extended help hours (we're on the West coast)
I have used Ion Interactive LiveBall in 3 different companies, all with slightly different implementations. But in the end, LiveBall excels at rapidly creating landing pages with highly dynamic content and flexibility. It is a very unique platform for creating landing pages that honestly I have yet to see another platform that can be used to create content like you can on LiveBall as quickly or easily. So all of the companies that I have worked with used LiveBall to rapidly prototype and deploy landing pages for multiple domains, multiple marketing campaigns, for reporting and analytics of those campaigns, and to keep it all in one spot.
- Ion Interactive allows you to rapidly prototype landing pages for multiple domains and keep your marketing campaigns organized.
- This tool allows for a lot of customization and flexibility. You can create forms for your landing pages. And do you need to connect to an API? Yep it is quick and easy. Do you need to have the submitted forms email to someone in your company? No problem. Do you need to create custom thank you pages for your campaign? It does that too. Do you need your landing page to show different content to different users based on different parameters? Once you get the hang of it, this is a breeze. Do you need to do all of these things together? It does that quickly and easily too.
- Do you want to code sets of templates that can be re-used with just minor tweaks? This platform can take a very basic base template, and allow you to rapidly edit this template (think child themes), to be customized for each campaign and then be re-used whenever necessary.
- The learning curve in Ion Interactive is a bit tough for some people. The support team is great and whether you are a developer or a marketer and wanting to use this platform, they will have several one on one sessions with you to get you in and get you moving. However the learning curve is a bit tough since this does work quite differently than most web platforms.
- If you do not have a developer to create your custom themes and custom frameworks, the graphic user interface is good, but with any non-custom solution, sometimes it can limit things a little bit.
June 19, 2018
Great Landing Pages Without The Programming
We use ion interactive to create fantastic landing pages that we leverage for lead generation. Through the use of its simple interface, we are able to create landing pages for our campaigns that guarantee the highest ROI possible.
- Create landing pages fast
- WYSIWYG Editor that allows you to add visual elements easily
- Responsive pages for different types of devices
- SVG's can be difficult to work with
- Unable to export a web page HTML for use in other platforms
- Tutorials are a bit basic to create truly stunning landing pages
Currently, our marketing department is using ion interactive to stand up interactive landing pages to support our lead gen campaigns. This is a great and scalable solution for us to link to different kinds of dynamic content we've produced around each campaign and organize it in a way that makes sense to the consumer.
- I love that ion interactive autosaves. So many of these platforms leave me terrified of disconnection or closing my laptop.
- This WYSIWYG actually works. I've yet to have a translation or code glitch.
- Fast load times are a huge bonus, as well as mobile-optimized display.
- The organization of the catalog leaves something to be desired. It's not very straight forward and it looks dated.
- The editing tool can sometimes be wonky, zooming instead of opening an edit box.
- Matching styles requires a paste to match style. From what I can tell there's not a direct button or a global style push.
May 14, 2018
Ion is a Great Value Product
ion is used as our landing page and form development tool for our organization. We like this tool for its ease of use and expandability.
- Offers templates allow us to utilize a single template to copy from and change it up with ease
- Support is responsive with helping out to determine what we can do to expand our offering.
- Although many times we have to pay for support to implement our changes they are very well suited to do the job.
- The ability to copy page rules would be a nice expansion on their offerings.
- Sometimes the small details take a long time to fix because the tool does not let you copy page rules.
- Some of the help features are basic in nature and could be more in depth to help the individual solve their own issues.
April 11, 2018
ION's Customer Service and Flexibility are awesome!
My company uses ION to create, manage, and test landing pages for our clients. We currently use it on 3 main clients to develop dynamic, personalized pages that convert media leads.
- Flexible templates - ability to create pages to meet clients' needs without being forced into pre-created templates. this helps us to make changes to constantly meet our client's needs
- Excellent customer service - this is one of the greatest things about working with ION. They have a wealth of knowledge on their support pages, but also have people who are available to answer questions and troubleshoot through issues. They are extremely responsive and helpful whenever we need something. We don't see this with other technology providers.
- Undo button - it would be great if there was an undo button so that when you make a change that you don't like, or accidentally remove something from a page you have the option to revert back to the previous version.
- The reporting could be more user-friendly and intuitive. We currently have to export reports to Excel and slice and dice the data to get the insights we need.
- Heat mapping and click mapping would be a useful layer on top of the current reporting. This would help to see where people are interacting most, and easily pinpoint areas of opportunity.
April 06, 2018
Great tool for media landing pages
I use ion to support a client's digital media strategy. ion has the most robust tool as compared to the providers I vetted and great customer service that I have not found anywhere else.
- Customer service support is technically minded and answers questions immediately
- The Interactive content allows for a unique page experience I did not find with other drag and drop providers
- Training and support articles are vast and helpful
- The tool definitely has a learning curve but once you get the hang of it it's very easy to use
- The custom build fee is one standard fee, it is not based on the level of effort or time put behind the build
- I was surprised to find out there is a $250 fee for SSL certificate integration, this is high for the effort needed
- There is no undo button, I tend to save versions of a page when I feel it's in a decent place so I don't lose time in page build
April 06, 2018
ION Interactive
Our team manages and builds landing pages for our clients. Through ION, we execute A/B tests to gather learnings and optimize the landing page experience for our clients' visitors. We have constructed platform recommendations and competitive reviews, and have utilized ION for more than 5 years.
- ION's customer support is superb. They always respond promptly and actually jump into the creative to help understand what's going on and recommend solutions. They're extremely knowledgeable in the platform.
- Desktop and mobile setup are not responsive, so you can't forget to build out both version of pages. This can get frustrating at times, as some content may appear in different places than desktop.
- There is no undo button, so you better get used to copying your creatives! There have been many times where we accidentally deleted the wrong item on the page and had to rebuild everything from scratch. There are rare instances where the page allows you to undo your most recent action, but there is no pattern with that appearing.
April 06, 2018
Easy to learn - lots of functionality
We use ION to create landing pages and micro-sites for specific campaigns and products. During my time at both Iron Mountain and BCA Research, it has, and is, being deployed to allow marketing teams more autonomy and creative control over the execution of campaigns that require landing pages; without the need of a development team to make alterations through our primary CMS.
- Fairly simple to learn the basics
- Surprisingly feature-rich, once you know where you look
- Robust back-end; can plug into most CRMs and marketing automation platforms.
- Fairly fiddly; it can take some time getting used to placement boxes and containers
- Lack of a robust undo feature. Deleting something presents you with a tiny undo box which vanishes after a few seconds. Miss it, and you miss your window to undo that 1 action.
- Greater on-page SEO tools and recommendations would be useful
March 30, 2018
Keep your eye on Ion--they're going places!
Score 10 out of 10
Vetted Review
Verified User
Our marketing department uses Ion to generate interactive landing pages for email campaigns that we launch. With its robust page-building platform and great customer support team, the possibilities for customization are almost endless! Form building is quick and easy; I love being able to just create whatever we need, as we need it. And the option to tag interactive elements on the page is very helpful in figuring out what content viewers are drawn to, helping us better plan our future landing pages.
- The Ion Interactive platform enables you to do pretty much anything you set your mind to. The Creative Studio is robust with built-in features that make building and customizing your landing page easy. There's always free resources on the internet that can help you build pages like this, but all of them have paled in comparison when it comes to the ability to customize and ease-of-use.
- Learning such a robust platform can be hard. However, the support resources offered at Ion Interactive are top-notch. From their built-in Ion-University training courses to the helpful and friendly chat support staff, we've always had access to the expertise to figure out the best ways to accomplish what we set out to do. This is a breath of fresh air after working with some other web-building platforms and marketing automation systems.
- Communication with Ion has always been really easy. They're quick to respond to questions and concerns, and maintain a level of professional accountability that you don't always find with tech support staff.
- If there was a way to have an "undo" key when building these interactive experiences, that would be awesome... However, I recognize that isn't how these work.
March 27, 2018
Simple program, big payoff
Our design team uses ion for interactive web content like motion graphics and quizzes. It is a great program to use in place of After Effects for motion graphics when you want to do something simple. Only a few people on the team work with this program, but it is easy to learn and easy to use. One of the best/worst features of this program is the autosave feature. Once you make any change to a page, the change is immediate. There is no going back. This can be good for someone who is forgetful in saving their work, but when you make an accidental change, this feature can be devastating.
- Autosave feature - amazing for people who are forgetful in saving their work
- Easy to use interface
- Autosave feature - once you make a change, there is no going back
- Add an undo button!
- More aesthetically pleasing home screen
March 26, 2018
How I can create and publish landing pages in one day
The marketing department currently uses Ion Interactive to easily create microsites for marketing purposes. For example, we create contest landing pages that are limited by terms & conditions. We also create landing pages for eBooks, whitepapers, and infographics. Ion Interactive is great at helping us get landing pages created very quickly.
- Allows for a lot of customization, and there are a lot of options and features to use to create a landing page that captures attention.
- Chat support is great.
- Ion Interactive is great at quickly implementing changes, keeping your landing page up to date when changes are necessary.
- It's a tough product to learn. Not very intuitive when you first start building out landing pages.
- There is no undo button!
- Simple tasks like adding in text links, and changing spacing can be very difficult. As a marketer, and not web dev, it can be very frustrating trying to figure out how the widgets work.
March 09, 2018
Great product!
Our marketing department uses Ion Interactive for quick but effective web development without needing to burden our web development team with requests every single time we need to create a landing page or other web asset.
- Intuitive user interface
- Drag-and-drop functionality
- Competitive pricing
- It would be helpful if you could move web pages from one portfolio to another, rather than having to copy or recreate
- It would be nice if you could create web pages that allow visitors to upload videos
February 13, 2018
ION for user friendly web page
To be able to use such an easy and user-friendly platform for web development is fantastic. For digital marketing, the name tells everything, we need to keep track of users' recommendations in order to maximize results and performance inside our web pages. For that capacity and as a non-experienced web developer I thank ion.
- User-friendly
- Easy reporting
- Great chat service for issues
February 07, 2018
ion interactive, a great shortcut for interactive web content--if you have an on-staff developer
At our company, we are using Ion Interactive in the creative services (subset of marketing) department to create interactive landing pages, quizzes, and assessments to have more engaging online destinations to send our potential customers and hopefully get them closer to a sale. The biggest problem it addresses for us is that we are a very small team, and we don't have the manpower available to create the interactive websites that our internal clients desired--so Ion is an effective shortcut for us, only requiring a single designer/developer to build what we need.
- large template library
- easy to re-use chunks of things you build in other projects
- great chat support
- no revert option/revision history if you make a bad mistake
- some simple styles that should be just there for you have to be made through custom CSS
- some of their template options have some pretty bad designs and are not usable beyond a basic functionality level/have to be completely reskinned
February 05, 2018
ION is great for end to end management of stand alone landing pages
We are using ion for our B2B clients in conjunction with the paid media efforts that we are managing for them.
- ion is great for rapid, iterative deployment and testing of landing pages
- ion is great for interactive content
- The user interface of the console could be further improved for better organization and usability