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Shopify

Shopify

Overview

What is Shopify?

Shopify is a commerce platform designed for both online stores and retail locations. Shopify offers a professional online storefront, a payment solution to accept credit cards, and the Shopify POS application to power retail sales.

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Recent Reviews

TrustRadius Insights

Shopify is a versatile platform that fulfills various use cases for businesses of all sizes. Users have found success using Shopify as …
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Shopify Makes Selling, Easy

7 out of 10
November 11, 2022
We use Shopify for the sale of one of our product offerings. We needed a platform for people to easily purchase our product from instead …
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King of E-Commerce

10 out of 10
December 02, 2021
I'm using Shopify in my organization for my online E- Commerce platform. Shopify helps us to showcase our products properly in a very good …
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Shopify, or not?

8 out of 10
June 22, 2021
Incentivized
We use Shopify as our eCommerce tool across the whole organization. We're a small company, so we needed something we could set up and …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 20 features
  • Product catalog & listings (131)
    8.6
    86%
  • Branding (130)
    8.4
    84%
  • Visual customization (129)
    7.5
    75%
  • Product management (129)
    7.2
    72%

Reviewer Pros & Cons

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Pricing

View all pricing

Shopify Lite

$9

Cloud
per month

Basic Shopify

$29

Cloud
per month

Shopify

$79

Cloud
per month

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://www.shopify.com/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $29 per month
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Product Demos

1-Minute Demo of How Packwerk Works | Shopify Engineering

YouTube

Basel Shopify - Use One Click Import Demo Tool

YouTube

Shopify Online Store 2.0 Demo: Dawn, the new Theme Editor, and Metafields...

YouTube

Instant Search + for Shopify Demo

YouTube

Australia Post Shipping Labels for Shopify - App Demo

YouTube

Hydrogen Coding Demo with Tobi Lütke | Shopify Unite 2021

YouTube
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Features

Online Storefront

Features for creating an online storefront with a browse-able product catalog.

7.4
Avg 7.7

Online Shopping Cart

Features that facilitate the collection of items so that customers can purchase them as a group.

8.1
Avg 7.6

Online Payment System

Features related to processing online payment for eCommerce purchases.

9.1
Avg 8.3

eCommerce Marketing

Features related to marketing for eCommerce websites

8.1
Avg 7.5

eCommerce Business Management

Features related to business management and administration of eCommerce operations

8
Avg 7.8
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Product Details

What is Shopify?

Shopify is a commerce platform that allows anyone to easily sell online, at a retail location, and everywhere in between. Shopify offers a professional online storefront, a payment solution to accept credit cards, and the Shopify POS application to power retail sales. Shopify is used by over 90,000 retailers in 100 different countries.

As a SaaS, Shopify's stability and always-on availability are touted. The eCommerce site presents the customary inventory and presentation controls typical of eCommerce solutions. Items are organized into collections, or using smart collections customize groupings to fit the merchandise (e.g. less than $20 items, gift ideas, bundles, etc.). Content management features (e.g. a blog) are present for tailoring the look and interactivity of the site.

For selling online, the $14 Starter pack includes a basic eCommerce site with 1GB of storage, chat & email support, and support for 25 listings. The $29 Basic pack includes POS and unlimited products, as well as fraud analysis tools. The $79 Professional Pack bumps storage space from 1GB to 5GB and adds gift cards, professional reports, and abandoned cart recovery. Finally, Unlimited, at $179 per month, makes space unlimited, and provides advanced reporting and real-time carrier shipping.

Shopify Features

Online Storefront Features

  • Supported: Product catalog & listings
  • Supported: Product management
  • Supported: Bulk product upload
  • Supported: Branding
  • Supported: Search & filter
  • Supported: Mobile storefront
  • Supported: Product variations
  • Supported: Subscriptions & downloads
  • Supported: Website integration
  • Supported: Visual customization
  • Supported: CMS

Online Shopping Cart Features

  • Supported: Abandoned cart recovery
  • Supported: Tax calculator
  • Supported: Shipping calculator
  • Supported: Integration with Amazon
  • Supported: Integration with eBay
  • Supported: Checkout user experience

Online Payment System Features

  • Supported: PayPal integration
  • Supported: Returns & refunds
  • Supported: Single-click checkout
  • Supported: eCommerce security

eCommerce Marketing Features

  • Supported: Promotions & discounts
  • Supported: SEO
  • Supported: Product reviews
  • Supported: Social commerce integration
  • Supported: Customer registration

eCommerce Business Management Features

  • Supported: Order processing
  • Supported: Inventory management
  • Supported: Shipping
  • Supported: Custom functionality

Shopify Videos

Subscribe to Shopify
Shopify is a powerful tool for ecommerce, but users will have to know how to setup products and collections to get the most out of it. We go through the process step by step.

Shopify Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android

Frequently Asked Questions

Shopify is a commerce platform designed for both online stores and retail locations. Shopify offers a professional online storefront, a payment solution to accept credit cards, and the Shopify POS application to power retail sales.

Shopify starts at $29.

PrestaShop, Volusion, and Miva are common alternatives for Shopify.

Reviewers rate Website integration and Order processing highest, with a score of 9.2.

The most common users of Shopify are from Small Businesses (1-50 employees).
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Comparisons

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Reviews and Ratings

(592)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Shopify is a versatile platform that fulfills various use cases for businesses of all sizes. Users have found success using Shopify as their primary webpage to showcase and sell unique products, catering to different brands and the general public. The platform's easy-to-use features and integration with third-party apps make it the go-to choice for most small business e-commerce requirements. Shopify has proven particularly useful for selling apparel, books, and various other products, with its seamless printing and package preparation capabilities. Additionally, organizations benefit from Shopify's efficient inventory management, integration with the US Postal Service, and discounts on order fulfillment. Notably, Shopify stands out among other e-commerce platforms due to its beginner-friendly user experience, ease of use, and integration with popular platforms like ShipStation and MailChimp. It is also highly regarded for its SEO capabilities, low cost as a hosted solution, and integrated shopping cart functionality. Overall, Shopify serves as a powerful tool for managing sales, stock, shipments, and online presence - making it the backbone of many small businesses' operations.

Based on user reviews, there are three common recommendations for Shopify. Firstly, users highly recommend Shopify for its quick and easy setup process. Customers mention that they were able to get their eCommerce stores up and running in no time, thanks to Shopify's user-friendly interface and intuitive features. Secondly, users often describe Shopify as the best plug-and-play solution for eCommerce stores. They appreciate the seamless integration of various tools and extensions, allowing them to easily customize their online stores and enhance the overall shopping experience for their customers. Lastly, reviewers also highlight the reliability of Shopify as a platform for managing their eCommerce businesses. They praise its robust infrastructure, reliable hosting, and responsive customer support team, which provides assistance whenever needed.

Attribute Ratings

Reviews

(51-75 of 144)
Companies can't remove reviews or game the system. Here's why
Darian Rawson | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Shopify is a fantastic tool to bring a web store front to market for any range of small or large products. Shirts and hats or mugs, to pens and promo items. Shopify is the most effective way you can build a simple store and start selling. The great part is you can basically plug it in to most existing web systems such as existing cms or domains without touching that.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Shopify is our primary platform for selling our products online. It runs our entire online presence. It's used by our entire organization. We sell products, manage discounts and subscriptions, and run our website all off of Shopify (and Shopify 3rd-party plugins). Overall it's a great tool, as we are able to easily manage our inventory, track customers, and integrate with other platforms to further enhance Shopify.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We helped a client set up a Shopify store. The client needed a single platform that can easily integrate with their current blog and products could be imported easily. Shopify's flexibility helped us to make multiple customizations and design changes as per the client requirements.
Travis Brown | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We have used Shopify for a number of clients in the past, as well as providing it to current clients that are looking for an e-commerce platform. We have also used Shopify for ourselves for various projects where we needed to sell something directly to a consumer.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Shopify is a great platform for any individual or business that sells online. We have used it in the past for our pride store during pride month to sell gear online. It makes e-commerce easy and does not require a development team to get running. Only some of our team members use this tool, but most can at least log into the store and track analytics.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Shopify is the core shopping experience for our customers. Used to manage the online shopping layer for a number of users across several states of Europe. It became the core analytics and customer relationship management product because of its ease of use and accessibility.
Scotty Hunt | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Shopify is the backbone of our small business. It is being used to support our entire website, as well as the e-commerce process. It is used by the whole organization on the backend for sales, metics, reporting, etc -- and is used by our customers exclusively on the front end by hosting the website and all of our purchasable inventory.
May 21, 2021

Shopify Review

Score 1 out of 10
Vetted Review
Verified User
Incentivized
I actually stopped using Shopify after a few months with them. I have tried pretty much every ecommerce software over the last several years and had started up a new line to my business several months ago and wanted to try Shopify since I know a lot of people use it.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
It is being used by the web/marketing department at TheeDigital. We build websites for other companies, and some of our ecommerce companies use it. I have implemented it for several of them from the ground up as part of the Shopify Custom Referral program.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We use Shopify as our ecommerce platform for our online store. It offers all the features we currently need and is very easy to use. We have our products in different warehouses and with Shopify we can manage the inventory properly. It offers great templates for the store and we easily were able to build the store based on our needs. Another aspect of Shopify that I like, is the robust Settings section that allows us to control everything we need in our store.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We use Shopify as part of our sales process and web prescience. This product is used company wide with the objective of being able to provide our customers with self service option for purchases that range from services all the way to full product offerings. This application has been instrumental in providing us with the ability to create shopping cart processes without the need for dedicated programmers to manage the storefront.
May 21, 2021

We love Shopify!

Matthew Bernstein | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Shopify is an amazing resource for any organization that is looking to sell goods online. It simplifies the entire e-commerce process and makes it incredibly easy to monetize a company's goods. We have not come across another e-commerce platform that has been as simple to use and implement as Shopify.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We use Shopify for e-commerce as our storefront. It's the platform where we sell all of our products, and it also serves as a direct link to our customers. Additionally we use Shopify as an acquisition tool for our newsletters. It is generally only used by the marketing team, though the art team has also been involved to help design a storefront that aligns with our brand.
Sura Hart | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
At MK Media Co, we had a few eCommerce brands whose stores were hosted on Shopify. I managed influencer and affiliate marketing efforts through Shopify for three online stores/brands. I also worked with Shopify apps on all three stores to improve the website, landing page, social media and other marketing and sales functionality.
Gary Gray | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
I had a client who was looking to transition to a new commerce platform from an established website for their decade old business. Their previous website was cumbersome to maintain on an IT level, too complex for staffers to manage (add, update, delete) products, and clunky and dated for consumers.

Shopify handily addresses all these issues by providing a robust, user-friendly backend and stylish front-end for consumers.
Dan Hanna | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
ResellerIncentivized
I am currently in Shopify's partner program. I build web stores for clients who are looking to start there own E-Commerce store. We also help customers who already have Shopify stores. We help them grow and upgrade their current stores. I am able to manage all parts of Shopify without having the need for more employees.
Brian Chung | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We use Shopify for our online e-commerce store. We use it throughout our whole organization. It's solving the business problem of having an easy e-commerce solution. The back-end system makes it easy for everyone to use. We have a bunch of Shopify sites for each of our brands that our company uses.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
I am a web designer and have used Shopify for the set up of e-commerce sites. Shopify is the best all-around option for e-commerce websites. It is particularly good for those with a large online store that need the functionality that Shopify has as well as the integrations it has.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We're using Shopify to sell a large volume of consumer products. There are multiple users within the company actively using the platform. It serves as a versatile and dependable eCommerce solution that allows us to make changes to the product pages quickly and easily. The analytics data is robust and helps us keep an eye on KPIs throughout the day.
Horacio Carcamo | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Shopify is a great way to promote and distribute the company's products. It also functions as another way to sell in a digital way. If you do not feel like investing in a web developer, Shopify gives you the tools so you can create your landing site to start selling on day one.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Shopify is being used as the eCommerce backend for two of my clients' websites. They use it to set up and sell products online along with the design and layout of the website itself. It's a great single-solution platform for most online sales and the management and creation of products for the stores.
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