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Zoho Social

Zoho Social

Overview

What is Zoho Social?

Zoho Social helps marketers in small to large organizations to grow the social media presence of their brand with actionable insights focused on content and engagement. Zoho Social provides marketers with pre-publishing insights based on the engagement level of previous…

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Recent Reviews

Great Product for Small Business

10 out of 10
April 23, 2024
Zoho Social has revolutionized our social media management experience. As a small business owner, I was overwhelmed with the multitude of …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 18 features
  • Twitter (361)
    9.3
    93%
  • Content planning and scheduling (411)
    9.2
    92%
  • LinkedIn (357)
    9.1
    91%
  • Facebook (398)
    9.0
    90%

Reviewer Pros & Cons

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Pricing

View all pricing

Standard

$10

Cloud
per month

Professional

$25

Cloud
per month

Agency

$200

Cloud
per month

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://www.zoho.com/social/pricing.html

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services
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Product Demos

Social Media Management Using Zoho Social - Zoho Social Demo

YouTube
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Features

Listening/monitoring

Using complex keyword searches to surface insights from social media conversations.

8.3
Avg 7.6

Publishing

Scheduling posts to various social media channels and profiles from one interface.

8.4
Avg 8.0

Engagement

Engaging with customers and responding to comments and inquiries via social media channels.

8.2
Avg 8.1

Marketing

Using the software to increase customer engagement and grow customer base via social media channels.

8.3
Avg 7.7

Channel coverage/integration

Effective integration with social media networks, including the ability to monitor, publish and respond.

9.1
Avg 8.5

Reporting/analytics

7.8
Avg 7.9

Account management

Users can manage access to multiple social media accounts.

8.9
Avg 8.1
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Product Details

What is Zoho Social?

Zoho Social helps marketers in small to large organizations to grow the social media presence of their brand with actionable insights focused on content and engagement.

Zoho Social provides marketers with pre-publishing insights based on the engagement level of previous posts and the activity of their audience. Zoho Social even goes a step ahead to shows users the percentage of their audience that’s likely to see their post now, suggests the next best time to post and lets them schedule a post to go out at the same time of the day in different time-zones.

Zoho Social's real-time monitoring dashboard helps marketing teams listen to what’s being said about their brand. Users can search and track a keyword; and respond when they need to. Instant notifications ensure quick reactions and guarantee that no relevant conversations are missed.

Within Zoho Social, numbers are included as a value add, around publishing and listening features. A dedicated reports tab provides social-network-specific statistics and detailed analytics enabling users to understand more about their audience and how people engage with their content.

Zoho Social Features

Listening/monitoring Features

  • Supported: Sentiment analysis
  • Supported: Broad channel coverage

Publishing Features

  • Supported: Content planning and scheduling
  • Supported: Audience targeting
  • Supported: Content optimization

Engagement Features

  • Supported: Automated routing and prioritization
  • Supported: Customer interaction histories

Marketing Features

  • Supported: Lead generation
  • Supported: Content marketing

Channel coverage/integration Features

  • Supported: Twitter
  • Supported: Facebook
  • Supported: LinkedIn
  • Supported: Google+
  • Supported: Instagram

Reporting/analytics Features

  • Supported: Campaign success analytics
  • Supported: Competitor analysis

Account management Features

  • Supported: Role-based user permissions & privileges
  • Supported: Mobile access

Zoho Social Screenshots

Screenshot of AnalyticsScreenshot of CollaborationScreenshot of Create-PublishScreenshot of InboxScreenshot of Monitor-SearchScreenshot of Social-Media-MarketingScreenshot of Social Share

Zoho Social Video

Social Media Management Software for Businesses & Agencies | Zoho Social

Zoho Social Integrations

Zoho Social Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android
Supported CountriesWorldwide
Supported LanguagesEnglish, French, German, Spanish, Portuguese, and Italian.

Frequently Asked Questions

Hootsuite, Sprout Social, and Buffer are common alternatives for Zoho Social.

Reviewers rate Twitter and Mobile access highest, with a score of 9.3.

The most common users of Zoho Social are from Small Businesses (1-50 employees).
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Comparisons

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Reviews and Ratings

(512)

Attribute Ratings

Reviews

(76-100 of 418)
Companies can't remove reviews or game the system. Here's why
Score 10 out of 10
Vetted Review
Verified User
Incentivized
I use Zoho Social for my own social media posting to build brand awareness.
  • Display is very user friendly.
  • Integration with Canva.
  • Repeat posts
  • Media Library
  • Saving hashtags
  • I truthfully haven't found anything missing.
It would be nice to be able to upload PDF's for carousels.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
I run a small business, and the features of Zoho Social are really helpful. I have been using the app and cloud-based media library to post, edit and track my social media posts. The cloud-based media library is especially handy as you can access your assets regardless of the device you are using. Totally recommend this tool!
  • Multi-device access
  • Pre-programmed hashtags
  • Reporting
  • Basic account isn't too good
Great platform - especially when compared to other products out there.
November 03, 2022

Automated and Intuitive

Gina Heumann, LEED GA | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
I was having so much trouble keeping up with regular posts... I may find time to forward an article or post something 2-3 times a week; but with this awesome tool, I can post twice a day, plan out my schedule for the month and keep track of the "sales" posts so that I can ensure enough "value" posts in between. My audience is expanding daily, so I know it's working.
  • Scheduling social media posts
  • Ease of learning; very simple
  • Ability to post on all platforms simultaneously
  • I couldn't figure out a way to tag people
I think anyone with a business who uses social media (which should be EVERYONE!) needs to have this platform. It's a great way to share information with your target audience as well as advertise products and services. It also helps for those who want to plan ahead for busy weeks or vacation time, so you don't even need to think about it once you've scheduled them!
November 02, 2022

Give it a shot

Score 10 out of 10
Vetted Review
Verified User
Incentivized
We use it for content planning and scheduling our posts. We dont have to worry about timing as the software advises us the right time for our post. We had to constantly look for staff to do our posting and with this software our worries and tensions have reduced to a great extent.
  • Post scheduling
  • Calendar management
  • Easy to use
  • Tagging other people
  • Dropping images/ posts from the desktop
  • Better mobile UI
It makes our life much easier and the customer is very good and active. I appreciate the inputs received from Ms.[...] as Customer Service of Zoho. Also, initially we were not comfortable in using the software but the Customer Support did a great job hand holding us to be able to post and schedule our posts.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
I use Zoho Social to organize, plan, schedule, and publish content on various platforms. The biggest problem I appreciated Zoho Social for fixing is allowing me to schedule posts for my clients on LinkedIn AND Twitter which seems to be very uncommon on social media management softwares. I only used Zoho Social, and none of their other apps because that's all I really needed (Twitter management). However, I can see how integral the other software is that they offer to allow a company complete CRM service. I also loved how I could retweet tweets that my client was tagged in directly in the Zoho Social app as well as respond to messages, etc. I think this was my favorite feature.
  • Their analytics are on point, updates daily (if not sooner), and shares them for each platform you have connected
  • Loved how I am able to retweet directly in the platform and respond to all social media direct messages within the platform as well.
  • If a photo is too large for instagram, you can crop and add filters to the image(s) before you post right in the app with no hassle.
  • The button to "customize posts" was very hard to find. I got frustrated trying to locate it. I ended up having to make multiple posts with the same content to post on each platform instead of just using one button to sort everything out.
  • It would be amazing if they had a video based social media such as tik tok or youtube. You can post videos on FB or IG, but they won't come as reels. There isn't a place to post IG stories either.
  • When I'm tagging people in a post, they'll pull up the twitter and facebook names but no one else. So often I would post the wrong IG name and have to go back and edit the post.
I've only used the Zoho Social app, however I would definitely use it again. It's great for analytics, and a one stop shop to monitor and manage your social media platforms. If you're main focus is tik tok or youtube, then this might not be the best place for you. But if you're heavy on IG, FB, or Twitter this is truly an amazing software. I didn't use them, but their team features are everywhere and I can see how easy it could be to work with multiple people on a project.
Ben Challoner | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We have multiple clients with multiple accounts, so we needed a platform that was quick and easy to use but had advanced features when we needed them. This was evidently exactly what we got we with Zoho Social
  • Jumping between multiple accounts easily
  • A well presented social calendar that's easy to manage
  • A really simple interface for posting content quickly
  • Scheduling threads on Twitter would be great
Taking a client's brief, scheduling an entire month's posts in one afternoon, then seeing the analytics each day to assess how the posts have done. It works perfectly.
Jeanine Malan | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
As the person responsible for wine.co.za's social media management, I have to publish content on various social media platforms. It tends to get very time-consuming. But planning and scheduling content on Zoho Social saves me a lot of time. Since using Zoho Social, I now have more time to spend on my other responsibilities. I feel a lot less overwhelmed; in fact, I'm more productive these days.
  • Scheduling of social media content for various platforms all in one place.
  • Helpful, friendly customer service.
  • Different ways to view social media schedule, i.e. monthly or weekly.
  • Inability to tag users on Instagram photos.
For our e-commerce store, I can easily schedule the same post on Facebook and Instagram in minutes. Before scheduling it for publication, I can tweak the post for the two different platforms. For example, when tagging brands, I can write and tag them differently on the respective platforms to make sure they'll display correctly when published. For the Instagram post, I can add a whole different set of hashtags.
October 05, 2022

Complexity Reduction

Score 8 out of 10
Vetted Review
Verified User
We use Zoho Social to create and schedule all of our Social Media weekly posts for FB, Insta, LinkedIn and Twitter. In addition we use it to respond to messages and DMs.

It also provides detailed reporting and analytics across all platforms, so that we can measure our brand growth and departmental KPIs.
  • Complexity reduction
  • Reporting
  • Ease of access
  • Trend reporting could be easier to manage
  • Calendar schedule can be a little slow to load
  • Alerts could be better for post clashes
Zoho Social is an incredibly useful application for managing social media network channels. It enables you to view multiple streams at once and monitor what customers/clients are saying. You can post updates, read responses, schedule messages, view statistics, and message. The analytics features provide an in-depth view of how well your social media strategy is working against your KPIs.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Zoho Social is easy to use and provide a single window to my SM interactions. Quite wonderful the idea itself since I used to forget uploading images in multiple sites and it was too cumbersome to open each one, attach images, type texts, upload. now all through a single click.
  • Single click services
  • Compilation of SM impressions
  • Great user friendly interface
  • The text count is not provided an only warning comes when we press button to upload.
  • The hashtag count and limits to be provided while typing itself.
  • Text editor is required, to make bold, italic, font change etc.
  • The icon/ emoji gallery is poor.
  • Need an image gallery to choose with.
  • Need an editing facility on images.
I already made many recommendations to friends to use Zoho Social
October 03, 2022

Amazing App!

Score 10 out of 10
Vetted Review
Verified User
Incentivized
I use Zoho to schedule my social media posts across all platforms. The issue I have is I do not have time everyday to stop what I am doing to create a post on the spot at the peak engagement times. With Zoho, I am able to schedule out an entire week worth of posts at one time!
  • Scheduling
  • Analytics
  • Post Engagement management
  • staying connected with FB group permissions.
Zoho is well suited for those who have multiple socials that they would like to schedule posts for, as well as those who want a 1 stop app for viewing all social analytics!
September 20, 2022

Time and energy saver

Ant Canavan | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Zoho Social streamlines my content distribution so that one piece of media can be shared to all the main SM platforms in a few simple clicks. It has saved so much time and effort. Its features include Instagram first comment and hashtag groups which allow for better engagement at the touch of a button.
  • Content distribution
  • Time saving
  • Metric reports on organic and paid engagement
  • Doesn't cover all SM platforms
  • Doesn't fully integrate with YouTube posting
  • Have had issues with the permissions around Google My Business which means the posts have frequently bounced back from there
If you are a social media or content distribution manager, Zoho Social is ideal for not only sharing your media ad-hoc, but you can also use the in-built analytics to let it choose the time best suited what most of your audience will be online and most likely to engage. The reporting features and audience breakdown tools are especially insightful.
September 16, 2022

Good tool at a great price

Jamie Venerus | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
We use Zoho for our corporate social media profiles. It is easy to use, intuitive and offers good value for money.
  • Easy to create posts across mulitple social platforms
  • Easy to edit existing posts
  • Great calender view so that I can see what is going out and when
  • Functionality is not as good as other suppliers
  • I would like to be able to add more own (personal) IG account
  • Lacks good reporting functions
As a start-up business we use Zoho for our corporate social media profiles. It is easy to use, intuitive, saves times and offers good value for money.
Kylie Ross | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Zoho Social is my daily social media scheduler for seven platforms. I use it to plan and scheduled posts over the coming month for various projects and campaigns I'm running. Being able to create and schedule posts quickly and easily is my main focus and Zoho Social provides a time saver for me because I can easily achieve this with the product. Checking analytics is also a few clicks to view all my platforms and see what 'tweaks' I may need to make.
  • Allows me to create and schedule posts quickly and easily
  • I can see my content calendar at a glance for the month and update for any missing spots
  • Analytics show me how my posts and followers are interacting with my brand easily
  • Being able to integrate planning apps like ClickUp or Airtable to bring in bulk posts would speed up my workflow
It's at the right price point for the features I need compared to other apps. It's also easier to use than other apps.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
I use Zoho Social to promote my blog and novels on all of my social media channels. It has made things so much easier to manage what has been posted to where as well as to track the results for each post. I will use it for a while to come.
  • Posting to multiple social media accounts
  • Scheduling posts
  • Getting analytics
  • It would be nice to see more details on the free account
  • There isn't anything else that I can think of
So far, this has been a great find for me to help me manage all of my promotions on social media. It has helped me boost my content creation as well as I can plan out my posts in advance. They have recently added more social media accounts like TikTok, so I'm pretty happy with it all.
September 13, 2022

Highly Recommended

Score 10 out of 10
Vetted Review
Verified User
Incentivized
Zoho Social is very easy to use, and everything that you need to work on Social Media Management is in one platform. I use this to schedule posts, and truly, the best platform there is!
  • Ease of use
  • You can respond using only one platform
  • Saves a lot of time
  • The feature repeat post is a great one
  • Maybe add WhatsApp
I design social media posts and schedule them in bulk - I'll leave it as it is then, and it's good - I don't have to worry and just come back after 1 or 2 weeks to add more.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We struggled with ensuring consistent posting to our social channels and did not have a dedicated member of staff responsible for managing content and scheduling. The Zoho Social platform has allowed us to streamline our social content calendar, enabling us to batch the entire month's worth of content and posts in a day to pre-schedule everything. This has allowed us to focus our energies on business development and client delivery. Highly recommend!
  • Pre-schedule posts days, weeks, months in advance
  • Custom reports + dashboards to quickly/easily track analytics and trends
  • Provides recommendations for dates/times when posts will get most engagement
  • Not being able to provide predictive analytics for LinkedIn Company pages
  • While tagging companies/organizations on LinkedIn is easy from the Zoho Platform, it's extremely difficult to tag individuals in posts
Small staff organizations where there are only 1-2 individuals who are responsible for managing multiple social channels - in addition to their other duties/responsibilities. The time savings you get from pre-scheduling posts is phenomenal and greatly reduce instances where you have to go directly into your various social channels to post/manage/review analytics.
Riyaa Kushwaha | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We've been using Zoho Social for the past 15 days to remain constantly engaged with our audience on social media. It's helped us a ton in brand awareness and posting regularly to maintain that. I can easily schedule posts for later and continue with my other tasks at hand. It's fast, super easy and efficient.
  • Scheduling posts for later
  • posting on all different social media
  • Simple and easy to monitor analytics across social platforms
  • Give an option to post a reel on Instagram, maybe like a checkbox in case of posting a video
If you've got a ton of things to do apart from handling just social media then Zoho Social is your go-to solution. You can easily schedule your posts for future and continue with your other tasks at hand. It's super easy and efficient when it comes to monitor analytics or stay connected with your engaged viewers/customers. If you want to build your brand and maintain and grow linearly I say, go for Zoho Social.
Score 9 out of 10
Vetted Review
Verified User
Good option for bulk operations (posts). They need to add the support for image loading from AWS, but if you can sort out that issue it can be a excellent option for bulk postings.
  • Bulk operations
  • Connect multiple social accounts
  • Monitor social events
  • Image loading from aws
  • Add short urls in bulk operations
  • Bulk operations - rescheduling
Pro- bulk operations
no so good - we need more options in bulk operations, images from AWS, short urls, and more documentation.
ISHVINDER PAL SINGH TEJI | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Zoho Social is the BEST! I have found the perfect solution to social media marketing! It is extremely affordable and I highly recommend it! It allows you to switch easily between your social networks, schedule post according to your audience and shows everything you have scheduled to easily see the gaps. As a consultant you can switch between brands and add users with ease. This platform is a seamless process, and the functionality that enables you to customise content for each platform is a huge time-saving tool.
  • Replies to messages from one dashboard.
  • Super easy to connect platforms
  • Post performance.
  • Automated posting.
  • Multiple channels.
  • Saves time.
  • Potentially introducing WhatsApp.
  • Potentially introducing WhatsApp.
  • More channels.
  • The only thing I've noticed is the date of the post disappears if I edit a post. It's not sticky and has to be reset if I edit the post
Zoho Social is by far the best social media scheduler I've ever tried, it's full of features and smart tools. I specifically love the scheduling via an excel sheet, brilliant. and the price is very cheap compared to provided values.
Sally Taylor ( Azalea Creations ) | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Zoho Social is the BEST! I have found the perfect solution to social media marketing! It is extremely affordable and I highly recommend it! Create a post once and post it to 5 or more social media platforms! LOVE IT!! :)
  • Ability to REPEAT POSTS IS EPIC
  • Ease of creating posts
  • Awesome to see the scheduled posts
  • Love how many channels for social media are available
  • Add TRUTH SOCIAL as a channel
  • Add TELEGRAM as a channel
Boosting your social media presence is critical, and Zoho Social makes that easy! It allows you to look and be professional!
August 09, 2022

Highly recommended

Stephanie Wright | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
I love the functionality you get with Zoho and recommend it to everyone. It's great value compared to similar programmes and really user friendly. It allows you to switch easily between your social networks, schedule post according to your audience and shows everything you have scheduled to easily see the gaps. As a consultant you can switch between brands and add users with ease
  • Scheduling
  • Add users and brands
  • User friendly
  • Adding TikTok would be great.
Genuinely find it the best value and most versatile programme out there for scheduling on social media. Its user friendly and makes it easy to adjust and repeat posts depending on your audience. There are insights to show you when your audiences are most active so that you can adjust your scheduling if you need to
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Zoho Social has revolutionised the way we schedule and plan our social content across multiple platforms. The user interface is super easy to use and understand and connecting the platform is a seamless process, and the functionality that enables you to customise content for each platform is a huge time-saving tool.
  • Customising content for different platforms
  • Ability to schedule to Google
  • Super easy to connect platforms
  • Ability to upload and post IG reels.
  • Change the customise content call to action to a different colour (it's hard to notice).
  • Add an option to choose different publication dates when customising content.
Well-suited for entrepreneurs or solopreneurs and large corporations.
Sandeep Kumar | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
I use Zoho mainly to schedule my posts, reply to messages and retrieve leads from ads run on Meta platform. I strongly recommend to try Zoho social. Currently planning to use it for my other brand as well to use the platform seamlessly. Zoho Social is a one stop solution for all your social platform needs.
  • Replies to messages from one dashboard.
  • Retrieve leads.
  • Schedule posts.
  • Organize your profiles.
  • Could be useful if WhatsApp business integration is available.
Before using Zoho Social there were times where I had to manually download leads and share data across agents via google sheets. Now I'm able to download data from my dashboard. Replying to facebook and instagram messages from customers/clients was a challenge to me and I can interact with them in one shot using Zoho Social.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Zoho Social helps save time on days that I don't have time.
It helps me to stay consistent on social media.
The analytics helps me see who is engaging, which posts are performing well, and what to ditch.
I appreciate being able to manage multiple relevant channels.
Overall: 5-star experience.
  • Multiple channels.
  • Automated posting.
  • User analytics.
  • Post performance.
  • More channels.
Zoho Social is perfect for any small or medium business that is looking to expand its online social media presence. It is also ideal to help analyze which posts are performing well, and those that are not. It's very ideal for B2B companies that need to use a simple and easy tool, mostly word based. I don't have a lot of experience using it for a large amount of media.
July 14, 2022

Zoho Social

Score 10 out of 10
Vetted Review
Verified User
Incentivized
We use Zoho Social to control and market our brand across various social networking sites. We've had no problem with Zoho Social, it is user-friendly, fairly priced, and I recommend it above other social media management software.
  • User Friendly.
  • Lots of learning tools and videos.
  • Reasonably Priced.
  • Saves time.
  • Potentially introducing WhatsApp.
I genuinely think it is fantastic. I've had no problems. It's easy to use and it saves so much time. I highly recommend it to anyone wanting an efficient social media management software.
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