Overall Satisfaction with ActiveCampaign
We are using ActiveCampaign to market our coaching programs and automate thank you messages for registering for our organizational newsletter. ActiveCampaign automates many of the essential marketing touches that we used to have difficulty finding time to do while our client base is growing. ActiveCampaign gives us tools and resources to automate these features without having to be technical gurus.
- Quickly create workflows to automate campaign messages.
- Easily integrate with my other tools to keep my contact list updated.
- Wizard-like templates that help me create technical automations that work.
- More powerful mobile app.
- Make sure clients are receiving a touch without me having to commit time to make it happen.
- Organize my processes for engaging clients and prospects.
- Linking many of my online tools together to feed my marketing efforts.
ActiveCampaign helped me tie together the products listed above to help me effectively automate most of my back office processes.
Do you think ActiveCampaign delivers good value for the price?
Yes
Are you happy with ActiveCampaign's feature set?
Yes
Did ActiveCampaign live up to sales and marketing promises?
Yes
Did implementation of ActiveCampaign go as expected?
Yes
Would you buy ActiveCampaign again?
Yes
ActiveCampaign Feature Ratings
Using ActiveCampaign
1 - Owner, marketer, sales person, coach, consultant. As a one man bansd, I wear all of the hats and Active Campaign lets me keep my marketing going while I am out serving my clients.
If I had a virtual assistant, I might have him or her manage my lists more actively and continue to produce content. But since it is just me, I don't leverage the tool as much as I could.
- Reaching out to new members of my mailing list
- Follow-up with old leads
- Remind current clients of new products or services
- Connecting it to survey monkey workshop feedback
- Building templates to simplify campaign development
- Connections to our back office services
- Better integrated to our website
- Automating post workshop feedback process
- Trying more a/b testing
Evaluating ActiveCampaign and Competitors
- Price
- Product Features
- Product Usability
I thought it was economical for the power it delivered. The feature set is rich and provides a lot of power without having to be a mail marketing or techincial guru to get moving quickly.
I would not change my process or the results. ActiveCampaign has been the right resource for us.
ActiveCampaign Implementation
- Implemented in-house
Change management was minimal - It was just me implementing so I didn't have change management challenges to deal with. But I do change management consulting so if you need some help, I know a guy.
- Adjusting from a manual process to a fully automated one
ActiveCampaign Training
- no training
Yes. I just used their webinars and wizards and was up and running in a couple of days.
Configuring ActiveCampaign
I do not.
No - we have not done any customization to the interface
No - we have not done any custom code
ActiveCampaign Support
Pros | Cons |
---|---|
Quick Resolution Knowledgeable team Kept well informed No escalation required Immediate help available Support understands my problem Support cares about my success Quick Initial Response | Poor followup Problems left unsolved |
No. I am not doing anything too complicated that I felt like I needed premium support for. Their ongoing training and support has answered all of the questions I've had and helped me introduce new features and functionality when I wanted or needed it.
I have not had to use their support team directly. Only throught their established help and support channels.
Using ActiveCampaign
Pros | Cons |
---|---|
Like to use Relatively simple Easy to use Technical support not required Well integrated Consistent Quick to learn Convenient Feel confident using Familiar | None |
- List management
- Building automation logic
- Creating messages from templates
- Integrations
- Manually updating lists from contacts not in a online acquisition
Yes, but I don't use it
ActiveCampaign Reliability
Integrating ActiveCampaign
- Freshbooks
- SurveyMonkey
Simple transfer of client data back and forth. I was able to achieve it without issue all on my own.
None of these
Follow the directions and stucture your data well. If you do those things you will have no problems.
Relationship with ActiveCampaign
Upgrading ActiveCampaign
- Haven't upgraded
- Just keeping alive what I can already do.