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Thank You Active Campaign!
Updated July 07, 2023

Thank You Active Campaign!

Sue Kennedy | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Small Business

Overall Satisfaction with ActiveCampaign

Active Campaign is used across the whole organization and it keeps clients up to date with everything. We send out reminders to our clients as well as a monthly newsletter informing them of what's going on. We like to promote all our services and showcase our authors and their books to all our clients.
  • Ease of use
  • Very easy to send out a campaign.
  • Easy to organize lists.
  • Great for creating forms.
  • Removal of unsubscribes automatically.
  • It is great for sending out campaigns quickly and easily.
  • Love how it integrates with other software that I use.
Active Campaign is more robust and offers so much more.

Do you think ActiveCampaign delivers good value for the price?

Yes

Are you happy with ActiveCampaign's feature set?

Yes

Did ActiveCampaign live up to sales and marketing promises?

Yes

Did implementation of ActiveCampaign go as expected?

Yes

Would you buy ActiveCampaign again?

Yes

Active Campaign is a great tool that does what the most expensive autoresponders do!

ActiveCampaign Feature Ratings

8.3
WYSIWYG email editor
6
Dynamic content
8
Ability to test dynamic content
7
Landing pages
8
A/B testing
8
Mobile optimization
8
Email deliverability reporting
10
List management
10
Triggered drip sequences
10
3.0
Lead nurturing automation
3
Lead scoring and grading
3
Data quality management
3
Automated sales alerts and tasks
3
5.5
Calendaring
3
Event/webinar marketing
8
3.0
Social sharing and campaigns
3
Social profile integration
3
7.0
Dashboards
7
Standard reports
7
Custom reports
7
3.0
API
3
Role-based workflow & approvals
3
Customizability
3
Integration with Salesforce.com
3
Integration with Microsoft Dynamics CRM
3
Integration with SugarCRM
3
Third-party software integrations
3

Using ActiveCampaign

1 - Everything
1 - Admin
  • Email
  • Newsletter
  • Broadcast
  • Webinar
  • Summit
  • Courses
Ease of use and great training

Evaluating ActiveCampaign and Competitors

ActiveCampaign Implementation

ActiveCampaign Training

  • Online Training
  • In-Person Training
Helpful
Informative

Configuring ActiveCampaign

Not sure
No - we have not done any customization to the interface
No - we have not done any custom code

ActiveCampaign Support

ProsCons
Quick Resolution
Good followup
Knowledgeable team
Problems get solved
Kept well informed
No escalation required
Immediate help available
Support understands my problem
Support cares about my success
Quick Initial Response
None
Help with setting up an automation for my webinar
Very helpful

Using ActiveCampaign

ProsCons
Like to use
Relatively simple
Easy to use
Well integrated
Consistent
Quick to learn
Convenient
Feel confident using
Familiar
None
  • Automations
  • Campaigns
  • Emails
Yes, but I don't use it
Easy to use

ActiveCampaign Reliability

Integrating ActiveCampaign

Ease of use
  • Wordpress
Easy
  • Not sure
Not sure
  • File import/export
  • API (e.g. SOAP or REST)
It's good and easy

Relationship with ActiveCampaign

Upgrading ActiveCampaign