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Adobe Analytics - Analytics to its best!
August 07, 2023

Adobe Analytics - Analytics to its best!

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Adobe Analytics

Adobe Analytics is our main tool to measure and analyze traffic across web and mobile applications. Our use-case was related to understanding the type of browsers and devices used by users for accessing web and mobile platforms. Adobe analytics gathers a vast volume of data and gives a direction towards action in real-time. We used this data to understand trends of cross-browser usage in the online platforms and app support required for mobile.
  • Great Visualizations
  • Good level of accuracy in its measurement
  • Ability to integrate vast volumes of data from different sources
  • Requires expertise in development
  • Some of the visuals could be richer
  • Better customer support
  • Costing could be lower
  • Strong visualizations for BI
  • Data integration from different sources to generate proper direction and analytics
  • In-depth analytics of different pages used across website and mobile applications
  • It has a positive impact as we take business decisions based on analytics
  • We retire mobile apps, support to older browsers and OS versions based on analytics
  • Page improvements are made based on customer visits on different pages and features
There are several business analytics software and all have different capabilities depending on the requirement. BI software today are a key and the face of the organizations e-commerce business - weather it is mobile or online. Selection of Adobe analytics was a joint decision by management as it had positive inputs from across departments in our organization. It ranked better for visualizations and integration.

Do you think Adobe Analytics delivers good value for the price?

Yes

Are you happy with Adobe Analytics's feature set?

Yes

Did Adobe Analytics live up to sales and marketing promises?

Yes

Did implementation of Adobe Analytics go as expected?

Yes

Would you buy Adobe Analytics again?

Yes

Adobe analytics has a few performance issues. When there is a lot of website traffic data, it gets slow, otherwise during normal traffic - it works well and is smooth. The 2nd issue is related to data accuracy for capturing the usage on a browser of a mobile device instead of the native apps. This is not accurately captured by the tool. The iOS version and device capture is sometimes inaccurate.