Bing Ads is Good, But Still Can't Compete with Google Adwords
January 18, 2018
Bing Ads is Good, But Still Can't Compete with Google Adwords
Score 8 out of 10
Vetted Review
Verified User
Overall Satisfaction with Bing Ads
Bing Ads is only used by the marketing department. While we take into consideration ideas from the entire company, the marketing department has the final word on what we advertise on, the messaging we use, the maximum cost per click we are willing to spend and the overall budget of the campaigns.
- Ease of use. Bing Adcenter is very easy to use. It is not as complicated as Google Adwords is for new users.
- Cheap. I should say cheap-er. Due to Bing not being as popular of search engine, compared to Google Adwords the cost is normally 25-50% less per click.
- Effective. While you won't get as many clicks or impressions as Adwords, we find that the conversion rate is higher and cost of sale is lower for our ads.
- Newer features. Bing doesn't seem to come out with new features as soon as Google Adwords. They are always one step behind.
- Better support. The Google Adwords team is always contacting us to help improve our campaigns. I never hear from Bing Ads support.
- Bigger audience. While not specifically the fault of Bing Ads, Bing needs to increase market share. That is the only way they will compete with Google.
- It has had a positive impact on sales. While not huge, the cost per sale is low, so we do see more sales by advertising here.
- With branding, increased exposure helps build our company's trust.
- With traffic, the cost per click is low, so we can get a nice boost in traffic to our site for a low cost.
- google
The other big PPC platform is Google Adwords. Google Adwords beats Bing Ads in almost every way. The only advantage Bing Ads has is the lower cost per click. What I recommend though is trying both. They are not directly competing because using both will put your company on both Google and Bing, which will increase your overall exposure.