Search Engine Marketing (SEM) Tools
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Google Ads (formerly AdWords) is Google's pay-per-click online advertising program. With Google Ads users set their budget and choose where their ads appear in search listings, and on partner websites. Google Ads uses cost-per-click (CPC) bidding.
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Swoop is a search engine marketing solution with platforms for advertisers, publishers, and users.
Pro Rank Tracker is a search engine optimization software solution offered by Pro Rank Tracker.
Lengow is the feed and product listing management offering from the French company of the same name.
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MatchCraft Advantage is a search engine marketing (SEM) platform for managing many paid advertising campaigns at once, ideally for agencies managing campaigns for a number of small to midsize businesses with their local marketing efforts. To that end it automates many elements of…
Yelp connects people with local businesses, with users contributing approximately 155 million cumulative reviews of almost every type of local business, from restaurants, boutiques and salons to dentists, mechanics, plumbers and more. These reviews are written by people using Yelp…
Sales & Orders works exclusively with Google Shopping and ECommerce websites. This solution includes built-in CPC bidding tools and advanced data tracking. Some key features include: Product Level Profit & Loss, CPC Bidding Engine and Simple Google Shopping Campaign Creation.
AdProof is a relatively small and new (founded in 2012) Atlanta based company and same-name product dedicated to testing and optimizing search engine marketing (SEM) paid campaigns (pay per click, or PPC), before the money is burned. To that end AdProof instantly helps create new…
Adspert is the bidding management platform from the German company of the same name founded in 2010 for managing a search engine marketing (SEM) paid advertising campaign. To that end it features automated reporting and optimization suggestions, keyword analysis, Adwords account…
SunnyReports from the San Francisco startup (2013) of the same name is for agencies managing multiple search engine marketing campaigns for multiple clients to simplify their Adwords / SEM campaign reporting. As such it focuses on making data presentable, as well as provide advertisers…
SearchForce is an ad serving and search engine marketing platform with an emphasis on bid management for pay per click (PPC) advertising campaigns, from the company of the same name in San Mateo, California. SearchForce touts a client list including YP, Experian, Scottrade, PopSugar,…
Agilebid from the Austin startup Ideagility is a PPC search engine marketing platform for automating and optimizing Google Adwords and Bing Ads pay per click advertising campaigns. Targeted at small businesses, Ideagility also offers consulting services along with their platform…
ClickSweeper from San Jose company Varazo is a search engine marketing (SEM) platform dedicated essentially to bidding and pay per click (PPC) campaign management, bid management being its emphasis, for companies who need digital advertising (or agencies who do it for them and need…
Optimine, from Minneapolis based Optimine Software, is a bid optimization platform for search engine marketing. The platform traces revenue to ads and their location, so that the merchant or agency may better understand where to allocate monies spent for ad placement in future.
PPC BidMax, from Australian SEO company Apex Pacific, is a lean bid management platform used for search engine marketing (SEM) campaigns dependent upon pay per click ad placement. Basically it is a keyword analysis and bidding system for use with Adwords, Bing Ads, or Yahoo! Search…
Billed as a "brain for your website," SiteWit is probably better described as a search engine marketing engine for improving and optimizing SEM campaigns dependent upon pay per click (PPC) advertisement placements. When integrated with AdWords or Bing Ads, SiteWit automates bids;…
Clickable is a fully-featured search engine marketing solution with robust integrations, workflow automation, and all-in-one dashboards.
BuyerPath is a search advertising platform with features such as retail product ads, product feed management and feed optimization, and bid parting for each product ad.
Audienti is a content marketing solution built expand market reach through analytics and multi-channel marketing campaigns.
Site Analyzer is a search engine optimization software solution offered by Site Analyzer.
NetElixir is a search engine marketing and social media advertising solution from the company of the same name. It gathers and evaluates raw data to turn it into actionable insights, in order to improve and facilitate digital marketing efforts.
PPC Protect offers an autonomous, real time click fraud prevention platform for digital media advertisers. Research shows that up to 30% of paid media budgets are lost to fraudulent activity, yet only 12% of marketers are aware of this. PPC Protect's automated platform allows marketers…
Fixel is an automated segmentation tool that ranks website audiences based on their level of engagement. The platform learns how users interact with a site, and by applying machine learning algorithms, it highlights only those visitors that matter most.
PromoNavi is a digital marketing platform. It is created to help marketers, agencies, and PPC professionals save time managing PPC accounts, automate manual work, uncover possible flaws, and get profitable insights.With PromoNavi, users can:Track Google Ads and Facebook Ads performance…
Adalysis is a workflow suite for Google Ads & Bing Ads that automates the math and suggestions so users can focus on taking action.
CampaignHero is a technology and support platform designed for SMBs who are in need of extra assistance with their marketing strategy, including PPC, Social Advertising and SEO. Partnered with Google and Microsoft allows businesses and users to access a wide range of features, BETAs…
Learn More About Search Engine Marketing (SEM) Tools
What is Search Engine Marketing (SEM) Software?
Search Engine Marketing (SEM) Software are tools to help digital marketers optimize their paid search engine results to attract viewers, generate leads, and improve product visibility. SEM Software lets users find keywords, measure impressions and impact, analyze competitors, and boost paid search engine results. SEM Software can also monitor advertising budgets, integrate with third party sites, create customized reports, and produce branded assets.
SEM Software helps to streamline the complicated process of managing and deploying paid search engine result advertisements. Because SEM Software can give you ad performance results based on keywords, number of viewers, or other factors in real time, they are a powerful tool to run dynamic and successful campaigns.
SEM & Competitive Intelligence
Some SEM tools also offer competitive analysis. In other words, SEM software allows you to see what search terms your competitors are bidding on. The information provided by SEM software may allow you to identify missed opportunities to increase your visibility in search. It also may help you protect your brand from unwanted (or unlawful) use by competitors.
SEM Software is often mentioned interchangeably with SEO Software, and products in each category offer services that appear similar on the surface. However, SEM Software is designed to manage paid search engine results, whereas SEO Software is used for organic search engine results. SEM Software is also distinct from SEO Software by its ability to automate the ad auction bidding process.
Search Engine Marketing (SEM) Software Features
The most common Search Engine Marketing (SEM) Software features are:
- Keyword research and reporting
- Positive and negative keyword identification
- Impression and impact analytics
- Content creation tools
- Ad copy and creation tools
- Conversion and source monitoring
- Historical data analysis
- Campaign planning
- Lead management
- Budget monitoring and planning
- Custom rules engines
- Scoring and optimization reports
- Bid optimization
- Automated alert management
- White-label reporting
- Team asset partitioning
- Industry-specific machine learning suggestions
- Cost Per Clicks (CPS) and Cost Per Impression (CPI) pricing plans
- A/B ad testing
- Data visualization tools
- Third party integration
Search Engine Marketing (SEM) Software Comparison
When choosing the best Search Engine Marketing (SEM) Software for you, consider the following:
Ad auction features. The tools that an SEM software offers to capitalize on trending keywords will be a vital consideration. Depending on your needs, you’ll want a tool that helps you budget pay-per-click strategies, automates auctions according to those strategies, and scores advertising content according to quality scores.
Competitor analysis tools. You may be interested in what SEM Software can do to help you understand your competition and the keywords or strategies they are using. SEMrush has significant competitor analysis tools, allowing users to analyze competitor keyword bidding, find top-performing competitor ad copies, and see how competitors convert paid traffic.
Optimization tools. SEM Software is designed to simplify the paid search engine result marketing process, but the tools and features a product offers in this regard will be a deciding factor for you. This is especially true if you plan to use SEM Software to manage multiple campaigns or use bulk data sources from third party platforms. If this is your concern, Optmyzr uses machine learning techniques to upload, generate, and strategize multiple marketing plans dynamically according to keyword or ad performance.
Traffic conversion tools. A product’s ability to help you convert traffic will be important to make the best of a long term marketing strategy with SEM Software. Unbounce, for example, lets users create and test responsive landing pages from existing successful templates.
Pricing Information
There are several free Search Engine Marketing (SEM) Software products, such as Google Ads and HubSpot’s Ad Tracking Software, but these options tend to be limited to basic keyword search and analysis. Paid plans range between $32 and $120 per month at the lowest subscription tiers. Vendors offer custom pricing to meet your business’ needs.
More Resources
The following Buyer Blog post can help you determine whether SEO or SEM software is better for you: