How customer voice
drives business

Discover how authentic user reviews power B2B tech marketing

Top 12 Ways to Generate More Reviews by Leigh Kellner
What Is Customer Voice and Why Does it Matter to Marketers? by Russ Somers

The ROI of Reviews You’re reading this article because you work at a B2B tech company and you want to justify…

30,000+ attendees are expected to attend the IBM Think conference in San Francisco next week, and TrustRadius is along for the…

Vivek Bapat is SVP of Global Marketing Strategy and Thought Leadership at SAP. He recently sat down with us to discuss…

Jeb Dasteel is the Chief Customer Officer at Oracle and co-author, with Craig LeGrande and Amir Hartman, of Competing for Customers:…

Chandar Pattabhiram is the CMO of Coupa, a cloud-based spend management platform, and previously led marketing at Marketo and Badgeville. He…

Tiffany Nels is the CMO of Lifesize, a video conferencing solution that has evolved from hardware-focused company to a robust cloud-based…

Meet our experts

Research Manager

Emily Sue Tomac

Emily Sue Tomac is Research Manager at TrustRadius, where she studies reviews, the buying process, and buyers themselves. Her research aims to arm people buying software at work with the tools and information they need to work better, smarter, and easier. She's on a mission to tell their stories, and drive change in how software is bought and sold. Prior to joining TrustRadius, Emily Sue worked on research in linguistics and the digital humanities.

15 posts by this author

VP of Research

Megan Headley

Megan leads Research at TrustRadius, whose mission is to ensure TrustRadius delivers high quality, useful and, above all, trustworthy user feedback to help prospective software buyers make more informed decisions. Before joining TrustRadius, Megan was Director of Sales and Marketing at Stratfor, where she was in charge of growing the company’s B2C revenue stream through email marketing and other channels. She enjoys traveling, reading, and hiking.

7 posts by this author