How customer voice
drives business

Discover how authentic user reviews power B2B tech marketing

TrustRadius Announces Demandbase Integration by Kristi Gamboni
Target In-Market Buyers With Linkedin Integration by Kristi Gamboni

We’ve all seen our share of B2B marketing trends that came and went quickly. But one trend that’s undeniably here…

A presence on review websites is a fantastic way to extablish trust with customers. Learn how to make the most of your profile here.

Please note: this post was updated on September 1, 2021, to include the Free. Intent Data Analysis offer. Field sales…

Today TrustRadius is excited to announce a new feature that enhances visibility for your site in Google’s organic search results.

The ROI of Reviews You’re reading this article because you work at a B2B tech company and you want to…

30,000+ attendees are expected to attend the IBM Think conference in San Francisco next week, and TrustRadius is along for…

Vivek Bapat is SVP of Global Marketing Strategy and Thought Leadership at SAP. He recently sat down with us to…

Jeb Dasteel is the Chief Customer Officer at Oracle and co-author, with Craig LeGrande and Amir Hartman, of Competing for…

Chandar Pattabhiram is the CMO of Coupa, a cloud-based spend management platform, and previously led marketing at Marketo and Badgeville.…

Tiffany Nels is the CMO of Lifesize, a video conferencing solution that has evolved from hardware-focused company to a robust…

Thomas Been, CMO of TIBCO, was recently named Marketing Executive of the Year by PR World Awards. We recently spoke…

Shanel Vandergriff, SVP of Marketing at AlienVault, shares how the security platform leverages the voice of their customer to boost conversion at…

Customer reviews are extremely valuable to Gainsight. Our sales reps use them in competitive deals as a social proof point.…

Lauren Olerich is the Director of Demand & Customer Marketing at Gainsight, a customer success SaaS platform for B2B enterprises. She talks about how…

TrustRadius has allowed us to accumulate reviews at a faster pace by going beyond our traditional customer advocates, leverage the…

Marketo’s Stephanie Roodhouse, director of customer marketing, and Katie Pope, senior customer marketing specialist, share why the marketing automation platform chose…

NetBase is a Social Media Analytics solution. They partnered with TrustRadius to invite all of their customers to review them…

The best social proof is really customer proof – from customers directly, whether through referrals or objective first-person reviews that…

We recently spoke with Erik Bratt, VP of Content Strategy at Tealium, about how they partnered with TrustRadius to build and…

Jason Wesbecher is the CMO of Mattersight, a suite of innovative personality-based software applications that can analyze and predict customer behavior…

Meet our experts

Megan Headley

VP of Research

Megan Headley

Megan leads Research at TrustRadius, whose mission is to ensure TrustRadius delivers high quality, useful and, above all, trustworthy user feedback to help prospective software buyers make more informed decisions. Before joining TrustRadius, Megan was Director of Sales and Marketing at Stratfor, where she was in charge of growing the company’s B2C revenue stream through email marketing and other channels. She enjoys traveling, reading, and hiking.

12 posts by this author
Mark Barrera headshot

VP of Audience and Reviews

Mark Barrera

Mark leads the Audience and Review Generation teams at TrustRadius and is a seasoned digital marketer on both the agency and brand side. Mark has a passion for educating others on digital marketing best practices and is the founding Chairman of the State of Search Conference (stateofsearch.org) and past President of the DFWSEM and Social Media Club of Dallas. He has led digital marketing efforts for sites such as PCMag, Mashable, BlackFriday.com and countless other websites over the last 15 years.

3 posts by this author