How customer voice
drives business

Discover how authentic user reviews power B2B tech marketing

Top 12 Ways to Generate More Reviews by Leigh Kellner
What Is Customer Voice and Why Does it Matter to Marketers? by Russ Somers

I’ve lived through some questionable fads in my life (think snap bracelets, feather hair extensions, and velvet tracksuits). And I’ve seen…

The ROI of Reviews You’re reading this article because you work at a B2B tech company and you want to justify…

30,000+ attendees are expected to attend the IBM Think conference in San Francisco next week, and TrustRadius is along for the…

Vivek Bapat is SVP of Global Marketing Strategy and Thought Leadership at SAP. He recently sat down with us to discuss…

Jeb Dasteel is the Chief Customer Officer at Oracle and co-author, with Craig LeGrande and Amir Hartman, of Competing for Customers:…

Chandar Pattabhiram is the CMO of Coupa, a cloud-based spend management platform, and previously led marketing at Marketo and Badgeville. He…

Tiffany Nels is the CMO of Lifesize, a video conferencing solution that has evolved from hardware-focused company to a robust cloud-based…

Thomas Been, CMO of TIBCO, was recently named Marketing Executive of the Year by PR World Awards. We recently spoke to…

Shanel Vandergriff, SVP of Marketing at AlienVault, shares how the security platform leverages the voice of their customer to boost conversion at every…

Customer reviews are extremely valuable to Gainsight. Our sales reps use them in competitive deals as a social proof point. It…

Lauren Olerich is the Director of Demand & Customer Marketing at Gainsight, a customer success SaaS platform for B2B enterprises. She talks about how they…

TrustRadius has allowed us to accumulate reviews at a faster pace by going beyond our traditional customer advocates, leverage the rich…

Marketo’s Stephanie Roodhouse, director of customer marketing, and Katie Pope, senior customer marketing specialist, share why the marketing automation platform chose to…

NetBase is a Social Media Analytics solution. They partnered with TrustRadius to invite all of their customers to review them online.…

The best social proof is really customer proof – from customers directly, whether through referrals or objective first-person reviews that list…

We recently spoke with Erik Bratt, VP of Content Strategy at Tealium, about how they partnered with TrustRadius to build and capitalize…

Jason Wesbecher is the CMO of Mattersight, a suite of innovative personality-based software applications that can analyze and predict customer behavior based…

Ultimate Software has truly embraced user reviews, scaling its presence on TrustRadius to 280 reviews for its UltiPro solution. Working with…

Meet our experts

Senior Research Manager

Emily Sue Tomac

Emily Sue Tomac is Senior Research Manager at TrustRadius, where she studies reviews, the technology buying and selling process, and buyers and vendors themselves. Her research aims to arm people with the tools and information they need to work better, smarter, and easier. She's on a mission to tell their stories, and drive change in how business technology is bought and sold. Prior to joining TrustRadius, Emily Sue worked on research in linguistics and the digital humanities.

16 posts by this author

VP of Research

Megan Headley

Megan leads Research at TrustRadius, whose mission is to ensure TrustRadius delivers high quality, useful and, above all, trustworthy user feedback to help prospective software buyers make more informed decisions. Before joining TrustRadius, Megan was Director of Sales and Marketing at Stratfor, where she was in charge of growing the company’s B2C revenue stream through email marketing and other channels. She enjoys traveling, reading, and hiking.

9 posts by this author