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8 Ratings
5 Ratings
8 Ratings
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Score 8.5 out of 101
5 Ratings
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Score 7.7 out of 101

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Likelihood to Recommend

6sense

6sense is well suited in areas such as creating a campaign for our site. For example, "grill season". It makes it easy to create a campaign to advertise all our grills, best selling [grills] and create certain price updates/categories. It is not as useful on the product campaign, coupon and sales level, but still more useful than platforms we have used in the past.
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Bound

Get Smart Content is well suited for segmentation of web traffic. It is less appropriate for A/B testing of segments. Although testing is possible, it would be a nice improvement to modify and further build out the testing piece
Michael Varejao profile photo

Pros

  • Quality data
  • Timing for updates
  • Excellent support
Laurie Wheeler profile photo
  • Connects easily with other APIs such as Demandbase and Google Analytics.
  • Easily create segments.
  • Easily create segmented content.
Michael Varejao profile photo

Cons

  • Some of the terms used are a learning process for our team, but the site is easy to navigate.
  • Although the site is easier to navigate, it has a lot of facets that take time to learn where elements are saved.
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  • When you set up a campaign you should be able to set up content while in the campaign.
  • You should be able to set up new segments while in the campaign.
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Alternatives Considered

Oracle is not user-friendly. It is outdated and confusing, also makes it hard to enter in and out of certain tabs/areas within the platform. 6sense is more in-depth and has more functional abilities compared to Salesforce.
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Get Smart Content is what we primarily use to serve up segmented content. The only other method or tool we've used to do so while leveraging our Demandbase variables is Optimizely. We selected Get Smart Content because they make the process of segmentation using Demandbase variables easy
Michael Varejao profile photo

Return on Investment

  • Revenue growth
  • More productive employees
Laurie Wheeler profile photo
  • We have seen more traffic going to revenue generating sites after using Get Smart Content. I'm not sure of the dollar amount since that's a separate department, but traffic increasing is great.
  • Engagement on our internal site has increased after implementing Get Smart Content. We are getting more views, comments and likes on our content than before.
Kate Bowling profile photo

Pricing Details

6sense

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Bound

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
Additional Pricing Details