What users are saying about
73 Ratings
93 Ratings
73 Ratings
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Score 7.3 out of 100
93 Ratings
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Score 8.1 out of 100

Likelihood to Recommend

AB Tasty

A/B Tasty tool allows us do easy testing without burdening our limited developer resources all the time. Reports are simple enough to interpret. Support has been excellent and proactive, also the onboarding was successful. It is also an advantage that we have the possibility to drive all our traffic to the test versions rather than being limited to specific user amount per month. We can recommend A/B Tasty for testing purposes, as the platform keeps it’s promises, doesn’t require too much technical knowledge and the support is excellent.
Laura Karhu | TrustRadius Reviewer

Kissmetrics

[Kissmetrics is well suited for the] abandon cart scenario to re-engage users on the purchase journey. Engaging users to personalized content using the visit metrics derived from the data captured at each digital touch points. [Implementing] website campaign and journey orchestration is easy. You get visitor profile to segment upon using different visit metrics and action.
akshay kashyap | TrustRadius Reviewer

Feature Rating Comparison

Testing and Experimentation

AB Tasty
8.0
Kissmetrics
a/b experiment testing
AB Tasty
8.4
Kissmetrics
Split URL testing
AB Tasty
8.4
Kissmetrics
Multivariate testing
AB Tasty
8.0
Kissmetrics
Multi-page/funnel testing
AB Tasty
7.4
Kissmetrics
Mobile app testing
AB Tasty
7.6
Kissmetrics
Visual / WYSIWYG editor
AB Tasty
7.8
Kissmetrics
Advanced code editor
AB Tasty
8.2
Kissmetrics
Page surveys
AB Tasty
7.3
Kissmetrics
Preview mode
AB Tasty
8.0
Kissmetrics
Experiment scheduler
AB Tasty
8.2
Kissmetrics
Client-side tests
AB Tasty
8.9
Kissmetrics
Mutually exclusive tests
AB Tasty
8.2
Kissmetrics

Audience Segmentation & Targeting

AB Tasty
8.5
Kissmetrics
Standard visitor segmentation
AB Tasty
8.3
Kissmetrics
Behavioral visitor segmentation
AB Tasty
8.4
Kissmetrics
Traffic allocation control
AB Tasty
8.6
Kissmetrics
Website personalization
AB Tasty
8.5
Kissmetrics

Results and Analysis

AB Tasty
7.6
Kissmetrics
Heatmap tool
AB Tasty
6.4
Kissmetrics
Click analytics
AB Tasty
7.9
Kissmetrics
Scroll maps
AB Tasty
7.8
Kissmetrics
Conversion tracking
AB Tasty
7.9
Kissmetrics
Goal tracking
AB Tasty
7.8
Kissmetrics
Test reporting
AB Tasty
8.0
Kissmetrics
Results segmentation
AB Tasty
7.2
Kissmetrics
Experiments results dashboard
AB Tasty
7.7
Kissmetrics

Pros

AB Tasty

  • Customer-focused. Over the past year, AB Tasty has worked with us to overcome many obstacles (e.g. tracking hurdles, ITP issues, etc.). The team always finds a solution in a timely manner to ensure we're able to execute on experiments.
  • Reliability. One of the biggest hurdles earlier this year were the ITP regulations set out by Apple. Over 40% of our ad traffic was Safari users. AB Tasty was using 3rd party cookies but quickly migrated over to a local session storage solution that circumvented the issue.
Matt Mattson | TrustRadius Reviewer

Kissmetrics

  • The more events you track and properties you send along, the more you can see how specific users use your product/service. The user based timeline gives you a perfect start point to get in touch with users, because you can see where they get stuck.
  • Tracking your traffic sources and how they influence conversions is awesome. You can get a perfect view of how much a traffic source contributes to revenue.
  • Funnel reports give you more insights into micro and macro conversion steps and give you actionable data to work with.
  • Customer support!
Joris Brabants | TrustRadius Reviewer

Cons

AB Tasty

  • Sometimes the platform is a little glitchy and requires a refresh.
  • Would be great to be able to see the experiments and projects on a timeline with their status and main result to have an immediate view of ongoing and completed projects.
  • Email notification for when an experiment reaches a certain confidence level.
Anonymous | TrustRadius Reviewer

Kissmetrics

  • Installing.... yes this is also a negative. While you can install and have the program running in minutes, if you use Unbounce, the form tracking process is quite complicated!
  • Updates... I feel like the product updates have slowed a lot lately. Thankfully, the product functionality is so amazing that it hasn't impeded the use of it. However, it is still disappointing to see less frequent software updates.
  • Occasionally clunky UI... there are a few reports that are really easy to mess up and leave you scratching your head on why it isn't showing you any data.
Aaron Treguboff | TrustRadius Reviewer

Likelihood to Renew

AB Tasty

AB Tasty 7.7
Based on 8 answers
AB Tasty's tool as well as the support team completely met my goals on A/B Testing. Editing a test is really easy and AB Tasty made the marketing team free to launch nearly any test. Reporting is also easy to set up and give us the information needed to keep improving transformation on landing pages and forms
Anonymous | TrustRadius Reviewer

Kissmetrics

Kissmetrics 7.4
Based on 27 answers
Price sensitivity and the different choices that now exist in the Analytics industry. I think it makes sense for us sometime this year to rethink our analytics strategy to see how we may leverage the best of GA (which has included lots of new features and updates the past years_, Kiss and other tools as need be
Anonymous | TrustRadius Reviewer

Usability

AB Tasty

No score
No answers yet
No answers on this topic

Kissmetrics

Kissmetrics 7.1
Based on 6 answers
Right after login, you'll get to a dashboard which shows you a quick view on how your business is doing across the events you are tracking. There is no need to dig deeper than that unless you want to, in which case it's very easy to do so just by clicking on the metric on which you want more information. The interface is very intuitive.
Anonymous | TrustRadius Reviewer

Reliability and Availability

AB Tasty

No score
No answers yet
No answers on this topic

Kissmetrics

Kissmetrics 8.3
Based on 12 answers
The application was very rarely down; during the period we used the application, I can think of only two or three occasions in which the site was down. Notably, at no time was the the performance of our own site compromised as a result.
Anonymous | TrustRadius Reviewer

Performance

AB Tasty

No score
No answers yet
No answers on this topic

Kissmetrics

Kissmetrics 8.5
Based on 12 answers
Speed improved dramatically as the service matured. Early iterations of the publicly-released application would occasionally provide slow processing of results, but those delays became much rarer occurrences during the last year that we used KISSmetrics. One of the more impressive views (which started out feeling more like a toy) is the live view of visits. Knowing that you could see, in real time, what events a user triggered, was gratifying and instructive.
Anonymous | TrustRadius Reviewer

Support Rating

AB Tasty

AB Tasty 7.3
Based on 3 answers
Support is good, but it would be better if it was quicker or if AB Tasty provided a quicker SLA. At times, you require stuff urgently but AB Tasty support isn't as quick as I personally like it to be.
Halima Satheya | TrustRadius Reviewer

Kissmetrics

Kissmetrics 9.0
Based on 18 answers
Our front-line product support person (Mika) is great. She is responsive and great to work with.

However, the data accuracy issue described earlier is the reason for the low score here. This issue was escalated from front-line to support to level 2 technical support and then it disappeared into a black hole. Escalations, in general, do not go well. We get no response for days, or I have to chase things down. This is not acceptable. Marketing metrics are critically important to me and I need answers quickly. I cannot afford to wait around for days / weeks for a response.

Just to be clear, these comments only apply to escalated support issues.
Anonymous | TrustRadius Reviewer

In-Person Training

AB Tasty

No score
No answers yet
No answers on this topic

Kissmetrics

Kissmetrics 9.1
Based on 1 answer
Again, we were fortunate to work with KISSmetrics as they built their application, but Hiten, their CEO and founder, was incredibly helpful to me personally, and to our metrics-driven business as a whole, as we adopted their tool.
Anonymous | TrustRadius Reviewer

Online Training

AB Tasty

No score
No answers yet
No answers on this topic

Kissmetrics

Kissmetrics 8.6
Based on 3 answers
I loved this aspect of the product. It wasn't just that the documentation and online tutorials are great - which they are - the on-boarding process though was really stellar. Once you have set everything up, you get a welcome message followed by a step-by-step guide to get you started that is built right into the product interface. For example, the UI asks you to first do X, and then copy this code snippet and send it to your developer who will know what to do with it. When you come back after the first interaction with the product, it continues the process by explaining right in the UI how to track events etc.This kind of step-by-step approach is incredibly efficient. Although there are various forms of supporting documentation (PDFs videos etc) to support every step, you don't really need them. This approach means that you are up and running very quickly with virtually no training time or documentation consultation. Highly efficient process.
Anonymous | TrustRadius Reviewer

Implementation Rating

AB Tasty

No score
No answers yet
No answers on this topic

Kissmetrics

Kissmetrics 7.3
Based on 14 answers
In order to build trackability down to revenue, there was quite a lot of work to integrate Kissmetrics with our software and internal process. We had to build the hooks so that Kissmetrics could call back into our software and billing system, etc.. However, we didn't need additional expertise to do this. Once you understand the API, and you own systems, making it work is not too difficult. We did not require an outside consultant or anything like that
Anonymous | TrustRadius Reviewer

Alternatives Considered

AB Tasty

We selected AB Tasty mostly because we got a sense that their dev and customer service teams were going to go above and beyond to help us out. We were right! The cost was also a factor as they came in a small bit lower, but cost wasn't the only factor.
Jeff Copetas | TrustRadius Reviewer

Kissmetrics

Kissmetrics is a next-level step up for people who are used to getting their tracking and reporting from Google Analytics or Shopify's CMS. While HubSpot arguably has a better user interface, Kissmetrics certainly has the power and usability necessary to track important conversion data and help you make better marketing decisions.
Anonymous | TrustRadius Reviewer

Return on Investment

AB Tasty

  • Since we use AB tasty our conversion rates have significantly increased on the Watch pages.
  • We can report positive comments about the evolutions of our interfaces, from our expert users. And so improved customer satisfaction.
  • The solution allows us to validate or invalidate without taking major risk while gaining in reactivity, our proposals relook pages.
  • Commitment rates are much higher, multiplied by 2 or 3, when we implement customizations that are relevant. These customizations are very relevant insofar as we are governed by the seasonality of events as a media site.
Valentin Viguier | TrustRadius Reviewer

Kissmetrics

  • Unfortunately for this client (small business) the cost of Kissmetrics was just too prohibitive. But it's obvious that for a larger company that can afford it, the data would be invaluable to gain more insight in how to gain more active users and orders for a funnel.
  • The data provided really increases an understanding of how best to provide the right experience for the users...happy users equals increase in ROI.
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

AB Tasty

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

AB Tasty Editions & Modules

Additional Pricing Details

Kissmetrics

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Optional
$1,500*

* per installation

Kissmetrics Editions & Modules

Edition
Growth$5001
Power$8501
EnterpriseCustom1
  1. Monthly Tracked People
Additional Pricing Details
What are Monthly Tracked People? Monthly Tracked People are unique visitors that engage in an Event on your website or with your product, that gets tracked by you in Kissmetrics. Monthly Tracked People can be anonymous or identified.

Rating Summary

Likelihood to Recommend

AB Tasty
8.8
Kissmetrics
8.6

Likelihood to Renew

AB Tasty
7.7
Kissmetrics
7.4

Usability

AB Tasty
Kissmetrics
7.1

Reliability and Availability

AB Tasty
Kissmetrics
8.3

Performance

AB Tasty
Kissmetrics
8.5

Support Rating

AB Tasty
7.3
Kissmetrics
9.0

In-Person Training

AB Tasty
Kissmetrics
9.1

Online Training

AB Tasty
Kissmetrics
8.6

Implementation Rating

AB Tasty
Kissmetrics
7.3

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