Act-On is an adaptive marketing platform designed to drive personal and purposeful multi-channel marketing. Its foci are inbound and outbound marketing, for enabling a tighter alignment with sales and turning data into actionable insights.
$900
per month (starts at 2,500 active contacts)
Litmus
Score 9.0 out of 10
N/A
As a core component of an organization's marketing tech stack, Litmus allows users to create, personalize, test, review, and analyze every email sent.
$99
per month
Pricing
Act-On Software
Litmus
Editions & Modules
Professional
$900
per month (starts at 2,500 active contacts)
Enterprise
$2,000
per month ( starts at 2,500 active contacts)
No answers on this topic
Offerings
Pricing Offerings
Act-On
Litmus
Free Trial
No
Yes
Free/Freemium Version
No
No
Premium Consulting/Integration Services
Yes
No
Entry-level Setup Fee
Required
No setup fee
Additional Details
The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.
Litmus offers different plan types to fit various needs, offering monthly and annual plans, as well as fully customizable Enterprise plans.
We looked at using Pardot and decided to use Act-On due to pricing and ease of use. Pardot had a better Salesforce connection since they are owned by Salesforce. Pardot was very expensive and didn't offer some of the functionality we were looking for. For example, Pardot does …
I've used Constant Contact, Mail Chimp, Exact Target. I would say Act-On Software is most similar to Exact Target, but I feel you get a better bang for your buck with Act-On.
Litmus is the most full featured email testing platform I have used. There are so many device / email client combinations that we can always replicate the issue an end user may be seeing. It would be great if it added cross browser website testing and take on some of the …
Litmus does a great job allowing you to see how your emails look across ESPS. No other company does this as reliably as Litmus. My only gripe with Litmus is that they do not have an option to use a drag n drop builder. This means I now have to use another program to build emails.
Litmus is more of an overall thought leader than Email on Acid. When I worked for an agency we had Email on Acid for several years and nobody used it, not user-friendly. Then we got litmus and multiple teams started using it right away. It is more intuitive and process …