What users are saying about

Act-On

328 Ratings

Net-Results

28 Ratings

Act-On

328 Ratings
Score 7 out of 101

Net-Results

28 Ratings
Score 9 out of 101

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Likelihood to Recommend

Act-On

I think Act-On would work equally well for small to large companies. If you are less confident or experienced in automation and funneling, Act-On genuinely invests in the expertise to guide and support you so you can be continually learning and developing your skills and application for the platform. You never feel you are in the deep end
Sue Maldonado profile photo

Net-Results

Net-Results is very well-suited for small, medium and large businesses. They seem to be more advanced than what a typical enterprise level implementation would require. When selecting a marketing automation provider make it a point to find out the level of integration with Salesforce and other marketing technologies. Do they have pre-built automation modules or does it require building from the ground up? Also ask questions regarding its specific capabilities ... for example: is it a marketing automation provider? is it a CRM provider? etc
Kris Patel profile photo

Feature Rating Comparison

Email & Online Marketing

Act-On
7.5
Net-Results
7.8
WYSIWYG email editor
Act-On
7.3
Net-Results
8.3
Dynamic content
Act-On
6.9
Net-Results
7.2
Ability to test dynamic content
Act-On
6.6
Net-Results
7.3
Landing pages
Act-On
7.8
Net-Results
7.7
A/B testing
Act-On
8.0
Net-Results
6.3
Mobile optimization
Act-On
7.7
Net-Results
8.3
Email deliverability
Act-On
8.8
Net-Results
8.4
List management
Act-On
6.0
Net-Results
8.5
Triggered drip sequences
Act-On
8.3
Net-Results
8.6

Lead Management

Act-On
6.7
Net-Results
8.4
Lead nurturing
Act-On
6.3
Net-Results
8.5
Lead scoring and grading
Act-On
6.9
Net-Results
8.4
Data quality management
Act-On
7.1
Net-Results
8.3
Automated sales alerts and tasks
Act-On
6.4
Net-Results
8.6

Campaign Management

Act-On
7.5
Net-Results
8.0
Calendaring
Act-On
6.8
Net-Results
7.9
Event/webinar marketing
Act-On
8.3
Net-Results
8.0

Social Media Marketing

Act-On
6.7
Net-Results
6.9
Social sharing and campaigns
Act-On
6.4
Net-Results
7.0
Social profile integration
Act-On
7.0
Net-Results
6.7

Reporting & Analytics

Act-On
5.3
Net-Results
8.3
Dashboards
Act-On
4.7
Net-Results
8.4
Standard reports
Act-On
5.7
Net-Results
8.4
Custom reports
Act-On
5.6
Net-Results
8.1

Platform & Infrastructure

Act-On
6.5
Net-Results
8.0
API
Act-On
8.0
Net-Results
8.5
Role-based workflow & approvals
Act-On
6.4
Net-Results
8.0
Customizability
Act-On
5.1
Net-Results
8.0
Integration with Salesforce.com
Act-On
8.0
Net-Results
7.9
Integration with Microsoft Dynamics CRM
Act-On
4.1
Net-Results
7.7
Integration with SugarCRM
Act-On
7.1
Net-Results
8.1

Pros

  • Customer service. Act-on is the leader in client support for training, basic tips and trouble shooting to planning our Act-On strategy. The Act-On team is flexible, friendly, engaged and collaborative.
  • Act-On does not over-complicate its offering. It is visually appealing and intuitive. Some platforms are just too complicated to keep on top of. We are a small team with a busy marketing schedule. We do not depend a great deal on online lead generation for our growth, however Act-On is still a good fit for us.
  • Trust. No surprises once we had signed our agreement. In fact, our expectations were exceeded.
  • Value - price for service.
Sue Maldonado profile photo
  • Automated emails in a drip campaign that Sales can remove people from.
  • Lead scoring and alerts that go right to the lead owner.
  • Weekly reports to each Sales person with their hottest lead.
  • Very finely tuned segments that can be used for alerts, emails, and scheduled reports.
  • Integration with Salesforce. The Sales team can basically trigger their own emails.
Ken Barber profile photo

Cons

  • Program automation: the only feature I miss from Eloqua, which I used in a previous role, is the drag and drop canvas for building out a drip campaign. Act-On's functionality works perfectly, but the fact it's all listed in one vertical line makes it slightly more difficult to visualize the flow. Having said that, the tools are all there, it could just do with some extra visualization when it comes to making complex programs.
  • Website prospector. This is one of the features I use very heavily and although the new version recently launched is a big improvement, there's still room for more info. It's by no means bad, but I'd like to see some extra info in here.
  • Forms: Id like to see a more visual formbuilder, in line with the landing page improvements recently made. The form works great but are quite plain visually. This could be improved and remove the need for extra tools in WordPress/other programs.
Damian Leslie profile photo
  • Adding new contacts to our contact list. I would love integrations with Outlook. I am communicating with new people every day and it would be awesome to be able to tag a new contact and automatically add that person to an appropriate contact segment without logging in and manually adding a new contact (which I rarely do)
David Gould profile photo

Likelihood to Renew

Act-On8.9
Based on 112 answers
Because I like the road the product is on, I like the people, and I think it will become a clear leader in it's marketing automation space.
Diogo Cabral profile photo
Net-Results9.0
Based on 4 answers
Net-Results provides great support and they are continuously improving their product.
Gregory Smith profile photo

Usability

Act-On7.2
Based on 31 answers
This has been my experience since Day 1
Jim Lovelady profile photo
Net-Results7.5
Based on 3 answers
Net Results is pretty easy to use and understand. I wouldn't say that it is the best in comparison to MailChimp's drag and drop email builder, but Net Results do so much more than MailChimp that it is hard to even compare the two. Overall Net Results has good usability
Lee Germeroth profile photo

Reliability and Availability

Act-On9.1
Based on 14 answers
This product has never been down when I needed it
Ian Nate profile photo
No score
No answers yet
No answers on this topic

Performance

Act-On8.2
Based on 13 answers
Act-On just keeps improving.
Angie J Anderson profile photo
No score
No answers yet
No answers on this topic

Support

Act-On8.8
Based on 38 answers
Always available with professional personnel who care about getting it right the first time
Jim Lovelady profile photo
No score
No answers yet
No answers on this topic

In-Person Training

Act-On8.7
Based on 4 answers
My Account Manager has led me through countless amounts of training on the product as a whole and through some of my integrations.
Vinny Poliseno profile photo
No score
No answers yet
No answers on this topic

Online Training

Act-On9.3
Based on 16 answers
Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.
Carrie Scheetz profile photo
No score
No answers yet
No answers on this topic

Implementation

Act-On8.6
Based on 22 answers
Trust your success counselor. All 3 had have been spectacular.
Charles Harte profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

I used Eloqua in my previous role and while it was a great tool I found it very cumbersome and difficult to work with. It's interface was old and it was actually quite a task to get many terms created, designed and aligned as I liked within that tool. Also, the costs for the platform were extremely high. Act-On was a real breath of fresh air for me. Its a much more intuitive interface, and much easier to work with. Although it may not have all of the bells and whistles that some of the bigger players have, it does a lot more than just the basics and gets them right as wel. It also has some cool little innovations of its own as well, the Act-On Anywhere tool is really interesting and valuable, not just to marketers but for sales staff as well. But overall, value for money is much greater with Act-On and that's a key concern for any business
Damian Leslie profile photo
Act-On and Marketo because of Sugar integration. We found Net-Results offering best value.
Tom Symoens profile photo

Return on Investment

  • As stated in a previous section, one positive impact we have seen so far is the fact that we are more productive and efficient. We are no longer chasing after prospects that are not really interested in purchasing our product.
  • Our marketing team is able to produce nice reports to present at our team meetings every week.
  • The customer support has been so amazing. I needed help with something and had my answer within an hour! I was very impressed by the level of service Act-On provides to their customers.
Melodie Pierson profile photo
  • Lead Conversion and Nurturing
  • Inhouse landing pages and forms
  • Web traffic tracking
Tom Symoens profile photo

Pricing Details

Act-On

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
Act-On Editions & Modules
Act-On
Edition
Professional
$9001
Enterprise
$2,0002
1. per month (starts at 2,500 active contacts)
2. per month ( starts at 2,500 active contacts)
Additional Pricing Details
The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.

Net-Results

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Net-Results Editions & Modules
Net-Results
Edition
One Price Full Platform
$8001
1. Annual agreement, up to 25,000 Contacts or 60,000 Sends
Additional Pricing Details
Tiered pricing by total email sends or total contacts, you decide. All features included. No upsells or limitations based on your price.