What users are saying about
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364 Ratings
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Top Rated
56 Ratings

Act-On

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364 Ratings
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Score 7.5 out of 101

Twilio SendGrid Email Marketing

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Top Rated
56 Ratings
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Score 8.7 out of 101

Likelihood to Recommend

Act-On

If you have an existing CRM system, like Microsoft 365, you can integrate campaign automation with Act-On, and then it is worth most of the time it takes to get less-experienced employees on-boarded. In other cases that require more minimal use, the on-boarding may be too lengthy. In that case, it may be better-suited to choose a different SaaS that tracks campaign, ROI, lead scoring, etc.
Fedor Paretsky profile photo

Twilio SendGrid Email Marketing

I found it very useful in promotional emails where users want to divert traffic to their websites. It ensures almost 100% accuracy in delivering your emails. It is very well suited in scheduling emails. It also allows users to schedule their email campaigns for future dates. By using this feature, users can line up their future promotional activities in advance.
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Feature Rating Comparison

Email & Online Marketing

Act-On
7.6
Twilio SendGrid Email Marketing
8.6
WYSIWYG email editor
Act-On
7.3
Twilio SendGrid Email Marketing
8.0
Dynamic content
Act-On
6.9
Twilio SendGrid Email Marketing
8.4
Ability to test dynamic content
Act-On
6.9
Twilio SendGrid Email Marketing
8.3
Landing pages
Act-On
7.4
Twilio SendGrid Email Marketing
7.8
A/B testing
Act-On
7.2
Twilio SendGrid Email Marketing
8.6
Mobile optimization
Act-On
7.9
Twilio SendGrid Email Marketing
9.0
Email deliverability
Act-On
7.9
Twilio SendGrid Email Marketing
9.5
List management
Act-On
8.2
Twilio SendGrid Email Marketing
8.8
Triggered drip sequences
Act-On
8.3
Twilio SendGrid Email Marketing
8.8

Lead Management

Act-On
7.7
Twilio SendGrid Email Marketing
Lead nurturing
Act-On
8.1
Twilio SendGrid Email Marketing
Lead scoring and grading
Act-On
8.0
Twilio SendGrid Email Marketing
Data quality management
Act-On
7.0
Twilio SendGrid Email Marketing
Automated sales alerts and tasks
Act-On
7.7
Twilio SendGrid Email Marketing

Campaign Management

Act-On
7.5
Twilio SendGrid Email Marketing
Calendaring
Act-On
6.8
Twilio SendGrid Email Marketing
Event/webinar marketing
Act-On
8.2
Twilio SendGrid Email Marketing

Social Media Marketing

Act-On
6.5
Twilio SendGrid Email Marketing
Social sharing and campaigns
Act-On
6.7
Twilio SendGrid Email Marketing
Social profile integration
Act-On
6.3
Twilio SendGrid Email Marketing

Reporting & Analytics

Act-On
6.7
Twilio SendGrid Email Marketing
8.4
Dashboards
Act-On
6.8
Twilio SendGrid Email Marketing
8.5
Standard reports
Act-On
7.1
Twilio SendGrid Email Marketing
8.6
Custom reports
Act-On
6.2
Twilio SendGrid Email Marketing
8.1

Platform & Infrastructure

Act-On
7.8
Twilio SendGrid Email Marketing
API
Act-On
7.1
Twilio SendGrid Email Marketing
Role-based workflow & approvals
Act-On
7.6
Twilio SendGrid Email Marketing
Customizability
Act-On
7.1
Twilio SendGrid Email Marketing
Integration with Salesforce.com
Act-On
8.3
Twilio SendGrid Email Marketing
Integration with Microsoft Dynamics CRM
Act-On
8.0
Twilio SendGrid Email Marketing
Integration with SugarCRM
Act-On
8.6
Twilio SendGrid Email Marketing

Pros

Act-On

  • Delivers all (most important) features a marketeer needs
  • Intuitive
  • Great support
  • Friendly pricing
  • Fast paced feature development
Harold Klaassen profile photo

Twilio SendGrid Email Marketing

  • Robust API for delivering bulk e-mails or transactional messages to users
  • Top-notch features you'd expect from any enterprise grade ESP (inbox, bounce, open tracking, click tracking, etc)
  • Powerful user interface for managing many aspects of your campaigns (email templates, user lists, etc)
  • Excellent inbox deliver-ability
  • White-labeling features that are simple to implement (to hide the fact that SendGrid is your ESP for outgoing e-mails)
Jim Rubenstein profile photo

Cons

Act-On

  • More training - There are features I haven't used, due to lack of knowing how to use them. The team has offered to train me on these, I just need to take them up on the offer!
  • Email lists - Sometimes if I remove an opt-out from one list, they are still included in another list. This can just be a source of time-consumption as I have to go find where else the contact is in our account.
Paloma Nazar profile photo

Twilio SendGrid Email Marketing

  • The organization of the main page to get to email campaigns was difficult to find at first
  • When you schedule an email campaign, it defaults to the following day which I do not like
Oliver Taylor profile photo

Likelihood to Renew

Act-On

Act-On 8.9
Based on 112 answers
We have been using Act-On for a number of years, and after reviewing other companies earlier this year, we are certain that we want to stay active users of Act-On for the foreseeable future.
Paloma Nazar profile photo

Twilio SendGrid Email Marketing

No score
No answers yet
No answers on this topic

Usability

Act-On

Act-On 7.2
Based on 31 answers
Everything is set up to be used very easily and and it is very intuitive. The menus are set up well and it's easy to find the areas that I need. Emails and landing pages are very easy to create, and they can be created quickly to help save time on campaigns and projects.
Elizabeth Lepisto profile photo

Twilio SendGrid Email Marketing

Twilio SendGrid Email Marketing 7.0
Based on 1 answer
It has the potential to be really cool. However, it feels as if it was created by developers for developers (and I work with developers, yet even for me the instrument was somewhat not easy to use - just read SendGrid's help manuals...) However, if you are into data and your way of thinking is more mathematical rather than lyrical, you'll enjoy this instrument
Zee Gimon profile photo

Reliability and Availability

Act-On

Act-On 9.1
Based on 14 answers
This product has never been down when I needed it
Ian Nate profile photo

Twilio SendGrid Email Marketing

No score
No answers yet
No answers on this topic

Performance

Act-On

Act-On 8.2
Based on 13 answers
Act-On just keeps improving.
Angie J Anderson profile photo

Twilio SendGrid Email Marketing

No score
No answers yet
No answers on this topic

Support

Act-On

Act-On 8.8
Based on 38 answers
They are great, and have helped us succeed every single time. It's that simple.
Diogo Cabral profile photo

Twilio SendGrid Email Marketing

Twilio SendGrid Email Marketing 8.3
Based on 2 answers
I've reached out to SendGrid support few times. Each time my issue was able to be resolved by the first rep that responded and was solved within 24 hours (if not 1 hour).
Megan Kratzman profile photo

In-Person Training

Act-On

Act-On 8.7
Based on 4 answers
My Account Manager has led me through countless amounts of training on the product as a whole and through some of my integrations.
Vinny Poliseno profile photo

Twilio SendGrid Email Marketing

No score
No answers yet
No answers on this topic

Online Training

Act-On

Act-On 9.3
Based on 16 answers
Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.
Carrie Scheetz profile photo

Twilio SendGrid Email Marketing

No score
No answers yet
No answers on this topic

Implementation

Act-On

Act-On 8.6
Based on 22 answers
Trust your success counselor. All 3 had have been spectacular.
Charles Harte profile photo

Twilio SendGrid Email Marketing

No score
No answers yet
No answers on this topic

Alternatives Considered

Act-On

I'm sure our team went through the whole vetting process. I was not involved in that part so I am unable to really say how Act-On compares to other solutions in the market. I can say that my experience has been nothing less than excellent and that I think my team made the right decision
Melodie Pierson profile photo

Twilio SendGrid Email Marketing

SendGrid is far and away better in terms of email template building, stock templates, and delivery rates.
Patrick Meyer profile photo

Return on Investment

Act-On

  • Able to easily create emails for marketing with great designs and responsive design.
  • Lead scoring gives us a better picture of who are best leads are.
  • Able to easily create landing pages for our website in just minutes, instead of hours and hours manipulating HTML and CSS.
Elizabeth Lepisto profile photo

Twilio SendGrid Email Marketing

  • For our investment it pays for itself in spades. We are able to reach tens of thousands of people quickly, reliably and with accuracy of deliver-ability.
  • Able to save time and money by concentrating man hours around an easy to use platform that takes the place of a whole email marketing department.
Patrick Meyer profile photo

Pricing Details

Act-On

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required

Act-On Editions & Modules

Edition
Professional$9001
Enterprise$2,0002
  1. per month (starts at 2,500 active contacts)
  2. per month ( starts at 2,500 active contacts)
Additional Pricing Details
The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.

Twilio SendGrid Email Marketing

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Twilio SendGrid Email Marketing Editions & Modules

Additional Pricing Details

Add comparison