What users are saying about

ActiveCampaign

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Top Rated
76 Ratings
8 Ratings

ActiveCampaign

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Top Rated
76 Ratings
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Score 8.6 out of 101
8 Ratings
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Score 7.8 out of 101

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Likelihood to Recommend

ActiveCampaign

ActiveCampaign is great for any company looking to leverage email marketing effectively to share content that builds goodwill and makes sales. They make it simple, fast, and easy to set up lists and automations so that you can easily keep in touch with your customers. Whether you send out a weekly newsletter or are much more aggressive with your email marketing, ActiveCampaign can handle just about anything you throw at it.
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Mailjet

It is very well suited for sending frequent newsletters and flyers. Its layouts are very relate-able for my products and services. The kind of preloaded templates I get on this software are very helpful for post sales communication of my products. My CRM team sends followup emails to our clients for post sales documentation.
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Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
7.9
Mailjet
7.6
WYSIWYG email editor
ActiveCampaign
7.7
Mailjet
8.0
Dynamic content
ActiveCampaign
7.6
Mailjet
7.0
Ability to test dynamic content
ActiveCampaign
7.7
Mailjet
Landing pages
ActiveCampaign
6.8
Mailjet
A/B testing
ActiveCampaign
7.4
Mailjet
6.9
Mobile optimization
ActiveCampaign
7.8
Mailjet
7.2
Email deliverability
ActiveCampaign
8.3
Mailjet
8.5
List management
ActiveCampaign
8.3
Mailjet
8.0
Triggered drip sequences
ActiveCampaign
9.3
Mailjet

Reporting & Analytics

ActiveCampaign
7.2
Mailjet
7.2
Dashboards
ActiveCampaign
7.2
Mailjet
7.9
Standard reports
ActiveCampaign
7.4
Mailjet
6.5
Custom reports
ActiveCampaign
7.0
Mailjet

Pros

  • Easy to implement detailed if/then email Automation
  • Templates are easy to use and access
  • Integrates with click funnel
Steena Brown profile photo
  • Setting up account on this software is very easy. Also, it is easy to use.
  • Feature that allows third party application to send emails.
  • Customer support is one of the best in this industry.
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Cons

  • Campaign sending has a few too many steps to go through, would love to see more on one page
  • More organizational tools for sent, drafts, and different list emails other than just one level tagging would be great
  • Visual email scheduling for newsletters on a calendar would be a huge improvement to the list style. Drag and drop to reschedule emails would be a godsend!
Steena Brown profile photo
  • They don't have any mobile application of it. This is the major drawback of this software.
  • Their support facility takes longer time to resolve issues. They should have instant chat option also for quick solutions.
  • Post campaign reporting functionality could be more diversified. It seems basic only.
No photo available

Likelihood to Renew

ActiveCampaign10.0
Based on 1 answer
I've tried over half a dozen email autoresponders and ActiveCampaign is by far my favorite. The ability to send emails is the backbone of my business. The "cheap" email marketing tools designed for the mass market are not powerful or intuitive to set up and also don't have the best deliverability. And the "expensive" ones are usually super confusing to use.
Ben Marcoux Roofing Lead Generation Expert profile photo
No score
No answers yet
No answers on this topic

Usability

ActiveCampaign9.0
Based on 1 answer
It's super easy and fast to set up automations and email lists. In under five minutes, you can be mailing your list. I'm not a fan of complexity, and I'm also not a fan of being hamstrung by weak tools, so I really like using ActiveCampaign. It's the perfect blend of simplicity and power.
Ben Marcoux Roofing Lead Generation Expert profile photo
No score
No answers yet
No answers on this topic

Reliability and Availability

ActiveCampaign10.0
Based on 1 answer
I've never had ActiveCampaign down for maintenance. I'm sure they update things, but they always seem to manage to stay live. Also, I've had very few errors, if any. None come to mind. This might be to due to the fact I focus on building things as simply as possible, but I also believe it's due to the quality of the software.
Ben Marcoux Roofing Lead Generation Expert profile photo
No score
No answers yet
No answers on this topic

Performance

ActiveCampaign10.0
Based on 1 answer
ActiveCampaign works seamlessly with the other tools I use. It integrates directly with most. And if no direct integration is available, there is almost always one you can make using Zapier. I've yet to run into a technical error that prevented me from doing something I wanted to be able to do.
Ben Marcoux Roofing Lead Generation Expert profile photo
No score
No answers yet
No answers on this topic

Support

ActiveCampaign9.0
Based on 1 answer
I have only had to reach out to ActiveCampaign support a couple of times, and every time they have helped me out quickly and efficiently. They get back to you pretty quickly and usually have the solution figured out within just a couple of message exchanges. Please keep in mind I use the simple features of ActiveCampaign, so if there's a complication solution you're looking for help with, your experience with support might be a little different.
Ben Marcoux Roofing Lead Generation Expert profile photo
No score
No answers yet
No answers on this topic

Implementation

ActiveCampaign10.0
Based on 1 answer
If your email marketing strategy is clunky and confusing then it doesn't matter what tool you use or need to set up. It will take time to set it up. However, if you favor simple and effective email marketing strategies then you'll find that setting up ActiveCampaign is a breeze. And the results you'll get with it will far outweigh the time it takes to set it up.
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No score
No answers yet
No answers on this topic

Alternatives Considered

ActiveCampaign is closest in proximity to Infusionsoft but falls short of in most every area except price. It is not in the same ballpark as Pardot, Marketo and HubSpot. To be fair, however, one also has to pay a great deal more for those solutions.
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I find Mailjet is better for creating emails for my recently launched products. I needed accuracy with the deliverability to my non-resident in India customers based in Europe for my products, and this software was capable of giving me great accuracy in that region.
No photo available

Scalability

ActiveCampaign10.0
Based on 1 answer
I've tried several of the email services available today. ActiveCampaign makes it easy and fast to get set up. And they have some of the best email deliverability available today as well. That's really important when it comes to email marketing, because winding up in spam or promotion folders makes your email marketing efforts and uphill battle.
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No score
No answers yet
No answers on this topic

Return on Investment

  • It's overall price point is a positive attribute, but the phrase "you get what you pay for" certainly applies here.
  • The negative impact comes with having to answer "I'm not sure I'm able to get that data" when posed with a question from clients or one's own leadership group.
No photo available
  • It helps me a lot on weekly basis with its newsletters campaign. It builds my company’s brand.
  • My recent product promotion was a great success because of this software’s accuracy.
  • My last quarter revenue was 50% higher because of the marketing campaigns done through this software.
No photo available

Pricing Details

ActiveCampaign

General
Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
ActiveCampaign Editions & Modules
ActiveCampaign
Additional Pricing Details

Mailjet

General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Mailjet Editions & Modules
Mailjet
Edition
Bronze
7.491
Crystal
21.952
Silver
74.953
Gold
199.954
Platinum
399.955
Diamond
799.956
1. 30,000 emails per month
2. 60,000 emails per month
3. 150,000 emails per month
4. 350,000 emails per month
5. 750,000 emails per month
6. 2,500,000 emails per month
Additional Pricing Details