What users are saying about

ActiveCampaign

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Top Rated
66 Ratings
8 Ratings

ActiveCampaign

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Top Rated
66 Ratings
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Score 8.5 out of 101
8 Ratings
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Score 7.8 out of 101

Add comparison

Likelihood to Recommend

ActiveCampaign

ActiveCampaign is perfect for teams that want a lightweight, easy to use email software which still has the ability to deeply integrate with your codebase/business logic (through tagging via their API and automations).It strikes the balance nicely between allowing developers and marketers to collaborate --- simply instruct the developers to tag users appropriately in the business logic / code base, and then the marketers can use AC's automations initiated by a tag to come up with whatever complex follow-up they desire (all without bugging the developers again).
Ben Gelsey profile photo

Mailjet

It is very well suited for sending frequent newsletters and flyers. Its layouts are very relate-able for my products and services. The kind of preloaded templates I get on this software are very helpful for post sales communication of my products. My CRM team sends followup emails to our clients for post sales documentation.
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Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
7.7
Mailjet
7.5
WYSIWYG email editor
ActiveCampaign
7.7
Mailjet
7.9
Dynamic content
ActiveCampaign
7.3
Mailjet
7.0
Ability to test dynamic content
ActiveCampaign
7.4
Mailjet
Landing pages
ActiveCampaign
6.7
Mailjet
A/B testing
ActiveCampaign
7.1
Mailjet
6.7
Mobile optimization
ActiveCampaign
7.7
Mailjet
6.9
Email deliverability
ActiveCampaign
8.3
Mailjet
8.5
List management
ActiveCampaign
8.1
Mailjet
7.9
Triggered drip sequences
ActiveCampaign
9.3
Mailjet

Reporting & Analytics

ActiveCampaign
7.0
Mailjet
7.2
Dashboards
ActiveCampaign
7.0
Mailjet
7.8
Standard reports
ActiveCampaign
7.2
Mailjet
6.5
Custom reports
ActiveCampaign
6.8
Mailjet

Pros

  • Automations (based on tagging a user from your codebase via their API, start sending that user an email sequence)
  • Campaign Builder (as good as other tools such as Mailchimp)
  • Pricing (pay per contact, not per email sent. AND email addresses can be added to multiple lists and only count as 1 contact, unlike Mailchimp which would consider that 2 contacts)
Ben Gelsey profile photo
  • Setting up account on Mailjet is very easy and smooth.
  • It allows to add unlimited subscribers.
  • Response rate on campaigns sent by this software is very high.
No photo available

Cons

  • One-to-one email automation (all automations have unsubscribe / impersonal req'd fields)
  • Sometimes the Chrome plugin does not work properly.
  • The email builder could use improvement on the UX end.
No photo available
  • They don't have any mobile application of it. This is the major drawback of this software.
  • Their support facility takes longer time to resolve issues. They should have instant chat option also for quick solutions.
  • Post campaign reporting functionality could be more diversified. It seems basic only.
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Alternatives Considered

We have selected ActiveCampaign because it has all the basic features in marketing automation we wanted. It is a cheap and effective Marketing Automation software when you are a small business. We simply wanted a tool powerful enough to help us increase the number of new leads for a very low cost.
Audréa Trinh profile photo
Its email layout are very well designed for my products. They are very much relate-able. So I always prefer to use it for building customer relationship even after our sales process. My CRM team utilize this software effectively for proper communication with our clients. My marketing team also receives good response on the email campaigns in this quarter. So we are considering this software for future also.
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Return on Investment

  • We have saved a lot of time and we have improved significantly our communication. We were able to retain customers and increase the number of new leads at the same time.
  • Setting up and building all the automations can take a little bit of time but it is worth it.
Audréa Trinh profile photo
  • It helps me a lot on weekly basis with its newsletters campaign. It builds my company’s brand.
  • My recent product promotion was a great success because of this software’s accuracy.
  • My last quarter revenue was 50% higher because of the marketing campaigns done through this software.
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Pricing Details

ActiveCampaign

General
Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
ActiveCampaign Editions & Modules
ActiveCampaign
Additional Pricing Details

Mailjet

General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Mailjet Editions & Modules
Mailjet
Edition
Bronze
7.491
Crystal
21.952
Silver
74.953
Gold
199.954
Platinum
399.955
Diamond
799.956
1. 30,000 emails per month
2. 60,000 emails per month
3. 150,000 emails per month
4. 350,000 emails per month
5. 750,000 emails per month
6. 2,500,000 emails per month
Additional Pricing Details