What users are saying about
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Top Rated
684 Ratings
Top Rated
30 Ratings

ActiveCampaign

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Top Rated
684 Ratings
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Score 8.8 out of 100
Top Rated
30 Ratings
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Score 7.9 out of 100

Likelihood to Recommend

ActiveCampaign

ActiveCampaign is especially good for businesses that would like to connect their online store with their email marketing platform to maximize returns. What sets ActiveCampaign apart from all other email platforms is its ability to lead potential buyers through automated flows. If you are just looking to deliver your monthly newsletters ActiveCampaign is likely too much power, and price for what you need. But if you want the most customizable experience for your customers and potential customers then ActiveCampaign truly stands alone as the best available platform.
Tim Weatherall | TrustRadius Reviewer

Mailjet, from Pathwire

Overall, it will work if you want to submit some e-mail with webhooks and API calls. When you submit massive promotions, it will destroy the size of your email list by not using the criteria of reengagement. If you want to create and send a newsletter monthly, they provide nice resources in the budget. It is great for handling clients' email campaigns within one platform. Mailjet has very good deliverability rates so that good click-through rates will be increased.
Preet Chovatiya | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
8.4
Mailjet, from Pathwire
7.7
WYSIWYG email editor
ActiveCampaign
8.1
Mailjet, from Pathwire
8.0
Dynamic content
ActiveCampaign
8.5
Mailjet, from Pathwire
6.7
Ability to test dynamic content
ActiveCampaign
8.0
Mailjet, from Pathwire
Landing pages
ActiveCampaign
7.1
Mailjet, from Pathwire
A/B testing
ActiveCampaign
8.7
Mailjet, from Pathwire
8.0
Mobile optimization
ActiveCampaign
8.2
Mailjet, from Pathwire
8.2
Email deliverability reporting
ActiveCampaign
8.9
Mailjet, from Pathwire
8.2
List management
ActiveCampaign
8.8
Mailjet, from Pathwire
7.1
Triggered drip sequences
ActiveCampaign
9.1
Mailjet, from Pathwire

Lead Management

ActiveCampaign
8.5
Mailjet, from Pathwire
Lead nurturing
ActiveCampaign
8.8
Mailjet, from Pathwire
Lead scoring and grading
ActiveCampaign
8.4
Mailjet, from Pathwire
Data quality management
ActiveCampaign
8.2
Mailjet, from Pathwire
Automated sales alerts and tasks
ActiveCampaign
8.6
Mailjet, from Pathwire

Campaign Management

ActiveCampaign
7.9
Mailjet, from Pathwire
Calendaring
ActiveCampaign
7.7
Mailjet, from Pathwire
Event/webinar marketing
ActiveCampaign
8.1
Mailjet, from Pathwire

Social Media Marketing

ActiveCampaign
8.3
Mailjet, from Pathwire
Social sharing and campaigns
ActiveCampaign
8.4
Mailjet, from Pathwire
Social profile integration
ActiveCampaign
8.1
Mailjet, from Pathwire

Reporting & Analytics

ActiveCampaign
8.5
Mailjet, from Pathwire
8.2
Dashboards
ActiveCampaign
8.5
Mailjet, from Pathwire
8.1
Standard reports
ActiveCampaign
8.6
Mailjet, from Pathwire
8.2
Custom reports
ActiveCampaign
8.3
Mailjet, from Pathwire

Platform & Infrastructure

ActiveCampaign
8.7
Mailjet, from Pathwire
API
ActiveCampaign
8.7
Mailjet, from Pathwire
Role-based workflow & approvals
ActiveCampaign
8.4
Mailjet, from Pathwire
Customizability
ActiveCampaign
8.6
Mailjet, from Pathwire
Integration with Salesforce.com
ActiveCampaign
8.6
Mailjet, from Pathwire
Integration with Microsoft Dynamics CRM
ActiveCampaign
8.9
Mailjet, from Pathwire
Integration with SugarCRM
ActiveCampaign
8.8
Mailjet, from Pathwire

Pros

ActiveCampaign

  • The automation triggers and workflow commands available are impressive. Very robust, it's so robust I don't know what's capable of doing since I stick to foundational triggers
  • The tagging system and segmentation approach is convenient since one can create segments from different places
  • I was relatively simple to navigate around the platform. (finding where are the lists, campaigns, automations.
  • I liked the quick ability to search for specific contacts based on status and tags.
Juan R. Arroyo Yap | TrustRadius Reviewer

Mailjet, from Pathwire

  • Mailjet is good at "links", it's really easy to link your content and photos to outside links.
  • Mailjet is good at getting emails out in a timely fashion.
  • Mailjet is really cost-effective compared to their competitors for what all you get.
Jen Lyles | TrustRadius Reviewer

Cons

ActiveCampaign

  • With the high level of customization, can be complex or overwhelming for some new users
  • Would like the ability to add some features a la carte instead of having to upgrade
  • Some reports can feel a little limited and the ability to create custom reports and charts/graphs would be nice
Kim McCumber | TrustRadius Reviewer

Mailjet, from Pathwire

  • Customer service is not excellent.
  • My email list's integrity was in question. They repeatedly turned off our service questioning my results.
  • Multiple times I went to use the service in need of sending out an email and our service was not working.
Ronnie Rask | TrustRadius Reviewer

Likelihood to Renew

ActiveCampaign

ActiveCampaign 9.1
Based on 17 answers
For our clients (Course creators, event hosts & managers, business leaders that have existing marketing in place and want to grow past 6 & 7 figures), we highly recommend ActiveCampaign, because:
  • Broad capabilities - ability to create individual emails to specific segments (the right people) at the right time (predictive sending for the greatest likelihood of conversion) and automated flows so that our clients are generating revenue
  • Integrations - We run ads for our clients, and ActiveCampaign automatically creates dynamic audiences for our social media platforms so that our ads are going to audiences that have just opened or clicked emails (or that follows up with people who haven't engaged). The number of programs that ActiveCampaign connects to makes the marketing a seamless experience for our clients.
  • Visualization of data - With the flow builder, you can see where people are in the process, what tags are being applied overall - makes it so much easier to create email marketing solutions for clients.
  • Reporting - The ability to see specific open, click, and conversion rates in one place.
  • Outstanding customer support - Having the ActiveCampaign team behind you makes it easy to recommend and use it for clients.
page V | TrustRadius Reviewer

Mailjet, from Pathwire

No score
No answers yet
No answers on this topic

Usability

ActiveCampaign

ActiveCampaign 8.1
Based on 33 answers
ActiveCampaign has been the easiest marketing automation software we have ever used. They provide tips throughout the entire process of anything you are building. Their support team through LIVE CHAT has been extremely fast and helpful. The monthly meetings provided with the enablement team has helped us through several large and urgent needs.
Matt Dickerson | TrustRadius Reviewer

Mailjet, from Pathwire

No score
No answers yet
No answers on this topic

Reliability and Availability

ActiveCampaign

ActiveCampaign 9.1
Based on 5 answers
I've never had ActiveCampaign down for maintenance. I'm sure they update things, but they always seem to manage to stay live. Also, I've had very few errors, if any. None come to mind. This might be to due to the fact I focus on building things as simply as possible, but I also believe it's due to the quality of the software.
Ben Marcoux Roofing Lead Generation Expert | TrustRadius Reviewer

Mailjet, from Pathwire

No score
No answers yet
No answers on this topic

Performance

ActiveCampaign

ActiveCampaign 8.6
Based on 5 answers
ActiveCampaign works seamlessly with the other tools I use. It integrates directly with most. And if no direct integration is available, there is almost always one you can make using Zapier. I've yet to run into a technical error that prevented me from doing something I wanted to be able to do.
Ben Marcoux Roofing Lead Generation Expert | TrustRadius Reviewer

Mailjet, from Pathwire

No score
No answers yet
No answers on this topic

Support Rating

ActiveCampaign

ActiveCampaign 6.7
Based on 38 answers
This might be the best part. The chat support lady offered to make a video to help me solve my problem. I worked in customer service for years and I've never done that, lol. So, if they're offering things like that, I can only imagine that they'd be able to handle most any issue you throw at them.
Chesare Johnson | TrustRadius Reviewer

Mailjet, from Pathwire

No score
No answers yet
No answers on this topic

Implementation Rating

ActiveCampaign

ActiveCampaign 8.5
Based on 11 answers
Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
William Ainslie | TrustRadius Reviewer

Mailjet, from Pathwire

No score
No answers yet
No answers on this topic

Alternatives Considered

ActiveCampaign

MC was great but was too expensive and limited in scope for unlimited send caps. AWeber has a good email builder but at that time didn't have webhooks, making it difficult to use to meet our needs. ActiveCampaign solved both of these problems by giving us unlimited sends and providing a robust API to manage our registration process and offer our members a way to update their details in real-time.
Lee McIntosh | TrustRadius Reviewer

Mailjet, from Pathwire

Mailjet was much easier to set up, and much more affordable for us than other solutions we evaluated, such as SendGrid. SendGrid may be better suited for organizations with larger volumes or more technical staff, but for us, Mailjet was a superior solution at this time. We also looked at other competitors, but Mailjet impressed us the most with their ease of use and excellent customer support.
Stephen Hamilton | TrustRadius Reviewer

Scalability

ActiveCampaign

ActiveCampaign 8.8
Based on 4 answers
My web designer told me about Active Campaign and although I don't recall which platform I had before, I LOVE Active Campaign and its user friendliness. The transition was seamless and I've never had a problem with functionality or server failure.
Active Campaign provides so many features, and makes it easy for non-techies to maneuver around the site with ease. They capture information and put it in an easy-to-read format.
At this point, I don't think I'd ever use any other platform!
Michelle Hill | TrustRadius Reviewer

Mailjet, from Pathwire

No score
No answers yet
No answers on this topic

Return on Investment

ActiveCampaign

  • I went from 0-50 new emails on my list in a matter of weeks, due to the simplicity and functionality of the landing pages/forms.
  • Because of the great email tracking features, I was able to observe and shift my emails so that I went from a 15% open rate to a 50% open rate.
Triana Garrett | TrustRadius Reviewer

Mailjet, from Pathwire

  • Changing from active campaign to Mailjet decreased our mail spend by more than 50% in savings.
  • Been able to send so many emails for different campaigns increases our retention with active users who became engaged users. In our case, it is important to be in constant communication with customers.
  • Mailjet needs to be complemented with other tools, such as Zapier, in order to create better implementations. It might cost you for additional software but it is still cheaper than solutions that charge you by the number of users.
Ramón Carmona Medina | TrustRadius Reviewer

Screenshots

Pricing Details

ActiveCampaign

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

ActiveCampaign Editions & Modules

Edition
Lite$9.001
Plus$492
Professional$1293
Enterprise$2294
  1. Per Month [3 Users]
  2. Per Month [25 Users]
  3. Per Month [50 Users]
  4. Per Month [Unlimited Users]
Additional Pricing Details

Mailjet, from Pathwire

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Mailjet, from Pathwire Editions & Modules

Edition
FreeFree
Basic9.652
Premium20.952
EnterpriseCustom Pricing
  1. per month
Additional Pricing Details
BASIC - All of Mailjet’s core features for a low price. PREMIUM - Advanced features to leverage email strategy.

Rating Summary

Likelihood to Recommend

ActiveCampaign
9.0
Mailjet, from Pathwire
7.7

Likelihood to Renew

ActiveCampaign
9.1
Mailjet, from Pathwire

Usability

ActiveCampaign
8.1
Mailjet, from Pathwire

Reliability and Availability

ActiveCampaign
9.1
Mailjet, from Pathwire

Performance

ActiveCampaign
8.6
Mailjet, from Pathwire

Support Rating

ActiveCampaign
6.7
Mailjet, from Pathwire

In-Person Training

ActiveCampaign
7.3
Mailjet, from Pathwire

Implementation Rating

ActiveCampaign
8.5
Mailjet, from Pathwire

Scalability

ActiveCampaign
8.8
Mailjet, from Pathwire

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