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Top Rated
687 Ratings

ActiveCampaign

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Top Rated
687 Ratings
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Score 8.8 out of 100
39 Ratings
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Score 8.3 out of 100

Likelihood to Recommend

ActiveCampaign

ActiveCampaign is especially good for businesses that would like to connect their online store with their email marketing platform to maximize returns. What sets ActiveCampaign apart from all other email platforms is its ability to lead potential buyers through automated flows. If you are just looking to deliver your monthly newsletters ActiveCampaign is likely too much power, and price for what you need. But if you want the most customizable experience for your customers and potential customers then ActiveCampaign truly stands alone as the best available platform.
Tim Weatherall | TrustRadius Reviewer

Sprinklr Modern Marketing & Advertising

Sprinklr is well suited for several teams working together to all use one tool. It's helpful for brands running several paid initiatives on several different platforms for monitoring or turning ads on and off quickly if a PR issue arises. You can have ads set up for timely/seasonal scenarios to quickly take advantage of messaging that's relevant for geo-targeted locations. If you're looking for a very simplified quick step process, Sprinklr is too robust and costly for that.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
8.4
Sprinklr Modern Marketing & Advertising
WYSIWYG email editor
ActiveCampaign
8.1
Sprinklr Modern Marketing & Advertising
Dynamic content
ActiveCampaign
8.5
Sprinklr Modern Marketing & Advertising
Ability to test dynamic content
ActiveCampaign
8.0
Sprinklr Modern Marketing & Advertising
Landing pages
ActiveCampaign
7.1
Sprinklr Modern Marketing & Advertising
A/B testing
ActiveCampaign
8.7
Sprinklr Modern Marketing & Advertising
Mobile optimization
ActiveCampaign
8.2
Sprinklr Modern Marketing & Advertising
Email deliverability reporting
ActiveCampaign
8.9
Sprinklr Modern Marketing & Advertising
List management
ActiveCampaign
8.8
Sprinklr Modern Marketing & Advertising
Triggered drip sequences
ActiveCampaign
9.1
Sprinklr Modern Marketing & Advertising

Lead Management

ActiveCampaign
8.5
Sprinklr Modern Marketing & Advertising
Lead nurturing
ActiveCampaign
8.8
Sprinklr Modern Marketing & Advertising
Lead scoring and grading
ActiveCampaign
8.4
Sprinklr Modern Marketing & Advertising
Data quality management
ActiveCampaign
8.2
Sprinklr Modern Marketing & Advertising
Automated sales alerts and tasks
ActiveCampaign
8.6
Sprinklr Modern Marketing & Advertising

Campaign Management

ActiveCampaign
7.9
Sprinklr Modern Marketing & Advertising
Calendaring
ActiveCampaign
7.7
Sprinklr Modern Marketing & Advertising
Event/webinar marketing
ActiveCampaign
8.1
Sprinklr Modern Marketing & Advertising

Social Media Marketing

ActiveCampaign
8.3
Sprinklr Modern Marketing & Advertising
Social sharing and campaigns
ActiveCampaign
8.4
Sprinklr Modern Marketing & Advertising
Social profile integration
ActiveCampaign
8.1
Sprinklr Modern Marketing & Advertising

Reporting & Analytics

ActiveCampaign
8.5
Sprinklr Modern Marketing & Advertising
Dashboards
ActiveCampaign
8.5
Sprinklr Modern Marketing & Advertising
Standard reports
ActiveCampaign
8.6
Sprinklr Modern Marketing & Advertising
Custom reports
ActiveCampaign
8.3
Sprinklr Modern Marketing & Advertising

Platform & Infrastructure

ActiveCampaign
8.7
Sprinklr Modern Marketing & Advertising
API
ActiveCampaign
8.7
Sprinklr Modern Marketing & Advertising
Role-based workflow & approvals
ActiveCampaign
8.4
Sprinklr Modern Marketing & Advertising
Customizability
ActiveCampaign
8.6
Sprinklr Modern Marketing & Advertising
Integration with Salesforce.com
ActiveCampaign
8.6
Sprinklr Modern Marketing & Advertising
Integration with Microsoft Dynamics CRM
ActiveCampaign
8.9
Sprinklr Modern Marketing & Advertising
Integration with SugarCRM
ActiveCampaign
8.8
Sprinklr Modern Marketing & Advertising

Content Creation

ActiveCampaign
Sprinklr Modern Marketing & Advertising
8.1
Ideation
ActiveCampaign
Sprinklr Modern Marketing & Advertising
7.9
Approval workflows
ActiveCampaign
Sprinklr Modern Marketing & Advertising
6.8
Content collaboration
ActiveCampaign
Sprinklr Modern Marketing & Advertising
9.4
Content calendar
ActiveCampaign
Sprinklr Modern Marketing & Advertising
9.2
Network for content licensing/production
ActiveCampaign
Sprinklr Modern Marketing & Advertising
7.3

Content Publishing

ActiveCampaign
Sprinklr Modern Marketing & Advertising
7.0
Content hub
ActiveCampaign
Sprinklr Modern Marketing & Advertising
9.7
Forms / Gated content
ActiveCampaign
Sprinklr Modern Marketing & Advertising
5.5
Embedded CTAs
ActiveCampaign
Sprinklr Modern Marketing & Advertising
1.8
Content distribution
ActiveCampaign
Sprinklr Modern Marketing & Advertising
8.9
Content promotion
ActiveCampaign
Sprinklr Modern Marketing & Advertising
7.4
Content automation
ActiveCampaign
Sprinklr Modern Marketing & Advertising
8.9

Content Reporting & Analytics

ActiveCampaign
Sprinklr Modern Marketing & Advertising
8.6
Audience profiling and targeting
ActiveCampaign
Sprinklr Modern Marketing & Advertising
9.0
Closed-loop tracking and reporting
ActiveCampaign
Sprinklr Modern Marketing & Advertising
9.0
Content performance analytics
ActiveCampaign
Sprinklr Modern Marketing & Advertising
9.2
Campaign optimization dashboard
ActiveCampaign
Sprinklr Modern Marketing & Advertising
7.9
Competitive analytics
ActiveCampaign
Sprinklr Modern Marketing & Advertising
7.8

Pros

ActiveCampaign

  • The automation triggers and workflow commands available are impressive. Very robust, it's so robust I don't know what's capable of doing since I stick to foundational triggers
  • The tagging system and segmentation approach is convenient since one can create segments from different places
  • I was relatively simple to navigate around the platform. (finding where are the lists, campaigns, automations.
  • I liked the quick ability to search for specific contacts based on status and tags.
Juan R. Arroyo Yap | TrustRadius Reviewer

Sprinklr Modern Marketing & Advertising

  • Great personal attention from our account executive. They tried their best to coach and onboarding.
  • Sprinklr is really user friendly. The navigation is intuitive and simple to learn.
  • Their knowledge base of articles and user generated tips was really awesome and complete. You can find anything you need in there.
Alissa Calomino | TrustRadius Reviewer

Cons

ActiveCampaign

  • With the high level of customization, can be complex or overwhelming for some new users
  • Would like the ability to add some features a la carte instead of having to upgrade
  • Some reports can feel a little limited and the ability to create custom reports and charts/graphs would be nice
Kim McCumber | TrustRadius Reviewer

Sprinklr Modern Marketing & Advertising

  • It can be overwhelming when you first start. There is so much functionality. Go to a formal training to see all of the things it can do and pick what you need. Once you learn it, it is a great tool, but it is a lot to learn!
Corey Walker | TrustRadius Reviewer

Likelihood to Renew

ActiveCampaign

ActiveCampaign 9.1
Based on 17 answers
For our clients (Course creators, event hosts & managers, business leaders that have existing marketing in place and want to grow past 6 & 7 figures), we highly recommend ActiveCampaign, because:
  • Broad capabilities - ability to create individual emails to specific segments (the right people) at the right time (predictive sending for the greatest likelihood of conversion) and automated flows so that our clients are generating revenue
  • Integrations - We run ads for our clients, and ActiveCampaign automatically creates dynamic audiences for our social media platforms so that our ads are going to audiences that have just opened or clicked emails (or that follows up with people who haven't engaged). The number of programs that ActiveCampaign connects to makes the marketing a seamless experience for our clients.
  • Visualization of data - With the flow builder, you can see where people are in the process, what tags are being applied overall - makes it so much easier to create email marketing solutions for clients.
  • Reporting - The ability to see specific open, click, and conversion rates in one place.
  • Outstanding customer support - Having the ActiveCampaign team behind you makes it easy to recommend and use it for clients.
page V | TrustRadius Reviewer

Sprinklr Modern Marketing & Advertising

No score
No answers yet
No answers on this topic

Usability

ActiveCampaign

ActiveCampaign 8.1
Based on 33 answers
ActiveCampaign has been the easiest marketing automation software we have ever used. They provide tips throughout the entire process of anything you are building. Their support team through LIVE CHAT has been extremely fast and helpful. The monthly meetings provided with the enablement team has helped us through several large and urgent needs.
Matt Dickerson | TrustRadius Reviewer

Sprinklr Modern Marketing & Advertising

No score
No answers yet
No answers on this topic

Reliability and Availability

ActiveCampaign

ActiveCampaign 9.1
Based on 5 answers
I've never had ActiveCampaign down for maintenance. I'm sure they update things, but they always seem to manage to stay live. Also, I've had very few errors, if any. None come to mind. This might be to due to the fact I focus on building things as simply as possible, but I also believe it's due to the quality of the software.
Ben Marcoux Roofing Lead Generation Expert | TrustRadius Reviewer

Sprinklr Modern Marketing & Advertising

No score
No answers yet
No answers on this topic

Performance

ActiveCampaign

ActiveCampaign 8.6
Based on 5 answers
ActiveCampaign works seamlessly with the other tools I use. It integrates directly with most. And if no direct integration is available, there is almost always one you can make using Zapier. I've yet to run into a technical error that prevented me from doing something I wanted to be able to do.
Ben Marcoux Roofing Lead Generation Expert | TrustRadius Reviewer

Sprinklr Modern Marketing & Advertising

No score
No answers yet
No answers on this topic

Support Rating

ActiveCampaign

ActiveCampaign 6.7
Based on 38 answers
This might be the best part. The chat support lady offered to make a video to help me solve my problem. I worked in customer service for years and I've never done that, lol. So, if they're offering things like that, I can only imagine that they'd be able to handle most any issue you throw at them.
Chesare Johnson | TrustRadius Reviewer

Sprinklr Modern Marketing & Advertising

Sprinklr Modern Marketing & Advertising 7.6
Based on 26 answers
We do not have the closest relationship with our Sprinklr representative. It would be nice for them to be more proactive like our other platform reps who are in constant communication when it comes to new products and launches within the platform. I usually sign up for webinars in order to learn about new products.
Anonymous | TrustRadius Reviewer

Implementation Rating

ActiveCampaign

ActiveCampaign 8.5
Based on 11 answers
Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
William Ainslie | TrustRadius Reviewer

Sprinklr Modern Marketing & Advertising

No score
No answers yet
No answers on this topic

Alternatives Considered

ActiveCampaign

MC was great but was too expensive and limited in scope for unlimited send caps. AWeber has a good email builder but at that time didn't have webhooks, making it difficult to use to meet our needs. ActiveCampaign solved both of these problems by giving us unlimited sends and providing a robust API to manage our registration process and offer our members a way to update their details in real-time.
Lee McIntosh | TrustRadius Reviewer

Sprinklr Modern Marketing & Advertising

We are using different platforms for different clients. It depends on how the client's budget and what they can invest in their reporting tool. Sprinklr is the most complex, biggest, and most customizable. We say if Brandwatch is LEGO Duplo, then Socialbakers is LEGO Classic and Sprinklr is LEGO Technic. I really love the Powerpoint export from reports from Socialbakers because it saves me a lot of time (one of their best selling points) & the integration of competitors and their metrics is very helpful. But their publishing tool does not work well. If we want to have the cheapest version, we implement a simple Google Data Studio dashboard.
Robert Lange | TrustRadius Reviewer

Scalability

ActiveCampaign

ActiveCampaign 8.8
Based on 4 answers
My web designer told me about Active Campaign and although I don't recall which platform I had before, I LOVE Active Campaign and its user friendliness. The transition was seamless and I've never had a problem with functionality or server failure.
Active Campaign provides so many features, and makes it easy for non-techies to maneuver around the site with ease. They capture information and put it in an easy-to-read format.
At this point, I don't think I'd ever use any other platform!
Michelle Hill | TrustRadius Reviewer

Sprinklr Modern Marketing & Advertising

No score
No answers yet
No answers on this topic

Return on Investment

ActiveCampaign

  • I went from 0-50 new emails on my list in a matter of weeks, due to the simplicity and functionality of the landing pages/forms.
  • Because of the great email tracking features, I was able to observe and shift my emails so that I went from a 15% open rate to a 50% open rate.
Triana Garrett | TrustRadius Reviewer

Sprinklr Modern Marketing & Advertising

  • Because Sprinklr is so robust and has a learning curve, it has delayed some ads being set up on time. Or if ad issues need troubleshooting, it can take a while to be resolved and by that time the campaign may be half over and therefore the expected results don't come in based on the lack of time
  • Quality assurance takes longer inside of Sprinklr than it does on native platforms for our team so it takes a lot more time than usual
  • In general, the amount of time it takes to learn how to use the platform has eaten up a lot of time that is typically used for other tasks and that prevents things from getting done which is hard for the team
  • The price of the tool is very high so I'm not sure that the ROI is 1 to 1
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

ActiveCampaign

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

ActiveCampaign Editions & Modules

Edition
Lite$9.001
Plus$492
Professional$1293
Enterprise$2294
  1. Per Month [3 Users]
  2. Per Month [25 Users]
  3. Per Month [50 Users]
  4. Per Month [Unlimited Users]
Additional Pricing Details

Sprinklr Modern Marketing & Advertising

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Sprinklr Modern Marketing & Advertising Editions & Modules

Additional Pricing Details

Rating Summary

Likelihood to Recommend

ActiveCampaign
9.0
Sprinklr Modern Marketing & Advertising
7.6

Likelihood to Renew

ActiveCampaign
9.1
Sprinklr Modern Marketing & Advertising

Usability

ActiveCampaign
8.1
Sprinklr Modern Marketing & Advertising

Reliability and Availability

ActiveCampaign
9.1
Sprinklr Modern Marketing & Advertising

Performance

ActiveCampaign
8.6
Sprinklr Modern Marketing & Advertising

Support Rating

ActiveCampaign
6.7
Sprinklr Modern Marketing & Advertising
7.6

In-Person Training

ActiveCampaign
7.3
Sprinklr Modern Marketing & Advertising

Implementation Rating

ActiveCampaign
8.5
Sprinklr Modern Marketing & Advertising

Scalability

ActiveCampaign
8.8
Sprinklr Modern Marketing & Advertising

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