Adobe acquired Omniture in 2009 and re-branded the platform as SiteCatalyst. It is now part of Adobe Marketing Cloud along with other products such as social marketing, test and targeting, and tag management.
SiteCatalyst is one of the leading vendors in the web analytics category and is particularly strong in combining web analytics with other digital marketing capabilities like audience management and data management.
Adobe Analytics also includes predictive marketing capabilities that help…
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AppsFlyer
Score 4.5 out of 10
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AppsFlyer helps brands make good choices for their business and their customers through privacy-preserving measurement, analytics, fraud protection, and engagement technologies. Built on the idea that brands can increase customer privacy while providing exceptional experiences, AppsFlyer empowers thousands of creators and 10,000+ technology partners to create better, more meaningful customer relationships.
I've used Google Analytics, which is probably the most direct competitor to Adobe Analytics, as well as Pendo Analytics, which is a little bit more of an adjacent product. It's more focused on product analytics rather than web analytics. I've also used Localytics, which is a …
Adobe in my mind, like I I've had clients that have used it, it feels like more of an enterprise, large size company type of solution. so yeah, it's been one of the, the two, you know, as I've been in advertising for 15 years, like IT and Google Analytics are the two big …
We evaluated and we currently use Mixpanel and we have Google Analytics on a couple of our properties. And honestly, once you get the hang of the Adobe Analytics workspace, the other products really don't stack up against it because the segmentation and the ability to create …
Compared to Google Analytics, Adobe Analytics is more powerful for deep segmentation and global analysis. It’s a bit less intuitive, but we chose it for flexibility, better cross-channel attribution, and the ability to handle complex user journeys at scale, which mattered more …
As I mentioned before, we identify a need to scale up our web performance in different languages and countries. Adobe Analytics allow us to use filters, segments, metrics inside an "all-in-one" report. No new web browser tabs to be loaded every time we need to change a date or …
I cant see direct compition with other products apart from one product which is Adobe Customer Journey Analytics. I'm generally suggesting to use Adobe Analytics with eCommerce platforms like Adobe Commerce as well as Adobe Experience Manager. It works best and easy to …
Google Analytics had issues with Geo locations, and our Markets were tracking less and less users. Also the GA is based on sampled data and it was not flexible enough for us to create different segments and classifications.
We felt Adobe Analytics was a much more robust platform and stacked that gave us much more depth into user behavior across our different channels. We needed a platform that had no sampling involved with a longer time. Period for analysis to ensure we were always able to pull …
Adobe Analytics is a more advanced tool which is used for complex business needs and it does require a lot of setup from the backend. However, when compared to tools like Google Analytics, it is significantly better with customization, personalization and attribution. It is …
Clients usually select Adobe Analytics because it suits them better than the alternatives and they want more customisation than GA4 offers. Also because they might be with Adobe Experience Cloud for a few other things like tag management, A/B testing, audience manager, campaign …
Appsflyer is generally a more comprehensive and robust platform offering advanced analytics, detailed attribution, and strong fraud prevention features compared to its competition in the market. Also, Appsflyer is a pretty old and well-known name in the market.
To summarize, AppsFlyer has better end-to-end data processing and performance tracking. It also provides us with better integration for clients and their agencies for its use. We also found the possibility to work with SKAN attribution and retargeting campaigns which were not …
AppsFlyer places attribution as its #1 priority vs. a secondary priority for other companies such as Branch. The pricing structure of AppsFlyer is also very reasonable compared with other attribution solutions. Additionally, AppsFlyer's global footprint allowed us to launch …
We preferred finding a third party that integrated with both Adobe Analytics and Google Analytics to provide flexibility in tools we chose to tracking our mobile apps. AppsFlyer also had the most affordable and transparent pricing than others we evaluated.
AppsFlyer is by far the best one because of ease of use. They have great cost aggregation, are cheap to use, and have strong technical expertise and a good customer success team. Their solution is sophisticated enough, has great reporting views, and is a sound, technically …
It was priced well with great support so it was a no brainer for us to go with AppsfFyer. Also, Appsflyer was integrated with everyone we wanted to use where the competition was not. This was the major deciding factor and also the price point is very startup-friendly for indie …
AppsFlyer has the best fraud identifications against other attribution platforms out there. The dashboard layouts are easily one of the easiest ones to use.
Adjust is the best, followed by AppsFlyer. The rest are a joke and should be ashamed of themselves for putting out products that don't give marketers the insights they need to facilitate growth or identify fraud.
It's a one-stop solution for all our problems. Now we can focus on growing our apps and business. We are able to scale our business by managing our team bandwidth. The advance features like real-time data, and full-featured raw data reports are very helpful and time-saving. It …
Again, AppsFlyer has an edge over others because of its 1. easy to use interface 2. brilliantly researched modules 3. the kind of support they provide in term of knowledge base records and human support both 4. innovations and new module launches they come up with to keep you …
I personally recommend AppsFlyer over the other tracking software because it's easy to use and we can get all necessary details at one click. And especially the Protect360 feature is the best fraud tracking module that I have ever seen.
In my previous company I tested both Adjust and Branch, but always came back to AppsFlyer. It's easy to use, great support, very visual (which I prefer over Adjust and such) and the various tools such as 360 and audiences that are top notch.
It is well suited for everything. I do because my advertising platforms will show me where I'm spending money and where I'm getting clicks, but you don't know anything beyond that. I always have to go into Adobe Analytics to see what those clicks are getting me. Are they actually visiting the website and doing anything we want them to do? And advertising, you can't just spend money without the results. So it allows me to close that loop and show the actions, in some cases, revenue, and the ROI for spending money. What's the return in revenue that we're getting? So I use it for everything. I can't look at the data that's in it. Adobe Analytics, when you live in the world of advertising, the contrary, you said, when would I not use it? So there are some instances where I'll go to a different sales-focused reporting platform or Salesforce reporting. Adobe Analytics is currently in our world at ESRI, but we don't have all that Salesforce data in Adobe Analytics. So that means I don't always go there for that sales-related data. I go into other reporting platforms to see that.
Appsflyer is excellent for running numerous campaigns across many clients and keeping track of real-time performance. Attribution is top-notch and the platform is up to date with the innovations in the area while keeping its effective & trustworthy information. Exporting reports could be a bit more friendly but all in all, a truly great MMP.
It summarizes large complex data better than any other analytics solution I've dealt with without the need for sampling, gives the right level of detail, does the right level of breakdowns, aggregation. I consistently not only use Adobe Analytics, but I use other data sets and compare against Adobe Analytics. And as I go into Adobe Analytics and compare, as long as I've done the query right and the other systems, they're very, very close. And if anything, with a lot of Adobe's newer products, they've gotten more accurate over time. So that's basically, you asked me what I liked about it. I like that it's accurate. I like that I don't have to do a lot of explaining. There's enough explaining in the world of web analytics to have to go back and explain why data's problematic. And so like I said, provided that the implementation is correct, it's a very easy conversation. Even if people may not like the answer.
Appsflyer does deep linking well. It was reliable and works better than any past partner we've used. We no longer invest time and resources in fielding internal flags about broken links.
Appsflyer does particularly well at telling the story on industry landscape, identifying areas of opportunity for our brand to grow based on the depth and breadth of their experience in mobile.
The Appsflyer team offers best in class customer service. The account managers are knowledgeable, responsive, bright, invested and a pleasure to work with.
Support. I mentioned this earlier and we don't know what we don't know. Researching the massive amounts of documentation isn't realistic with bandwidth constraints, and our rep getting frustrated with us when we go through what we are seeing is disappointing.
Education. More please, and designed more towards the "business side". I get with the many many many different implementations (every company is different!), that it's tough, but even a basic of the basics would be nice for situations that everyone is looking at, like the engagement with the merchandising on the home page (or any certain page).
We need it to discover threats long before they become a loophole in the security ecosystem. Also, it is very much compliant with customer standards and expectations. It provides marketing intelligence through in-depth analysis. Overall, a very good product to gain customer attention and thereby improve market
It is necessary to have a minimum knowledge on tracking tools so you can use the tool on full performance. It is not an introduction tool, so please bear that in mind. Once you got the knowledge you just need a small training on how to create your custom reports, where to find the components you need and how to add them to your dashboard. Then you share your report or create a rule for periodic sharing and it's done. Finally, if you have a lot of data stored the tool might be a little slower but that's ok.
The UI can be used by anyone with a little understanding of the business. However, may features are somehow hidden and the UI is a bit confusing for beginners. It's not so easy to know where each feature is. It is also not easy to figure out how certain values are calculated.
I do not ever recall a time when Adobe Analytics was unavailable to me to use in the 8 or so years I have been an end user of the product. My most-used day-to-day analytics tool Parse.ly however, generally has a multiple hours planned offline maintenance every two to four weeks, and sometimes has issues collecting realtime analytics that last anywhere between 15 minutes to an hour, and happen anywhere between 1 to 5 times a month.
Overall, Adobe's servers seem responsive. Like any large-scale SAS provider, they can have occasional slowdowns where, I presume, a node is not available and other servers get bogged down with the user load. I have noticed this with both large and small data sets and reports.
On that note, Adobe Analytics can take a long time to run reports and pull various data points, depending on the period of time, number of metrics and segments applied. As you create reports, particularly in Workspace, the data are pulled in real-time while you're creating the report. This can often cause issues while trying to drag more metrics into the interface when certain elements of a table are grayed out because data is being pulled in.The more data points and segments involved, the longer it takes to update. When you look at larger windows of time, it takes even longer. If one were to compare to Google Analytics or one of the open source products like Piwik or Motomo, Adobe seems much slower. However, Adobe also supports far more variables than other web analytics products.
Support for Adobe Analytics is ok, it used to be worse years ago. Now, the technology team at Adobe is way more knowledgeable on the product itself as well as the implementation. They also study your custom implementation and have good knowledge of where your company stands. Dedicated support is something worth considering.
Overall support is good, fast to respond and helps us with both tool related queries as well as publisher related escalations when it comes to fraud or attribution, as they step in and help justify on our behalf. They have a very small team though in India, it's time for them to scale up the team probably and assign exclusive support folks to large clients.
It was a one-day training several years ago that cost the organization several thousand dollars. There were only about 10 people in the training class. Adobe tried to cram so much information into that one-day class that none of our users felt like they really learned anything helpful from the experience. Follow-up training is too expensive
The online training for Adobe SiteCatalyst consists of short product videos. These are ok, but only go so far. For a while Adobe charged a fee for this, but recently made these available for free. There are many great blog posts that help users learn how to apply the product as well.
It is a large effort to implement. Throwing a developer with zero experience with Adobe Analytics with no support is a REALLY BAD IDEA!!! Having experienced developers working as a team is crucial to a strong implementation. I say this because I have experienced both scenarios. I was the only developer on an implementation project and I had no experience with Adobe Analytics. As a result I made many architecturally bad decisions which lead to a rigid fragile implementation that eventually was scraped. It took some hard lessons to learn that Adobe Analytics was not as simple as their sales reps make it sound. Using the Adobe Dynamic Tag Manager made sequential implementations incredibly STRONG. Having a DTM to manage the code was a miracle and a life saver!!! If you plan on doing a big enterprise level implementation, please seriously consider using the Adobe Dynamic Tag Manager!!! it made code maintenance super slick and easy which is super important for a developer!!!
I've used Google Analytics, which is probably the most direct competitor to Adobe Analytics, as well as Pendo Analytics, which is a little bit more of an adjacent product. It's more focused on product analytics rather than web analytics. I've also used Localytics, which is a mobile app analytics platform, which is there. In my experience, Adobe Analytics is far more full-featured and rich compared to Google Analytics and Pendo Analytics. Pendo has some interesting features that it offers that Adobe Analytics doesn't, but at an enterprise level, at least, or at a large organization scale, they're not critical features that are necessary. Adobe Analytics's flexibility in ingesting and exporting data makes it well-suited to environments like ours, where we need to merge web analytics data with other datasets we might have. And so that's been very effective for us. Localytics is strictly a mobile analytics platform, so it has some point level advantages, but the fact that Adobe Analytics is able to marry and kind of merge web analytics data with mobile analytics data into one kind of view of the data is a really nice feature that, in my mind, makes it superior to Localytics in general. And its Localytics reporting capabilities are far limited, I would say, from a reporting standpoint. All of the other competitors I've looked at, they're, the reporting capabilities are just not nearly as sophisticated as Adobe Analytics.
Appsflyer is generally a more comprehensive and robust platform offering advanced analytics, detailed attribution, and strong fraud prevention features compared to its competition in the market. Also, Appsflyer is a pretty old and well-known name in the market.
My organization uses Adobe Analytics across a multitude of brand portfolios. Each brand has multiple websites, mobile apps and some even have connected TV apps/channels on Roku and similar devices. Adobe can handle the multitude of properties that have simple, small(ish) websites and the larger brand properties that include web, mobile and connected TVs/OTT devices.
Each of those larger brands has multiple categories and channels to keep track of. We can see the data by channel/device or aggregate all the data together. This gives our executive teams the full picture and the departmental teams the view they need to see their own performance.
I think we're able to quantitatively analyze and report back on activities on our websites, where in the financial services sector, we really haven't been able to report that in the past. And so, as a company that has clutched onto paper as long as it possibly can, it's refreshing to our leadership to be able to report back and say these are exact things that are being done on our website that can lead to increased sales, increased signups, ease of use for our end users, et cetera.
