What users are saying about

Adobe Analytics

Top Rated
399 Ratings

Adobe Analytics

Top Rated
399 Ratings
Score 7.6 out of 101

Exponea Experience Cloud

22 Ratings
Score 8.9 out of 101

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Likelihood to Recommend

Adobe Analytics

Adobe Analytics is great for customizing once you get used to the bogged down UI and the unhelpful location of items. we've used it to mimic paywall systems of costly companies. We have base reports set up to manage our paywalls set up in Adobe and they work great. But getting at the minute data is where the issue comes in and the add-ons are needed.
Nathan Collins profile photo

Exponea Experience Cloud

I frequently suggest Exponea as the go-to tool for others who work with customer data and need real-time, not sampled information on users.
Filip Fischer profile photo

Feature Rating Comparison

Email & Online Marketing

Adobe Analytics
Exponea Experience Cloud
8.3
WYSIWYG email editor
Adobe Analytics
Exponea Experience Cloud
8.1
Dynamic content
Adobe Analytics
Exponea Experience Cloud
8.1
Ability to test dynamic content
Adobe Analytics
Exponea Experience Cloud
7.9
A/B testing
Adobe Analytics
Exponea Experience Cloud
8.4
Mobile optimization
Adobe Analytics
Exponea Experience Cloud
7.8
Email deliverability
Adobe Analytics
Exponea Experience Cloud
8.6
List management
Adobe Analytics
Exponea Experience Cloud
8.4
Triggered drip sequences
Adobe Analytics
Exponea Experience Cloud
8.6

Lead Management

Adobe Analytics
Exponea Experience Cloud
8.5
Lead nurturing
Adobe Analytics
Exponea Experience Cloud
8.5
Lead scoring and grading
Adobe Analytics
Exponea Experience Cloud
8.5
Data quality management
Adobe Analytics
Exponea Experience Cloud
8.5

Campaign Management

Adobe Analytics
Exponea Experience Cloud
8.2
Calendaring
Adobe Analytics
Exponea Experience Cloud
8.4
Event/webinar marketing
Adobe Analytics
Exponea Experience Cloud
8.1

Social Media Marketing

Adobe Analytics
Exponea Experience Cloud
8.2
Social sharing and campaigns
Adobe Analytics
Exponea Experience Cloud
8.2

Reporting & Analytics

Adobe Analytics
Exponea Experience Cloud
8.5
Dashboards
Adobe Analytics
Exponea Experience Cloud
8.7
Standard reports
Adobe Analytics
Exponea Experience Cloud
8.4
Custom reports
Adobe Analytics
Exponea Experience Cloud
8.5

Platform & Infrastructure

Adobe Analytics
Exponea Experience Cloud
8.4
API
Adobe Analytics
Exponea Experience Cloud
8.3
Role-based workflow & approvals
Adobe Analytics
Exponea Experience Cloud
8.2
Customizability
Adobe Analytics
Exponea Experience Cloud
8.6

Pros

  • Once you learn how Adobe Analytics looks and is implemented on the page, it's fairly easy to spot issues with it that can be fixed. This is a strength in that it doesn't take a largely technical person to call out any issues during implementation.
  • Adobe Analytics is good with adding tracking to the page and providing strong and accurate analytics data for analysis.
  • There are numerous online tools to help with checking Adobe Analytics data for verification on a site. Firefox plugins such as Firebug, Omnibug, as well as any proxy debugger such as Fiddler and many others can be used.
Chris McCue profile photo
  • Fast Integration, and easy to use.
  • Very useful and friendly team at Exponea.
  • It is incredibly fast and built from scratch as a unified solution.
  • I appreciate the integration between data collection, analytics, and execution.
No photo available

Cons

  • It can take some time for someone to get comfortable with knowing what to look for when validating proper Adobe Analytics tags. I'm not sure if this is something that can be improved upon, it's just something that I have noticed can take some time when somebody is first learning how to check the tags.
  • Issues I find with implementation appear to be due to improperly inputting variables inside greater than and less than signs (<>). This may be more on the implementation side of things, but perhaps there is something that Adobe Analytics can do with alerting a developer that a variable is not receiving any values.
  • One big limitation with Adobe Analytics for me has been not being able to sort between different iPhone devices and iOS operating system versions. This is data that I always look for to see which users are accessing a site, but unfortunately Adobe Analytics doesn't appear to be able to filter this.
Chris McCue profile photo
  • At first I was a bit discouraged by the price, but soon after implementation and deployment my concerns were put to rest as I saw positive ROI. Price is not a factor now, my company can see.
Juraj Frank profile photo

Likelihood to Renew

Adobe Analytics9.8
Based on 29 answers
  • New pricing models are very expensive compared to old pricing model, even though it includes several additional tools, most of which seem to be beneficial
  • Horrible support experience despite working with escalation teams to try and resolve
  • Several bugs in recent releases which remain unresolved for many months at a time
Ahmad Rahman profile photo
No score
No answers yet
No answers on this topic

Usability

Adobe Analytics6.8
Based on 9 answers
Based on new user feedback, everyone has found it challenging to find what they need and customize reports to meet their desired outcomes. Different interfaces have inconsistent presentations and layouts which compound the challenge.
Ahmad Rahman profile photo
No score
No answers yet
No answers on this topic

Reliability and Availability

Adobe Analytics9.0
Based on 5 answers
Adobe SiteCatalyst has great actual uptime in the most standard sense, but long lag times in data during critical time periods (i.e. Holidays) I would consider to be an issue with availability.
Jonathon Frampton profile photo
No score
No answers yet
No answers on this topic

Performance

Adobe Analytics8.5
Based on 4 answers
The speed with which visualizations and data sets are returned within the tool and or data warehouse can be dissapointing.
Jonathon Frampton profile photo
No score
No answers yet
No answers on this topic

Support

Adobe Analytics5.7
Based on 9 answers
I give the rating of a 4 just because it seems more like a process that is failing. Any time I have put a request in, they have taken days, sometimes weeks, to get back to me and even then, the issue may still persist. I believe this is the biggest weakness of the Adobe Analytics tool and has a lot of room for improvement.
Nathan Normand profile photo
No score
No answers yet
No answers on this topic

In-Person Training

Adobe Analytics3.6
Based on 3 answers
Myself and others have found the in-person training ok, but not outstanding. Trainers are good at explaining how to use the product features, but sometimes lack "real-world" experience on how to use the product as they are people who have often not previously been web analysts. There is also a shortcoming in company-provided training on advanced uses of the product. The implementation training is very good.
No photo available
No score
No answers yet
No answers on this topic

Online Training

Adobe Analytics8.0
Based on 4 answers
The online training for Adobe SiteCatalyst consists of short product videos. These are ok, but only go so far. For a while Adobe charged a fee for this, but recently made these available for free. There are many great blog posts that help users learn how to apply the product as well.
No photo available
No score
No answers yet
No answers on this topic

Implementation

Adobe Analytics8.0
Based on 7 answers
The success of implementations depend primarily on the solution design, and also on the ability to work with developers to get the solution implemented correctly. This is not an aspect of the product per se.
No photo available
No score
No answers yet
No answers on this topic

Alternatives Considered

I have just recently started to evaluate GA and reserve judgement at this time to compare it against Adobe Analytics. That said, the usability and user experience of the GA platform is much more intuitive and user friendly. The ability to customize GA seems comparable to Adobe Analytics. I have not yet had gone through a support experience with GA.
Ahmad Rahman profile photo
I have described the benefits in section about positive impressions / features. There's nothing to add - they are the reason why we use with Exponea and don't consider a change.
Filip Fischer profile photo

Return on Investment

  • It has allowed us to generate stats for specific customers
  • It has showed us internally where traffic is being generated
  • It has showed us which pieces of content are most popular
No photo available
  • When considering ROI, Exponea is one of the greatest investments our company has ever made.
  • We can see how AI-driven campaigns can really affect our numbers.
  • Standardized reporting created better communications within all of our departments.
  • Marketing can now spend more time on creativity.
  • Exponea has helped us in our conversions.
Juraj Frank profile photo

Screenshots

Pricing Details

Adobe Analytics

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Adobe Analytics Editions & Modules
Adobe Analytics
Additional Pricing Details

Exponea Experience Cloud

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
Exponea Experience Cloud Editions & Modules
Exponea Experience Cloud
Edition
Basic
100 Million Data Points1
Advanced
300 Million Data Point2
Ultimate
up to 10 Billion Data Points3
1. Real-Time Omni-Channel Marketing Automation Advanced Analytics, Segmentations & Reporting Cross-Device & Multi-Source User Tracking Comprehensive Email Management System Integrations and Extensibility Options
2. Real-Time Omni-Channel Marketing Automation - Advanced Analytics, Segmentations & Reporting - Cross-Device & Multi-Source User Tracking - Comprehensive Email Management System - Integrations and Extensibility Options + AI-Powered Ad Management + AI-Powered Recommendations + AI-Powered Attribution Modelling + Dedicated Mailing Account + Permanent Data Storage + Option Amazon Alexa Integration
3. Real-Time Omni-Channel Marketing Automation - Advanced Analytics, Segmentations & Reporting - Cross-Device & Multi-Source User Tracking - Comprehensive Email Management System - Integrations and Extensibility Options + AI-Powered Ad Management + AI-Powered Recommendations + AI-Powered Attribution Modelling + Dedicated Mailing Account + Permanent Data Storage + Option Amazon Alexa Integration + Data Storage Integration
Additional Pricing Details
Exponea pricing is quote-based. All our packages are fully equipped and cover the entire conversion funnel.